The latest statistics from the National Tourism Administration，Domestic tourism continues to grow in 2016，Rational development of outbound tourism，Tourism economy continues to lead macroeconomic growth，Become a stable growth、Adjust structure、An important force that benefits people’s livelihood。Domestic travel throughout the year 44.400 million visitors，11% year-on-year increase，Outbound travel 1.2.2 billion visitors，4 year-on-year increase.3%。

Behind the steady growth in the number of tourists，Tourism is increasingly becoming an important option for residents’ daily consumption，Meanwhile，Consumption upgrade has become the main theme of China’s tourism economy in 2016。Under this trend，To solve the problem of consumers becoming more and more personalized、The contradiction between differentiated needs and the relatively homogeneous products currently available，Following the launch of the awesome line in 2009，End of 2015 to 2016，Tuniu has launched a new melon and fruit parent-child tour、Lehuahua Mom and Dad Tour、Pengpai customized tour and other diversified product brands，Further meet the needs of segmented users。

January 23，"Tuniu Product Brand User Consumption Analysis Report 2016" is released，Systematic analysis of segmented user consumption behavior of each product brand，To better optimize and improve product brand service quality，Improve users’ travel experience。

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iResearch Consulting Analysis believes，Traveling in a group is for first-time travelers or group travelers，Still an important method，Organize a group club before the user travels、Plays an important supporting role during or after traveling，Group tours will still play an important role in the future online travel market。

In order to improve users’ group travel experience，2009，Tuniu is the first in the industry to launch an independent product brand "Niuren Special Line"，By arranging meal 188bet Online Sports Betting and Casino bids higher than regular products、Check into designated hotel、Providing senior tour guide services、Reasonable itinerary、No forced consumption and other measures，Significantly improve tourists’ travel experience。October 2015，"Express Line" from 1.0 enters 2.0 era，Comprehensive transportation upgrade、Online、Guide service, etc.。Excellent service、Continuously improving travel experience，Making the customer satisfaction rate of "Excellent Hotline" as high as 96%，The brand image of “high-quality group tour” is deeply rooted in the hearts of the people。

Tuniu Travel Network monitoring data display，In 2016, the number of customers received by "Niuren Special Line" increased by 77% year-on-year，Accounting for more than 26% of the total number of group tours。Meanwhile，The proportion of "Niuren Special Line" in Tuniu's overall package tour transaction volume has increased from 14% in 2012 to 31% in the third quarter of 2016。

From the perspective of the source of tourists，Shanghai、Nanjing、Beijing、Tianjin、Shenzhen、Hangzhou、Guangzhou、Wuhan、Suzhou、Customers in cities such as Xi’an are most keen to choose the “Nine people special line” product，Most of these cities belong to first-tier cities or economically developed coastal areas，Compared to price factors，Customers pay more attention to high-quality travel experience。

From a gender perspective，The proportion of male customers and female customers who choose the "Niuren Special Line" product is 39% respectively、61%，This shows that female customers not only love to travel，Also pay more attention to the quality of travel。

From an age group perspective，Among the total number of trips made by “Express Line”，The post-80s generation in the 26-35 age group accounts for the highest proportion，reached 32%,Followed by the customer groups aged 36-45 and 19-25 years old，Accounting for 16% respectively、15%。

From the travel direction，The proportion of tourists who choose the "Niuren Express" for domestic and outbound travel is 87%、13%。where，The top ten popular domestic long-term destinations include Sanya、Lijiang、Kunming、Dali、Hangzhou、Diqing、Xiamen、Guilin、Ningbo、Chengdu；The top ten popular outbound destination countries are Italy、France、Switzerland、UK、United States、Spain、Germany、Indonesia、South Korea、Japan。

More and more tourists from third- and fourth-tier cities favor “Fruit Family Tour”

With the popularity of various parent-child entertainment programs and changes in 188bet app concepts，More and more parents are beginning to value investment in education and parent-child interaction，This has caused the parent-child travel market to heat up rapidly，Basically not affected by the off-peak tourist season。After the full liberalization of the two-child policy，Family-child travel has become one of the direct beneficiaries。

