The angel who charters the royal carriage、Series A investor、Financial consultant for Series B financing，Zuoyu Capital believes，Huangbaoche uses the sharing economy model to integrate Chinese driver resources in overseas destinations，It is a rare model innovation in the tourism industry in recent years。Huangbaoche has gradually won the market segment of Chinese small transportation in destination，Except for market trends、In addition to accurately grasping user needs，Inseparable from the team’s steely willpower and strong operational capabilities，Zuoyu Capital is firmly optimistic about the development prospects and potential of Huangbaoche，I hope Huangbaoche can bring more surprises to the industry and market、Create greater value。

Less than two years，This young company has accomplished 1.200 million RMB Series B financing，The founder Meng Lei is also in his early 30s。Just such a young guy，Have been struggling on the road of entrepreneurship for more than ten years，It can definitely be said to be the “fighter among veterans”。

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Meng Lei is very grassroots，The family condition is not good，He ran to Beijing from home before graduating from junior high school，Always living in the basement，Later joined Ctrip to do local promotion，Small cards are distributed at the station every day。“I am definitely the representative of the legendary diaosi world。" Meng Lei said jokingly。

2004，20-year-old Meng Lei founded Woke Business Hotel，Do international first class、Business class ticket booking and other services。Because it serves high-end people，Worked for nearly ten years，The company has encountered a "ceiling"。2013，After thorough consideration，Meng Lei decisively sold 188bet sports betting app download the company，Traveled around the world with my wife and two children。

For Meng Lei，Traveling with a family is a tiring and laborious task。Air tickets and hotel bookings are easy，But what is the most worry-free way to travel after arriving at the destination、The safest？What is the most authentic way to play？What is the most unique thing to eat？If there is no leadership from local people on these issues，It will be the same buying, buying, buying，Or take pictures in the scenic spots，It’s hard to have a unique travel experience。More than half a year of travel has made Meng Lei keenly aware of the many pain points of overseas travel。“Good service for group tours，High efficiency，But there are too many restrictions。Free travel is only suitable for those without language barriers，And the desire to explore is strong enough，People who have a lot of time。”

Therefore，After returning to China, he founded Pure Travel，Specializes in customized travel。

But surprisingly，One year later，Meng Lei stopped the pure travel project。Talk about the reasons，Meng Lei said: "Customized tours can only serve a small group of people，Unable to scale，This is not my starting point，My original intention is to let more Chinese people enjoy quality overseas travel。We discovered during communication with the team，Air tickets and hotels are relatively standard，But landing services do not have a standard supply chain，We think，Once chartered services are standardized，With air tickets and hotels, it’s a perfect free travel solution。”

So，Overseas outsourcing has become Meng Lei’s target，After more than half a year of preparation，October 2014，Meng Lei and his team officially launched this brand that at first glance looks like the overseas version of Didi - Huangbaoche。

"If you have a local tour guide to take you with you when traveling abroad，It feels like living in a foreign country with your old friends for a different city。”In Meng Lei’s view，People can only decide where to go、Questions on how to play，The car can solve the problem of how to get there，This is the carrier that Huangbaoche will use。

September 2015，Huang Baoche obtained Xiaoguang Capital、Gobi Ventures and Zuoyu Capital’s 48 million yuan Series A financing。In August 2016, another 1 investment was obtained from Founder Hesheng.200 million RMB Series B financing。This time，Diaosi Meng Lei has successfully achieved a counterattack in life。

Use the concept of sharing economy to be a carrier between people

Actually，Same as Didi，Huangbaoche also wants to 188bet Online Sports Betting and Casino Use the concept of sharing economy to meet users’ travel needs。As a P2P platform，Huangbaoche uses the idle vehicles of overseas Chinese to meet the short-term car needs of users for outbound travel，These Chinese people play the role of drivers + tour guides。

Just started，Huangbaoche first opened a store on Taobao (now this store has been upgraded to Huangbaoche’s Ali Travel flagship store)，Meng Lei used his extremely strong promotion ability to discover the first batch of drivers and users for Huangbaoche。According to Meng Lei，Now，Huangbaoche has nearly 100,000 registered drivers，For more than 60 countries around the world、Chinese-speaking driver services are provided for tourists in more than 1,500 cities。Japan and South Korea、Southeast Asia、Western Europe、The United States is the main outbound destination for its users，where，Tokyo leads the list with 2,500 drivers。

But，One is pure traffic，One is tourism transportation，Differences in user groups also determine that there are big differences in the order dispatch modes of Huangbaoche and Didi。

Everyone knows，Users use Didi mainly for short-term travel in cities，The first thing to care about is speed，Therefore，Didi is a purely efficient order dispatching model。When the user uses the car for traveling overseas，Not just pursuing the speed from point A to point B，Also pursuing a service experience from point A to point B，Pure efficiency mode is not the best mode。

After half a year of exploration，Huang Charter has made very clear standards for the service standards of chartered tours，No matter which city，The service time of chartered car is 10 hours/day，Service mileage is divided into intra-city and cross-city long distance，Same city is 300 kilometers/day，Cross-city 600 kilometers/day。According to Meng Lei’s words，“We spent a lot of money！”

As understood，Huangbaoche’s platform has a complete system，Different directors have different levels。The driver who is new to the industry mainly provides basic services such as airport pick-up and drop-off，A driver familiar with the business will provide customized chartered tours、Line chartered tour、Single pick-up and various other services。In addition to being the user’s exclusive driver，Drivers can also be users’ personal tour guides，Personal Butler、Live guide, etc.。

