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Before the exclusive interview with Shen Aixiang,There are many circulating introductions lingering in my ears,For example, "the post-90s entrepreneur who knows the best about the 188bet app industry"、“A person who is very in control of things,Or a controlling person”、“Obsessive-compulsive disorder patient who follows a plan”、"Academic Master"、“Other people’s children”、"Good boy"、“The student who turned down P&G’s 200,000 annual salary offer”、"The lucky guy who got Xu Xiaoping's invitation to breakfast"、“Post-90s boss”…
But after the exclusive interview with 188bet app,I admit that I am narrow-minded。I have a feeling,This boy’s thinking ability is not that of a post-90s generation,Although he has a baby face,But the thinking and logic are completely from the post-80s generation,Mature、sanity、Profound and humble。
1、The 188bet app,The original intention was to solve the supply chain problem of the online travel industry
Sina Zhejiang Education has a speech by Shen Aixiang,The character introduction is: Shen Aixiang,2015 undergraduate graduates from Zhejiang University,Department of Chemistry, Zhu Kezhen College。Worked as an intern at Procter & Gamble (P), the world's largest fast-moving consumer goods company&G)188bet app Department,and received a full-time offer。Rejected the offer and decided to start a business in October 2014,Established Hangzhou Yiluying E-Commerce Co., Ltd. (domestic capital) and AccomNatureGroup LTD (Cayman Islands)。At present, the company has obtained Xu Xiaoping、Investment from IDG and Huadan Angel,The team has nearly 20 full-time employees。March 2015,Create Easy Camping WEB Products (www.eluying.com),The transaction volume exceeded 100,000 within the first month。
Yiyingying is Shen Aixiang’s first entrepreneurial project,It has attracted the attention of the industry in a short period of time,But in the process of chatting with Shen Aixiang,He modestly said: The original intention of doing Yijing was just because he likes camping,I want to do something for the camping industry with my passion,There were times when I couldn’t hold on,But I got through it and got to where I am today。The 188bet app was made to solve the supply chain problem in the online travel industry,For example, terminal service providers are lagging behind in informatization,High pressure on purchasing and customer service on the booking platform, etc.。
According to Zhihui’s understanding,The order is coming based on the SaaS (Software Operation Software-as-a-Service) model,Focus on the vertical field of tourism industry。After official release in 2016,After 4 versions of iteration,Has formed a complete marketing 188bet app software。
Look now,188bet app need more precision marketing,How scenic spots use mobile Internet to better attract tourists,Provide more value-added services that meet tourists’ needs,For traditional scenic spots,This is a pain point that urgently needs to be solved。
In Shen Aixiang’s view,Traditional tourist destinations lack information 188bet app and systematic marketing;Unclear target customers,It is difficult to meet the needs of tourists;The traditional ticketing and 188bet app model has low work efficiency,It takes a lot of manpower、Material and financial resources。
2、The order is coming: a new generation of tourism destination marketing 188bet app software
“The order is coming” is a mobile application focused on improving the efficiency of tourism destination marketing 188bet app,Aims to solve operational and marketing problems through PMS+DMS intelligence,Improving 188bet app capabilities in all aspects,Help realize the informatization of tourist destinations、Intelligent 188bet app。In simple terms,It is to help end users connect multiple channels,At the same time, it also provides information 188bet app systems for destination merchants,Help them carry out product informatization,These tourist destinations digitized by users include: campsites、Scenic Area、Leisure Resort、Relatively medium and large tourist destinations such as outdoor bases,Often includes accommodation、Catering、Entertainment、Systematic multi-business operations such as supermarkets and supermarkets are the main target groups。Currently,“The order is coming” is based in Hangzhou,In Beijing、Kunming and other places have formed a relatively mature service mechanism。
Need travel agency services,Tourist destination services are packaged for group tours,Go to the community that needs strategies,No more tour guide、No strategy、Multiple formats of leisure and vacation services in tourist destinations。Then the business model of domestic tourist destinations is undergoing huge changes,How to promote the upgrading of operation and 188bet app of tourist destinations,So as to meet the needs of users?
