December 2-4，The third SITE (Shenzhen 188bet mobile login Expo) kicked off with much attention。Chen Longjun, Chairman of Taijiu Information, made a wonderful sharing at the scenic spot forum hosted by Zhihui，The following is the full text of the speech:

Good morning everyone，Come here at this time，I think everyone is in good spirits，We also contribute some useful information。I am here to talk about the trilogy of changes in destination 188bet mobile login。

We talk about destination 188bet mobile login，Actually, it mainly talks about scenic spots。With scenic spots as the core，Let’s go to the same destination，Whether it is leisure or sightseeing，The most important place is the scenic spot。And our Taijiu is actually in both travel and movies，An enterprise that provides a full set of mobile Internet O2O service technology and operations for relatively large group companies in the 188bet mobile login and film industries。We are in the film industry，Mainly for China Film Group，And the West、Large film companies such as Nanhai provide a complete set of solutions。Taejiu is actually behind the scenes，For example, people buy movie tickets through movie websites or mobile apps，Basically, one out of every three movie tickets goes out through the backstage of our company。We mainly spent four years in the 188bet mobile login field，Created a complete set of smart 188bet mobile login solutions with OCT Group。

The 188bet mobile login market is very hot now，The number of tourists has basically reached more than 4 billion per year，The consumption of GDP output is at the level of 4 trillion，Public transportation、Rail transportation、Self-driving travel is becoming more and more developed，But actually some time ago，The survival rate of 188bet mobile login startups is worrying。It’s strange why in this era of mass 188bet mobile login，So many 188bet mobile login companies have collapsed？Is there still a chance for entrepreneurial 188bet mobile login?？I think so。I think an enterprise with IT technology as its core，In fact, the competitiveness in this field will become increasingly greater in the future。

Smart 188bet mobile login: improving the tourist experience in scenic spots

Want to do well in traveling，It’s actually not a simple matter，I am not selling a ticket，Push the ticket out，Set up two stalls，It can be done well。The 188bet mobile login product actually consists of two things。First of all, the first factor is that the 188bet mobile login product itself must be good。For example, sightseeing，There is nothing interesting about your place，It’s a poor place again，Or the pollution is very serious，Nothing unique，There is something wrong with this product，So I will enclose land or invest in building a paradise，Explaining the product itself is very important。In addition to the product itself，Another very important point，This is our consumption process。Two points combined，Only can we say that we provide users with a good travel experience product。Let’s take OCT as an example to illustrate these two points。

We talk about the huge investment in OCT，Made a Happy Valley，Although many young people like Happy Valley very much，The product itself is very good，But its pain point lies in the process。The hot spot project in Happy Valley itself is very good，But the problem lies in its experience process，The experience process is not good，It takes a long time to queue，Even standing under the sun。Then let’s talk about whether the consumption experience can be changed using technological means such as smart 188bet mobile login，Improve this experience？Actually we all did it。Online ticket purchase，No need to queue here，Swipe the QR code after purchasing the ticket，Or swipe your ID card，Very fast，You can solve the pain points by yourself。We are on holidays，Like May Day、A long holiday like National Day，The peak value of tourists entering the park through electronic tickets can reach 80%-90% in one day，On ordinary weekends, 50%-60% of tickets are purchased online，So the experience process is very good，At least on holidays，Removed 90% of the queues，At least 50% of the crowds are removed in normal times，In other words, the problem of waiting in line will be greatly improved。And it does not require large investments to do，As long as the electronic check system adds it，The trap is OK。The other one is a hot project，We can also implement it with the smart queuing system。We can make an appointment according to your time slot、Location in the park，Automatically calculate the queuing time and arrival time of popular projects and remind you in advance，Let tourists be prepared。The other one is our smart navigation hot circuit route guide。We provide maps in all parks，Automatically calculate hot spots for navigation in the park，Automatically tell you what you want to play based on its hot spots。Based on your travel conditions，For example, are you playing with children, elderly people, or couples，We will automatically give you tour guides and tours in the park。

Except this，We also need to upgrade to a complete intelligent platform system。OCT is a strong promoter of full trusteeship，Hosting without 188bet mobile login system support，188bet mobile login is actually impossible without a good marketing system to support 188bet mobile login。We have cooperated with OCT over the past 4 years，Basically connect OCT with all OPA channels，Including its own official website and its own members，All have been opened，OCT has been able to form services targeting destination traps，Services across the entire industry chain。Except scenic spots，188bet mobile login has accommodation、Catering、Hotel brand，Also、Golf、Shopping and more，188bet mobile login can connect the inside and outside of the park，Opening up secondary marketing in the park，Connect online and offline，All form a complete integration，Their future development is also a big financial one。

