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The 188bet best bookmaker is over, but the epidemic situation is hardly optimistic.
8th,The Joint Prevention and Control Mechanism 188bet best bookmaker State Council held a press conference,Under the latest research and judgment 188bet best bookmaker National Health Commission,“There is a certain risk of spread and spillover”Regarded as a high-frequency word,Involving Heihe, Heilongjiang、New epidemic trends in Shenzhen and Baise, Guangxi and other places。
This somewhat means that in the next period of time,The possibility of relaxing or alleviating the epidemic prevention and control is low,The short-term signs of recovery in the cultural 188bet best bookmaker industry are also weak。
Looking back at the third Spring Festival during the epidemic,As a yardstick to measure the hot and cold conditions of the industry,The 2022 Spring Festival 188bet best bookmaker results are not good。Calculated based on the data center of the Ministry of Culture and 188bet best bookmaker,Domestic 2 during the Spring Festival.5.1 billion trips,Decrease by 2 year-on-year.0%,Realize domestic 188bet best bookmaker revenue 2891.9.8 billion yuan,Decrease by 3 year-on-year.9%。Ding and wealth are not prosperous。
Other side,Past 2 years,Relevant ministries and commissions、Destination Government、Cultural and 188bet best bookmaker companies have all experienced ";Baptism”,If there are no major changes in the epidemic,We have reached the bottom of the downward trend,More bounces to come,But how much rebound,Who can rebound,Also“Depending on fate, people will do their best”。
What is destiny,What is personnel affairs?Want to understand more about this,In 2022 Spring Festival 188bet best bookmaker data,There are 5 important details,Need more consideration and taste。
Restrictions on inter-regional movement weakened,Is it possible to use local policies instead of“One size fits all&188bet best bookmaker;?
Emphasis added:The epidemic prevention and control policy is“Destiny”one,Under the overall situation“One size fits all”Whether the policy shifts to a more flexible mechanism,Adopt policies based on local conditions、According to the situation,Relevant ministries and commissions、Does the destination government have more“Courage”、Wisdom?Cultural 188bet best bookmaker companies will find more survival opportunities in the future、Core factors for faster recovery of cultural 188bet best bookmaker industry。
Compared with the 188bet best bookmaker in 2021,The epidemic situation has eased during the 188bet best bookmaker in 2022,Restrictions on inter-regional population movement have also been relaxed,Epidemic prevention policies are more flexible。Although the mainstream is still an initiative“Celebrate the New Year on the spot”,However, the spokesperson of the National Health Commission made clear requirements at the press conference of the Joint Prevention and Control Mechanism of the State Council,Do not arbitrarily prohibit people from other places from returning to their hometowns to celebrate the New Year、Do not force people to return home from low-risk areas、Centralized isolation and other measures;Do not expand the scope of travel restrictions at will、The period of centralized isolation observation and home health monitoring shall not be extended at will。
Compare the 2021 188bet best bookmaker,At that time, the National Health Commission issued the "Notice on Issuing the Work Plan for the Prevention and Control of the New Coronavirus Pneumonia Epidemic in Rural Areas in Winter and Spring",Promote the 188bet best bookmaker holiday“Do not move unless necessary”,In areas with high risk of the epidemic, the entry and exit of people should be strictly controlled。In addition,Other returnees must return home with a valid negative result of the new coronavirus nucleic acid test within 7 days,Implement 14 days of home health monitoring after returning home,No gathering during the period、Not flowing,Nucleic acid testing is required every 7 days。
As domestic epidemic prevention experience becomes more mature,By“One size fits all”Gradually transition to precise prevention and control,Laying the foundation for the recovery of long-distance travel。According to estimates from the Ministry of Transportation,188bet best bookmaker holiday 7 days,National Railway、Highway、Waterway、Civil aviation sends passengers 1.300 million visitors,An increase of 31 compared with the same period in 2021.7%。Same trip data display,The overall passenger flow returning home before the 188bet best bookmaker this year increased by more than 40% compared with the same period last year,Among them,Flight bookings increased by 23%,Train ticket bookings increased by 41%,Bus ticket booking volume increased by 195%。Qunar data display,As of 10:00 am on February 6,The number of trips during the 188bet best bookmaker this year increased by more than 30% compared with the same period in 2021,Air passenger volume increased by more than 40% year-on-year。
Behind the substantial growth of travel data,It is the beginning of the domestic epidemic prevention policy to say goodbye“One size fits all”,Provides a sample for the nationwide implementation of more flexible and precise epidemic prevention policies,In the long run,It also benefits the further recovery of the cultural 188bet best bookmaker industry。
The 188bet best bookmaker is not as good as 2021,Should we be cautious or optimistic in 2022?
