Virtual reality technology applied to hotel scenes，What will it be like？How much change will it bring to the industry？

Recently，Alibaba Travel implements VR 360-degree panoramic online room selection function，Consumers open the “God’s perspective” when choosing a hotel，Also give the hotel a stylish or fresh personality，to be fully displayed。

Panorama room selection that visually brings guests and the hotel closer，It may increase the booking conversion rate，Mid-to-high-end hotels will especially benefit from this。

In the future，VR panoramic image，Likely to replace still photos，Gradually becoming the display standard for the entire hotel industry。

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Many consumers are in the process of booking hotels，Everyone has encountered such a scene: the hotel room looks spacious and bright in the online photos，Extraordinary style，I feel like it very much，Wait until you actually open the door and insert 188bet online sports betting the room card，Disappointed，Even very angry！Original，I was “cheated”。

In the hotel industry，The online photos and the actual rooms are not the same version，Most of the cases are not intentional by the merchant。Many room types、Many decoration styles，The photos displayed online are limited，Cannot correspond one to one，Is the main cause of consumer distress。In addition, hotel photos are often overly beautified，On the contrary, it makes guests feel psychologically disconnected after arriving at the hotel。This has become a long-term pain point in hotel consumption。

The information asymmetry caused by photos is two-way，High-end resort hotels encounter another dilemma。Their problem is，How to book online，Fully show your beauty，To attract guests。Because for those hotels that have invested heavily in the overall layout and decoration，Static photos are far from expressing its level and style，Thus becoming a performance bottleneck。

If we can break through this bottleneck，High-end hotels can accurately capture the guests who should belong to them，Get higher conversion rates and RevPAR。

(on Alibaba Travel App，“360° Panorama” sign in hotel room)

Panorama allows consumers to open up God’s perspective，Make high-end hotels even more powerful

Make the real dilemma better，Can be repaired，But the most radical method is technological innovation。VR and panoramic technology that are very popular now，Or the difficulty 188bet app of the above-mentioned "cheating"、Correct solution to photo limitation。

Recently，Alibaba Travel has the first batch of hotels to implement VR 360-degree panoramic online room selection，Including Harman in Sanya、Guoguang Haosheng、Phoenix Island and several other luxury resort hotels，And Hangzhou Yilian Junting Hotel、Boutique hotels such as Baima Lake Jianguo Hotel。

In the panoramic image of the room，There is a room in the middle、By the window、Several VR perspective points such as the bathroom and bathroom，Enter a perspective point，Users can open the "God's Perspective"，Turn the phone，Immersive 360-degree viewing，See the full view and details of the guest room at a glance。

At the same time，VR live shooting，At the same time of high clarity，It also eliminates the problem of excessive beautification of traditional static photos。These new visual experiences of “what you see is what you get”，Can break information asymmetry，Help guests make booking decisions intuitively and quickly。

Some high-end hotels have even launched their lobbies online、Pool、Restaurant、Sea view、Conference Hall、VR in children’s playgrounds and other scenes，Consumer on mobile phone，You can experience the grandeur of the hotel in person，Or carefully presented taste and style。

Industry analysis，HD display of panoramic view without blind spots，A hotel with good hardware decoration standards，Get higher traction 188bet online sports betting and conversion rates，"Even more powerful than a tiger"。

(via VR panorama，Hotel lobby、Restaurant、Pool、Lounge、Guest Room、Conference hall, etc.，all can be displayed to the greatest extent)

Virtual reality is the general trend to replace photos，Alibaba Travel VR Grand Strategy Revealed 

Virtual reality is very popular recently，Every industry must call VR，In the online travel industry，Be the first to commercialize it，There is still a good father、Alibaba Travel backed by Alibaba’s big platform。

As understood，VR panoramic room selection is Ali Travel Future Hotel 2.0 An upgraded and iterative version of the “online room selection” function。Also alibaba travel covers VR content、Part of the grand strategy of VR selection，The first glimpse of the impressive behind，It seems there are more cards to be played。

Although it has just been online，Can’t get valid data to confirm yet，Does VR panorama help hotels gain higher click-through rates and order volume，But Gu Yan, new business product manager of Alibaba Travel Hotel said，Experience better virtual reality images instead of traditional static photos，It is an unavoidable trend: "Alibaba Travel’s concept of future hotels is through technology，Efficiently connect hotels and consumers，Obviously，VR panoramic room selection is in line with our original intention。We often say something internally，It’s called ‘The future has come’，Now that we have found the right direction，188bet app We will do our best to make the hotel experience better。”

Next，Alibaba Travel’s future hotels will “concentrate firepower”，Mainly focus on the core tourist destination Hainan，Let VR panoramic coverage cover all local high-end hotels。Afterwards，Ali travel instructions，VR panorama will be launched in more than 600 hotels in key cities across the country。Finally，Promote panoramic room selection to nearly 100,000 future hotels，Become the standard for the entire hotel industry。

When the time comes，Shooting VR panoramic images for hotels，Maybe it will become a big supporting business。