November 17，Beast Ride Announced Complete1.500 million yuan in Series B financing，Beast Riding CEO Li Gang said that he will set up an independent brand Bluegogo (Chinese name Xiaolan Bicycle) to fully develop the shared bicycle market。

When established in early 2015，Beast Cycling positions itself to create the most technological cycling brand。And take high-performance carbon fiber bicycles + intelligent central control system + the wildest cyclist community as the three main lines of beast riding research and development。But after experiencing 2015 - the first year of smart bicycles，The smart cycling market did not explode as expected，In comparison，As a means of transportation, shared bicycles are on the rise。Under such a general situation，Beast Riding turns to the shared bicycle market。

As understood，“Little Blue Bicycle” will take Shenzhen as its first stop，From Shenzhen at the rate of entering a city every half month、Guangzhou and other southern cities began to quickly complete their layout， The head-to-head confrontation with Ofo and Mobike is inevitable 。

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The rise of shared bicycles from August，Just a few months，Mobike and ofo are two leading shared bicycle projects and have received multiple rounds of financing in succession，After ofo and Mobike raised hundreds of millions of dollars in financing in October this year，Ubai Bicycle also received 1 at the beginning of this month.RMB 500 million in Series A financing。In addition，Including riding a bicycle，Hellobike and others announced financing information in early November and opened in Hangzhou、Suzhou launches bicycles。Bike sharing has become the hottest investment field。

On the afternoon of the same day that Beast Riding announced the completion of Series B financing to enter the shared bicycle industry，ofo held a press conference to announce，City services will be officially launched，Enter Beijing、Shanghai、Shenzhen、Four cities in Guangzhou。Launching a new generation of yellow car ofo3.0，And launch the "City Sharing" plan。At the same time，ofo also announced a strategic cooperation with 700bike，The two parties will carry out in-depth cooperation in the field of shared bicycles。Former Uber China executive Zhang Yanqi also announced that he will serve as chief marketing officer of ofo to join the shared bicycle war。ofo announced that it currently has more than 3 million users in cities and universities，The number of connected bicycles reaches 160,000，The total order volume reaches more than 40 million。

Also on the 17th，At the World Internet Conference being held in Wuzhen，Video First Group Co., Ltd., which started with video, also announced the launch of its own shared bicycle-Kuaitu Travel，Kuaitu Travel CEO Ma Yuelei said，This batch of bicycles will be put into the first batch in Wangjing area of ​​Beijing，And plans to be in Beijing、188bet app download Shanghai、Guangzhou、Shenzhen、Chengdu、Launched in more than a dozen cities including Suzhou，It is expected to launch 1 million vehicles by 2017。

And the day before，Mobike just announced its official entry into the fifth city at the new product launch conference，Chengdu。

A year ago, smart bicycles also flooded in

2014，Following Xiaomi、After Baidu builds cars and other topics，Smart bicycles are popular。Companies involved in the field of smart bicycles on the market at that time can be roughly divided into five categories: Xiaomi、Baidu、Lenovo、LeTV、Internet companies represented by Samsung and Sony；Followed by Giant、Merida and other traditional bicycle factories；The third category is some startup companies；The fourth category is some teams that make smart hardware peripherals；And some foreign smart bicycle projects，Such as GiBike and URB-E, etc.。

At that time, the cycling circle had been bombarded with news about smart bicycles，In addition to smart vehicles、Release of accessories and APP，Financing news also comes one after another。In Series A Financing，700bike gets $15 million，Beast Riding got 50 million，LIVALL also provided 80 million，Basic concepts、Cookie、The angel round financing of Cainiao Technology (Bird Egg) and other companies also starts with millions。Therefore, 2015 is also called the first year of smart bicycles。

Li Gang, who was responsible for the 360 ​​smart key project, also started his business at this time，February 2015，Beast Technology received $1 million in angel investment from ZhenFund；July 2015，Beast Technology received 50 million yuan in Series A investment from Sinovation Ventures and others；March 2016，Beast Technology received 30 million A+ round investment from Xindong Jinding Fund。Beast Cycling launches cycling sports APP，Start with 188bet online sports betting software，Realizing intelligent functions of bicycles through accessories and software。

Cycling is still a niche sport in China，Or develop cycling enthusiasts through travel

Also riding a bike，But smart cycling and shared bicycles belong to the sports and commuting markets respectively，Obviously there is a big difference。There are generally two categories of cycling users。The first type is people who like to go out and play；The first category is those who have a need for fitness、Relatively older，Like a large activity radius、Exercise methods that are less harmful to the body。

Beast Riding originally released the APP last year，We were working in the cycling community。Last half of last year，They released another hardware product, the Beast Smart Stem。March this year，Beast Ride releases the complete bike and finally releases it，At that time，Beast Cycling also mainly focuses on the market segment of cycling sports，The layout is Beast Riding “APP + Accessories + Complete Vehicle”。

Carbon fiber bicycle released by Beast Riding，Divided into two categories: road version SPEEDX LEOPARD and mountain version SPEEDX MUSTANG，The road version is divided into basic version and upgraded version，The price is relatively high，The price of MUSTANG is 3999，LEOPARD Basic Edition 7999，The professional version reaches 14999。

Compared with smart bicycles that cost thousands or even tens of thousands of yuan，The single use price of shared bicycles is only a few cents，The emphasis is on scale effect。“Little Blue Bicycle” WeChat public account disclosed，15,000 “little blue cars” have been put into the Shenzhen market，The deposit is 99 yuan，The fee standard is 0.5 yuan/half hour。And ofo means，It is not convenient to disclose the specific data of vehicles invested in Shenzhen，But it is 188bet online sports betting definitely more than "15000"。

Overall，Cycling is still a niche sport in China，Cheaper、Simpler things will attract more people to play with cars。The smart cycling market has not really exploded yet，Embrace shared bicycles，It’s a good choice，Perhaps it can also upgrade travel users to professional cycling enthusiasts during the trip。

“It is important to let the public know about cycling，Now everyone still thinks that cycling is a means of transportation，Instead of the way of movement，” Zhou Fuyuan, founder and CEO of Meiqi.com, said in a previous interview with the media，The explosive period of cycling is about 3 years。

Li Gang said，With the beast’s nearly two years of accumulation in the bicycle field，bluegogo will fully guarantee the user experience of the bicycle itself and the most important networked intelligent module of shared bicycles，These are exactly the advantages that Mobike, which is always iterating its products but still has poor experience, and Ofo, which "finds a car based on fate", do not have 。

As Li Gang said in the circle of friends: "This is the time to do well，It is also the worst era。These are exciting times。”

*This article is reprinted from Sports Big Business.

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