Loyalty programs are a marketing tool that seems to have been almost forgotten by the 188bet best bookmaker industry and online travel agencies，a few months ago，Although large 188bet best bookmaker chains have been adjusting their loyalty strategies。Marriott CEO Arne Sorenson said in an interview last Friday: "I think the most important thing for us right now is to improve our loyalty program。”

Arne Sorenson mentioned that hotels are retooling their loyalty programs，To drive bookings through personalized pricing and subsidies。These efforts have also increased marketing efforts，To convince travelers to go directly to the 188bet best bookmaker website，Instead of booking through a third party。

Investment banking analyst Stifel recently wrote a report stating: "We view this move as a series of global movements by large 188bet best bookmaker chains，The purpose is to inspire customer loyalty and control distribution costs。At the same time，Major online travel companies have also begun to improve their customer loyalty programs，In the hope of getting more repeat customers。”

A typical example is: Expedia officials said，They have been looking at the recent acquisitions of Orbitz and Hotels.com company’s loyalty program。Their goal is to adjust or relaunch 188bet best bookmaker for company-owned brands as soon as possible，To win more customers。

Then，Why are these hoteliers taking 188bet best bookmaker seriously?？

Let’s hear how Patrick Bosworth, co-founder and CEO of DUETTO, analyzes 188bet best bookmaker phenomenon。

“The recent contract negotiations between some large enterprises and intermediaries are interesting。

Both Hilton and Marriott announced，They have signed a new contract with Expedia。These new contracts include some concessions made by Expedia。For example Expedia no longer guarantees the possibility of last room，At the same time, the 188bet best bookmaker also pays Expedia less service fees。What’s more important，In some respects，The new contract finally clarifies the previously vague terms，For example, a 188bet best bookmaker offering a better rate to members of a loyalty program is no longer considered a breach of its contract with Expedia。This also means，In 2016, a large number of companies may begin to provide better prices and services to their most loyal customers。

I have worked in an online travel agency for many years。I have had business negotiations with them in the past when I worked in hotels。I found，When you have your own group of loyal customers，You can always offer them a better price than Expedia。However，Major 188bet best bookmaker chains have never technically done this。Frankly，They have never had a correct understanding of this fact。At the same time they discovered，Expedia does not penalize members of their loyalty program for giving them better prices！

But in the next 2-3 months，You will see the CEOs of both Priceline Group and Expedia commenting，They think it is a big mistake to allow hotels to do this。I think it’s easy to see how impactful a 188bet best bookmaker’s loyalty program is for them。

BookingSuite launched by Priceline a year ago，It’s an amazing move。We have data to show，Expedia is following suit，Because Trivago recently quietly announced，It has acquired Base7Booking (PMS), a property management system in Europe。188bet best bookmaker is interesting，Because Expedia has now also begun to provide B2B services for hotels。

If you see BookingSuite，I can say that，Today it is the biggest threat to major 188bet best bookmaker brands。If you look at Priceline Group and Booking.What com offers through BookingSuite，It is actually replacing the services that most traditional 188bet best bookmaker brands can provide。They are now able to offer a white label booking engine and provide price recommendations。

We haven’t seen it rolled out on the PMS side yet，But based on BookingSuite’s acquisition of HotelNinjas，It means at some time in the future，They will be able to provide a complete PMS to provide more delivery services。Follow 188bet best bookmaker own plan，In the near future，There will be more than 100 of them,000 hotels are used to directly provide B2B services。

When you see Marriott successfully acquire Starwood and become stronger and stronger，You have to remember，Marriott/Starwood combination compared to Booking.com is really dwarfed by the thousands of 188bet best bookmaker brands it owns based on its own potential。

Interesting thing，BookingSuite enters the 188bet best bookmaker brand in a people-friendly form。Those hotels that have signed up for BookingSuite，Will never truly be a standalone player capable of standing up to Courtyard or Marriott，Or any serious competitor to traditional 188bet best bookmaker brands。These smaller hotels，There are often no real estate investment trusts or other institutional developers servicing owner assets。These are small companies that operate as families or exist in secondary or tertiary markets。They are not a good candidate for a traditional 188bet best bookmaker brand，But they may have a very nice property in a great location。

