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Author of this article: Zhihui 2016-09-23
The report shows that there are obvious age differences between outbound travel and domestic travel,Young people prefer to travel abroad,Uncle prefers domestic travel;Beijing, Shanghai, Guangzhou and Shenzhen are the favorite domestic destinations,Outbound users prefer Southeast Asia;Diversified accommodation has become a new choice trend。
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Summer family trip、The travel boom of the Mid-Autumn Festival holiday has passed,The annual National Day holiday is coming,The domestic tourism market will once again usher in a boom。However,Itinerary Plan、Hotel arrangements, etc. are all problems that must be faced when traveling during National Day。To this,Elong Travel released the "2016 National Day Holiday Accommodation Booking Trend Report",Detailed analysis of National Day travel accommodation booking trends and big data analysis。

"Report" data display,Outbound travel and domestic travel show obvious age differences,Young people prefer to travel abroad,Older people prefer domestic travel。Also,Beijing, Shanghai, Guangzhou and Shenzhen are the favorite destinations for domestic tourists,Outbound travel users prefer Southeast Asia;On accommodation type,Designer Hotel、Couple Hotel、Inn、Various accommodation such as apartments has become a new trend of choice。

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"Report" display,During the National Day Golden Week this year,Beijing、Shanghai、Guangzhou、Shenzhen、Chengdu、Hangzhou、Xi’an、Wuhan、Qingdao、Nanjing is the top 10 domestic travel destinations。Among them Beijing、Shanghai、Guangzhou、Shenzhen orders account for more than 10%,The proportion of hotel bookings in other 6 cities is less than 10%。Compared with previous years,Beijing rose to first place from second 188bet app place last year,Chengdu dropped from 3rd place last year to 5th place,Shenzhen jumped from the original 10th place to the 4th place。It’s worth noting,Hangzhou ushered in a tourism boom during its first short holiday after the G20 Summit,Judging from hotel reservations,Accommodation bookings in Hangzhou during the National Day Golden Week increased by 18% compared to last year。

In the ranking of outbound travel,Southeast Asia remains a popular destination for Chinese tourists,Japan and South Korea also continue to be popular in the past。Phuket、Bangkok、Seoul、Singapore、Tokyo、Osaka、Chiang Mai、Las Vegas、Kyoto、Kuala Lumpur is among the top 10 outbound travel destinations in 2016,Easy to find,Southeast Asia, Japan and South Korea occupy 9 seats,Among them, Phuket Island in Thailand is ranked as high as 49.76% has an absolute advantage,Las Vegas, the largest city in Nevada, USA, has become the only non-Asian city in the TOP10 ranking。You can find out by comparing last year’s rankings,Las Vegas does not appear in the TOP10 ranking。To this,Mr. Bai Zhiwei, Vice President of Yilong.com said,Tourism in Las Vegas、Shopping、The vacation industry is very famous,And today’s outbound travel is no longer limited to nearby East and Southeast Asian markets,Seeing the world from further afield is becoming more and more popular。

Young users love outbound travel, and the new middle class prefers luxury hotels

This year’s National Day holiday starts on Saturday,Friday is the last working day。Follow the rules of spelling out fakes,If the 7-day National Day holiday is combined with annual leave, it can make up to 12 days of holiday。This creates enough time for outbound travel,Even if you don’t choose to spell it out,A 7-day holiday is also a good choice for outbound travel。

ELong report display,Young users who booked hotel accommodation products from September 30 to October 7 through eLong Travel prefer outbound travel。Most of the ages are between 20 and 35 years old,Accounting for 54.25%,The proportion of users over 35 years old is 36.13%。Different 188bet app download scenery abroad、Humanities、History and culture are all attractions of outbound tourism。Island vacation in Southeast Asia、Gourmet shopping in Japan and South Korea、European and American culture and history are the preferred destinations for outbound travel users。These users are relatively independent economically,Rich travel experience,For them, outbound travel becomes their first choice during the National Day holiday。

It’s worth noting,The new middle-class group pays special attention to quality when choosing travel accommodation,This is especially true for outbound travel。According to the data in the eLong report,More than 60% of outbound travel users book hotels for more than 1,000 yuan,Users who choose international mid-range hotels also account for about 25%,It can be seen that the new middle class group pays more attention to good sleep and vacation experience when traveling abroad。Currently,Auster including Accord、Intercontinental’s Smart Holidays、A number of foreign high-end hotel brands such as Hampton by Hilton have entered the domestic mid-range market,Domestic local brands are also actively deploying。But for the new middle class,International brands seem more attractive。

