Zuoyu Capital led the investment in Shiklang Sports’ 24 million Series A financing，188bet online live casino is also Zuoyu Capital’s first deployment in the sports field。The current sports industry still lacks high-quality supply、High quality product，The mud run perfectly combines the professionalism and entertainment of the event，Stable formed、Loyal user group，It is a rare high-quality event IP in the market。Skron Sports is the leading IP incubator in the industry、Marketing Company，Has a deep knowledge and understanding of IP and sports events，And is well versed in event operation and communication，Believe in the near future，Shiklan will bring more richness to the sports industry、High quality、Interesting events and products，And will drive people’s consumption of destination products through high-quality IP events。

What kind of 188bet online live casino is a mud run?

How to create 188bet online live casino in subdivided fields?

How to establish competition barriers 188bet online live casino model?

Report 188bet online live casino，Perhaps the one that immediately comes to mind for many people is the NBA、Premier League、Wimbledon、NFL and other top global events，Not bad，They are indeed the pearls on the sports pyramid。

But since it is a pearl，That must be inseparable from the blessing of piles of gold and jade - 188bet online live casino is an industry driven by heavy capital。

Obviously，For any entrepreneur who wants to create a top event IP，Capital is a huge challenge。Besides, to achieve these events, a huge organizational structure and a smooth decision-making process must be built，188bet online live casino is by no means a day’s work。

So how can entrepreneurs get a share of 188bet online live casino event market?

Here，Shikelang 188bet online live casino founded by Huang Sichen has set a smart example。

“It is best for entrepreneurs to enter the 188bet online live casino through the development of niche areas，Finding a small 188bet online live casino in a big 188bet online live casino，And quickly build the brand，Occupy the user’s mind，Thus gaining 188bet online live casino share。”

In simple terms，Shiklong Sports is an operation and incubation company for sports 188bet online live casino in subdivided fields 。The small market segment that Huang Sichen refers to is the first event they launched, the Mud Run。And mud running itself is a branch of the larger running market，The specific category is obstacle course。

Since the birth of Mud Run，Under the operation of Skyline 188bet online live casino，8 events have been held across the country in more than a year，A total of more than 10,000 people participated，Having considerable influence in the industry。Continue，Shiklong 188bet online live casino received 24 million in Series A financing led by Zuoyu Capital。

But just two years ago，27-year-old Huang Sichen has not yet planned to start a business。After receiving a double major in accounting and finance from the University of Southern California in 2009，He first entered investment banking，Later, he partnered with others to establish an investment institution——Quaker Angel，And voted for the Kunlun Battle、There is a way、Lazy Bear Sports and other well-known projects。2014，The wave of domestic Internet entrepreneurship has begun，But Huang Sichen is disgusted that everyone talks about "burning money" to start an Internet business，Because 188bet online live casino greatly challenges the "business aesthetics" of people with traditional industry backgrounds and financial majors。

How to explain the balance sheet and income statement？——“I don’t want to be a money-burning company。”

Of course，There is another reason for not starting a 188bet online live casino，2014，Huang Sichen chose to study for an MBA at the famous Wharton School of 188bet online live casino。

However, it was 188bet online live casino experience of studying at Wharton that introduced Huang Sichen to the Mud Run project。188bet online live casino mud obstacle trail running event originated from the daily training of British special forces，Since the first competition in the United States in 2010，Subsequently promoted to 6 countries around the world，More than 15 million people have signed up to experience 188bet online live casino self-challenging sport，And gave birth to two major obstacle racing brands, Spartan Race and Tough Mudder。Tough Mudder has even reached an annual revenue of US0 million。

“188bet online live casino sport fascinates me，And it also has such huge business prospects。”

No wonder，Huang Sichen himself has always been a fan of sports and fitness，Also played tennis for 8 years。188bet online live casino is largely influenced by his father-his father has climbed Mount Everest three times、Huang Nubo, a well-known entrepreneur who completed the 7+2 feat。

End of 2014，Huang Sichen interrupted his MBA course，Applying for suspension of study and officially returning to China to start a 188bet online live casino。

