April 29，The famous data monitoring organization iResearch released the "2016 China Online Travel and Vacation Market Research Report" (hereinafter referred to as the "Report")。"Report" display，The online vacation market size reached 700 in 2015.700 million，YoY increase of 56.1%，16% of the overall online travel market.2%，Increased by 1 compared with 2014.4 percentage points。

"Report" believes，Online travel vacation market，Market share is more concentrated towards giant companies。Ctrip、Tuniu、The transaction scale of core enterprises such as Lvmama increased significantly year-on-year in 2015，Among them, Lv Mama’s growth rate ranks first in the industry，Growth up to 2.12 times。

iResearch analyst said，The rapid development of the online vacation market in 2015 was mainly due to self-selected options、The self-service vacation method is more recognized by users。Among them，Weekend trip、Self-driving tour、Outbound leisure travel performs well in the overall online vacation market。Analysts expect the growth of the online vacation market to slow down in the next three years，However, the proportion of online travel transactions will continue to grow。

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"Report" display，With the increase in the number of users who travel multiple times and weekend trips、Hot sales of self-driving tours and other travel products，The structure of China’s online travel and vacation market in 2015 has changed slightly compared to last year，Self-guided tours account for 55.5%，Increased by 0 compared to last year.2 percentage points，Market size reaches 388.700 million yuan。

Ai Rui thinks，The online self-guided tour market concentration increased in 2015，Among major competitors，Ctrip market share 23.4%，Continues to rank first in the market；Tuniu、Mother Donkey、Tongcheng forms the second echelon。It’s worth noting，In 2015, Lvmama’s online self-guided tour transaction volume surged compared with the previous year1.7 times，Growth faster than its main competitors Tuniu and Tongcheng，Ranked first in the industry。

Wang Xiaosong, CEO of Lvmama said，In 2015, Lvmama strengthened its control of upstream resources、Layout offline channels、Innovative product system、Create theme、IP-based tourism consumption scenarios and other means，Effectively improve product quality、Richness and visitor experience。In addition to continuous market investment throughout the year，Enhancing consumers’ freedom to travel around the world、Just look for the brand impression of Donkey Mama，These are the reasons why Lv Mama’s performance improved by leaps and bounds in 2015。

Changes in the competitive landscape of online group tours, Lv Mama ranks among the top three

In "Report"188bet app download ，China’s online group tour market size in 2015 was 31.2 billion yuan，Proportion from 2014 to 44.7% down to 44.5%。But iResearch analysts believe，Traveling in a group is still an important way for first-time travellers，Will still play an important role in the future online travel market。

"Report" data display，The competitive landscape of the online group tour market has changed significantly in 2015，Lvmama’s transaction size increased by 3.34 times，Not only the growth rate ranks first in the industry，The market share ranking also jumped from 5th in the industry in 2014 to 3rd in the industry in 2015，Ranked among the “Top Three” for the first time，With air tickets from、After Ctrip。

Wang Xiaosong told reporters，Lvmama passed the global direct procurement strategy in 2015，With air tickets from、Tickets、Hotel、Ground connection、Many suppliers in various fields such as cruise ships have signed cooperation agreements，Further strengthen the resource control of key tourist destinations，Improve bookings during group tours、Accommodation、Scenic Area、Experience in gaming and other aspects。In 2016, Lvmama will continue to integrate resources from both parties around 100 core destinations and 5,000 core resort hotels，Continue to increase the market share of online group tours。

The share of online peripheral travel surpassed domestic travel for the first time, and Lvmama’s growth rate ranks first in the industry

"Report" data display，China’s online vacation market transaction scale in 2015，188bet app Outbound travel market size 368.800 million yuan，The maximum proportion is 52.6%；Size of peripheral tourism market 170.200 million yuan，Proportion 24.3%，Domestic tourism market size 161.700 million yuan，Proportion 23.1%，The scale of peripheral travel transactions surpassed that of domestic travel for the first time，iResearch analysts believe，In 2015, domestic users are increasingly engaging in peripheral travel and vacation activities such as weekend self-driving tours，The formation of peripheral tourism boom。

2015，The online peripheral travel market presents a competitive pattern of “two powers competing for hegemony”，Tongcheng、Donkey mothers ranked in the top two，The difference in market share is only 0.2 percentage points，And the transaction size is more than 1 times ahead of the third place。Among them，Lvmama market transaction scale increased by 1.79 times，The growth rate ranks first in the industry。

iResearch pointed out，After Lvmama’s parent company Jingyu Group received an investment of 500 million yuan from Jinjiang International in 2015，Use the power of capital to break through tickets and hotel prepayments，Is an important reason for the growth of its peripheral tourism。

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