November 24，188bet sports betting announced its unaudited financial results for the third quarter of 2016。If stock-based compensation expenses are not included，Net profit attributable to 188bet sports betting shareholders in the third quarter of 2016 was 5.8.1 billion yuan，Exceeded Wall Street’s previous expectations。

The reason why performance once again exceeded Wall Street expectations，It is 188bet sports betting’s continuous innovation and sustainable layout in the tourism industry chain。

Currently，Innovation has become an important factor driving Ctrip’s rapid growth。For example，Service innovation，Ctrip’s independent travel and food brand—188bet sports betting，Extremely eye-catching performance，Significant synergies with major accommodation and other businesses。As of now，188bet sports betting has announced three batches of lists，Covering nearly 1200 restaurants，Solved the pain point of “what to eat” for millions of users when traveling。

188bet sports betting is recognized by the industry

Data display，5.Net profit of 8.1 billion yuan shows，188bet sports betting is still the only consistently profitable company in China’s online travel market。From the financial report，If stock-based compensation expenses are not included，188bet sports betting’s operating profit margin in the third quarter was 18%，reached its highest level since 2014，And significantly exceeded Wall Street’s previous expectations of 13%-14%，This is closely related to the overall improvement of operational efficiency。

In fact，188bet sports betting is also continuing to benefit from the rapid development of China’s tourism。In the view of Liang Jianzhang, co-founder and chairman of the executive board of 188bet sports betting，Future，China will become the largest tourism market in the world，Full potential in the long run，There are huge opportunities for innovation，188bet sports betting is going to make some exciting innovations。

Liang Jianzhang said on the financial report conference call，Ctrip continues to launch new services on the platform，188bet sports betting is a good example，“It provides restaurant review services specifically for Chinese diners。188bet sports betting provides rich and neutral reviews of high-quality restaurants around the world，This not only establishes industry standards，Also allows users to obtain more information before making decisions，And help restaurants attract more customers。”

Strive for travel and 188bet sports bettingMarket

It is reported，188bet sports betting, which was highlighted by Liang Jianzhang，Because of the Shanghai food ranking war with Michelin，Widely known by consumers。

As travel experience increases and consumption upgrades，In "188bet sports betting、Live、row、游、Entertainment、Among the six essential elements of travel including shopping，“What to eat” while traveling has gradually become the top priority for many tourists。But there are many domestic 188bet sports betting recommendations on the market，Even foreign 188bet sports betting guide，Difficulty meeting the diverse needs of tourists，The pain point of “what to eat” decision-making needs to be solved urgently。

May this year，Ctrip’s gourmet food industry has begun to enter the public eye，This means that Ctrip has officially entered the travel food market。As the industry’s first travel food recommendation guide that caters to Chinese tastes，188bet sports betting is not only highly authoritative，Also popular among consumers。End of September this year，Shanghai star restaurant list released by 188bet sports betting，Winning the first “Michelin Guide” in Mainland China，This proves that it can better satisfy the appetite of Chinese tourists。

Online since May，188bet sports betting has released three batches of restaurants on the list，Covering nearly 1,200 restaurants in 34 popular destinations around the world。As 188bet sports betting expands from domestic to overseas，The number of users shows explosive growth。Ctrip big data display，As of October this year，188bet sports betting has helped more than 1 million users find their favorite food，The cumulative number of user reviews has reached more than 100,000。

Estimated to be by the end of this year，188bet sports betting will cover 50 destinations around the world，The number of covered restaurants reaches more than 2,000。

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