Therefore，Booking.com created a two-tier system，It may be given to Booking.com’s leverage is huge。We can foresee it，Expedia will also develop its own products。In any case，This is all a smart move，Of course Priceline Group has been emphasizing that this is just an alternative to 188bet best bookmaker companies。What the 188bet best bookmaker failed to do adequately，In the process of finding and booking 188bet best bookmaker rooms，Really create value for customers。If a 188bet best bookmaker room supplier wants to win the competition，And slow down the continued growth of these intermediaries，It is necessary to connect more deeply with customers through trust relationships。

A key component of this is the 188bet best bookmaker’s marketing and pricing strategy。At least until now，In my opinion，The situation is still very unsatisfactory。Hotels often open their doors，And welcome their guests very kindly，But judging from the guest’s experience before check-in and booking experience，Never particularly good。

Over the past few months，We can see，The 188bet best bookmaker management company started a very objective，One-line based loyalty program，And began to develop in more personalized directions，This is actually providing more tangible value to all of their loyal customers。

For the vast majority of consumers who are not traveling for business，There was never an incentive for them to book directly at the 188bet best bookmaker。In fact like Expedia and Booking.com often provide customers with a better user experience，More options and marketing information，and lower prices。If the 188bet best bookmaker simply offered the same price，This doesn’t really solve the problem，Because they don’t provide consumers with anything more valuable。

The 188bet best bookmaker needs to find a way，Provide a unique value proposition to those customers they know and trust。If you don’t have these special things，So there are OTAs with a variety of choices and lower prices，Will win in the vast majority of cases。

Hotels like Marriott and Hilton are doing well in attracting frequent business travelers，Because they can have a good understanding and familiarity with the booking procedures of these large 188bet best bookmaker chains。But on the other hand，These hotels ignore the vast number of consumers in the travel world besides business travelers and their leisure travel。

The missing part here is the direction of future development of the 188bet best bookmaker industry，Because the 188bet best bookmaker industry has seen rapid growth in the revenue management system market。Their job is to give customers a strong brand resonance，And allow a huge customer base to generate a great customer experience，Then they also need to perform well at the commercial real estate level，That’s getting the right property，Find the right location，Provide a great tangible asset with the right investment。

It is very difficult to achieve world-class standards on both points。Most companies can only be world-leading in one thing，But want to be a top 188bet best bookmaker company，Excellent performance is required in both areas。

What is changing the development of the 188bet best bookmaker industry globally？We saw that hotels began to slowly change their internal IT systems，Turn to a modern software system provided by a professional software company。Opera cooperates with Micros，Digital service provider TravelCLICK integrates with marketing and other business intelligence tools。They are the only two hospitality technology companies that have truly exploded from a regional player to a global player。

Now we have seen other companies follow in their footsteps，Use a dedicated software company as a service provider，For example 188bet best bookmaker technology provider SiteMinder and my own company DUETTO，We have close cooperation in revenue management and related services。

Hotels are gradually realizing，Applying your own in-house 188bet best bookmaker IT technology is changing from a competitive advantage in the 1990s to a competitive disadvantage now。Internal high-tech development will slow down your innovation。In this case，Build and deliver a good loyalty program，It is the real frontier，Optimize and adapt to market needs，Because it will provide guests with the greater value they need。

Elite hotels are connecting their products into a coherent overall service and cultural atmosphere，And hire employees who fit this type of atmosphere。188bet best bookmaker brands can truly establish an emotional connection with customers through their own loyalty programs，And provide all these loyal customers with the products and services they really need。

This is why loyalty programs will be key to the growth of 188bet best bookmaker direct bookings。”

* Author of 188bet best bookmaker article: Xu Liyang，Zhihui Tourism Analyst，Head of Zhihui’s office in Berlin, Germany。

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