From the overall trend,The growth rate of outbound tourism continues this year。Data display from the National Tourism Administration,The number of outbound tourists in the first half of this year reached 59.03 million,The number of outbound tourists in 2015 and 2014 was 1 respectively.200 million and 1.0.7 billion。While the number of outbound tourists continued to grow in the first half of this year,The National Tourism Administration predicts that outbound tourism will grow by about 4% in the second half of this year,Study trip、National Day holidays and other key factors driving this growth。

Domestic travel is more popular among people over 45 years old,Personalized accommodation has become a trend

In stark contrast to the young people traveling abroad,The proportion of users over 45 years old in domestic hotel bookings reached 73.61%,The proportion 188bet app download of users between 18 and 24 years old does not exceed 10%,The proportion of users under 18 years old is only 0.62%,The proportion of users aged 18-24 is 9.61%,The proportion of users aged 25-30 is 8.55%,The proportion of users aged 31-45 is 7.61%。

Compared to traveling long distances when traveling abroad,Groups over 45 years old prefer domestic travel。Close distance、Convenient language communication and other factors prompt them to give priority to domestic travel。Except Guangxi、Hainan、Outside of traditional routes such as Yunnan,Jiangsu and Zhejiang、Free travel to Beijing and other places is also a good choice。Also,The increasingly popular rural tourism has also become a good place for many users to cultivate themselves。

Elong Big Data Display,Traveling domestically,Vacation and leisure、Business Travel、Inn and B&B、Designer hotels and other hotels accounted for similar proportions of bookings during the entire National Day period,All between 10% and 20%。Among them, resort and leisure hotels account for the highest proportion,is 19.29%。Except for the above-mentioned concentrated hotels with a relatively high proportion,Couples Apartment、Youth Hostel、Family hotels, etc. are also very popular。

While traveling abroad,This personalization trend is different。Outbound travel users pay more attention to quality when booking hotels,In addition to vacation and leisure,Star hotel、Brand Hotel、Sea view hotels and other hotel types are also popular choices for users。Among them, resort and leisure hotels account for 24.41%,The proportion of star-rated hotels is 21.21%,The proportion of brand hotels is 18.32%,The proportion of designer hotels is 15.21%,The proportion of love hotels is 13.22%,Have the smallest proportion of sea view hotels,Only 7.63%。Also,What is different from domestic hotel booking,Youth Hostel、Family hotels, etc. have not become the main areas of consumption。For outbound travel users,Safety、Comfort comes first。

This trend can also be seen in the price of hotel bookings。Data display,188bet sports betting app download International hotel reservations,63.31% of users booked hotels for more than 1,000 yuan,The proportion of hotels booked for more than 2,000 yuan is as high as 36.08%。While booking a domestic hotel,Hotels priced between 100 yuan and 800 yuan account for the largest proportion,is 65.27%,Marriott,The proportion of users who booked more than 1,000 yuan also reached 19.88%。It is not difficult to see from this,The price of international hotels is much higher than that of domestic hotels。

actually,Whether you choose a luxury brand hotel with a higher unit price,Or a special hotel that focuses on folk experience,Accommodation quality is still the most important focus for users。Elong has also always adhered to the "three-hearted service" service principle proposed by CEO Jiang Hao,Allow users to “choose with ease”、Order with confidence、A comfortable stay”,Elong has also been committed to providing high quality、Diversification、Mobile booking platform that meets various user accommodation needs。

For the National Day Golden Week,Elong prepares for “Fun Eleven,Hotel-wide promotion” event。Including Plateau、Marriott、8 brand groups including Hilton,Thousands of hotels participate in this promotion。ELong’s promotion starts on September 22nd and ends on October 7th,International and domestic hotels are participating,Among them, domestic hotels are guaranteed to cover more than 200 cities,Thousands of hotels;International hotels are Japanese and Korean、Southeast Asia、Dubai and other places have the strongest promotions,All hotel products start at 100 yuan,We also provide users with recommended destinations for viewing mountains and seas in the form of guides,Rich content,Various forms。

Not only that, This National Day Golden Week Sale,WeChat is also one of the main battlefields of Yilong,All products are synchronized with the eLong APP, and new and old users also receive exclusive red envelope benefits for WeChat hotel reservations。The combination of "high traffic + excellent products + multiple benefits" paved the way for the success of this promotion,For 188bet Online Sports Betting and Casino “lazy cancer patients” who have travel needs but don’t want to download travel service-related apps,"Talking and laughing,Having already booked a hotel" is convenient and saves money。

Industry insiders said,Currently, bookings during the National Day Golden Week have reached their peak,It is estimated that the number of bookings has increased by about 40% compared with the daily rate,Travel on National Day,It’s better to book the hotel early。

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