Take a stroll around Maotai Town, filled with the aroma of wine，Experience the "seven times of picking up the liquor" of Maotai-flavor liquor、Eight fermentations、The traditional brewing process of nine times distillation，Drink a glass of Moutai，Look at the history and culture of Chinese liquor... I wonder if this will attract a lot of wine lovers。

But whether you believe it or not，In the past，Want to take a leisurely stroll around Maotai Town，Not easy。“In the past, everyone only talked about selling wine，Who wants to talk about tourism，He also thinks you are hindering his business”，An official from Renhuai City who wished to remain anonymous told 188bet Online Sports Betting and Casino a reporter from China Business News。

With the overall decline of the liquor industry，This town is known as the four famous towns in northern Guizhou，Now I hope more people can come to travel。Deng Fan, deputy mayor of Renhuai City, told the reporter of China Business News，In the past, wine contributed more than 80% of the output value of Renhuai City，Hope that total tourism revenue will exceed 10 billion yuan by 2020。

However，Data display，2015，The GDP of Renhuai City is 505.700 million yuan。

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“There were very few people visiting Renhuai in the past，Most of them are engaged in business，Buying and selling wine，"Master Chen, who has been driving a taxi for several years, told reporters while driving，“Because it was very inconvenient to come to Zunyi in the past，After the tourism development conference，It is estimated that more tourists will come over time。”present，It is not very convenient to get to Maotai Town from Renhuai City (also known as the "Center")，Tourists want to take a taxi，About 20 minutes to Maotai Town，charge 50 yuan，Same as many small cities，Taxis do not use meters。

“Wine is named after the town，The town smells of wine”，We are talking about Maotai Town, one of the four famous towns in northern Guizhou，This place was named "Maotai Village" during the Yuan Dynasty，Established town in 1930，It has been 86 years now，Kweichow Moutai, the leader of Chinese liquor, is produced here，And，Except this town，No other production location，For this reason，This is in the Western Province，The only town among the top 100 in the country。

Due to the unique geographical environment of Maotai Town、Climate、Soil、Microorganisms、Red Sorghum、Chishui River and other factors combined，Out of Maotai Town，It will no longer be possible to brew Moutai，Make this place an important town 188bet Online Sports Betting and Casino for the brewing industry，It is also the core production area for the production of Chinese Maotai-flavor liquor。At peak period，Thousands of breweries here，It may be hard for you to imagine，In a small town，Traffic jams often occur，Just like big cities such as Beijing, Shanghai and Guangzhou，Traffic jam can last an hour。

This situation occurs，Also because of the high price of land in Maotai Town，Data disclosed by Renhuai City，Maotai Town Core Area Area 7.5 square kilometers，Moutai Distillery occupies three-fifths，The mixed area of ​​factory area and residential area is about 2 square kilometers、Population reaches 1.50,000，The building area reaches more than 2 million square meters。Long time，Moutai Town is densely populated、Mixed factories and residences、Crowded living、Dirty environment、Chaos layout、Land is scarce。

“In the golden decade of liquor，People in Maotai Town live a prosperous life，At that time, the output of Maotai Distillery was limited，Those who come to Maotai Town may not be able to get Maotai liquor，Just buy something from other stores in town;Also，Maotai-flavor liquor has a unique flavor，Even if it is a strong-flavor liquor，In many cases, it is necessary to mix some Maotai-flavor liquor to bring out the flavor，So in the past，Even unbranded puree wine，The wine in Maotai Town is not worried about sales”，The owner of a winery in Maotai Town told 188bet Online Sports Betting and Casino a reporter from China Business News。

However，With the restriction of three public consumption，Liquor nationwide faces a cold winter，Maotai Town has also been affected。Deng Fan said frankly，In the industry adjustment period，There are many small workshops in Maotai Town that no longer produce wine，There are hundreds of these small workshops，But most of them do not have complete production licenses，Belongs to the category of self-produced and self-sold。She did not provide specific shutdown data，But added，Currently there are more than 300 brewing production companies with complete licenses in Renhuai City，“The quantity has not decreased significantly，Although some companies are still losing money，But all enterprises above designated size are profitable。"Deng Fan said。

