The "Hundred Schools of Thought" in Hotels and B&Bs has been frozen for many years. The hotel 188bet app download has begun to recover

Big accommodation Author of this article: Wu Yue 2016-07-28
The arrival of the tourist season,Driving the popularity of tourist accommodation,Emerging accommodation formats such as homestays and short-term rentals are also ushering in a surge in occupancy,Online 188bet app download platform Tujia、Little Pig、Woodeniao 188bet app download and other frequent successes,The tourism accommodation industry will usher in a new climax。

The tourist season is coming,The prices of hotels and B&Bs in various popular areas have rebounded,House prices in popular scenic spots have even doubled。But these still cannot stop tourists from coming。Li Jinzao, director of the National 188bet app download Administration, said at the National 188bet app download Work Conference in Haikou,2016,my country’s domestic 188bet app download revenue is expected to reach 3.8 trillion yuan,11% increase。

The popularity of tourism has also led to the popularity of tourist accommodation,During the short holiday in the first half of 2016,The history of finding a room in popular scenic spots is happening again。Not only the hotel is full,Emerging accommodation formats such as homestays and short-term rentals are also ushering in a surge in occupancy。Online 188bet app download platform Tujia、Little Pig、Woodeniao 188bet app download and other frequent successes,The tourism accommodation industry will usher in a new climax。

The hotel 188bet app download, which has been frozen for many years, is beginning to recover

2012 is a turning point for the hotel 188bet app download,Leading companies repeatedly report losses,The whole 188bet app download is in the shadow of losses,Around June 2012,Home Inns listed in the United States、7 days、Hanting’s stock price continues to fall,And hit a new all-time low,The development of budget hotels is controversial。Home Inn 1.0.3 billion loss figure and Hanting’s book loss of 9.4 million,It also seems to be evidence that budget hotels are weak and unable to run。After years of exploration and transformation,The hotel 188bet app download is finally recovering slowly。

2015 data of national star hotels released by the National 188bet app download Administration,Is the average occupancy rate generally showing positive growth?,The hotel industry continues to pick up。At the same time,Data from Savills Research: Shanghai、Compared the average revenue of available rooms in the two cities of Shenzhen in the past 12 months with the average of the previous three years,Up 5 respectively.5% and 3.4%。

Hotel 188bet app download data display,RevPAR of star-rated hotels increased slightly in August this year,The occupancy rate of five-star hotels increased slightly,Price、RevPAR continues to decline,These data reflect the slow recovery of the hotel 188bet app download。Its recovery is inseparable from 188bet app download transformation。Tuniu Travel Network released the "2015 Hotel User Consumption Behavior Analysis Report",Report Display,Hotel booking users and leisure travel users have a high degree of overlap,People are more willing to travel at the end of the year,The demand for leisure vacations is growing rapidly,will drive hotel sales。

In addition,The improvement in the performance of mid-range hotels has also led to the recovery of the hotel 188bet app download,From STR Global, the world's largest professional hotel data research institution, released the "Comparative Analysis Report on Global and Chinese Hotel 188bet app download Operating Performance in 2014 and Forecast for 2015" looking at hotel market demand and supply data from 2011 to 2015,Hotel demand growth has continued to decline since 2011,By 2013, the growth rate of demand has been lower than the growth rate of supply,Below 5%,Continuing until early 2014。After 2014,Demand growth begins to accelerate,And exceeded the supply growth rate again。

These signals indicate that the hotel industry is slowly recovering,Meanwhile,B&B 188bet app download is booming。

The rapid growth of 188bet app download homestay rentals

The growth of homestay 188bet app download has reached a market size of tens of billions in just 3 years,It has become an emerging economic model with great potential。It has been in China since 2012,Influenced a number of emerging companies。Tujia、Little Pig、Munniao 188bet app download and other 188bet app download booking platforms were established between 2011 and 2013。These companies have developed over the past 3 years,Not only educates the market,Let the sharing financial economy be deeply rooted in the hearts of the people,It also affects the homestay 188bet app download market,Activated a large number of idle properties,Reuse idle properties。

The primary factor in observing the growth rate of online 188bet app download is the usage rate of online 188bet app download App,According to the "O2O Mobile Application Trends 2015 Annual Report" released by the third-party global big data service company "Umeng+",The average usage rate of 188bet app download apps is 30%,July 2015 ushered in the peak use of 188bet app download apps,Per capita usage time in July increased by 106% compared to June。

