Recently，Didi Chuxing, the giant online ride-hailing platform, quietly announced its official entry into the car rental field，And it has started trial operation in Shanghai in July this year，Will be promoted to multiple first- and second-tier cities across the country within the year。As soon as the news comes out，The industry is exploding，“The battlefield of Didi Car Rental in China continues to be fought” “Under the pressure of profitability，Didi starts telling stories to capital again” “Didi enters the car rental market，The nightmare of C2C car rental” and other opinions emerged，Since one week，Discussion about this incident，The popularity continues。

Didi Chuxing since its merger with Uber China，Online ride-hailing market share is as high as 93%.1%，In the online taxi market，Occupying absolute dominance，Has a huge C-side and small B-side user groups。Such a powerful potential，While quietly entering the car rental market，It is reasonable to cause an uproar in the industry。

In fact，It is not easy to break even in the online ride-hailing market。188bet sports betting app download A financial report from PricewaterhouseCoopers，Didi Chuxing’s net loss has reached three times its revenue。In 2015，Didi、Uber only focuses on subsidies，As much as 1 billion US dollars was burned。Looking at the financial reports of China Car Rental and eHi Car Rental，The net profit indicator seems to make Didi jealous。China Car Rental’s financial report for the first half of 2016，Total revenue RMB 29.6.9 billion yuan，Lease income reaches 24；Lease income reaches 24.5.2 billion yuan，24% year-on-year increase；Net profit reaches 10.6.2 billion yuan，161% increase year-on-year；EHI Car Rental 2016 second quarter financial report display，Net revenue is RMB 5.01.3 billion yuan (approximately 75.4 million US dollars)，RMB 3 compared with the same period last year.an increase of 47 compared to 39.9 billion yuan.5%；Net profit is RMB 800,000 (approximately US$100,000)。

Only from the data，Car rental seems to be the best area for Didi’s “reborn serfs to make money”，But，Can it really do what it wants?？

Didi Car Rental chose the “correct” entry method

Car rental is nothing more than asset-heavy and asset-light models，B2C model with heavy assets such as China Car Rental，All vehicles are self-owned，The disadvantage of this model is the high cost，The input-output ratio and profit contribution rate are not high。actually，Most of China Car Rental’s revenue comes from long-term car rental，And most of its long-term rental cars are given to Shenzhou Private Car (UCAR Technology)，Imagine without the contribution of UCAR Technology，The income from renting a car in China is not too high，You can even say，From a single car rental 188bet app download model，Profitability is equally difficult。So this is also the 9th year that China Car Rental has been operating，The reason why the market value is only 14.6 billion yuan。

Look at the asset-light model again，This model is divided into two types: B2P and P2P。B2P such as Wukong car rental model，This is also the model Didi wants to use，Fleet resources come from tens of thousands of small and medium-sized car rental companies，The advantage is that the vehicle condition is guaranteed，But it requires heavy operation；P2P such as Autumn Car Rental、PP Car Rental、Baojia car rental and other modes，The fleet resources are all from private cars，The advantage is that the number of cars is guaranteed，But the car condition、Safety and other shortcomings still cannot be solved。In view of Didi’s entry into the car rental B2P field，Wukong Car Rental co-founder Zhu Xu told Zhihui，Didi after long-term research，Finally chose the B2P model，Indicates that the road Wukong chose to rent a car is correct。But Wukong is not afraid of renting a car，Because the B2P mode is a light mode，But focus on operations，Wukong has accumulated two years in this field，Compared to Didi，The service will be more professional。

There is still huge space in the online car rental market

China’s largest car rental company, China Car Rental，Its market share is only about 10%，United Ehi Car Rental、Shouqi’s car rental market share is only about 20%，Among them，80% of the market share is occupied by tens of thousands of traditional small and medium-sized car rental companies。Just the opposite is，In the mature European and American car rental markets，About ten internationally renowned car rental companies such as Enterprise、Hertz、Budget、Avis and others occupy more than 90% of the car rental market 188bet sports betting app download share，There are very few small and medium-sized car rental companies。So，As Zhu Xu said，Didi entered the car rental market，On the contrary, it has a positive impact on the car rental market，Everyone will think，China provides this service，Didi also provides this service，This is a good thing for the entire car rental industry。“The domestic car rental market is still big enough，Only car rental in China、EHI Car Rental、Shouqi Car Rental，Market saturation is not enough，There will be 2-3 car rental giants appearing。" Zhu Xu said。

Didi is not omnipotent

Didi enters car rental，Platform mode selected，It seems that he has chosen a path that suits his own development。But here comes the problem，It is almost impossible to rent a car with China，China Car Rental has already taken on the challenge；Want to unite tens of thousands of small and medium-sized car rental companies in a short period of time，Almost an impossible task。First，Didi needs a long time to standardize the service quality of small and medium-sized car rental companies、Standards and systems，Secondly，The ultimate goal of Didi Car Rental is to revolutionize the lives of small and medium-sized rental companies，It’s not unreasonable。It’s too big to hold together，I can’t take care of the little ones，United eHi Car Rental may be Didi’s helpless choice。

Didi is involved in multiple segments of travel，Except Didi Taxi、Didi Express、Except Didi Private Car，Also involves Didi driving、Didi Hitchhiker、Didi test drive、Didi Bus and many other fields，However，Even with the brand and traffic advantages，Didi’s business other than online taxi-hailing is not outstanding，Zeng Jin’s high-profile Didi bus business，has also been quietly offline recently。This shows that the giant Didi is not omnipotent in many fields of travel。188bet Online Sports Betting and Casino Each travel segment has its own upstream and downstream industry chain ecology，And requires in-depth operations，Not simply taking advantage of traffic can solve everything。and，Didi’s development to the current stage，Most employees already have a part-time mentality。This is different from Didi’s previous “Living to Death，The entrepreneurial mentality of working too hard to be able to do nothing is completely different。That’s it，Zhu Xu mentioned，Wukong Car Rental faces many challenges in the car rental field with an entrepreneurial mentality of being born to death，“We only focus on one thing，That is to help small and medium-sized car rental companies transform into the Internet，Risk Control Management、And increase revenue and reduce expenditure。”

P2P or the future of Didi Car Rental?

Currently，The P2P car rental model does not yet have good growth soil in the country，Credit system、Credit system、Safety control, etc.，It is a dead end for any enterprise。But the good news is，This knot is getting looser，Once the growth conditions are met，The advantages of Didi’s massive car owner resources will be immediately apparent。From this perspective，Didi Car Rental vs. Aotu Car Rental、PP Car Rental、The challenge of renting a car in Baojia is relatively big。Follow-up report on Didi Car Rental，Zhihui will continue to pay attention。

Author of this article: Wang Feng (personal WeChat ID: aaron88551487)，Executive Reporter，Welcome to break the news、Welcome to communicate！