Whatever，This famous town is now facing transformation，In the 2016 government work report of the Renhuai Municipal Government, the current problems in the city are described as follows: “The growth rate of the total economic volume has slowed down，Weakened support from leading industries，The growth potential of emerging industries will be difficult to release in the short term，The downward pressure on the economy is not small”;“Tourism base lags behind、Incomplete business formats，Cultural products and factor resources are not very attractive，The task of cultivating the tourism industry is still very arduous”。

"Renhuai City，In the past, more than 80% of the output value came from the wine industry，But after all, we cannot rely on a single industry for a long time，This is risky。"The aforementioned official told reporters，Tourism seems to be another way Renhuai City thinks of to support the economy。

Actually as early as 2009，Guizhou Provincial Committee、The provincial government proposed a plan to build Maotai Town into the "Heart of China's National 188bet app download Wine";By 2012，Reproposed at the First Provincial Small Town Conference，Build Maotai Town into “No. 1 in Guizhou、National first-class、World-famous" cultural tourism town，During the “Twelfth Five-Year Plan” period，Renhuai implements the strategy of "revitalizing the city through tourism"，Make “wine” a key project in the development of the tourism industry，mentioned at that time，"Accelerate the development of national liquor Moutai industrial tourism、"Accelerate the development of national liquor Moutai industrial tourism，And agricultural tourism、Combining rural tourism，Inject new vitality into the development of tourism，Make it a new growth pole for county economic development”。

However，In the past, Renhuai City did not place so much emphasis on tourism，“Tell the truth，Traveling in the past，Not as seriously as now，First of all, it is because of kindness、The traffic environment in Maotai Town is not convenient，The second reason is because selling wine is so profitable，At that time, you told the winery owner about traveling，None of them are willing，Afraid of trouble”，Officials who did not want to be named confessed，“You talk to him about traveling，He asked you to step aside，He’s going to drink”。

Going to Maotai just for tourism

Now，By limiting the "dividends" of the three public consumption，Ordinary tourists finally have the opportunity to visit the winery in Maotai Town，Not because of buying wine。

Different from the past situation where we only sold wine and did not engage in tourism，Now some traditional wineries in Maotai Town have begun to upgrade their factories，Develop boutique wineries。Member of the Standing Committee of Renhuai Municipal Committee、Wang Qiang, Secretary of the Party Committee of Maotai Town, introduced to the reporter of "First Financial Daily"，The current resource conditions surrounding liquor production in Maotai Town，A number of tourist areas have been planned and developed: the National Forum has been built、Jinjiang and other 5 wineries，Upgrade and rebuild Yunhan Chun、Hengchang and other 6 wineries，Hope to build it into a 5A-level scenic spot。These wineries are currently sorting out their own culture。

Wang Qiang said，Tourists buy wine while traveling，It can also be helpful to wine companies in destocking。In his plan，Hope to build a number of boutique wineries in Maotai Town by 2018。Reporter learned，In the past，These traditional wineries are almost not open to the public，Only visiting some business partners。

In the period of decline in the liquor industry，Adjustment also occurred in Tanchang Town, Renhuai City。This place is located in the middle and upper reaches of Chishui River，In the past, it was out of protection of the wine-making environment，Industrial production is not possible，Previously designated as a packaging supporting and modern logistics industrial park，But with the overall decline of the industry，This industrial park is also partially planned as agricultural tourism land。

In the tourist area of ​​Baguayuan, Tanchang Town，Hu Jie, Secretary of the Party Committee of Tanchang Town, Renhuai City, told the reporter of China Business Daily，This land used to be industrial land，It is a Singaporean company that invests in liquor-related supporting facilities，But between 188bet Online Sports Betting and Casino 2013 and 2014，This company suddenly started developing tourism。He told reporters excitedly，Currently the Baguayuan Scenic Area has not been built yet，But there are already 5,000~10,000 tourists on weekends，All poor households in the village were eliminated at once，"It is expected that after the entire scenic spot is completed，Farmers can increase their income by more than 6,500 yuan，Can provide more than 1,200 local jobs”。

