The Olympic Games held every four years will play a positive role in promoting local tourism and other aspects of business，This Rio Olympics in Brazil is the first Olympic Games hosted by a South American country，It also brought the world’s attention to Rio and even the entire South America。However，This Rio Olympics is full of flaws，It also directly affects the promotion effect of the Olympic Games, a powerful IP, on the local tourism industry。During the Olympic Games，Brazil’s security issues cause concern，The game is not as attractive as in previous years，At the same time，Due to the high cost of traveling to South America、Visa difficulties and other issues，Therefore，Although the Olympic Games will have a certain boosting effect on the tourism industry in Brazil and even South America，But it is difficult to achieve the initial expected effect。The "post-Olympic era" that the industry is still optimistic about is also difficult to predict。

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August 6, Beijing time，The 2016 Rio Olympic Games officially opened in Rio de Janeiro，With the start of the Olympic Games，Rio Olympic Games tourism has also become the focus of attention。Brazilian local and even South American tourism，We all hope to take this opportunity to promote the development of local tourism，Chinese tourism companies have also launched many tourism products for the Rio Olympics。However，There are many flaws in this Rio Olympics，Reduced the appeal of the Olympic Games to tourists。

From the initial establishment of the museum to the poor local security situation，The Rio Olympics has many 188bet Online Sports Betting and Casino flaws，Negative reports follow one after another。As understood，During the torch relay，The Olympic mascot Jaguar went crazy during the torch relay，Attempted to attack a soldier next to him，In this case, the jaguar was shot dead on the spot。Except for this little episode，Many shooting incidents occurred in Brazil before and after the Olympics，Serious safety hazards have dampened the enthusiasm of Chinese tourists to travel to Brazil to a certain extent。Before the Olympics，Police strike、Robbery and other news appeared in the newspapers。China’s former men’s 110-meter hurdles star Shi Dongpeng was also stolen in New York this time，I came to the police station to report a crime at 2 a.m. but found that the police station was crowded，You need to queue up to report a crime。Until 4 am，The police department only accepted this case。Some media reports even pointed out，The Rio state government recently announced that it will cut 1/3 of its security budget。

To this，Caesar Travel, which is responsible for Rio Olympic tickets and travel packages, points out the safety issues of Chinese tourists in Brazil，Will pay close attention to the local situation，Report daily to the company headquarters，At the same time, tourists will be repeatedly reminded to improve their safety awareness、Strengthen security precautions。

On the other hand，After Russia was banned by the Olympic Organizing Committee，The highlights of this Olympic Games are also much less，The appeal of the Olympic Games has been reduced。A citizen named Li pointed out，I was originally very interested in Olympic events，I was still considering whether to go to watch the game locally，But after hearing the news that the Russian national team was suspended，Completely gave up the plan to go to Brazil。

The viewing process during the Olympic Games was also very unsatisfactory。Some viewers pointed out when complaining about this Olympics，Queue for two hours to get in，I learned this from many other viewers，This phenomenon is normal in Brazil。According to local media reports in Brazil，The long queue time is mainly due to 188bet Online Sports Betting and Casino communication problems between the National Guard and the security company，At the same time, volunteers also have problems with lack of correct guidance for the crowd。Also，Security inspection during the Olympics has been questioned，There may even be situations where the X-ray stops running，To this，The Rio Olympic Organizing Committee stated that some employees were not familiar with the equipment，Causing many problems with the device。

The price is too high and tourists can’t afford it

Except for being unattractive，Visa、The high prices of tourist products are also the reasons why tourists get stuck when traveling to Brazil。

The "Brazil Olympic Tourism Report" released by Ctrip Travel，The average spending of Chinese tourists traveling to South America in the first seven months of this year was 5.30,000 yuan，10 times the average consumption of outbound travel，The per capita consumption during the Olympics reached 7.20,000 yuan。Also，The data provided by Tuniu is also displayed，Subject to air tickets during the Olympic Games、The impact of rising prices of hotels and other resources，The price of Rio Olympics spectator tour products increased by about 5% compared with usual。In February this year, the Rio Consumer Association conducted an investigation into the excessive increase in hotel prices during the Olympics，The prices of some hotels increased up to 9 times during the Olympics，4-star hotels in central Rio have generally increased by 5-6 times。

