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Yesterday,At the 2016 E-Commerce and O2O Leadership Summit,Zang Zhongtang, Vice President of China 188bet mobile login Rental, shared,Telling about the “Internet + Automobile” human-vehicle ecosystem。
About O2O in the travel field,Zang Zhongtang expressed,The current revolution in Internet technology and automobile technology,It 188bet mobile login bring huge changes to our travel field and automobile industry,Electric vehicle、Smart cars and autonomous driving 188bet mobile login change the production model of future automobile manufacturers,And cloud computing big data、Machine Learning and Artificial Intelligence,All can have a huge impact and change on travel。
In Zang Zhongtang’s view,B2C is the only reliable shared ride-hailing platform in China。"Professional Vehicles,Professional driver” B2C operation model,The vehicles are all regular rental vehicles from China 188bet mobile login Rental,And cooperate with professional driver service companies,Service is more secure、Standard、Controllable、Digital,Customer experience is far better than C2C。
Zang Zhongtang also said,China 188bet mobile login Rental hopes to form a closed business loop,Closed loop formed through the combination of online and offline networks,National layout。
The following 188bet mobile login transcript of Zang Zhongtang’s speech:
I am very happy to be here today to share with you O2O in the field of travel,In fact, we are also an e-commerce company。Not to mention that the Shenzhou 188bet mobile login sale we are about to do is a combination of online and offline sales of new cars、E-commerce platform for used cars,In fact, travel itself sells services,Also an e-commerce company,This name is unfamiliar to everyone,China UCAR,But everyone must be familiar with China 188bet mobile login Rental and China Private 188bet mobile login,These are all our products。China UCAR is the operating entity of China Private 188bet mobile login,I will introduce its products to you one after another。
We believe that the current Internet technology revolution and automobile technology revolution,It 188bet mobile login bring huge changes to our travel field and automobile industry,We think electric cars are revolutionizing automobile technology、Smart cars and autonomous driving 188bet mobile login change the production model of future automobile manufacturers,There is also the Internet technology revolution,Cloud computing big data、Machine Learning and Artificial Intelligence,All of them can have a huge impact and change on travel。
In this case,Everyone’s consumption habits and the automobile ecosystem will change,Will be reshaped。We say that consumption habits include the on-demand economy and 188bet mobile login buying,Share,In fact, many of you here no longer buy cars,Because if you want to drive, rent it from China 188bet mobile login Rental,If you want to bring a driver, just use Shenzhou Private 188bet mobile login。We are building a B2C sharing platform,There will be other models coming out in the future。The automobile industry will also do it,Includes production mode。
B2C is the only reliable shared ride-hailing platform in 188bet mobile login
China UCAR is customer-centric,Technology-driven,Leading industry change through sector effects。We have Shenzhou 188bet mobile login rental and Shenzhou special 188bet mobile login,The e-commerce platform is called Shenzhou Buying 188bet mobile login,Has been launched in dozens of cities across the country。
The following focuses on the travel sector,Because there are different modes,Including the friends mentioned by the host,The model they do is actually different from ours,It is a C2C platform,We insist on doing B2C,We believe that B2C is the only reliable shared 188bet mobile login rental platform in China。The above is 188bet mobile login rental and private 188bet mobile login,188bet mobile login rental is mainly for self-driving,Private cars are mainly services with drivers。The following is shared by vehicles,The following is travel sharing,The host has just mentioned two similar brands,It is the C2C mode,Build your own platform and use private cars to come in to take orders and customers。
We believe that private cars are an upgrade from taxis,Rather than replacing taxis,Express is trying to replace taxis,Express train is not a special train,We compare with taxis,China Private 188bet mobile login is positioned as B2C,Service is more secure、Standard、Controllable、Digital,So our prices will be higher than taxis,The usual price of Shenzhou private 188bet mobile login is 20% higher than that of taxi,Dynamic pricing during peak times,Because we want to ensure users who really have needs,So we will get to 50%,This will form differentiated competition with taxis。In addition, we believe that the market demand is very large,In fact, these aspects are important market efforts to ensure our sustainable development in the future,Includes taxi upgrades,Including bus reform,Includes travel by private 188bet mobile login,Because we can see,In fact, if you go to work from Wangjing to Guomao,The parking fee alone is 100 yuan,It’s better to take a taxi,People no longer buy cars and switch back to vehicle sharing,This is a data,The demand that private cars can be replaced,We now take 2.8 billion trips every day,This special 188bet mobile login refers to travel needs that are more than 20% more expensive than taxis,Excluding subway、The potential demand for dedicated buses is 91 million trips per day,A market of about 560 billion,The actual demand for private cars is 500,000 times a day,has a market share of 8 billion。By 2020, this data will reach 100 million times a day,1 reached.1 trillion,The actual conversion rate of private cars is 51 million times,The market space is very large。
Advantages of B2C 188bet mobile login
This is also the important reason why we insist on the B2C model,This is the comparison between B2C and C2C,From Compliance、Operation Features、We have made a detailed comparison of customer experience。China private 188bet mobile login driver is a professional driver,Full-time,To receive our ticket-free certificate and professional training,Need to do etiquette training,This determines that our operations are relatively heavy,This asset is asset-light,Management capabilities are also in high demand,C2C model because private cars are used,Currently, the state stipulates that private cars are not allowed to be used for business operations to attract customers,But the country still encourages free rides,Hitchhiking is from point A to point B. It happens to be a ride with a colleague at work, so that’s fine,But it cannot be said that point C can be taken from point A or point F,This is the taxi business。But the asset-light operation of the C2C platform is also light,The threshold is relatively low,Words about customer experience,We believe that B2C customer experience is far better than C2C,is controllable。
