188bet sports betting’s suspension of trading on November 14 has made the public speculate on Wang Jianlin’s next “small goal”。According to the announcement issued by 188bet sports betting on November 13，The largest shareholder, the Sports Fund Management Center of the State Sports General Administration, plans to transfer all its shares in 188bet sports betting through an agreement。The change of ownership of the largest shareholder is already a big event；But what excites people even more is，Who on earth can have the strength to become the new owner of the first stock in China’s sports industry。

Wang Jianlin has become a frequent visitor to international 188bet sports betting organizations (pictured is FIFA)

According to data published in the third quarter financial statements of 188bet sports betting，The Sports Fund Management Center of the State Sports General Administration holds 22 shares.073%，The number of shares held is 1.8.6 billion shares，According to the closing price before the suspension 20.Calculated at 19 yuan per share，Total value is 37.5.5 billion yuan。Looking at possible “insiders” in the sports industry，Wanda seems to have matching financial strength、Also the most capable of operations、The company with the most acquisition motivation。

Wanda in Culture、The continued efforts in the direction of sports are obvious to all，Wanda Sports was officially established in November 2015，In 2016, it signed strategic cooperation agreements with FIFA and FIBA。If it can be listed through the backdoor listing of 188bet sports betting，Wanda’s strength in the domestic sports industry will reach a new level，The domestic sports industry structure will undergo major adjustments。

Wanda and LeTV Sports are investing in the 188bet sports betting (LeTV Sports’ Series A financing was led by Wanda)

From a general logic perspective，Selling shares often means that the seller believes that the stock price is overvalued，The motivation for buying is the belief that the stock price is at a low point。The logical conflict between the 188bet sports betting General Administration Fund Center’s “take” and Wanda’s possible “take”，The difference is the operational capabilities。

Under the existing operating model of 188bet sports betting，Profitability is indeed not optimistic。Although 188bet sports betting is also trying to catch the real estate trend，Increase operating income，But the destocking cycle that started in 2014 seems to have made this plan not completely effective，Zhongti Plaza in some cities has even become an unfinished building。Financial data shows this point more intuitively: in 2010，188bet sports betting’s real estate income alone reached 11.4.7 billion yuan;But in 2015，188bet sports betting’s annual income is only 8.5.1 billion yuan。The decline in revenue is worrying。

Wanda actively participates in the new model of 188bet sports betting

And if Wanda starts to operate，The situation will be very different。188bet sports betting’s current main business is real estate business + sports facilities、Competition is the main thing。And in Wanda’s ecosystem，Operation of commercial real estate is exactly its strength;In sports competitions，Wang Jianlin is also focusing on developing the so-called "A-side" and "B-side"，That is, an international competition organization，As well as organizations that represent broadcasting rights and marketing rights。This enables Wanda to improve the liquidity of 188bet sports betting。

Wanda’s rich ecological scenarios will also increase the profit opportunities of 188bet sports betting。Wanda’s layout in tourism real estate will help 188bet sports betting in activities surrounding professional events (such as carnivals) through sports tourism.、Training camp、Celebration Banquet、Public welfare, etc.) to create more derivative value。The rewards brought by the collaborative integration of such resources，It is difficult for policy-oriented financial investors such as fund centers to create。

High-profile 188bet sports betting events have huge derivative value as high-quality IP

The reason why we think 188bet sports betting will be the buyer，The reason is also that 188bet sports betting Commercial has delisted from the H-share market，Seeking to go public。Previous privatization project statement，188bet sports betting Business plans to complete listing before August 31, 2018，If this goal is not achieved，188bet sports betting Group repurchases all equity from overseas investors at a simple interest rate of 12% per year，Repurchase all equity from domestic investors at a simple interest rate of 10% per year。

*This article is reproduced from Qianzhan.com.

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