Only two years，The domestic O2O 188bet login seems to have fallen from heaven into hell，The investment frenzy subsided，Too many companies have become wreckage on the death list of O2O companies。There are basically two categories of people who can survive and may have a future:

1、Has a huge user base and is supported by rich people，O2O companies that can continue to burn money，For example, New American University, which raised US.3 billion 188bet login months ago，So-called rich and willful，Although takeout O2O has not yet explored the path of self-hematopoiesis，But the future is promising，The giants are willing to spend money to acquire land。

2、Another type is more special，Also rarer，They are the first to achieve positive gross profit in the O2O industry, which generally does not make money，I have opened up the source of living water，This aspect，Represented by e-bag washing in the field of 188bet login O2O。

As a product of the "Internet +" trend，O2O prospects are still promising，It is considered that there is a high probability that a BAT-level giant 188bet login emerge from this field。What we are asking is，What is the vitality of O2O enterprises？What enlightenment can the O2O death list previously circulated on the market give us？What kind of O2O companies can survive，And the longer you live, the better？

All the secrets of O2O can be attributed to 4 coordinate maps，Related to the 188bet login:Rigid demand, 188bet login, efficiency, cost。

We 188bet login target 6 representative companies below，Analysis of these four vital gates and the secrets behind them:

Takeaway O2O: Meituan Takeaway

188bet login O2O: e-bag washing

Housekeeping O2O: 58 Home, Helijia

Fresh O2O: JD Daojia, Aixianfeng

1. Just needed

User needs can be divided into two categories: basic life needs and needs to improve the 188bet login of life。

Eating，Definitely the basic needs of life。Laundry，188bet login a basic need，But whether to outsource laundry，Depends on the user’s living conditions and habits，Can be regarded as "quasi-basic"。Housekeeping、Manicure、Fresh food，The need to improve the quality of life。

The closer to basic living needs，The more 188bet login needed, the more 188bet login needed。And some new trends are emerging，Reinforces this need。For example, "lazy economy"，Due to the accelerated pace of society and the increase in social pressure，Cooking、Laundry and other matters，People are becoming less and less interested in doing it themselves，Outsourcing of these jobs，188bet login a real rigid demand。

There are two elements to measure "rigid demand": crowd and frequency.

People who order takeout or door-to-door 188bet login service，Apparently more than young women who need home manicures，This is the difference in the number of people covered；And people obviously order takeout more often than asking aunties to come to clean the house，This is the difference in frequency。

From this we can draw the first 188bet login four vital gate diagrams of O2O: the rigid demand diagram。

With the crowd、Frequency as the horizontal axis、vertical axis，Composition coordinates，Different O2Os are based on their own characteristics in terms of crowds and frequency，At different positions 188bet login coordinate diagram:

The closer to the upper right，Indicates that the more people are covered，The higher the frequency，That is, the stronger the need

Only have advantages in the number of people covered and frequency，188bet login’s not a fake necessity。The O2O door-to-door pet care project that emerged earlier，Most of them have become clouds，The fatal point，On the "rigorous need"，After all, among dog owners, there are too few people who often take care of their pets, both in proportion and in absolute terms。

2. 188bet login

O2O wants to win consumers，Ultimately requires high-quality products or services to prove。At any time，Consumers are greedy，They 188bet login never come because of discount or free，And lower the requirements for the product and service itself。If a housewife buys apples at Fresh Food O2O that have gone bad because they have been left out for too long，She 188bet login never be discouraged by cash rebate coupons or door-to-door delivery。

188bet login is 1, and all other value-added values ​​are 0.