Emphasis added:Weak consumption is also“Destiny”,It’s good to be cautiously optimistic about the recovery of the cultural 188bet best bookmaker industry in 2022,I think it’s okay to bottom out,Cultural Traveler、Cultural and 188bet best bookmaker companies still need to do a good job“Continuous War”Preparation,Adjust strategy,Polishing products、Active innovation,is for“Do your best”。
Although travel data increased significantly year-on-year,But the cultural 188bet best bookmaker industry has not exploded,Even slightly cooler。Data released by the Ministry of Culture and 188bet best bookmaker,Spring Festival 7 days domestic 2.5.1 billion trips,Decrease by 2 year-on-year.0%,Restored to 73 during the same period during the Spring Festival holiday in 2019 on a comparable basis.9%;Realize domestic 188bet best bookmaker revenue 2891.9.8 billion yuan,Decrease by 3 year-on-year.9%,Restored to 56 during the same period as the Spring Festival holiday in 2019.3%,The recovery rate is at the lowest level among major holidays since the Mid-Autumn Festival and National Day in 2020,And continues to be“A prosperous life but not a prosperous fortune”’s situation。
Weak consumption is not only reflected in the cultural and 188bet best bookmaker industry,As an important part of local life,The film industry’s Spring Festival performance is also unsatisfactory。Recent,The National Film Administration releases the latest statistics,2022 Spring Festival (New Year’s Eve to the sixth day of the first lunar month,January 31 to February 6),The box office of movie theaters in cities across the country is 60.3.5 billion yuan,The number of movie viewers is 1.1.4 billion。
With 2021 78.Compared to the historical high of 4.2 billion,The box office for the 188bet best bookmaker in 2022 decreased by 23% year-on-year,The number of moviegoers dropped significantly,1 than 2021.600 million reduced by more than 47 million,28 year-on-year decrease.75%,Not even as good as 1 in 2019.3.2 billion passengers and 20181.4.5 billion people。
Behind the data decline,Highlighting the overall weakness in current consumption。On the one hand,The continued recurrence of the epidemic and its objective impact on the economy,Having restricted the recovery of household consumption;On the other hand,Peripheral travel still occupies the mainstream of travel,Insufficient product supply、It is difficult to increase the unit price per customer, which also makes the cultural 188bet best bookmaker industry difficult to say“Wongcai”。
The Winter Olympics has catalyzed ice and snow 188bet best bookmaker. How long will this business last?