December 2015，Tuniu launches the "Melon and Fruit Family Tour" product brand，Deeply exploring the parent-child travel market。Relying on Tuniu’s resource advantages，As of now，The number of “Melon and Fruit Family Tour” products is more than 30 times that of when it was first launched，At the same time, integrate education into product design、Technology、Hands on、Sharing capabilities and more，Covered Paradise、Summer/winter camp and other themes。

Tuniu Travel Network monitoring data display，2016，The age group of parents who choose the "Melon and Fruit Family Tour" is concentrated between 31-40 years old，Accounting for more than 60%，As a new generation of parents，They pay more attention to the companionship and education of their children。Children in age distribution,Preschoolers under 6 years old and primary school students aged 6-12 years old account for almost the same number of trips，46% respectively、49%。Middle school students (13-18 years old) who are under great academic pressure only account for 5% of their trips。In the travel order for a large group and a small group，Moms are more likely to accompany their children when traveling，Accounting for 66%。

Nanjing、Beijing、Shanghai、Tianjin、Yangzhou、Shenyang、Wuhan、Hangzhou、Suzhou、Tourists from Xi’an and other cities are fans of “Fruit Family Tour”。Yangzhou is among the top ten tourist destinations with the fastest growing number of tourists for "Family Tour with Fruits"、Yancheng、Zhangzhou、Yinchuan、Dalian、Tianjin、Ma’anshan、Jinan、Urumqi、Kunming，This shows that more and more tourists from third- and fourth-tier cities are willing to let their children "read thousands of books，Traveling thousands of miles”。

In the direction of travel，Customers of “Melon and Fruit Family Tour” prefer domestic tours，Accounting for 96%；At the same time, parents are no longer satisfied with just taking their children to visit surrounding cities and attractions，More than 60% of customers choose domestic long-term travel，Let children experience the customs and customs of different regions。2016，The most popular surrounding travel destinations for "Fruit and Fruit Family Tour" are Nanjing、Guangzhou、Wuhu、Shanghai、Dalian、Yangzhou、Changzhou、Zhuhai、Benxi、188bet Online Sports Betting and Casino Huzhou, etc.；Popular destinations for domestic long-distance travel include Sanya、Hangzhou、Dali、Lijiang、Shanghai、Guangzhou、Dalian、Zhuhai、Xishuangbanna、Bai Shan, etc.。There are also many parents who are willing to take their children abroad to see the world，Thailand is among the top ten popular destination countries for "Fruit and Fruit Family Tour" outbound travel、Singapore、France、UK、Japan、Philippines、Austria、Germany、Indonesia、Vietnam。

On the choice of travel theme，The theme of the park attracts the most attention，where，Shanghai Disneyland, which opened on June 16, 2016, is the most popular among customers of “Family Tour with Fruits”。

"Lehuahua Mom and Dad Tour" has the highest ratio of 2 people traveling together

Improvement of social security、Improvement of living standards、Improvement of social security、Improvement of medical conditions，Plus plenty of time，The number of elderly tourist groups in China is increasing year by year。

March 2016，Tuniu launches “Happy Mom and Dad Tour” for parents’ travel groups，Promote the healthy development of the parent travel market。Product types are mainly divided into “Parents’ weekends”、"Mom and Dad's Vacation"、Three types of "Parents' Recuperation Tour"。

After nearly a year of construction，The "Lehuahua Mom and Dad Tour" product is recognized by more and more customers。Tuniu Travel Network monitoring data display，From the perspective of the source of tourists，Shanghai、Beijing、Nanjing、Tianjin、Hangzhou、Shenzhen、Suzhou、Xi’an、Changchun、Elderly customers in ten cities including Shenyang love to travel。

From the perspective of the booking subject，Although many children consider sending their parents to travel as an important "filial piety gift"，But，With the improvement of ease of use of travel websites and mobile clients，The proportion of trips whose parents book travel products themselves is also increasing year by year。