These sweet things，Let Renhuai City see the opportunity for transformation。The city has set high plans in the “Thirteenth Five-Year Plan”，Proposed "total tourism revenue exceeds 10 billion yuan in 2020"，Reception of domestic and foreign tourists exceeded 6 million，Tourism accounts for 6% of the city’s GDP，Accounting for 20% of the service industry” goal。This year，The 11th Guizhou Province Tourism Development Conference will set the main venue in Maotai Town，“This reflects the Provincial Party Committee and Provincial Government’s recognition of Renhuai’s tourism resources represented by wine，We will also use policy dividends to promote tourism。"Deng Fan said。

How high is Renhuai City’s tourism plan?Or you can feel it through data comparison。Data display provided by Renhuai City，"Twelfth Five-Year Plan" period，Renhuai has received a total of 15.93 million tourists，Cumulative tourism revenue reached 18 billion yuan，Average annual growth 23.2%。However，These travelers are not broken down into business travel、Free travel、Government Tourism。

Deng Fan said，Hopefully by 2020，Tourism accounts for 6% of the city’s GDP，And currently，The contribution of tourism is still very small，She did not disclose specific data，Just smiled and replied "It's only single digits at the moment"。"Maotai-flavor liquor represented by Renhuai，It is very attractive in itself、Adsorbing tourism resources。Like Bordeaux, France、Napa Valley in the United States is all about tourism，Let more customers experience the wine culture。"Deng Fan thinks。

Introduced by Wang Qiang，At present, Renhuai City Tourism has proposed to build a "one heart, two belts, three districts and four tours" tourism system，The "one heart" refers to the heart of Maotai Town's national wine，The "two belts" refer to the tourism system of the Chishui River Wine Culture Tourism Experience Zone and the Renchi Expressway Leisure Industry Economic Zone，We should write good articles about “wine + tourism” in the future。

The current Renhuai City proposes "establishing a city based on alcohol"、The city is prosperous due to wine、Strengthening the market due to alcohol;Based on wine、Relying on wine、Strategic direction beyond wine，In the future development of the liquor industry，Will use administrative and market means，Jiang Liquor Industry、Cultural industry and tourism industry are highly integrated，Realizing the linkage of the three major industries。

Renhuai City is indeed making great efforts to transform Maotai Town，This is also an opportunity to take advantage of the adjustment period of liquor，Because of this transformation，In the past, Maotai Town was a place where land was at a premium，It’s unthinkable。

Disclosed by the official website of Renhuai Municipal Government，Until October 2015，Renhuai Town regulates and rectifies 188bet Online Sports Betting and Casino more than 200 local liquor companies，Crack down illegal liquor production enterprises、210 workshops，66 polluting enterprises，Established 10 liquor companies with assets of over 100 million in the town，More than 50 companies with more than 10 million yuan，More than 140 companies with a value of more than 5 million yuan，At the same time, nearly 4,000 Maotai Town residents have moved to the "Guojiu New City"，Estimated total investment in Maotai Town environmental improvement project 48.600 million yuan，Improving the highly dense population situation in Maotai Town in the past。

Information provided by Renhuai City，To make Maotai Demonstration Town、Moutai Tourism Complex、Moutai Ancient Town Cultural Industrial Park、The "five-in-one" organic combination of Moutai tourist attractions and Moutai Liquor Industrial Park，Total investment reaches 256.8.9 billion yuan，Total planning area 21.76 square kilometers。

Today，Into Maotai Town，Gray cornices and brick wall、Dark carved doors and windows、Bluestone Road、Entrance Archway、Liquor Street、Yangliuwan Commercial Street、Sacrifice table、Liquor Culture City... Maotai Town has finally changed from the messy situation in the past。The government work report of Renhuai City shows，In 2016, we will also promote the creation of 5A-level scenic spots in Maotai Liquor Town and the application for world cultural heritage。

How many hurdles does tourism development have to face?

