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(1) Red aesthetics changes product creation model

How to influence product design through red aesthetics，How to influence all levels of society in a sandwich-like style through red aesthetics？There are two methods:

1. Holistic development, entertainment experience

The goal of this development method is to create a pure red tourism product，But because many people born in the 80s、Post-90s generation has low acceptance of red tourism products，So，Need to carry out in-depth product innovation under the red tourism theme，Collectivizing red tourism、Serious narrative becomes personalized、Entertainment narrative。For example，A historical presentation of a battle，You can avoid traditional memorial halls、Monument、Old tricks like former residence，Using VR’s immersive experience to vividly present the battle scenes at that time。For some areas where red tourist sites are scattered，Red tourism resources around the area can be integrated，Package for development，Presented in the form of a red tourist complex，Concentrate the activation of red tourist sites in the complex。This forms a model of in-situ decentralized protection and off-site centralized activation of red tourist sites。In the red tourist complex，The richness and linkage of business formats、Convenient and diversified experience、The immersion and interaction of the atmosphere have been improved。

2. Fragmented implantation, persistent penetration

Many people born in the 1980s、Post-90s、It is difficult for tourists born after 00 to become interested in red tourism in a short period of time，Facing such tourists，It is necessary to embed red tourism elements into sports tourism in a fragmented manner、Rural Tourism、Rural Tourism、Hot spring tourism and other projects in progress，Through such implantation, red tourism can gain a chance of profitable survival，It also allows red tourism to gain opportunities for product upgrades and brand expansion during the integration process with other tourism products。Because red tourism products are at a disadvantage in the overall tourism product system，No matter 188bet sports betting app download the depth of product development、Breadth，Or the monetization and innovation capabilities of product operations，All are weaker than other tourism products。Therefore，The fragmented implantation of red tourism products is an important strategy for the transformation and upgrading of red tourism，Especially suitable for areas with weak red tourism industry foundation。

(2) Red aesthetic upgrade product to create product logic

Current red tourism products often replace product logic with historical logic and collective narrative logic，Historical logic and collective narrative logic are both moved from the school classroom，Things taught in class are quasi-public goods，Red tourism needs to generate economic benefits，is competitive and exclusive。Then，How to achieve a balance between education quasi-public goods and consumer products？How to make red tourism meet the needs of public education，And meet the needs of economic interests？This requires product innovation on a certain scale。For example，A red tourist attraction for a specific battle，The traditional product design idea is to highlight the great achievements of the battle leaders，Highlighting collective stories during the battle，Highlight the unique position of the battle in history，Highlight the collective heroism in the battle。If you change the perspective，The main content is based on some life-like details of the leaders in the battle，Show the personalized life scenes and contagious personal values ​​of certain leaders or soldiers，Then，Such travel products may be closer to consumers’ emotional appeal。In terms of festival activities，Some straw shoe weaving activities can often be held in red scenic spots、Patching activity、Send information activities... through these activities，Let tourists imitate the Red Army、The behavior of the Eighth Route Army，Experience the real battle scenes of that year in the simulation，Having received red education，Also gained physical and mental pleasure。If we could use high technology to immerse tourists in the battle scenes of that year，Then we can achieve better publicity effect and consumer experience。

The essence of red aesthetics is a kind of value，To a certain extent, it is an individual’s belief in collectivism，This belief in the collective leads to a common rule for resolving conflicts between individuals，That is when individuals face problems and conflicts，First of all, we must think about the problem from a collective perspective，Make value judgments based on collective interests。The advantage of collectivism is that it reduces friction between individuals，Enables the most efficient way of collaboration between individuals。Almost all emotional experiences created by red aesthetics reflect the collective light。In an era when the light of matter is extremely weak，Collectivism is like the light of a country，188bet app Its strong light gives people a sense of existence，And temporarily forget the poverty caused by the weak material light。