A reporter from Beijing Business Daily searched for "Rio" on Tuniu Travel Network and found it，A "9-day in-depth tour of Brazil in the Olympic year" product priced from nearly 30,000 yuan。Except for the Brazil Olympic Games， Tuniu also provides tours to four countries in South America、“Brazil + Argentina” connection、“Cuba + Mexico” connection、"South America + Antarctica" connection、Brazil one place and other forms of tourism products。Beijing Business Daily reporter found out，The group period of these online products is generally more than 10 days，Even up to more than 20 days，Price is above 40,000 yuan，Even 188bet app as high as nearly 70,000 yuan。To this，Zheng Hanqing, head of South American tours at Tuniu Travel Network said，Because South America is far away from my country，Long round trip time，Most Tuniu users book South American travel products for 23 days，The mainstream travel group is middle-aged and elderly people who have money and leisure，Subject to both languages、Restricted by visa and other factors，Chinese tourists mainly travel in group tours to South America，Per capita spending is 50,000-60,000 yuan。

Affected by factors such as price，The vast majority of tourists who purchase Rio Olympic Games viewing products through the Caesar Travel platform are corporate customers，The total amount is close to 3000 copies。Also，A South American tour leader from Ctrip also said，Tourists to South America are basically an absolute high-end customer group，Spend generously。Also，Although Brazil has simplified visa processing for Chinese tourists，But many people in the tourism industry pointed out，The application for Brazilian visa is relatively complicated，This is also the reason why Chinese tourists’ travel to Brazil is not as expected。

While traveling in South America is expensive，The poor economic situation has also caused tourists to have limited spending power。Liu Simin, vice president of the Tourism Branch of China Future Research Society, told a reporter from Beijing Business Daily，This is the first time that the Brazil Olympics has hosted the Olympics in South America，It has a certain stimulating effect on tourism and other industries，But the expected pulling effect is not particularly obvious。He analyzed and pointed out，The global economy is weakening now，The economic situation in Brazil as a whole is not optimistic，And the global tourism industry is also affected by the weak economy。

It is difficult to predict the effects in the post-Olympic era

In this case，There are also problems with the sales of domestic tourism products。Many tourism companies pointed out in interviews with reporters from Beijing Business Daily，The sales of tourism products related 188bet app download to Brazil tourism and South America tourism during this year’s Olympic Games were not satisfactory。An industry insider who did not want to be named pointed out，Tourism companies want to develop this market，Also launched many related products and promoted them，But there are many related questions，Brazil and South America tours are not attractive enough to Chinese tourists。

actually，As China’s outbound tourism continues to grow，Overseas destinations are increasingly becoming the focus of domestic tourism，And has been promoting the expansion of destinations，Compared to Southeast Asia、Japan、South Korea or even the United States、Europe, etc.，South America’s tourism treasure mine has yet to be discovered。Some insiders pointed out，This is also an important reason why domestic tourism companies have been promoting the development of the South American tourism market before the Rio Olympics。

On the other hand，Although the enthusiasm for the Olympics cannot match the practical difficulties，But the huge IP of the Olympic Games is still a treasure mine for the tourism industry。Zhang Rui, Senior Vice President of Caesars Tourism pointed out，The Rio Olympics are driving Chinese tourists’ enthusiasm for traveling to Brazil and even South America，The development of the “post-Olympic era” is even more worth looking forward to。Data is displayed，Except during the Olympic Games，The number of tourists will reach its peak after the Olympic Games。The 2012 London Olympics also brought considerable benefits to the UK，Tourism revenue exceeds 2 billion pounds。And the 2000 Sydney Olympics，brings 40% to Australia’s tourism industry.$0.7 billion in revenue。

Paulo Villela, marketing director of the Brazilian tourism agency "Rio Trip" pointed out in an interview with the media，As the tourism authority of Rio City，Pay more attention to the "legacy effect" brought by the Olympic Games to urban tourism，The ultimate goal is to maintain steady growth in passenger flow after the Olympics。

But some analysts believe，The problems of the Rio Olympics are concentrated 188bet app download in the insufficient construction of venues、Concerns about safety issues and high prices of tourism products，These main reasons cannot be solved at once，Therefore it is difficult to predict whether the post-Olympic era will be able to have as great an effect as in the past。Liu Simin also pointed out，The Olympic Games draw global attention to Brazil and the entire South America，But the effect on promoting tourism is limited。