In the tepid central province，There are two independent hotels，There are no high-quality tourism resources，There is no huge brand effect，The number of fans is only a few thousand，But I earn 500,000 a month，A stored value of 800,000，The operating effect of 188bet online sports betting is far greater than that of 188bet online sports betting ID with 100,000 fans。

Recent，Several 188bet online sports betting WeChat public accounts operated by Shengyang Smart 188bet online sports betting Service Platform，Book via online、Online mall、O2O life circle、Interactive game、Innovative functions such as electronic coupons，Rapid growth of fan membership，Online income has exceeded 500,000 yuan/month。After the message was posted on Moments, everyone was in a frenzy，Many people ask for advice，Too many people asking via private message，It can’t be explained clearly in just a few words，I’ll just summarize it and share it with you。

Basically every 188bet online sports betting is using WeChat now，But I want to settle down in the public account、Become bigger and stronger，Especially improve sales performance through online and offline interactions，It’s not that easy。This article uses two high-star independent hotels in Wuhan and Changsha as samples，Summary of practical experience in operating WeChat public accounts，And put forward thoughts and suggestions on the strategies and tactics of traditional hotels’ transformation to adapt to the mobile Internet。

Is 188bet online sports betting ID valuable to hotels?

Some time ago，An OTA has requested commission increases from some 188bet online sports betting in many places，Even some 188bet online sports betting were unilaterally forced to close the booking platform by OTA，This is not the first time such an incident has occurred。

In order to balance the channel pressure of direct sales and distribution，Hotels need to continuously increase their direct sales channel bookings。The current active users of WeChat are close to 700 million，Although OTA still occupies the mainstream at this stage，But the 188bet online sports betting cannot deny the future value of WeChat, the mobile super entrance，We cannot voluntarily give up the strategic position of the mobile terminal。

But，Independent hotels have no brand support and member management，No operations team，No experience，No technical support，No promotion funds，How to do 188bet online sports betting direct marketing？Go further，Is it worthwhile for hotels to invest more in 188bet online sports betting operations？

In the opinion of Tan Yangchao, Director of Operations Department of Shengyang Smart 188bet online sports betting Service Platform，It’s not that WeChat ID has no value，But the 188bet online sports betting doesn’t know how to make it valuable。Big waves in the sand，Independent hotels want to continue to make efforts on WeChat，In addition to attaching great importance to tactics，Revitalize 188bet online sports betting resources，Acquire scarce local user resources，It is crucial to enhance user stickiness。

How to carry out differentiated operations and maximize 188bet online sports betting value?

Individual hotels are independent and dispersed，Obvious regional characteristics，Customer sources are extremely geographically limited。For WeChat operations，This is a natural challenge，But use the peripheral tools，And 188bet online sports betting life circle、Surrounding Travel、Marketing strategies such as 188bet online sports betting mall，It is also easy to create the 188bet online sports betting’s own characteristics，Form differentiated competition with surrounding chain group hotels，Maximizing value。

Take the WeChat account of a garden 188bet online sports betting in Wuhan as an example，The 188bet online sports betting combines its own membership characteristics and existing resources，Introduced 3 gift packages of 5,000-10,000 yuan in the custom menu "Pollen Mall"，Deluxe standard room、Catering、Laundry coupons and other products are packaged and sold。

Not only that，The 188bet online sports betting also introduced multiple third-party services on WeChat，Including Didi Chuxing and Smart Guide。Guests only need to set their own personalized needs，The system can generate an exclusive surrounding tour itinerary in 3 seconds，Includes map、Budget、Transportation、Weather、Flight details，There’s even a translation、Use a car、Information and other useful gadgets。Such attentive service，Unexpected，But warm and considerate。

The value of these details is also intuitively reflected in the 188bet online sports betting’s online sales revenue。Based on the background real data of Shengyang Smart 188bet online sports betting Service Platform，This 188bet online sports betting has only launched the 188bet online sports betting micro-marketing system for 1 month，Monthly income has exceeded 500,000 yuan，Among them，Pollen Mall module sold 43 orders，Receipt of 3.700 million；Garden booking module sold 316 orders，Includes 280 room nights and 36 conference catering orders，Accounted to 145,900 yuan。

Is there any way to continuously gain a large number of high-quality 188bet online sports betting?

Value issue solved，The next question that everyone is most concerned about is how to increase followers，After all, fans are the foundation of all operations。But independent 188bet online sports betting do not have as large a membership system and multi-store layout as chain 188bet online sports betting，It is not practical to blindly pursue the number of fans，In comparison，High-quality fans who can directly generate order revenue are more important。

At this time，The 188bet online sports betting’s offline resources and application scenarios have become the biggest operational advantage。Customers visiting the store，Whether you are a tenant or a diner、Conference Guest，Undoubtedly the most loyal original fan of the 188bet online sports betting，Is also the most convincing promotion specialist on the 188bet online sports betting’s WeChat account。

Take a high-star independent 188bet online sports betting in Changsha as an example，To promote WeChat booking，The 188bet online sports betting not only opened a WeChat booking experience area in the front lobby，Dedicated person to monitor，Guide to scan the QR code to follow and experience the interactive mini-game，Answer booking questions，Also set the 188bet online sports betting WIFI login method to WeChat authentication，Connect and follow，Remarkable effect of increasing fans。In addition，The 188bet online sports betting is still in the surrounding community、Club、Distribute leaflets and promotional QR codes in shopping malls and other crowded places，Guide attention。

For luxury mahjong rooms with high sales，The 188bet online sports betting has also launched WeChat membership prices through direct sales channels。Because most of these guests are locals，Establish an incentive mechanism through membership marketing，Greatly improved fan stickiness and user loyalty。

The success of offline guidance and QR code scanning，Depends on close cooperation online and offline。Offline Taiwan card、Poster、Leaflet，Go to online activities、Friends Circle Marketing、Image and text push、Precision Marketing、Big data analysis，Go to the mobile phone、TV、Multi-directional interconnection of multi-screen terminals such as computers，The “belt” operation team of Shengyang Smart 188bet online sports betting Service Platform has provided professional support to the 188bet online sports betting。

According to statistics，This 188bet online sports betting has launched the 188bet online sports betting micro-marketing system for 3 months，Online orders exceeded 1,200，WeChat booking sales increased by more than 30% month-on-month，Member expansion is also 80% faster than the previous traditional marketing method，And members’ accumulated value on WeChat reaches up to 800,000 yuan。

What? Their number of 188bet online sports betting is only 10,000?

Last，Tell everyone a shocking fact，Two independent 188bet online sports betting cases cited in this article，The number of fans does not exceed 10,000，But the monthly income exceeds 500,000，A stored value exceeds 800,000，Judging from real online revenue and order data，The operational effect is far greater than that of a WeChat account with 100,000 fans。

The innovation of Internet technology is unstoppable，Maybe there will be a new application tool to replace 188bet online sports betting soon，But marketing and service are the basic demands of hotels to embrace the Internet，It is also the fundamental driving force。

No matter the carrier is OTA，Or WeChat or other future species，The biggest experience in 188bet online sports betting micro-marketing，There is no better way to fully tap into the 188bet online sports betting’s existing resources，Pay attention to differentiated operations，Strengthen online and offline collaborative interaction，While meeting basic marketing and service functions，Think about what other surprising experiences you can bring to your fans。Only stick to fans，It is possible to produce a "snowball" effect，And explore a marketing path suitable for your own development。