And today’s society，The light of matter is extremely strong，So that everyone does not need to worry about food and clothing，The difference between people is not the difference between fullness and hunger，It’s the difference between luxury and ordinary。In such a social environment，Travel has become a normal way of life。In this sense，The essence of red tourism is to consume a "past tense" lifestyle and values。

Give an example，If you go to a red tourist attraction and see that the bed where the leader slept is vastly different in quality and comfort than the bed you sleep on。Then，Do you feel a sense of comfort in your heart，I feel that such a humble person actually leads a happier life than the then-chief。actually，In this process, the consumption of red tourism has been completed，Nothing more，This kind of "consumption" is hidden in the subconscious。Another example，You went to a red tourist attraction and tried to experience the labor of carrying water，As a result, the action of carrying water was awkward，At this time, you can see that the soldiers carrying water in the red photo are all in high spirits，At this time, do you want to reflect on why I eat so much but feel so depressed，The Red Army can eat steamed buns but be very energetic？

The social value of red tourism is hidden in the above two small details，That’s it，Red tourism can help people retrieve lost collective memories，Can help people regain the light of humanity in collective memory。

Today’s era is an era of excessive entertainment，The leaders of excessive entertainment are of course various commercial entities，To build their brand and promote their products，Will create a variety of entertainment activities，And embed commercial information into entertainment activities。So，Too much commercial information disguised as entertainment has been forcibly implanted in our lives。People are fragile after all，Under the stimulation of this excessive entertainment information，It will form an illusion，That’s why everyone around you likes such excessive entertainment，So I imitated myself and became an overly entertaining person。That’s why everyone around you likes such excessive entertainment。For example，A normal social occasion，You must learn to tell shameless dirty jokes，I won’t entertain you like this，It cannot reflect the taste of this social circle，It also cannot reflect the intimate relationship between individuals。actually，This kind of excessive entertainment eventually reduces to social disguise，No matter how good a person can tell a dirty joke，Make everyone happy，When it comes to disputes over interests，Still no moral bottom line。The result of excessive entertainment is that people lose the ability to distinguish right from wrong。Many people even use Internet buzzwords composed of various typos to show off，To show that you are 188bet Online Sports Betting and Casino with the trend，This obvious aesthetic tendency of confusing right and wrong has become very serious。Some girls born after 00 even like to use extremely vulgar language to tease men，actually，Girls themselves do not want to seduce men，Just convey a message through this seductive language - I am a fashionable girl，I am with the trend，I am one of you，Don’t exclude me、abandon me。So，In essence，Many people’s excessive entertainment behavior is not voluntary，But to find a sense of security in the collective。

Red aesthetics and excessive entertainment aesthetics have completely opposite tones。Red aesthetics emphasizes the distinction between right and wrong、Clear black and white，Has a clear moral bottom line and behavioral bottom line。Excessive entertainment obtains twisted pleasure by challenging the moral and behavioral bottom lines。This explains why people in the Red Revolution were so energetic、High morale，Because their actions and values ​​are pure、Clean。People in excessive entertainment context are vague in their behavior and values、No bottom line。So people in the context of excessive entertainment are also depressed。

The above analysis has found the social value of red tourism for us，That is, red tourism can help a nation inherit its sense of right and wrong and morality，Red tourism can help a nation maintain a sense of purity in its spiritual realm。

(1) The application of red aesthetics in the diplomatic and ideological fields will become the norm

In June 2015, the National Tourism Administration launched the “China-Russia Red Tourism Cooperation and Exchange Activities”，The two countries signed a memorandum of cooperation at the national level，The cooperation mechanism of red tourism is clarified、Cooperation content，China and Russia will jointly design red tourist routes。20th century，China and Russia jointly wrote the history of the Red Revolution，21st century，China and Russia cooperate again to develop red tourism，Traveling together to pursue the long-lost history。Such cooperation is on the surface a kind of tourism cooperation in the economic field，In fact, it is the ideological integration between major powers，It is the top game of international politics。So，In this sense，Red tourism is one of the important tools for a country’s foreign exchanges。