Not only was the usage rate of 188bet app download apps at 30% in 2015,The usage rate of 188bet app download apps has gradually increased in recent years, More and more people are willing to try online 188bet app download products。Displayed in Penguin Zhiku’s “2015 China 188bet app download Market Demand Survey Report”,58% of the respondents said they knew about the 188bet app download service,About half of the respondents have used 188bet app download services。The remaining 42% of the respondents do not know about 188bet app download services,But there are 28 of them.5% expressed willingness to try 188bet app download services,There are only 13 people who don’t know and are unwilling to try.5%。This phenomenon is most prominent in the tourism industry,Many tourists prefer to stay in B&B short-term rentals when traveling and vacationing。Analysys Think Tank survey report shows,Chinese consumers are increasingly accepting of online 188bet app download products,has become the most accepting country。

In this year with increasing usage rate and willingness to use,The scale of the domestic 188bet app download market is also increasing。Especially in Tujia、Little Pig、Driven by the development of many online 188bet app download companies such as MuNiao 188bet app download,The market size of online 188bet app download is even higher。Analysys Think Tank data display,The market size of online 188bet app download is expected to exceed 30 billion yuan in 2016。

Behind these soaring market sizes,There is still huge market potential,Currently according to iResearch 2016 and Analysys Think Tank statistics,Online 188bet app download rentals only reached about 10% of the market potential in 2015。This shows that there are still 90% of the market to be developed,The potential for online 188bet app download rentals is huge。

The period of "a hundred schools of thought contending" in 188bet app download accommodation

From the recovery of the hotel industry in 2014 to the rapid development of 188bet app download homestay rentals in 2015,The tourism accommodation industry will usher in a period of "a hundred schools of thought contending" in 2016。

The development of the 188bet app download accommodation industry is inseparable from the 188bet app download industry,In recent years,The number of tourist trips has reached record highs, which is bringing a large number of customers to the 188bet app download accommodation industry。Li Jinzao, director of the National 188bet app download Administration, said at the summit forum of the first World 188bet app download Development Conference: Since 2012,China has become the world’s largest outbound 188bet app download consumer for many consecutive years,Contributes more than 13% to global 188bet app download revenue on average annually。2015,China’s domestic 188bet app download exceeds 4.1 billion,Inbound 188bet app download 1.300 million visitors,Outbound travel 1.200 million visitors。China is entering the era of “mass 188bet app download”。

In this context,The traditional dominant hotel accommodation business will continue to recover,At the same time,B&Bs that focus on experience and cost-effectiveness will also attract the attention of many tourists,Hotels and B&Bs will each usher in a golden period of development。At this time,Budget hotels and star-rated hotels that have established a complete service system will occupy part of the tourist accommodation market with their high market share and popularity。Especially chain budget hotels,Still the dominant tourist accommodation in popular tourist cities。Meanwhile,With the rise of the sharing economy and the concept of “humane accommodation”,Online 188bet app download will also be favored by many tourists。Tujia、Little Pig、Internet booking platforms such as MuNiao 188bet app download will become the ladder linking B&Bs and tourists in the "Internet +" era。

But at this time,Hotels and B&Bs themselves also have many problems,Want to gain the favor of more users,Meet the travel needs of 4.1 billion people,Hotels and B&Bs still need improvement。

188bet app download business streamlining services:

The hotel’s business scope is relatively wide,Accommodation、Catering、Meetings, etc.,But in the era of big 188bet app download,A large number of tourists pay more attention to the accommodation function,In popular vacation spots,Many tourists also choose hotels based on their vacation needs。Therefore,High-end hotels need to improve service quality to meet the needs of customers for travel and vacation。Mid-range and budget hotels will have to put some of their focus on the accommodation business,Especially budget hotels,Improve the accommodation environment in a timely manner,Improve service quality and service types,Adjusting product prices to a reasonable position is something that budget hotels should pay attention to in the era of big 188bet app download。As a standardized product,In the increasingly diverse needs of tourists、Personalized Today,The streamlined service cannot meet the needs of more users,So timely personalization、Customization can meet user needs。

B&B strengthens security and service education:

Rather than standardized B&B 188bet app download,In the process of personalization and customization,You should pay more attention to your own basic guarantee,for example security、Health and other issues。The most basic security issues cannot be ignored,Hygiene guarantee is the foundation of serving tenants。Only if these basic guarantees are done well,To attract tourists。At the same time,Today when “second landlords” are prevalent in China,How to combine personalized services with standardized management is a question that B&B owners should think about。Blindly copying hotel management methods in management will cause B&Bs to lose their "flavor",Become a fragmented hotel suite。But too "casual" service cannot guarantee service quality。Therefore,Appropriately based on the geographical location of your own property,Receiving customers,Adjusting the decoration style and other contents and providing services is the magic weapon for non-standard B&Bs to win。

In short,In the face 188bet app download growing tourist accommodation market,It’s not yet time for hotels and B&Bs to confront each other,Therefore,Each seize their own target customers,Continuously improve our services,Win the favor of customers,This is the top priority for hotels and B&Bs at this stage。

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