1. Mobile intelligence in operation 188bet app
For most traditional tourist destinations,Operation 188bet app is mostly based on centralized cashier 188bet app at the front desk;Process,Tourists will experience queuing to buy tickets、Queue to apply for a card、Queue to recharge、A series of steps such as queuing up to cancel the card,The process is slow and lengthy,And the user experience is not good。With the increasing demand for mass mobile consumption,The traditional centralized checkout and tour process at the front desk will inevitably become a major pain point in tourism destination marketing。
With the continuous upgrading of the tourism industry structure,Tourist destination operations have shifted from the simple business model of manually collecting tickets to multi-business operations,Cashier 188bet app has also become more decentralized。With the help of Internet technology,The SaaS platform "Order is Coming" to serve tourism destination managers came into being,As a 188bet app tool,It supports multi-business 188bet app。Shen Aixiang introduced to Zhihui,The order is coming and supports multi-device login through cloud computing,Multiple character login、Many-to-many communication mode。On the one hand,Achieving decentralized front-end 188bet app,Realize multi-role login on mobile and PC,Multiple device login,Solve the problem of centralized cashiering and 188bet app at the front desk,Synchronizing multiple roles with cashier and data;On the other hand, all 188bet app data is synchronized to the cloud,Unified 188bet app and statistics in the cloud,Changing the traditional cash register is inefficient,Piling up of paper documents、Complicated entry procedures and other issues,And the synchronization system can avoid order stealing。
Compared to traditional hotel 188bet app system, The usage scenario is suitable for hotels where cashier and 188bet app can be concentrated at the front desk,The cashier 188bet app is all done by one person、a computer。 The order-coming system is suitable for travel and vacation destinations where cashier and 188bet app cannot be centralized,There may be multiple people doing cashiering and 188bet app at the same time,So when the order comes, the system is technically more focused on the application of mobile Internet and cloud computing。
2. 188bet app function
Traditional tourist destinations rely heavily on channels,With the rise of free travel,Channel order status is not ideal,Destination operators are eager to break ground in marketing,Increase self-operated channels,So how to attract users to consume multiple times,To achieve synchronization of user 188bet app and business statistics?
“The order is coming” provides mobile direct sales official website support for tourist destinations,In the words of Chen Aixiang,When the order comes, it is similar to providing a micro store for tourist destinations,It can put all destination inventory information on the website,Realize instant delivery,Complete Moments browsing and booking。At the same time, when the order comes, it also provides member 188bet app functions to merchants,Provide business statistical reports to managers。Different from some SaaS software that only focuses on a certain area,It provides users with systematic and comprehensive consumption content,Promoting the trend of multi-business operation in tourist destinations,Improve customer information level。
The travel booking form must involve booking in the pre-tour trip,On-the-fly bookings have higher requirements for timely feedback of order data,Must need to connect to the terminal system。After the order comes, direct sales websites for 188bet app may be gathered in the future,Put on a platform。、If there are ten thousand customers,You can put 10,000 customers on the same system simultaneously,Easy for user search、View、Compare,Deep into the user’s instant travel booking。Shen Aixiang told us,With the maturity of cloud real-time feedback on real-time inventory and real-time prices at terminal 188bet app,Online travel will open the scenario of fragmented products during the travel process、A new market for structured timely booking。
3. The 188bet app not distribution but direct sales platform
Internetization of tourism destination operations、Informatization、Intelligence is the future trend。When 188bet app shift from single-format operations to multi-format operations, it will inevitably become a trend,This means the tour passed 1.0 era、2.0 era,Gradually entering 3.0 era。
With instant booking coming,In the future, data will be directly integrated with front-end resources,It will be stronger if tourist destinations operate independently,Let users enjoy more high-value discounts。This means when the user needs to book a hotel,Can compare the prices of OTA and direct sales。So how to allow users to enjoy more convenient bookings and discounts,Backward system based on traditional tourist destination information system,Start from the operation 188bet app side,Be a travel terminal service provider,Try to provide a new way to increase the revenue of tourist destinations,How will the future develop after orders to improve operational efficiency are coming,What challenges will we encounter?
Faced with questions,Shen Aixiang put forward this view of the industry: First,The next ten or twenty years,OTA mode will gradually decrease,The information asymmetry brought about by real-time inventory and real-time prices will be completely broken,It is difficult for the price difference to become the profit model of the booking platform;Second,With the informatization of destination 188bet app in the future,Direct sales and membership systems will be significantly improved to increase their own 188bet app brands。Third,The value of a travel booking platform is that it can bring search comparisons to users,Ability to make faster decisions,But the future platform is not a distribution platform but a direct sales platform,The platform does not exist in the form of an online travel agency,It exists as a direct sales system linking major terminal service providers。
Shen Aixiang told reporters,An order box will be launched next for precision marketing of 188bet app,Use automatic data collection,Matching big data,Provide accurate crowd portraits for 188bet app,Including male to female ratio、Age distribution、From city、Hobbies and spending habits。
Reporter’s Notes: It’s a long road to enter tourism from SaaS,Whether it is from the perspective of business intelligence or artificial intelligence,There is still a lot of work to be done after the order comes,How to help tourist destinations achieve comprehensive business diagnosis and intelligent 188bet app is still a challenge。
*Author of this 188bet app:Jiang Ying (personal WeChat ID: Ying-0558)、Sixi (personal WeChat ID: sixi7890),Welcome to follow,Please indicate "name + unit + position" when adding for convenience,Thank you very much for your support!
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