Emphasis added:It’s no surprise that ice and snow 188bet best bookmaker continues to be popular,It will become one of the areas to fight in a longer period,Also“Destiny”,But really make more money from this business,Destination、Cultural and 188bet best bookmaker companies still have to do a lot。
The Winter Olympics are undoubtedly the most eye-catching focus of this Spring Festival。From the opening ceremony comparable to a fashion show,To the top mascot“Bingdundun”,The Winter Olympics ignited Chinese people’s enthusiasm for ice and snow sports,Promote ice and snow 188bet best bookmaker to further heat up。
Tongcheng Travel Big Data Display,During Spring Festival,The number of orders for national ice and snow scenic spots increased by 68% compared with the same period during the Spring Festival last year。Meituan report shows,Influenced by the Beijing Winter Olympics,“Ice and Snow Carnival”once ranked Top1 on Meituan users’ hot search list;The popularity of online visits to the Snow Park and Snow Carnival soared 642% compared to the same period in 2019,Ski resorts enter the Spring Festival Top 3 category list for the first time。The popularity of online visits to ice and snow 188bet best bookmaker across the country has increased compared with the same period in 2019,Beijing、Guangdong、Jiangxi、Shanghai、Chongqing、The popularity of online visits to ice and snow places in Yunnan and other places,An increase of more than 100% compared with the same period in 2019。
The ice and snow 188bet best bookmaker market in Northeast China continues to heat up,According to Ctrip’s “2022 Spring Festival Travel Summary Report”,During Spring Festival,Air ticket bookings to the three northeastern provinces increased by more than 50% year-on-year。Data released by Jilin Provincial Department of Culture and 188bet best bookmaker,During Spring Festival,Vanke Songhua Lake Resort Ski Resort、The ski resort of Changbai Mountain Wanda International Resort received a year-on-year increase of 72 tourists respectively.0%、351.0%。Ice and snow 188bet best bookmaker also drives nearby accommodation、Growth in scenic spot orders,Ctrip platform data display,As of February 5,Jilin Province hotel orders increased by 153% year-on-year,Local hotel orders increased by 93% year-on-year。Scenic spot ticket bookings increased by 98% year-on-year,Night tour scenic spot ticket bookings increased by 85% year-on-year。
The rapid development of ice and snow 188bet best bookmaker、Behind the moment of popularity,This is the current situation that the development of ice and snow 188bet best bookmaker in my country is still at a low level,This is reflected in the high cost of participation、Imperfect industrial chain、Low public awareness、Low viscosity。According to the "2021 China Ski Resort Consumption Development Report",my country’s ski vacation travel is mainly short-term,Tourists usually stay at the ski resort for 1-2 days。Li Xinjian, Executive Director of the Capital Culture and 188bet best bookmaker Development Research Institute of Beijing International Studies University, once pointed out,Promoted by Beijing Winter Olympics,The scale of ice and snow 188bet best bookmaker continues to expand,But the 300 million people participating in the ice and snow are mainly experiential participation,The market depth and stickiness are still relatively low,How to transform the development concept of ice and snow 188bet best bookmaker from sports 188bet best bookmaker to 188bet best bookmaker sports requires further exploration。
Local 188bet best bookmaker、Surrounding tours continue to be popular,The destination needs to work hard to dig gold
Emphasis added:Local travel、Peripheral travel must be new“Destiny”one,Its current mainstream status forms the basis of most destinations,However, it is also difficult to make money,Really work hard to polish innovative and adapted cultural and 188bet best bookmaker products,It’s quite a challenge,But the opportunities are certainly huge,No matter whether it is solving short-term problems in 2022,Still thinking for the long term,There must be more substantial actions。
Spotted epidemic outbreak、Under the initiative of celebrating the New Year on the spot,Nearby travel is still the mainstream during this year’s 188bet best bookmaker。Meituan report pointed out,This 188bet best bookmaker,The travel radius of tourists has decreased compared with before the epidemic,The popularity of suburbs is therefore increasing year by year;simultaneously,Short-distance travel has led to an increase in travel frequency,“Short range、Multiple frequency”Become a keyword for tourists to travel。
Image source: "2022 Spring Festival Holiday 188bet best bookmaker Consumption Trend Report"
