2016 is not only the first year of the “Thirteenth Five-Year Plan”，It is also a "big year" for the development of China's 188bet best bookmaker industry，This is the year of linkage when China’s 188bet best bookmaker industry chain extends upstream and downstream，The supply of 188bet best bookmaker products across the industry in new formats、New experience、Humanized supporting facilities and other aspects have been strengthened。The "188bet best bookmaker +" concept begins to enter the era of comprehensive integration，Travel and Internet、Capital、City、Scenic Area、Health、The "+" concept in key areas of national life such as elderly care has become a hot topic in future development。

End of the year，China Kanghui 188bet best bookmaker Group (hereinafter referred to as "Kanghui 188bet best bookmaker Group")，Hold a press conference in Beijing，Announcement of brand strategy upgrade。Ms. Tang Bing, Deputy Director of the Supervision and Management Department of the National 188bet best bookmaker Administration、Deputy Secretary of the Party Leadership Group of Beijing 188bet best bookmaker Development Commission、Deputy Director Mr. Yu Debin、Ms. Wei Hongtao, Executive Vice President of Beijing 188bet best bookmaker Group and Mr. Bai Fan, Chairman of China Comfort 188bet best bookmaker Group、Vice Chairman and President Mr. Shi Baodong attended the press conference,Also attending this conference were the general managers of Kanghui 188bet best bookmaker Group’s 39 subsidiaries across the country、Leader of Foreign 188bet best bookmaker Bureau、Leader of Domestic 188bet best bookmaker Bureau、Upstream and downstream supply chain partners、Industry colleagues and more than 100 news media witnessed this prosperous era of the 188bet best bookmaker industry。

At the press conference，Everyone reviewed the 32 years of development of Kanghui 188bet best bookmaker Group，And announced to the outside world after the strategic reorganization，The future development direction of the group。Kanghui 188bet best bookmaker Group’s new brand logo、Official website&APP also made a new appearance at this conference.

Upgraded consumption proposition and expanded comprehensive 188bet best bookmaker model

The latest 188bet best bookmaker statistics report released by the National 188bet best bookmaker Administration，First half of this year，my country’s 188bet best bookmaker market achieves total 188bet best bookmaker revenue 2.25 trillion yuan，Growth 12.4%，Domestic 188bet best bookmaker continues to maintain double-digit growth，Both inbound and outbound 188bet best bookmaker have a growth rate of about 4%，The market is maintaining strong growth。

With the advent of the era of mass consumption，The domestic middle class is rising、Strong，Consumers are never willing to pay for travel products，Become willing to pay for quality services。From being accustomed to traveling to see the beauty of things，Become a trip that requires attention to spiritual feelings。From 188bet best bookmaker to travel，One word difference，But it means the upgrade of Chinese people’s consumption ideas。This has created huge incremental space on the demand side of the 188bet best bookmaker industry。Brings fresh impetus to the entire 188bet best bookmaker industry，But it also brings about the structural problem of mismatch between supply and demand，The supply side needs to be adjusted urgently。Kanghui 188bet best bookmaker Group adapts to changing times，In the context of comprehensive consumption upgrade，Exploring development paths，Pioneering and innovative，Strive to provide consumers with a new travel model，Leading a new way of life。

Forging an omni-channel integrated 188bet best bookmaker operator in the "Trillion Era"

With the gradual improvement of our country’s national living standards，Travel has become an essential way of life，In this context，my country’s 188bet best bookmaker industry has ushered in a blowout period。current，China’s rapid development of 188bet best bookmaker industry is causing unprecedented changes，While bringing huge opportunities to 188bet best bookmaker companies，Also brings huge challenges。Various financing mergers and acquisitions、Accelerated integration of online and offline services，Become a landmark event for the entire industry。Bai Fan, Chairman of Kanghui 188bet best bookmaker Group said，“For Kanghui 188bet best bookmaker Group，Only forge an omni-channel 188bet best bookmaker comprehensive operator，Only in order to remain invincible in future competition。”

Kanghui 188bet best bookmaker Group is a senior enterprise in the 188bet best bookmaker industry with 32 years of operation，Strategic reorganization since 2015,After clarifying the development strategy of “New Kanghui Grand 188bet best bookmaker”，Start working on all-round 188bet best bookmaker upgrade layout。The group continues to pioneer and innovate，Multi-channel development，Actively extend to the entire 188bet best bookmaker industry chain，Kanghui Scenic Area Company was specially established、Kanghui Camping Company，Integrate advantageous resources，Developing efforts in the upstream industry chain；Establish a multi-dimensional business model，Better service to consumers。