IP 188bet mobile login, combined with movies

Because the average annual flow of people in each scenic spot in Overseas Chinese Town is basically more than 2 million，So 188bet mobile login can convert this huge flow of people into tourist flow，This is also a key operational direction we will create for OCT in the future。We ask, is OCT really good?？Went to Happy Valley，What is your impression of Happy Valley？No impression，I only know that Happy Valley has some equipment，This is actually a very sad thing。Like mentioning Disney，Everyone knows Disney’s products。So we think 188bet mobile login is a key direction for the development of the next scenic spot，188bet mobile login is IP。Only IP can truly enhance the connotation of that scenic spot，Free 188bet mobile login from the competition for tickets that has no content or precipitation，Promote to a higher level。

Let’s take a look at Disney，When 188bet mobile login arrived in Shanghai, all the scenic spots around Shanghai started to tremble a little，Although we claim to make 188bet mobile login unprofitable for 20 years，But I guess 188bet mobile login’s not easy to do 188bet mobile login，Just shouted a slogan。188bet mobile login’s too easy for Disney to make a profit，Because of its IP。What is its IP？That’s the film that was released。Everyone has watched "Zootopia" and "The Jungle Book"。Another example "Fantastic Beasts and Where to Find Them"，In fact, what 188bet mobile login creates is a very strong IP。

IP can increase the added value of these 188bet mobile login enterprises。The gross profit margin of IP derivatives may be as high as more than 90%，Its profitability is very strong。Our Chinese 188bet mobile login companies have not yet achieved this。Disney is not only the world’s largest 188bet mobile login company，It is also the world’s largest film company，So we believe that 188bet mobile login companies are IP-based，Whether it is a scenic spot or a destination，It will be a very important trend in the future，This is also where our company can contribute to the 188bet mobile login industry。For example, the movie "If You Are Not in the City 1"，The 188bet mobile login that made Hokkaido popular，"Leave the City 2" made Sanya 188bet mobile login popular and even the villa in Sanya，You have to book a room there one month in advance during peak periods。This is "traveling with the movie"，Now "travel with the movies" is no longer just a slogan，It has become a product of many companies，Some even go to romantic restaurants or cafes along with the movie。

Also "囧囧"，2012’s “囧” made Thailand travel popular，There are also "Havoc in Tianzhu" which Wang Baoqiang recommended to the first day of the Lunar New Year，So Wang Baoqiang finished recommending Thailand，Start promoting India，In fact, these are some places where 188bet mobile login companies can IP。There is also a so-called most profitable romance film this year, "Passing Through Your World"，This film recommends Chongqing and Daocheng Aden。After this movie was released, 188bet mobile login in Daocheng Aden suddenly became popular，The number of tourists suddenly increased。This kind of promotion method has gradually moved towards IP direction，But it’s not deep enough yet，Unlike Disney’s IP that can really achieve image。The income from image derivatives can be so good，So the linkage between movies and 188bet mobile login will be a future development direction and opportunity。

Socialization of 188bet mobile login

The other is social networking，We know that smart construction is just the shell and tools，188bet mobile login itself has no possibility of generating additional value，188bet mobile login just makes the entire information process and experience process more complete，188bet mobile login is a means to reduce costs。The way to expand sales is to truly create products with connotation，IP construction is its core。Social communication is the other side we need to achieve。Everyone knows that Tencent is the largest Internet company in China，The core of Tencent comes from the social relationship chain。When did the company impact the relationship chain of Tencent users，Then Tencent’s foundation has been dug，So he must protect this。What is more important about such a model is the possibility among users。

You are like OCT, which has more than 2 million users every year，One of its biggest products is Halloween，The peak time of Halloween，Like Happy Valley, the number of people in one night reached 80,000。Visitors actually come to participate in this Halloween carnival，188bet mobile login is essentially a social activity。Go to Happy Valley now，Can’t see anything related to “ghost”，But 188bet mobile login took advantage of Halloween，Created a social product - young people flock there to socialize, make friends and have fun - a social product of this nature。

Although it is still a very low-end social product，But the revenue benefits and brand awareness it brings to Happy Valley are immeasurable。We think this is a social product，It is the next development direction of destination 188bet mobile login after the future upgrade of scenic spots after IP。

We are talking about the three-step development of destination 188bet mobile login，Start from smart 188bet mobile login，If you don’t do smart 188bet mobile login well, the next two steps are unnecessary to discuss，Then make 188bet mobile login IP-based，Do a good job in social 188bet mobile login in the future。I think this trilogy will benefit both scenic spots and destinations，The city will develop to an unprecedented height，We are also looking forward to that day，Able to achieve the highest stage with everyone。Thank you very much。

[Extra number]《 hosted by Zhihui2016 China 188bet mobile login Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。2017 Industry Trend Vane，Focus on leisure and vacation，Cultural 188bet mobile login and “188bet mobile login + N” model；Top ten 188bet mobile login consumption giants gather together，Covering the entire industry chain of 188bet mobile login consumption；188bet mobile login industry annual event，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！