Some current O2O services have weaknesses。Convenience for consumers，Sometimes at the expense of 188bet login。For example, fresh food，The freshness of fresh products purchased at the wet market，Also often better than O2O delivery。

But from the whole、Over a longer period of time，Intervention of the Internet，188bet login improve the quality of these areas。

For example, takeaway，The current characteristic of China’s catering industry is that it is small and scattered，Small restaurant、Unlicensed restaurants are common，Catering quality cannot be guaranteed。Intervention of the Internet，Can make brand catering transcend geographical restrictions，reach larger radius；Consumer review mechanism，It 188bet login also have the effect of survival of the fittest；At the same time，The entry of big capital，It’s like the Internet-based “Three Squirrels” were born on the e-commerce platform、“Handu Yishe” and a large number of giant Taobao brands，It is also very likely that a catering giant based on the Internet platform 188bet login be born on the takeout platform。

From this，The supply side of catering takeout 188bet login change，The proportion of branded catering increases，The quality of takeout 188bet login improve。

188bet login O2O similar。Most of the current community laundries are small workshops，Mom and pop shop，Small and scattered。The entry of big capital and the Internet，On the one hand, you can invest and integrate these stores，Gradually establish industry standardization；On the other hand, a central factory can be established to centralize production，Use scale to achieve standardization，Thus improving quality。

The Internet 188bet login inevitably bring economies of scale，It 188bet login inevitably make information more transparent，The survival of the fittest 188bet login be more obvious，Therefore, in theory, it 188bet login bring about an improvement in quality。But specific to different fields，There 188bet login be differences。

This difference is mainly determined by whether 188bet login easy to standardize.

Among the several types of O2O we observed:

Fresh food，Product standardization is the most difficult，The chain involved is also the most complex，Fresh products have the characteristic of losing 188bet login over time；

Housekeeping Service，Involving the personal skills 188bet login service provider、Attitude、manners，Standardization is not easy either；

The difficulty in O2O standardization of catering takeout and laundry lies in the supply side，If we can break through，188bet login promote the standardization of the industry

If the possibility of quality improvement is drawn as a coordinate axis，188bet login becomes the second of the four vitality diagrams: the quality diagram。The position of each O2O on the coordinate axis is as follows:

3. Efficiency

The essence of O2O is to use Internet information technology，Quickly and accurately match supply and demand，And help both parties reduce transaction costs。

For consumers，You can save 188bet login；For O2O companies，hopes to improve production efficiency。Good O2O model，A balance must be achieved between consumers and producers。

The more time 188bet login saves for consumers，To a certain extent, the greater the value of this O2O service。Whether 188bet login’s ordering takeout、Home-based manicure or home-based cleaning，Saving time is the most important value to users。

Life experience tells us that 188bet login measured by the time saved:

Housekeeping O2O 188bet login O2O Takeaway O2O and fresh food O2O

What is the reason? There are two major factors behind 188bet login:

1.Differences in density of offline stores。Take Shanghai as an example，3035 housekeeping service agencies can be found on Dianping.com，3947 laundries，And there are 23249 supermarkets，185835 restaurants。The density of domestic services and laundries is much lower than that of supermarkets and restaurants。Few offline outlets，means consumers have to travel more distances，Therefore，Generally speaking，The services provided by housekeeping O2O and 188bet login O2O save users travel time，Greater than takeout and fresh food。

2.Related to the transaction link。If you go to the supermarket to buy something or eat in a restaurant，The link is relatively simple。Going to the housekeeping agency to find an aunt，Registered、Waiting for notification to meet、Check identity, etc.，Requires multiple round trips。Traditional 188bet login services also involve clothing classification、Check、Registration, etc.，One for one, one for pickup，Run at least twice。Therefore，Housekeeping O2O and 188bet login O2O help consumers compress more links，Save more time，Making consumers’ life efficiency greatly improved。

In addition to saving time for consumers，Sustainable O2O model，188bet login necessary to improve the efficiency of producers on the basis of scale。

In this regard，Obviously Meituan Takeout、JD Daojia、E-bag washers have more advantages，Because with the expansion of scale，The delivery team can deliver more items，Warehouse、Logistics resources can be fully mobilized，The equipment utilization rate of the laundry plant 188bet login higher。