By gender，Among the customers of "Lehuahua Mom and Dad Tour"，The proportion of men is 41%，Females account for 59%。This shows the era of mass tourism，There is no age limit for women who love to travel。From the perspective of the composition of the travel crowd，2016，Among the customers of "Lehuahua Mom and Dad Tour"，The highest proportion of people traveling together with their wives，Up to 57%，The second is traveling with three or five friends，The proportion of people traveling together with 3-5 or more people is 27%。

On the itinerary，Itineraries of less than 3 days are most popular among customers of "Lehuahua Mom and Dad 188bet Online Sports Betting and Casino Tour"，Accounting for 43% of tourists。The characteristics of this itinerary make it shorter、Shorter distance、Cheaper peripheral tours are more popular among elderly users，Pleasant climate、Beautiful Hangzhou、Huzhou is the first and second most popular destination for surrounding tourism。Also，The popular domestic long-term travel destinations that customers of "Lehuahua Mom and Dad Tour" love most include Guilin、Sanya、Shangrao、Jiujiang、Jingdezhen、Lijiang、Dali、Xiamen、Diqing、Xi’an etc.。It can be seen from these destinations on the list，Older customers pay more attention to the combination of leisure and health when traveling。

Nearly 70% of the customers of "Pengpai Customized Tour" choose group customization

With the growth of GDP per capita，People’s leisure needs and consumption capabilities are increasing and diversified。Users pay more and more attention to tourism quality and services，At the same time, freedom of travel、Privacy and other aspects also have high requirements。

In this context，April 2016，Tuniu relies on the rich resources of the online leisure travel market and the advantages of product design，Launched the independent product brand "Pengpai Customized Tour"，Successfully solved the problem of user eating、Live、row、游、Entertainment、Difficulties that may be encountered in all aspects such as purchasing、Pain points，Provide users with more freedom、Private、Family travel service focusing on travel and vacation experience。

Tuniu Travel Network monitoring data display，2016，“Pengpai customized tour” has grown significantly，The number of customers in the fourth quarter increased by 367% compared with the third quarter。The top three domestic travel destinations favored by customers are Hainan、Yunnan、Sichuan，The top three most popular outbound travel destinations are Japan、Thailand、South Korea。Outbound islands are also popular destinations for “Pengpai Customized Tour” customers，The first, second and third most popular outbound islands are Phuket、Bali、Maldives。

In terms of age group，After 75、Customers born in the 1980s prefer “Pengpai customized tour”，Accounts for 80% of all "Pengpai Customized Tour" customers。Customers of this age group，Higher income level，Know how to enjoy the physical and mental relaxation brought by leisure vacation，And pay more attention to the privacy of the itinerary。In terms of travel days，60% of "Pengpai Customized Tour" customers prefer a 5-6 day itinerary。

In the form of customized travel，35% of customers 188bet sports betting app download choose self-customization，65% of customers choose group customization，Among them, the number of orders placed by two independent groups reached a quarter。

Build product brands with suppliers

In addition to "Excellent Line"、"Fruit Family Tour"、"Lehuahua Mom and Dad Tour"、“Pengpai Customized Tour”，Tuniu launched the travel product brand “Let’s Go” for young customers in October 2015，And launched the high-end travel product brand "Along the Road" in November 2016。

Also，In 2017, Tuniu will also work with suppliers to build product brands。January 1st，Tuniu has taken the lead in the industry to disclose product brand satisfaction，There are new changes in the presentation of travel products: on the product details page，Users can not only see product introduction，You can also see the product brand to which the product belongs；Not only can you check the product's own satisfaction，You can also view the overall product brand satisfaction。

For suppliers’ high-quality product brands，Tuniu will provide an aggregation page to better display its product brand image，Guests can click directly to browse the reservation products。At the same time，Tuniu will provide supplier product brands with user portraits、Product satisfaction、Big data service support such as product brand overall satisfaction，To further improve product service level and quality。

“We hope to build product brands together with our partners，Through diverse cooperation methods，Work together to build a product brand ecosystem。With the consumption upgrade and supply-side reform in the tourism industry，The product brand ecology is worthy of our 10 years of hard work and construction，This is an exciting new journey。" said Yu Dunde, CEO of Tuniu Travel Network。