Enter the era of “Internet + Tourism”，Tourism market pattern (tourist sources、Travel channels、Tourist destination) has undergone profound changes: on the source side of tourists，The tourist structure has undergone fundamental changes，Post-80s/post-90s/post-00s have replaced the post-50s/post-60s/post-70s as the mainstream of the tourism market；On the tourism channel side，OTA has surpassed traditional travel agencies and become the mainstream of tourism sales channels；inevitable，Great changes have also taken place at the tourist destination: traditional historical monuments、Museum Memorial Hall、The popularity of natural landscape and other tourism products has declined to varying degrees，And theme park、Amusement parks and other attractions are popular among modern tourists。

Due to profound changes in the tourism market pattern，Standards of traditional tourism products - "new、odd、Special”，Already lagging behind the trend of tourism development，Unable to effectively guide the development of modern tourism products。What is the new standard for tourism products in the Internet era？The author summarizes it in four words: "cool"、"cool"、"Hi"、“Cute”。

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"Cool"，Inferred from the English word "cool"，is the most representative word among the post-80s/90s buzzwords，means handsome、Chicken and unrestrained、Fashionable，Refers to the uniqueness in dress, speech and behavior or the distinctive personality in spiritual temperament，Like wearing sunglasses、Dancing in the street、Driving a sports car, etc.。Li Yuchun、Li Yifeng、Wu Yifan、Luhan，Loved by fans because of its “coolness”。

What kind of tourism products are “cool” tourism in the eyes of the post-80s/90s/00s 188bet app generation？Self-driving、Cycling、Running etc.，Because of its freedom、Leave as soon as you say、Features of freedom，Become a new generation of brigade

A new choice for tourists；Adventure、Off-road、Outdoor and other traditional high-threshold or mysterious activities，Like driving through the Taklimakan Desert、Cycling 318 National Highway Sichuan-Tibet Line、Hiking through no-man’s land, etc.，Is becoming a cool and trendy new travel product。July 6-12，The author participated in the 3rd Ordos International Naadam Conference’s Visit to Ordos event planned and initiated by the Beijing Car Sunshine Club，from Beijing、Fujian、Hunan、Automobile self-driving tour associations in 19 provinces and cities including Hubei、Club leaders gather in Ordos，Together we completed an in-depth experience of Khan culture、Desert wild luxury、An off-road driving trip with ethnic customs，Developed the most popular self-driving travel route and the coolest new travel product in Ordos。Currently，This line product has been officially launched on the market，Attract domestic and foreign self-driving tourists to Ordos for self-driving。With the popularity of "Travel with Bell" sponsored by Donkey Mama，Jungle Adventure Tour、Wild survival tour because it’s “cool”，Sold out quickly。

II, cool

"cool"，means fun、Easy、Comfortable，Make people feel happy。The "shuang" in traditional tourism usually refers to "coolness"，Therefore，Beidaihe、Jigong Mountain、Moganshan、Traditional summer resorts such as Mount Lushan，Xiamen、Dalian and other coastal tourist cities，Guiyang、Anshun、Liupanshui、Yichun and other forest tourism cities，Becoming a hot spot for summer tourism。

What is “cool” that the post-80s/90s/00s generation likes？Thrilling、stimulation、Challenge the limits，Like canyoning、Water Amusement、Ocean surfing、High

Empty bungee、Wingsuit flying, etc.。The author has visited Shanghai Happy Valley many times，I found that the attraction with the longest queue is usually the most exciting one - Gumuyoulong (a tumbling 188bet app download roller coaster with a total slide length of more than 1,200 meters)。Screams from tourists on the roller coaster，Visitors lining up made bursts of exclamations，Attracting more young tourists eager to try。Shanghai Disneyland, which just opened in June this year，Thunder Mountain Rafting on Adventure Island、The Speedy Light Wheel of Tomorrow's World，Become the longest queue、The most popular items among tourists。Thunder Mountain Drifting Dinosaurs、Volcano theme in one，The most thrilling water project in the history of Disneyland；Light Wheel is the first roller coaster in Shanghai Disney and the fastest in history，Many netizens commented: “The body cannot keep up with the stimulation of the soul”。

三、Hi

"Hi"，Deduced from the homonymous English word "high"，Means excitement、Enjoy、Unfettered、Crazy，Used to express joy、Proud、Cheers etc.。Now “Hi” has become the standard for new generation products。"Youth has no limits，Go out of your way”，Become the latest advertising slogan for Uni-President Ice Tea；Budweiser beer kicks off summer carnival，Singer Jane Zhang detonated the audience and released her true self...

