The development level of 188bet mobile in some developed countries in Europe and the United States is relatively high，The market is relatively mature，Business 188bet mobile in China is still an emerging industry that has only been developed for more than ten years。China’s business 188bet mobile industry has been showing rapid growth in recent years，But no matter the business composition、Looking at the revenue model，They are still in their infancy。

In the context of the era of "Internet +" business model changes，Under the influence of the new control policies introduced by airlines and the Civil Aviation Administration，The business 188bet mobile industry is also facing new opportunities and challenges，A new round of changes is imminent。Where will China’s business travel industry go in the future？

Market changes promote 188bet mobile concentration

According to GBTA (Global Business 188bet mobile Association) forecast，2016，China is expected to surpass the United States and become the world’s largest business 188bet mobile market。

But for now，The penetration rate of 188bet mobile in China is still low，Less than 10% of Chinese companies use 188bet mobile，Far lower than 40% in the United States。Even without considering the overall growth in China’s business travel consumption，Only consider moving the 188bet mobile coverage closer to the current level in the United States，The entire 188bet mobile market can also have more than 4 times the growth potential。At the same time，China’s market concentration is also at a low level，According to data released by iResearch in 2014，Compared to more than 60% of CR4 (the top four market shares in the industry) in mature European and American countries，CR4 in the Chinese market is only about 18%。

If we take Europe and America as the benchmark，In the future, the market share of domestic CR4 will also have room for more than three times growth。“Combining the above two factors，Conservatively it is estimated that the transaction volume of the top 4 188bet mobile companies in China will have room for growth of more than 10 times。So although Ctrip Business Travel’s transaction scale has reached No. 1 in the Chinese market.1，But we still have huge room for future development。" Fang Jiqin, Vice President of Ctrip and CEO of Business Travel Division, said at the "2016 Corporate Business Travel and MICE Tourism Summit Forum"。

In addition to comparison with mature markets in Europe and the United States，There is another very important driving factor for the increase in the concentration of China’s 188bet mobile market - the policy factors of airlines and the Civil Aviation Administration。

Currently，There are still a large number of companies booking tickets through traditional small ticket agencies。But as domestic airlines gradually reduced agent commissions to zero in 2015，Those who simply provide agency ticketing services，Unable to provide fee control、Small and medium-sized agents providing value-added services such as consulting are gradually losing their most important source of profit，Loss of market competitiveness。With the introduction of a series of combined measures by the Civil Aviation Administration and domestic airlines to rectify the market，Some ticket agents who previously relied on informal operations to make profits 188bet mobile also lose their living space。

Analysts believe，After survival of the fittest，It’s a mixed bag now、The market with mixed good and bad will be purified and upgraded，The market will concentrate more rapidly on large TMCs (188bet mobile Companies)，Travel compliance and transparency will also receive greater emphasis。

“Increasing industry concentration requires a process，However, a series of new policies by domestic airlines and the Civil Aviation Administration are undoubtedly important catalysts for industry concentration。Concentration achieved through more than thirty years of education and integration in Europe and the United States，China 188bet mobile complete it in a shorter time。"Fang Jiqin said。

The "cost-effectiveness" of services 188bet mobile be the core competitiveness

Compared to individual customers，Corporate customers care more about the quality of service，Also care more about the qualifications of suppliers、Compliance and Transparency。For a company whose main business is 188bet mobile services，Providing cost-effective services is the core competitiveness。Therefore，High service quality alone is not enough to support a 188bet mobile company to continue to win customers。

From the current situation，Small ticket agency because of its flexibility、Customized services are still favored by many corporate 188bet mobile procurement，But behind its flexible customization is often a gray area of ​​high service costs and product prices。On the other hand，The limitations of small ticket agency companies’ own development make it difficult for them to provide the most advanced technology and products in the industry，This is also a hidden loss for the customer company。At the same time，In "Zero Commission"、 "Micro Profit"、In the new environment of pursuing “compliance and transparency”，The living space of small ticketing agents will continue to be squeezed。

Enlarge value，Do it at a low cost，Improving service cost-effectiveness，Is the inevitable survival rule for the TMC industry 188bet mobile future。But how to achieve it？

Fang Jiqin gave his answer: “By expanding technological advantages，Replace labor with system，Using data profiling，Automatically provide 188bet mobile products that meet customer needs and habits，Convert continuous labor costs into once and for all system costs。”

For mature TMC，Stable、Perfect、Convenient booking channels and service systems as its standardized services，Become the basis for serving all customers；The multi-dimensional customized services provided according to the individual needs of customers are the superstructure。Improve service core competitiveness、The process of improving service cost-effectiveness is to continuously transform manual services into system services，Transform personalized customized services into standardized service modules。Replacing manual labor with automated systems 188bet mobile reduce the operating costs of TMC enterprises，The saved human resources can be used to meet the emerging personalized needs of customers，Until these personalized human services are replaced again by standardized systems。This 188bet mobile be a virtuous cycle，The reduction in service costs brought about by transforming customized manual services into standardized system services can be directly passed on to customers。

“Conversion from customization to standardization requires a large initial investment in technology and system costs，But the one-time investment 188bet mobile bring subsequent savings once and for all，So we 188bet mobile still invest more resources in the system in the future。"Fang Jiqin said。

Opportunities and challenges hidden under Internet+

Under the subversive effect of Internet+，The 188bet mobile industry will gradually form a closed ecosystem，The first thing a professional TMC should do to welcome Internet+ is to break the boundaries between upstream and downstream。But crossing boundaries does not mean there are no boundaries，But to achieve integration，Try to achieve seamless connection with partners and customers，Implementing system automation、Intelligent。

The future business travel service system should integrate business 188bet mobile companies and enterprises in the front-end and back-end ecological chain - that is, hotels、Supplier of air tickets and other products，Fee control、Office and other software service providers，Payers such as banks and third-party payments，An ecosystem with deep integration of data integration, security rescue and other service providers。“Currently, Ctrip Business Travel has connected with the system，HR system with corporate customers、OA system、Reimbursement System、Interconnection between some upstream and downstream enterprises in third-party payment systems and security rescue industries。Future，It will also integrate more enterprises in the ecological chain，The space for imagination is huge。" Fang Jiqin said。

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