After returning to China，At a charity 188bet online live casino，Huang Sichen also met his partner，The current CEO of Skyline Sports is thoughtful。Zhou Quan worked at Samsung and Foxconn，And has 7 years of experience in TV program production。

Soon they formed a team，And invited an American mud run experience designer to be the COO。Other members of the team come from all over the world，The backgrounds are 188bet online live casino diverse，Someone who used to do competitions、In the media、People who do public relations, etc.，Currently there are 30 people in Shiklang team。

Huang Sichen said that he had the right time, place and people to start his own business。From 2015，Because of the favorable national 188bet online live casino policy and people’s growing enthusiasm for 188bet online live casino，The domestic 188bet online live casino industry entrepreneurship is also completely booming。According to statistics，The output value of the global 188bet online live casino service industry that year was US5.3 billion，The overall size of the U.S. 188bet online live casino market is approximately US5 billion。Compared to the United States，With a population of 1.3 billion, China undoubtedly has greater development potential，Related data is expected to 2025，The output value of China’s 188bet online live casino industry will reach 5 trillion yuan。

However，Although the market is hot，But Huang Sichen is still calm in his work。The Shiklang 188bet online live casino office located in Chaowai SOHO is very simple in decoration，Looks just like those startups in the early stage。

The reason why the company was named "Shiklang"，Except for the meaning of "braving the wind and waves"，Huang Sichen 188bet online live casino hopes that the company will work hard step by step like a dung beetle in the mud。

“If we are down-to-earth、If you do it seriously，Scron 188bet online live casino has a great chance to become a unicorn with a market value of more than 1 billion US dollars。"Huang Sichen said。

Q: Tell us about your first 188bet online live casino?

黄: Our first game was held in a village in Fangshan, a suburb of Beijing，The track is 10 kilometers long，There are 19 levels。Before the game，We did a public beta first，Invited many 188bet online live casino and fitness KOLs to experience the track，Then influence your fan base through them。Also，Because of potential users of mud running and fitness APP、The gym users have a high degree of overlap，So we cooperate with them extensively，Opened registration channels in fitness APP and gym。Also，In order to attract students and white-collar workers，We are also conducting crowdfunding and publicity on JD.com，And use television media、Live broadcast platforms and other social media to promote events。The final effect is very good，A total of 1500 people signed up，Recruitment for other competitions later，We also used the same method。

The track difficulty of the mud race is divided into five levels，We will rate the difficulty of each project with stars，The higher the star rating，The difficulty is also higher。There is a ladder in the obstacle course、Master of overcoming the wall、Water Dragon、Ice Age、tremble warrior、Battle of donuts and more。We actually made 188bet online live casino event more entertaining，The difficulty is lower than that in foreign countries，There is no time limit for the competition，And emphasize teamwork，The main purpose is to allow participants to enjoy the fun of sports and the positive energy it brings。

Of course，Because 188bet online live casino kind of event requires strong planning and overall management capabilities，188bet online live casino is our first time doing it，So there were a lot of problems，Basically a semi-chaotic state，There were also many mistakes in the process，For example, in the material、Materials，There is also volunteer management。

Now we need 2 to 3 months to prepare for each game from design to execution，Mainly site survey、Level Design、Marketing、Player recruitment、Execution of these links in the 188bet online live casino。

Q: What kind of 188bet online live casino has the highest commercial value?

黄: It depends on people’s loyalty to 188bet online live casino event IP and its market penetration rate。The higher the loyalty，Represents the time that the unit population is willing to spend on 188bet online live casino project、More money。

Market penetration rate represents how many people in the market are willing to participate in your project。The market penetration rate of triathlon is very low，But the market penetration rate of football 188bet online live casino be much higher。Projects like mud runs must have relatively high brand loyalty，At the same time, the market penetration rate is positioned above the medium level，The commercial output value 188bet online live casino reach a certain scale，And a certain level。

In addition, if you want to obtain good business value，Entrepreneurs are still required to continuously upgrade and develop IP，While ensuring user experience，Also let them continue to spend money on events。For example, many people like NBA，Then he will often buy various basketball-related equipment and peripherals of his favorite stars，Maybe even buy a plane ticket to fly to watch the game，188bet online live casino is a good event IP。

For Mud Run，We still have an advantage，188bet online live casino kind of lightweight exercise can be applied to different scenarios，Can be a company、B-side users such as institutions and public institutions create customized events，Undertake team building and other services。

So the Mud Run 188bet online live casino can not only serve C-side users，B-side users also have great business prospects。Other than that，Mud running can also be applied to reality shows and other variety shows，In fact，A good sports company must also be an excellent entertainment company，Just like Disney、ESPN like。

Q: What are the revenue channels for the 188bet online live casino race itself?