From selling wine to developing tourism industry，Renhuai City and even Maotai Town still face many obstacles。

Currently in the country，It is not uncommon to develop tourism cultural resources with wine culture as the core，Including Wuliangye、Yanghe Shares、Shuijingfang、Changyu and other famous wineries have related projects，A lot of investment but not many tourists is a big problem facing these industrial tourist attractions。

Deng Fan quoted an expert to summarize the current situation of Maotai Town，“‘Moutai wine scent、Maotai Zhenxiang，But Maotai Town still lacks culture、Disadvantages and charm’”，She said，We hope to create more than just industrial tourism，But a cultural trip。

Actually，The difficulty of industrial tourism is not an isolated case。Take Moutai Distillery as an example，Although it is among the first batch of bases in the country to obtain industrial tourism demonstration，However, the production process is still difficult to fully open to tourists。

Deng Fan said frankly，Tourists come to Maotai，Everyone wants to know about the brewing of Moutai，Look at the wine warehouse、Look at the workshop，But how to strike a balance between safety production and tourism，How to meet the needs of passengers，It also ensures that the process will not be damaged，This is a difficult problem that we are still studying with Moutai Group。For example, the koji-making workshop，The temperature is very high，Pulled wheat flying，Bad air，Visitors’ perception may be greatly affected;Another example is Maotai-flavor liquor, which has a production cycle，Worker works for a period of time，Take some rest，If the time is not right，This part of the process cannot be seen;A place where wine is stored，When the wine is fermented，It is also not suitable for too many tourists。"How to make it visible to tourists，Doesn’t affect production，It’s a big problem。" Deng Fan told 188bet Online Sports Betting and Casino a reporter from China Business News。

Currently，The main reference for Moutai Distillery to open to the outside world is the packaging workshop、National Liquor Culture City and Liquor Experience Center。But even the packaging workshop，Visitors can see it at any time and it is specially arranged。Because Moutai is produced according to demand，Sometimes the packaging workload only lasts until the morning，No need to pack in the afternoon，This will cause tourists who come in the afternoon not to see the packaging process，“So we are also discussing with Moutai，Slow down the packaging sometimes，To ensure the reception of tourists。" Deng Fan said。

Another difficult problem to solve is tourism transportation，"Before 2000，It takes nearly 8 hours from Guiyang to Renhuai，Tourists are afraid to come。"Deng Fan said，Although so far，Guizhou Province can basically provide city-to-city highway access，But it is not yet possible to communicate between counties，Accessibility is still relatively poor，“Sometimes you need to return to Guiyang when going from one place to another，It is difficult for tourists not to turn back when traveling in Guizhou Province。" she told reporters。

The twists and turns to Maotai Town，It is indeed the reason why there were few tourists here in the past。Reporter learned，Currently，If tourists from outside the province come to Maotai Town，Although you can choose to fly to Zunyi Airport (about 1 km from Maotai Town.5 hours)，But there are very few flights at the airport，Most tourists still need to go to Guiyang Airport first，It takes more than 3 hours to drive to Maotai Town，Therefore，There are not many tourists who come specifically for Maotai Town。Deng Fan said，In the second half of this year，The airport in Renhuai will be opened，This will greatly save travel time and cost。

Past as an industrial city，For Renhuai City，Developing tourism resources is also a big problem in terms of service facilities。Wang Qiang said，There are currently more than 130 hotels in Renhuai City，With a capacity of nearly 8,000 people，60~70 specialty restaurants，7 related travel agencies，2 travel transportation service companies。“According to the current development trend of tourism in Renhuai City，The current reception capacity is obviously not enough，We are also repositioning tourism resources，Maintain reasonable growth。" Deng Fan told reporters。

Deng Fan said frankly，Renhuai City is currently engaged in tourism，The most lacking thing is talent，Renhuai City、How to provide good service in Maotai Town，How to upgrade the overall feeling，This is a big problem we face，“Therefore, the government is also stepping up its efforts to educate enterprises、Job training，Integrate with colleges and universities in the province to strengthen talent introduction”。

Facing various problems，How many obstacles can Maotai Town tourism pass?How to develop tourism into another "leg" to support the economy in the future，There are many problems ahead to be overcome。

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