Q1: Mr. Liu，According to the introduction, 188bet sports betting app download is now a media identity，How will you define the identity of 188bet sports betting app download in the future?

Liu Zhaohui: I have thought about Zhihui’s positioning for a long time。Zhihui is first and foremost a media platform，It is an industry full media with large 188bet sports betting app download consumption。So what exactly is 188bet sports betting app download consumption?I think it means188bet sports betting app download as the core，With culture、Study Tour、Sports、Outdoor and other peripheral industries are extended large industries。

There are many vertical media in the 188bet sports betting app download industry，Every major media platform also has a travel channel。ButIn the field of large 188bet sports betting app download consumption，188bet sports betting app download as the core，Culture as the connection point，I believe that Zhihui is the first in the ecosystem to expand related industries。

Zhihui wants to be a large media platform for 188bet sports betting app download and culture。But I think the influence of the media will be fleeting due to the explosiveness and freshness of the information，So it is very important to accumulate influence。It needs to be done from two levels，The first to try the data layer。For example, industry consumption data、The levels of consumption are composed of multiple pieces of information，Each of us opens our mobile phones more than two hundred times a day，Meaning that a person browses a lot of information every day，Information becomes a way to connect。

Second，If the media simply stays at the general level of information dissemination, it will be difficult to create value。I think I must go deep into a certain 188bet sports betting app download，And this 188bet sports betting app download must be a big 188bet sports betting app download relative to the future trend，For example, traveling、Medical, etc.。

Third，At the industrial level service level，Use information as connection point，Making connectors in the industry，In the current 188bet sports betting app download industry，The subdivided industries of upstream, middle and downstream are separated。If we find that we are connected，They have various industry vertical needs，This is what Zhihui wants to explore。

In summary，I think these three levels are triple jumps，The first level is the content platform，The second level is the data platform，The third level is an industrial-level service platform。This is my current basic plan for 188bet sports betting app download。Thank you。

Q2: As understood，188bet sports betting app download just received 10 million in Series A financing，How will you plan this money as the co-founder and CEO?What is the goal you want to achieve?

Liu Zhaohui：Yes，Zhihui just received 10 million in Series A financing。From a media perspective, we hope to provide good content，Make the event a success，Make the experience good，Deeply engaged in the 188bet sports betting app download industry。

So how will it develop，What scale is achieved，What kind of influence will be formed requires a clear plan。High accuracy of fans、High-quality issues need attention。The understanding of the target group must be clear，For example, the target group of 188bet sports betting app download is the marketing director level、CEO people。

Q3: Mr. Liu，I would like to ask you an 188bet sports betting app download question，What do you think are the considerations behind OTA’s efforts to open offline stores in recent years?Compared to traditional retailers，What do you think of the competitive advantages of OTAs?

Liu Zhaohui: I think OTA is vigorously opening offline stores，Indicates that you are very sensitive to changes in the industry，Be able to see the latest trends in industry development in a timely manner。The current trend of online and offline integration in the 188bet sports betting app download industry is obvious，Go online to offline，Go offline to online。

The opposition between online and offline、Split、Confrontation moves toward integration，Meaning more and more mergers and acquisitions in the 188bet sports betting app download。I just mentioned that online OTAs will open offline stores，In fact, it’s not just online，Offline traditional travel agencies are also actively deploying online and offline services，For example, Caesar，Chat with someone from Caesar a few days ago，They plan to open more than 600 stores this year。

Summary into three levels，The first one is the sinking of sales channels。Where is your store?Not just Beijing, Shanghai, Guangzhou and Shenzhen，There are also third and fourth lines、Fourth and fifth tier cities，It may also sink to county-level cities，This is the channel sinking。Because the cost of online traffic is too high，Especially when outbound travel costs two to three thousand yuan，Follow 188bet sports betting app download from a user，Become a registered user and then start placing orders，Such a process is very expensive，So opening an offline store is not a bad idea，Under the absorption of flow，Down to offline social networking including social networking、Word of mouth from acquaintances is the best way。

The second is the online brand perspective。Open a brand store offline，giving people a feeling of reassurance，Especially the third and fourth tier、Fourth and fifth tier cities，In many cases they are still relatively dependent on offline services，More recognition of physical stores。

The third is the change of function，Offline physical stores not only have sales functions，Also has the function of brand display，And the function of brand communication。Open a store in a prefecture-level city or county-level city，188bet sports betting app download store affects many people in the surrounding life circle，And its function is more experience-oriented、Service。

Q4: Mr. Liu，Hello，I would like to ask you what you think about 188bet sports betting app download enterprises facing 188bet sports betting app download reform and national policies?