From an internal perspective，Red tourism is an important tool for the country to shape its ideology。In the information age，The great abundance of information and information media，The way of disseminating revolutionary history also requires innovation at the aesthetic level，In addition to disseminating revolutionary history through film and television media，You can also spread the revolutionary history through tourism experience，And the way of tourism experience allows tourists to immerse themselves in the real scenes of revolutionary history，Such participation and interaction can form a 188bet online sports betting stronger aesthetic impression，For the shaping of a country’s ideology，Red tourism is undoubtedly of equal importance to film and television communication。

(2) The evolution of red aesthetics will gradually build a tourism development model that echoes national coordination and private innovation

Red tourism has always been a task that the national and local governments attach great importance to，With the development of the Internet，The integration between the real world and the online virtual world makes the evolution of national ideological structure face an increasingly complex situation。The maintenance and reshaping of ideology increasingly requires top-level design and top-level coordination from the national level。It is against this background that red tourism has become a key area of ​​national investment。Without a doubt，In the initial stage of red tourism development, the state needs to play a leading role，As the development of red tourism becomes increasingly mature，The red tourism development model coordinated by the state will also encounter bottlenecks，Because there is a certain gap between the red aesthetic at the national level and the red aesthetic among the people，Only when this barrier is eliminated，Only in order to create a red aesthetic system that meets consumers’ aesthetic demands。At this time，Folk innovation is needed to activate red tourism，Bringing a new aesthetic strategy system and a new aesthetic product system to red tourism。Future，China’s red tourism development will move toward a development model of national coordination + private innovation。As the market matures，More and more private capital will switch from waiting and watching，Become a new force in promoting the development of red tourism。

(3) The evolution of red aesthetics will promote the upgrade of product innovation from a single spectacle style to a composite leisure style

There is a very obvious feature in the development process of China’s tourism，It is that the innovation of tourism products is far behind the innovation of external industries，Cannot keep up with consumer demand updates。The so-called “tourism+”，It should be established on the basis that tourism industry innovation and overall industry innovation are on the same track，This kind of "tourism +" is the one that can produce huge synergy effects。But，In the current industry system with tourism + as the core，The tourism industry obviously lags behind the industries it wants to “+” in terms of innovation。In this way，Let “Travel+” fall into a very embarrassing situation。Just imagine，A person with weak innovative ability wants to stand among a group of people with strong innovative ability，Then tell everyone: I want to "+" you，Is it difficult to achieve better results with such a “+”?？

No matter what，The proposal of “tourism+” at least proves the awakening of the tourism industry，With the rational entry 188bet app of capital，I believe that the innovation vitality of the tourism industry can quickly catch up with the innovation capabilities of other industries。In terms of innovation capabilities in the tourism industry，Red tourism is especially lagging behind。The future of red tourism will inevitably follow a path from single spectacle innovation to compound leisure innovation。This path is also the future path for China’s tourism innovation。

Single spectacle innovation is characterized by sculpture、Photo、Museums and other single expression methods to innovate，And I think that what can be presented in this way is a wonder that no one else has seen。Complex leisure innovation will not use spectacles that others have not seen as a selling point，Because in the information society，With the diversification of expressions，Consumers no longer simply pursue things they have never seen before，So，Need to combine different media resources，Need to combine different industrial resources，Need to combine different aesthetic elements，In this way, we can create a completely different travel experience for consumers。Only such innovative composite leisure products can make consumers desire to buy and generate high unit prices。

If red tourism is a product with a strong political imprint，Then，Innovate from the perspective of red aesthetics，Undoubtedly it can bring about the improvement of external formal beauty and the integration of internal spiritual beauty to red tourism，Let red tourism products be full of historical texture，Also full of modern spirit of beauty。This encounter between historical beauty and modern beauty will surely bring unlimited opportunities for the development of red tourism。

*The author of this article Zhang Dongping (personal WeChat yishu654321)，Beneficiary Expert，Welcome to follow、Communication。

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