But，Door-to-door service O2O has bottlenecks。Give me an example，A manicurist works 8 hours a day in the store，Serves 1 customer per hour on average，Serving 8 customers in 1 day；If this manicurist went to Manicure O2O，Receive orders independently and provide door-to-door service，The mileage cost for each round trip to a customer’s home is half an hour，The service time is still 1 hour，She can actually serve only 5 customers every day.3 digits。This means，Not only has her work efficiency not improved，On the contrary, 188bet login has decreased。

Loss of work efficiency，Necessary to compensate for the platform’s subsidies，But platform subsidies cannot be endless，The wool comes from the sheep，Hoping that consumers will eventually pay the bill。This is the dilemma that door-to-door service O2O, which is still burning money, will face sooner or later。In the final analysis，Yu Housekeeping O2O provides individual-to-individual services，The scale has expanded，The number of service providers needed must also be expanded accordingly，The efficiency 188bet login affected by changes in service scenarios。

Saving time for consumers and improving productivity for producers，You can draw the third 188bet login four vitality diagrams: the efficiency diagram。The respective locations of representative O2Os are as follows:

4. Cost

Cost is the fourth vital factor for O2O enterprises.

Why do many Internet projects burn money after they are launched，Shujin Circle User、Seize the market？The answer lies in scale。

With scale，Marginal cost 188bet login be lowered；Only scale，There is enough space to develop and extend the industrial chain。Taking scale as the prerequisite for profitability，This is a major feature of Internet companies。

Can see，Takeaway、Fresh O2O after scaling up，Ability to effectively utilize warehousing、Logistics，Shipping more products，Effects to reduce costs。Laundry O2O after scaling up，Can use machine centralized laundry，Can also reduce costs。But 188bet login difficult to reduce the cost of housekeeping O2O on a large scale，Its platform mainly provides services by individual service providers，Relatively scattered，Unable to form a cluster effect。

Taking whether scale can reduce costs as the axis，You can draw the fourth picture 188bet login four vital gates: cost picture。The position of representative O2O in the picture is as follows:

188bet login’s worth noting，188bet login does not mean that after achieving scale，O2O companies can make profits。

There are not many O2O companies in the market that have scaled up and started to make profits，Judging from public reports，Currently engaged in laundry O2O for two and a half years、With nearly 10 million users, e-bag washing is one of the few companies that has started to make a positive gross profit。Meituan Takeaway, which was launched within half a year、Beaver Home、Love Fresh Bee，Although 188bet login has basically achieved scale (Meituan’s daily order volume exceeds 3 million，Helijia’s daily order volume is nearly 20,000，Aixianfeng’s daily order volume exceeds 100,000)，But 188bet login continues to burn money。

E-bag washing can achieve positive gross profit，There is a very important factor，It is not just a service industry，Not only provides matchmaking，It is still a processing industry，Go deep into the laundry industry chain。The processing industry is characterized by the ability to reduce costs through centralized production in central factories。If takeout is implemented as a central factory，There 188bet login a profit point soon。

5. Conclusion

So many O2O companies in 2015 “are booming and then dying”，Related to these 188bet login。

Seizing the immediate needs is the prerequisite，Maintaining 188bet login and improving efficiency are the market value，Controlling costs is the key to a company’s survival。

From the overall situation，Meituan in the food delivery field，Concerning cost control；JD Daojia and Aixianfeng in the field of fresh food are accelerating the upgrading of their logistics systems in order to cross the quality threshold；58 Daojia and Helijia, which specialize in housekeeping and beauty industries, face the double test of efficiency and cost。E-bag washing seems to encounter the least challenge among the four vital gates，This may be related to the fact that 188bet login has explored a profit model。However, the current market size of e-bag washing is not large enough，The universality of its model remains to be seen，The challenges 188bet login faces now，Can "laundry outsourcing" become an option for more people。

Only those who have crossed the 188bet login，These have gathered a lot of money and resources、An emerging giant with unlimited expectations，Only have the opportunity to challenge BAT。

[Extra number] with "fusionThe "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Joining New Ecology" 188bet login be held on June 16 at the National Convention Center，Domestic tourism by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life 188bet login gather together，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join