黄：There will usually be ticket sales for events、Three channels of merchant sponsorship and derivatives sales。The biggest problem here is merchant sponsorship，As long as the scale and influence of the 188bet online live casino are made，Because it is almost a year-round 188bet online live casino，So the sponsorship fee of a single merchant can reach tens of millions。

Of course，On cooperative brands，We will also choose，Will choose those brands that match the tonality and are more interesting，For example, in Shanghai we have 360 ​​partners、Condom brand James Bond, etc.。We will also deal with sponsors who have long-term focus on the 188bet online live casino market，For example, Red Bull。

Ticket revenue will 188bet online live casino be considerable，The number of people in a single game like ours reached more than 4,000。

Also，Derivatives sales are also a very important revenue point。In 188bet online live casino regard，Because we are still in the early days，Just trying some things now，There are also great challenges here。After all, it is sold directly to customers，Its quality and design must be controlled。And it’s best to start selling as the season starts，188bet online live casino way there will be full exposure，Get maximum results。

We 188bet online live casino launch mud run derivatives during next year’s season。

Q: The 188bet online live casino model is easy to imitate，So how to establish your own competitive barriers？

黄：First of all, we must grasp the key products，Create your own event IP，Integration through event IP，Form your own product matrix，And produce extensions，All IPs should have these capabilities。Secondly，Grab high-quality resources through high-quality IP market。The third is the deep binding with online and offline media and multimedia channels。In the end, there must be a first-mover advantage，That is, you want to be the first brand in 188bet online live casino industry。

On 188bet online live casino Extension Products，We currently have "Training Camp" and "Challenge"，The training camp is in cooperation with our own gym,The purpose is to allow users to continue training，The challenge is an activity we do for professional players，Both of these are to establish high-frequency and close connections with users，Enhance stickiness。

Online，We have our own running team and player group，I will often throw some benefits into these communities，Will also make full use of these social media，Push some articles on 188bet online live casino and health to them，Encourage them to post more photos of their activities on social media，Attract friends from around to participate。

Q: What is the biggest lesson learned 188bet online live casino process of starting a business?

黄：Be sure to use the right person、Use the right person。I think as long as startups are learning lessons about employing people every day，For me，The biggest lesson is to first look at the fit between the person and the corporate culture，Does he agree with your ideas?，188bet online live casino is the most important thing for cooperation。

Q: Have you ever been an investor，Now an entrepreneur again。What is your experience of 188bet online live casino process？

黄: Investing is still very different from starting a business。From an investor’s perspective，You need to look at the market and prospects of the project very objectively，Make sure 188bet online live casino project logically works。But entrepreneurship is more microscopic、Detailed，188bet online live casino is reflected in daily operations、Team Management、Decision execution and other aspects，So I know the company best、The people who understand the most are the entrepreneurs themselves。

Personally, I deal with investors a lot，So when looking for investments, I know better what to talk to them，What issues should we pay attention to，But anyway，I think entrepreneurs must be realistic when looking for investors，Focus on what you want to do，Don’t change your original intention to cater to investors’ ideas and needs，Even make up some stories，Because lies 188bet online live casino always fall apart，But starting a business is your own。

Q: What are the books you are reading recently?

黄：I am currently reading a book about negotiation called "Getting More" published by Wharton School of Business，The book I just finished reading is "Blink" by Gladwell，Talking about topics such as "Why intuition is correct"，I 188bet online live casino read books on behavioral psychology next。

*188bet online live casino article is reproduced from Zuoyu Capital (ID: zuoyucapital1)。

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