According to Reuters，Expedia is asking investment banking institutions to take charge of IPO matters，The IPO is expected to be held in New York。

Expedia executives said on the second-quarter earnings call in late July，The company plans to IPO Trivago before the end of 2016，If you fail to do so，They will find other ways。It is reported，Expedia holds 63% stake in Trivago，Germany-based Trivago holds the majority of the remaining shares。

Estimated by Raymond James, a well-known investment bank，To increase revenue，Trivago has invested heavily 188bet app in television advertising，And it is expected that Trivago’s revenue will reach 7 in 2016.USD 6.8 billion。This figure is 20% more than the revenue of TripAdvisor, which split from Expedia in 2011，4 times the revenue of Kayak, which IPOed in 2012。Bankers on Trivago IPO valuation，This number will be taken into account。

2012 Kayak IPO time，Company valuation is around US$1 billion，Priceline Group acquired it for US$2.1 billion the next year。

October 2013，After 7 months of taking control of Trivago in Expedia，CEO Dara Khosrowshahi made it clear，Trivago will operate independently，Will follow the development trajectory of TripAdvisor that year。

Trivago is headquartered in Dusseldorf, Germany，Provide hotel price comparison search service，Business covers 55 countries，The United States has recently become its largest market。Currently Trivago is profitable，The funds raised by the IPO will promote further expansion of its business。

The instant booking function 188bet sports betting app download launched globally by hotel metasearch website TripAdvisor in June 2016，The progress is not very smooth。Different from it，Trivago does not want to be a booking website，Instead, we are using various methods to try to reduce the booking pressure on partners on mobile and PC websites。

December 2011，TripAdvisor was spun off from Expedia and listed as an independent company。If Expedia successfully promotes Trivago IPO in 2016，This will be the second time in five years that Expedia has rapidly added value to its business through the public markets。

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* This article is compiled from Skift.