According to Meng Lei，Huang Baocha also has a strict mechanism for driver selection and training。For example, punishment mechanism，The Royal Charter will give each driver 12 points，After being deducted due to violation，Just eliminate it，6 points will be directly deducted for guiding users to consume，This is somewhat similar to a domestic driver’s license。

In addition，On pricing，The Imperial Chartered Car is also “all-inclusive at one price”，That is, all expenses related to the driver and guide such as meals、Tolls, etc.，Users don’t have to worry。“The one-price all-inclusive pricing system is a very high competitive threshold for Huangbaoche in the short term”，Meng Lei speaks out。

Catch both B and C, so that Chinese people have friends all over the world

From the beginning, the company was just an infant to now has a scale of 160 people，The development of Huangbaocha is getting faster and faster，Business models also tend to be diversified。May this year，Huangbaoche has launched a new product "Cloud Ground Connection" for B2B services，Providing ground pick-up services for individual travelers to travel agencies and enterprises。

Meng Lei said frankly，Doing "cloud-to-ground connection" is actually quite accidental，When providing overseas Chinese chartered tour guide services，They found that many partners, especially travel agencies, have a very strong demand for ground pick-up services，In order to improve the company's overall service level，Huangbaoche decided to launch the "cloud-to-ground pick-up" service。

When asked how to balance B-side and C-side services，Meng Lei told Yiou，The two go hand in hand。

“In first-tier cities，The Internet industry is more developed，It is more suitable to be the C-side，But in second and third tier cities，Most people still believe in travel service providers，It may be better to be in the B-side market。We will meet all kinds of needs，It doesn’t matter whether the channel is direct sales or distribution，After all, the core goal of Huangbaoche is to make more Chinese people find it convenient when traveling abroad、Comfortable、Free。”

Speaking of this，Meng Lei said happily，“The company is developing so fast now，Thanks to Lao Pan，If he didn’t come，The imperial charter car must be ‘dead’ now。”

Lao Pan in Meng Lei’s mouth，That’s Pan Fei, the current CEO of Huangbaoche，A young and promising tall, rich and handsome man。

The rich and handsome CEO was poached, and the two partnered up to be "sexually passionate"

Meng Lei said，At that time, Huangbaoche had just completed its first round of financing，As the general manager of Ctrip’s local entertainment division, Pan Fei naturally hopes to discuss cooperation with Huangbaoche，Let them be a supplier of “Things to do Locally”。At first Pan Fei just wanted to discuss business with Meng Lei，Later I learned that Meng Lei wanted to poach him，I refused without thinking。But Meng Lei is a born "adventurer"，Having been “mingling” in society for many years，Only he dare not think of it，There is nothing I dare not do。For this，He "visited the thatched cottage three times"，Flyed three times from Beijing to Shanghai within a week，Finally convinced Pan Fei，Take this for money，The male executive who is said to be the second fastest promoted person in Ctrip got the royal chartered car。This time，“Diao Si” Meng Lei once again successfully counterattacked。

“I am now the biggest handyman in the company”，Meng Lei said with a smile。

Talking about the reasons for “giving way to talents”，He thinks，Because the business I have led over the years has been mainly sales，No experience in systematic operation team，The safest thing at this time is to find someone who can make up for your shortcomings。Pan Fei happens to be good at systematic management，is also responsible for the destination fragmentation business。“He is extremely rational，People who are unwilling to accept all uncertainties，And I am extremely emotional，People who are not afraid of anything。A ‘tall’ one，A ‘down to earth’，This combination can create a lot of sparks，It can also reduce the chance of failure in decision-making。" Meng Lei said。

Maybe this is the like-mindedness between the two old handsome guys、Let’s cherish each other。

Entrepreneurship is a long and non-speculative practice

Under the entrepreneurial boom，Many subdivided industries are accompanied by competition from the beginning。The same is true for overseas Chinese chartered cars。Currently，More and more travel startups have poured into the field of destination transportation services。Meng Lei estimates，In the near future，The competition for both product prices and vehicle guidance resources will be fierce。

“With the upgrade of Chinese people’s travel，We hope to provide a complete Chinese service 188bet app download system，Not just in the car、Guide，May also include meals、Shopping、Translation, etc.。In the future 2、Within 3 years，Our goal is to serve 3 million people annually。"Speaking of this，Meng Lei’s face is still full of confidence，In his eyes，Nothing seems impossible。

“I am by no means a blindly optimistic person。Overseas Chinese chartered cars have just emerged in the past two years，Huangbaoche is the first batch to enter this field，Have sufficient first-mover advantage。In my opinion，Entrepreneurship should never be speculative，You must settle down in a field，Find out that the demand reaches a certain level before doing it，The success rate will be much higher”，Meng Lei explained。

Currently，For Meng Lei who just turned 30 years old，Starting a business may be the most important thing at this stage of his life。In this long practice，He has not yet found a balance between work and family，Most of the time, I still can’t help myself。

“I will video chat with my children as much as possible on weekends，Tell them about what dad is busy with every day，Let them realize that it is meaningful to work in a job that can make a difference in the industry，I hope they will understand when they grow up。”When it comes to family，The eyes of this Shandong man who is not afraid of anything and everything suddenly become gentle。

*This article is reproduced from Yiou, author Ding Yihan.