Liu Zhaohui：This question is particularly good。I think the current 188bet sports betting app download industry，Supply-side reform is a big problem。

In the past two years，I have traveled to many places at home and abroad，From Germany to the United States to India，The deepest feeling is that 188bet sports betting app download is a strategic industry。

With the gradual increase of the middle class，188bet sports betting app download in the economic development of various local governments，Including structural adjustment, it plays an increasingly important role in the optimization process。I remember Zhihui once posted an article，It contains a detailed inventory of the industries involved in the 188bet sports betting app download subdivision industry，Nearly 110。

So how to change the supply side of the 188bet sports betting app download industry，I think there are a few issues，First，We cannot talk about supply-side reform in isolation from consumer demand。As Millennials become the mainstream consumer group，Mobile、Experiential、Personalized experience has gradually become a new consumer demand。The value of traditional travel agency group tours is that acquaintances follow the group，Or bring strangers together，But the experience was terrible，Millennials are more willing to go with their besties，Go with friends，Go with family。The supply-side reform of the 188bet sports betting app download industry needs to incorporate these changes in 188bet sports betting app download demand，If you don’t，It’s just virtual。

Second，When the design and planning of tourist attractions has not changed in ten years，Meaning that products must continue to be optimized to meet consumer needs。

Third，The efficiency of 188bet sports betting app download must be improved。For example, BAT companies are connecting based on information technology、Can play more role in improving software efficiency。

Q5: Mr. Liu，I saw there were VR exhibitors at today’s summit，So what do you think about VR、The relationship between AR and 188bet sports betting app download?

Liu Zhaohui: Actually VR、The combination of AR and the 188bet sports betting app download industry will slowly reveal something，Including Mr. Wu Zan from Zanadu this morning, Mr. Wu tried to use VR technology to show the experience of the hotel。These technologies are very helpful for improving 188bet sports betting app download expectations，Consumers can judge whether this place is worth visiting without leaving home；Or there are some places I haven’t been to yet，You can also experience it in depth。

VR、AR is at the cutting edge of technology，The future will change the way we socialize、Travel methods and travel methods。In fact, I am particularly optimistic about the transformation of the entire industry by technology，The development and progress of science and technology，Not only has a huge impact on the 188bet sports betting app download industry，Every major change in society is driven by technology。VR、AR is a big development trend in the future，But there are also some shortcomings，The current hardware experience is not that good，Not that great；Another level，There may also be scarcity of content。

Q6: I want to ask，What do 188bet sports betting app download think about the combination of travel and TV or video?

Liu Zhaohui: This pattern is actually very common，For example, we know about Hokkaido after watching "If 188bet sports betting app download Are the One"，I know Chiang Mai after watching "囧"，Although I knew it before，But not so famous。

So I think video content，Has the function of modifying travel routes。It has cut into the production link of 188bet sports betting app download product experience and the influence link of the entire product，At this time I think its value is very huge。But there is also a challenge，It is made into a marketing tool and platform for offline resources，Or let’s completely change this route?For destination marketing、How to coordinate the contradiction of "money" from the perspective of operating agents of destination 188bet sports betting app download products?The destination is willing to spend money，Travel agents are unwilling to spend money，Because after I finished shooting this video with you，After this line became popular，I am not an agent selling it。

Retention of user experience data，There are many opportunities to explore including model development，There are still many challenges，So currently marketing plays a bigger role。

Q7: Mr. Liu，My question is，There has been more cross-border integration of 188bet sports betting app download in the past two years，Like Finance、Live video，What are the next development trends combined with the 188bet sports betting app download industry?

Liu Zhaohui: Cross-border integration has become a trend，188bet sports betting app download is why we hold 188bet sports betting app download summit。I want everyone to open up the pattern，Do not entertain yourself，Comparing us with the United States，The market may reach 20 trillion within five years，At present, 188bet sports betting app download market has not really opened up。

In fact, the cross-border integration of 188bet sports betting app download is not just about finance，There are also delicious food、Transportation、Virtual Reality、Technology, etc.。Cross-border integration is an inevitable trend。Secondly, I think 188bet sports betting app download must return to its essence，Can’t return to the essence，This industry is still narrow-minded。

Q8: What do 188bet sports betting app download think of OTA、Cooperation between live broadcast platform and tourist attractions，How much benefit can it bring to tourist attractions?

Liu Zhaohui: I think live streaming is a very hot field，And it’s very popular。For now，Live broadcast is a good form of interaction，They changed the people participating in the live broadcast，Participate directly in their feedback，The feeling is good。But explore from the industrial level，There is no way to escape T2O，So there is still a lot of room for exploration in future cooperation models。To a certain extent, these cooperation are marketing for scenic spots，It also has a relatively good supervisory role in scenic spots，Your environment is better，Do 188bet sports betting app download dare to accept the live broadcast，Your environment is not good，188bet sports betting app download dare not accept the live broadcast。This will improve the scenic spots and service methods。