Music Festival，Creating a space that is different from reality，Let people fully release the passion latent in their hearts，So it is deeply loved by young people。Various large-scale music festivals are held around the world every year，Contains popular、Rock、Folk ballad、Punk, electronic and other diverse music，Gathered everyone

Music groups of various styles，Attracts music fans from all over the world to come for pilgrimage and carnival every year。GlastonburyFestival、ReadingandLeedsFestival，It is an internationally famous outdoor music festival；In China，Strawberry Music Festival、Intro Electronic Music Festival、Zhenjiang Yangtze River International Music Festival、Midi Taihu Music Festival、Chunlang Kenting Music Festival、Simple Life Festival、MOMA Magic Horse Music Festival、Music festivals such as the Hengdian Film and Television City Palace Music Festival were born，Driving a tourism boom 188bet sports betting app download in the venue。The European Cup that just ended，Attracted countless fans who traveled thousands of miles to watch the game，And then promote tourism、Entertainment and Consumption，Formating a unique European Cup tourism month；The Rio Olympics that just opened，Although various negative factors are often exposed on the Internet，But it still attracts tens of thousands of sports fans to venture there，Just to experience the unique "high" atmosphere of the scene。Lvmama Travel Network joins hands with scenic spots every year to create "hi" festivals，Such as the "Sakura Night Run" in Yuantouzhu, Wuxi、"Fluorescence Run"，Suzhou Paradise “International Beer Festival”，Hengdian Film and Television City “Crossing Makeup Run” etc.，Loved by the Internet generation of travelers。

Four, cute

“Cute”，Original meaning is "plant sprout"、"Things happen"，Originated from post-Japanese otaku，Describes a woman who is extremely fond of anime lovers，Later extended to describe cute appearance、Likeable men and even inanimate creatures, etc.。Today，Cute appearance、Cute expression、Cute language、Cute toys，

“Being cute” has become a new trend。“In the fast-paced modern city，A cute and soft-hearted mascot is like a good medicine to relieve stress”，“It’s so cute and cute that it’s ‘two’，It has become the special skill of new and new humans。”The cute animals in the early years were Mickey Mouse、Donald Duck、Doraemon, etc.，There are an endless stream of cute things in recent years，Like the warm-hearted Baymax in Super Marines、Po from Kung Fu Panda、Huba in Monster Hunt、Japanese Kumamon, etc.。

According to statistics from the Bank of Japan in Kumamoto Prefecture，Kumamon brought economic income to Kumamoto Prefecture from November 2011 to October 2013 as high as 124.4 billion yen (approximately 76.Only in 2013，Only in 2013，There is only 1.63.93 million products use its image；2015，Retail sales of Kumamon products reached 100.7 billion yen，An increase of 56 compared with the previous year.6%；According to "The Japan Times" report，Kumamon product sales 188bet Online Sports Betting and Casino have broken the historical record for similar products for five consecutive years。Coincidentally，In 2007, Dutch artist Hoffmann created a giant rubber duck artwork - "Big Yellow Duck" in the shape of the classic bathtub yellow duck。Since the birth of Big Yellow Duck，A "yellow whirlwind" blew across the world，As of August 2014，Big Yellow Duck has visited 22 cities in 13 countries and regions。October 23, 2014，Big yellow duck swims into Jingtian Lake in Shanghai Century Park，First day

The exhibition attracted nearly 10,000 people，Double than usual；During the exhibition，There is a grand occasion of "the whole city is talking about the big yellow duck"，Attracted more than 500,000 tourists to watch and play，The highest number of tourists received in a single day exceeds 70,000。

The Palace Museum as a representative of traditional scenic spots，Now because of the emergence of a group of cute animals，Changed tourists’ understanding of the Forbidden City。"I am such a man" folding fan、Chaozhu Headphones、Forbidden City Calendar、Ruyi Sandals、"I Got It" washi tape、“Zhengdaguangguangguangguangguangguangguangguangguangguangguangguangguangguang” charger...a series of hilarious cultural and creative products of the same emperor have captured the curiosity of many fans。Not only that，The Forbidden City has also developed some cute apps，Such as "One Day in the Emperor's Day"、"Auspicious Forbidden City"、"Yin Zhen Beauty Picture"、"Han Xizai's Night Banquet Picture"...for such a "cute" and "homely" Forbidden City，More and more young tourists fall in love with the Forbidden City、Into the Forbidden City、“Purchase” the Forbidden City。As of the end of 2015，More than 8,700 cultural and creative products from the Forbidden City，Cultural and creative product sales exceeded 1 billion yuan，Exceeds the total ticket revenue from the 15.06 million visitors to the Forbidden City in 2015。

Based on the author’s field investigation and research in many districts, counties and cities across the country，The closer to "cool"、"cool"、"Hi"、“Cute” travel products，More and more popular 188bet app download among the Internet generation tourists，"Cool"、"cool"、"Hi"、Tourist destinations with more “cute” tourism products，The higher the number of tourists and comprehensive tourism income。

Zhihui travel expert author，Zhihui travel expert author，Assistant President of Jingyu Group，General Manager of Large Marketing Department。