After half a year of dormancy and accumulation，Kanghui 188bet best bookmaker Group and Hebei Provincial 188bet best bookmaker Development Committee、China 188bet best bookmaker and Culture Industry Investment Fund Management Co., Ltd. reached strategic cooperation；With Zhangjiakou Municipal People’s Government、Zhangjiakou Financial Holding Group Co., Ltd. jointly develops Zhangjiakou Prairie Sky Road Scenic Area，Enrich and optimize grassland Tianlu 188bet best bookmaker products，Leading and promoting the transformation and upgrading of grassland Tianlu 188bet best bookmaker sources；At the same time，Working with Nanjing Gaochun District to build an International Slow City Camping Park，Provide a new type of "Slow City" lifestyle for modern city residents。A series of frequent actions indicate that Kanghui 188bet best bookmaker Group has begun to show its ability and courage to control upstream resources，The layout of the entire industry chain has entered a period of rapid advancement。

Kanghui changes and transforms into a butterfly

“To run a business, you must follow the times，We must learn to follow the trend，Active transformation。" said Shi Baodong, President of Kanghui 188bet best bookmaker Group。September 2015，Kanghui 188bet best bookmaker Group completes strategic reorganization，Start a new journey。

In a comprehensive analysis of the new development trend of the 188bet best bookmaker industry、After competitive landscape，The new Kanghui 188bet best bookmaker Group assesses the situation，Determined the development strategy of “New Kanghui·Grand 188bet best bookmaker”。To achieve this strategic goal，Make shortcomings longer，Turn advantages into features，The group established Kanghui Technology、Kanghui Club Award、Kanghui Scenic Area、Kanghui Camping、Strategic Development Department、Brand Department、Product R&D Department、Collection Department、Air Travel Division、Tour Guide Division、Domestic Cooperation Department、Internal Control and Audit Department、Independent Beijing Kanghui，Strengthened the management and service functions of the group company，Use existing channel resources，Complementary advantages、Reengineering and improvement、Information Sharing，Achieve ultimate mutual benefit and win-win。

2016，It is Kanghui 188bet best bookmaker Group that embraces the Internet、Embrace capital、Seeking to go public、The first year of realizing the three-year strategic plan，This is also a year of transformation for Kanghui 188bet best bookmaker。

Unify the brand image and actively embrace the Internet

Brand is an important asset of Kanghui 188bet best bookmaker Group，This brand upgrade conference is also about bringing out the old and bringing out the new，Upgrade Kanghui’s 32-year-old LOGO image。The upgraded brand LOGO looks like a colorful plum blossom，It is the inheritance of Kanghui’s original hand-in-hand graphics with a history of 32 years，People connect with each other through colorful paths，People and scenery，Connecting people and stories，Let everyone understand life during the journey。The 188bet best bookmaker industry is a diversified mass participation industry，Coping with the rising consumer preferences of citizens，Emphasis on "quality travel" and hope to bring everyone a different travel experience，And discover it through experience、Perception and growth，To meet a better self。The Kanghui 188bet best bookmaker brand upgrade not only unifies the overall image of more than 300 branches across the country，I want to release this information to everyone who has accompanied Kang Hui’s growth，Let consumers better understand Kanghui Travel，Learn about Kanghui 188bet best bookmaker，Let Kanghui Travel always go with consumers！

Today，Kanghui 188bet best bookmaker Group changes with the trend，Use keenness、Brand upgrade with courageous momentum。At the same time，In order to better meet consumers’ deeper needs and desires for travel，As a traditional travel agency for 32 years，Kanghui 188bet best bookmaker Group focuses on the Internet，Actively embrace the Internet。The new Kanghui 188bet best bookmaker official website created by Kanghui Technology、APP and Kanghui Travel Tmall flagship store have been officially launched。Take advantage of the Internet，We can understand consumer habits and needs more timely and accurately，Focus on sharing consumer travel experiences，Better serve consumers，Inject new vitality and vitality into Internet 188bet best bookmaker culture。

32 years of accumulation have made Kanghui 188bet best bookmaker Group what it is today，Also makes it one of the largest travel agency groups in the country。Various major actions in the past year，Kanghui 188bet best bookmaker Group uses actions to tell the world，Their vision to build “China’s most powerful omni-channel comprehensive 188bet best bookmaker operator” is close at hand。

[Extra number]《 hosted by Zhihui2016 China 188bet best bookmaker Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。2017 Industry Trend Vane，Focus on leisure and vacation，Cultural 188bet best bookmaker and “188bet best bookmaker + N” model；The top ten 188bet best bookmaker consumption giants gather together，Covering the entire industry chain of 188bet best bookmaker consumption；Annual event of 188bet best bookmaker industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！