Qunar data display,Short-distance trip during Spring Festival this year、The proportion of tourists traveling to suburban areas has reached more than 70%,The number of hotel bookings during the Spring Festival in 2022 is nearly 4 times that of 2021。Ctrip data display,As of February 5,Hotel searches continue to rise during the Spring Festival,Up 81% year-on-year。The trend of local 188bet best bookmaker is obvious,Local hotel bookings account for about 60%。Hot spring during Spring Festival、Orders for parent-child theme hotels are expected to account for 55% and 12% of the total orders respectively。
“Surrounding Tours”“Outskirts”Becoming a mainstream trend,Also introduced rural accommodation products。Data display of Huazhu B&B under Luyue Group,Compared to 2021,The occupancy rate increased by 5% during the 188bet best bookmaker in 2022;ADR exceeds 600 yuan,Significant improvement compared to 21 years,Basically restored to the level of the same period in 2019;RevPAR increased by more than 50% year-on-year。
Another big trend is,Concentrated explosion of user needs,And for personalization、Rising demand for quality 188bet best bookmaker products,Driving growth in unit price。Flower B&B data display,Over 40% of guests stayed in rooms priced above 500 yuan during the Spring Festival。Tujia data display,In the small courtyard that has been sold out for Spring Festival,The proportion of those who spend more than 8,000 yuan per night reaches 37%,20% from 5,000 yuan to 8,000 yuan,2000-5000 yuan accounts for 29%。
But we must also see,Although the unit price of B&Bs in suburban areas increased rapidly during the Spring Festival holiday,But overall,Still classified as outbound travel、When long-term travel cannot be converted,Price rise caused by product shortage,Supply system of cultural 188bet best bookmaker products、The transformation logic and path have not undergone fundamental changes,We must undertake it in the long run、Even leave this part of the traffic,The destination still has a long way to go。
Hainan was“天&188bet best bookmaker;Blessed,You have to work harder to avoid wasting?
Emphasis added:Hainan is new“Destiny&188bet best bookmaker;17227_17235,So far,This will continue to be the case for some time to come,But how long is the window period and its effect,You must keep it in mind and consider it seriously,Concurrent actions (new products launched、New services, etc.) are also other destinations to observe and evaluate the return of outbound travel consumption、Important reference for domestic consumption situation。
Hainan is still irreplaceable in the current domestic 188bet best bookmaker market。In an environment where long-distance travel is generally blocked,Hainan Spring Festival 188bet best bookmaker data grows against the trend,Multiple 188bet best bookmaker data are becoming popular。
Ctrip data display,During Spring Festival,The number of air ticket bookings destined for Hainan increased by more than 40% year-on-year。Data released by Hainan Provincial Department of 188bet best bookmaker, Culture, Radio, Television and Sports,Spring Festival Holiday,The number of tourists received by the province has returned to 92% of the same period in 2019 before the outbreak;Official data released by Sanya,Tourist reception volume has been higher than the same period in 2019。In addition,The average occupancy rate of Hainan tourist hotels during the Spring Festival is about 72%,Yalong Bay, where high-end hotels gather in Sanya、The average occupancy rate of Haitang Bay Hotel exceeds 90%,High-end vacation travel-related consumption is booming。
Duty-free is another golden sign of Hainan。Data released by Hainan Provincial Department of Commerce,The total sales of 10 duty-free shops on the island during the 188bet best bookmaker holiday is 21.3.1 billion yuan,151% year-on-year increase。
Amidst the stagnation of outbound travel,Hainan, as a domestic mid- to high-end destination, has obvious effects in undertaking outbound 188bet best bookmaker。Unique climate advantages、Marine Resources,Added the expansion of Hainan Duty Free Enterprises、Improved supply of duty-free products、Preferential policies further expanded,And the transformation of Hainan’s 188bet best bookmaker product supply such as health and wellness 188bet best bookmaker、More leisure vacation products appear, etc.,All of them provide benefits for Hainan to become a high-end domestic destination。Go further,Can Hainan seize the opportunity during the window period,Achieve corresponding transformation and upgrading,Retain the returning outbound tourists,It is a problem that needs to be solved when advancing to a world-class destination。
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