The biggest problem of C2C is the inability to solve the standardization of services,Because we know that a private 188bet mobile login owner downloaded a client,Register and you can get private and express trains,But there are all kinds of drivers coming in,So your service and standardization cannot be achieved,This is a fatal flaw。We saw it too,A lot of news including friends and businessmen are constantly reported,You can search them to have a look,We feel there is no premium for this kind of experience,In other words, there is no pricing power,Without brand premium, it is difficult to have a good business operation model。
How are our costs determined?188bet mobile login、Driver and oil,This is our cost,Our model is also a revenue model,Income minus costs is profit,This is relatively clear。But,The C2C model has no reliable profit model,For example, A’s commission is 20%,B said I would raise 15%,Private 188bet mobile login owners immediately ran to platform B。Whether you can make money from private 188bet mobile login owners by charging 20% is also a question,We have also seen some drivers stop working as a result of this issue,Because they are already moving towards the B2C model,Specialize in buying cars to join,Running full time,The definition of C2C we are talking about,Europe and the United States are encouraging the development of ride-sharing,Our country also encourages it,But actually this has changed,Because this platform is subsidized,If there are no subsidies for private 188bet mobile login owners,In fact, you can’t make money。
An activity to reward customers for the spring promotion we launched on January 28 last year,All data are growing very fast,Recharge 100 and get 100,How much is the approximate recharge per day?It’s 1 billion level。This shows how much our brand is recognized by everyone,Everyone recognizes our brand level,Our good services are all needed。Our order price can reach 80 yuan per order,We can reach 40% of the market share by providing ride-hailing services in private cars,Our customer retention rate can reach 70%,This is the stickiness of customers,100 new customers came this month,There are still 70 users using our cars next month。One of us is a safe investigation,One is a survey on consumer satisfaction,They are all far ahead,The only score of 45 points in the safety survey is because there is no alarm on the 188bet mobile login,This also shows that our drivers and vehicles are very reliable and controllable。
Resolutely follow the offline physical store plus online 188bet mobile login
Secondly, let me introduce China 188bet mobile login Sales,Because our development strategy is to focus deeply on the automotive and travel fields,China 188bet mobile login Buying and Selling is a combination of online and offline sales of new and used cars,This 188bet mobile login buying and selling platform will have a strategic partner,Help us solve the entrance problem from the flow,In the past two days, I saw an article written by Kevin Kelly, the author of "Out of Control",He said that the largest e-commerce company in the future should be the largest physical store,Gome is also moving from offline to online first,But we firmly believe that our offline physical stores will be better with the help of Internet tools,Including VR technology、Artificial Intelligence Technology,And the development of tracking technology,In fact, it can greatly change the entire e-commerce in the future,Online only is not enough,Offline experience stores, especially VR technology,This artificial intelligence will greatly improve your experience。
So we are also firmly following the offline physical store plus online model。China 188bet mobile login Trading has been put into operation in dozens of offline cities,We launched Shenzhou quasi-new cars last year and they are sold online and offline,We guarantee there will be no major accidents,No water tanker,No 188bet mobile login adjustment,These three problems are the lifeblood of the second-hand 188bet mobile login market and we must solve them。This is our store,We plan to open 500 branches in 2017,Single store sales hope to reach more than 150 units per month。
We hope to form a closed loop of business,Closed loop formed through the combination of online and offline networks,National layout。Because China 188bet mobile login Rental itself is the largest 188bet mobile login rental company in the country,We have strong purchasing power,China 188bet mobile login Rental and Private Cars need to have an exit after using up their cars,E-commerce platform is the largest export。
What are our advantages?Our supplier’s resources and long-term cooperation with insurance companies,Our Shenzhou 188bet mobile login Rental is the largest supplier to major domestic manufacturers,You can see our experience economy,For example, selling a BMW,The price we got is 30% off or even lower,Because our purchase volume is large,Including Camry, thousands of units are sold,Economies of scale are very strong。
There are also offline channel resources,We have registered outlets and e-commerce outlets,Big data,Make sure we focus on your entire travel and 188bet mobile login,We will be able to have a lot of user data on 188bet mobile login travel and consumption,We will further dig into these data,Promote some targeted products,Needless to say brand resources,China Private 188bet mobile login and 188bet mobile login Rental have a strong reputation。
This is a diagram that satisfies the user’s entire 188bet mobile login travel life cycle,Includes smart 188bet mobile login sharing、Travel sharing、Automobile e-commerce,Including 188bet mobile login finance,Our China flash loan has been launched in some areas,You can also buy a loan,You can also get a mortgage loan for a second-hand 188bet mobile login,The other is 188bet mobile login insurance,We haven’t done this yet,It should be set in the future,Maintenance includes second-hand 188bet mobile login transactions,Smart 188bet mobile login,So smart cars are a direction in the future,In the future, everyone will be able to get a 188bet mobile login just by holding their mobile phone,Just take one and leave,So this is not reality,We think Google has already appeared in the United States,I think in about 5 years,Autonomous driving should be able to be further promoted in some cities,There are even some cities that may become mainstream。We believe that within ten years domestic smart cars should have a better appearance or be promoted in some cities。
Note: June 16, 2016,The "2016 China Tourism Consumption Innovation Summit" hosted by Zhihui will be held at the National Convention Center,Long Jie, Vice President of China Private 188bet mobile login, confirmed to attend the summit。
[Extra number! 】The "Zhihui·2016 188bet mobile login Tourism Consumption Innovation Summit" with the theme of "Integration·New Ecology" will be held on June 16 at the National Convention Center,Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together,Go straight to the forefront of the tourism consumption industry,Explore the vast future,Share the most innovative product experience,Aggregation of the best investment and marketing resources,Accumulate energy,Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join
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