In recent years，“Cultural self-confidence” is often mentioned by society，If it was still a concept to us before，Now we seem to see more clearly what it looks like？The "Beijing Eight Minutes" at the closing ceremony of the Winter Olympics last night not only surprised the Chinese people, but also gave the world a refreshing shock。The splendid culture fermented in the long history of five thousand years，Can still see it from eight minutes，But the proportion is far less than that of China’s new era and new look。

Pyeongchang’s “Beijing 8 Minutes” performance format is full of technology，Focus on the integration of culture and technology，Intelligent robot、ice screen、Puppet materials and other performance props are extremely high-tech，All independently developed, designed and manufactured in China，The final performance of China’s new “four great inventions” high-speed rail、Mobile payment、Sharing bikes and online shopping，Also demonstrates China’s new achievements in economic development，The whole performance is more modern and atmospheric。And behind this short eight-minute form breakthrough，It is the improvement of China’s cultural confidence for fourteen years...

188bet online sports betting

With high technology now、A modern eight-minute comparison，Looking back at the "Beijing Eight Minutes" staged in Athens in 2004, it seemed a bit complicated and even had the style of a "Spring 188bet online sports betting Festival Gala overseas branch venue"。Chief director Zhang Yimou selected folk music with Chinese characteristics in his eight-minute performance in Athens、Cheongsam、Chinese Kung Fu、Peking Opera, etc.，As he said in an interview with reporters in PyeongChang，“What impressed me deeply in 2004 was that I wanted to show a lot of things，That was the first time to appear on the Olympic stage，Everyone has many desires to express，Finally made something like a platter，And it has a very big name - "From Olympia to the Great Wall"。”

2004&2018

Our mood at that time was indeed what the director said，Chinese culture is vast and profound, and I can’t finish it in three days and three nights.，The eight-minute platter may have seemed a bit regrettable at the time，Why did it end before it even started？But with the progress of the times，When we look back at the eight minutes fourteen years ago, we may even feel a bit "rustic"，Why is this？2004，Humanity has just entered the 21st century，Beijing has just successfully bid to host the 2008 Beijing Olympic Games and is in a state of national celebration。“Beijing 8 Minutes” is eager to tell the world: how rich Chinese culture is！Chinese culture is so charming！We are confident that the world will also like it！

Maybe it seemed to us then，These eight minutes are a wonderful summary of Chinese culture，Can be seen in the world，This is a strange platter。Because that’s the truth，They have no chance to experience it personally、Have experienced and even fallen in love with Chinese culture。 

Before reform and opening up，China is basically in a state of "reclusion"，We don’t take the initiative to go abroad and don’t want to come in，The two cultures of the East and the West have been parallel but not overlapping for a long time。When we finally have the opportunity to show our proud Chinese culture to the world，But the world also responded intuitively: "It means it doesn't understand"。The powerful "Human Sea Tactics" is really shocking，In other words: 2004，There is a clear sense of distance between the world and Chinese culture。

There is nothing wrong with promoting traditional Chinese culture，It’s not wrong to want to export traditional culture，But we need to consider whether you are familiar with the mainstream context in today’s world？Is it in line with today’s world 188bet Online Sports Betting and Casino development trend？Can we also think about why the cultural export of Japan, Britain and the United States is so natural，And we have to make great efforts to promote it？Are there any problems with the methods themselves？Causing obsession to spread "Chinese traditional culture"，So much so that we can’t get out of the dilemma of “traditional culture”，This naturally extends to the next question。

Is the vigorous promotion of cultural business cards self-rewarding or sharing?

China’s contribution to world culture was insufficient，Unable to come up with a world card that can represent China。

What is the world’s business card？When you think of Japan and South Korea, you think of Korean dramas、anime、K-Pop Music，Thinking of Europe and America，You can think of high technology、Blockbuster、Fashion。Why can we blurt out the cultural keywords of these countries，Because we are the direct enjoyers of these keywords，Collectively chase Japanese anime、Korean TV series、European and American movies，These have even become part of the daily entertainment life of Chinese and even international fans，We even take the initiative to spread the word。

But have you ever heard of foreigners chasing Kung Fu together、Are you pursuing the quintessence of the nation?？It seems not yet。Some people say that "Kung Fu Panda" and "Mulan" are foreigners chasing us？But this is still a product of the Hollywood production system，Or “Hollywood’s ‘catering’ culture in order to open up the Chinese market”，So much so that everyone feels that apart from the movie background there are Chinese elements，The core character settings and concepts still have a strong Hollywood feel。

Korean singer at the closing ceremony

The reason why these international popular cultures are popular all over the world，Not only because of its own cultural charm，It has the gene to be accepted and spread by the audience。“If you fall in love with a culture, you will fall in love with a country” has been fully verified in today’s era，So much so that the cultural industry has become a strategic industry in various countries。The author thinks，To improve cultural soft power, you do not necessarily have to look outward from your own perspective，Looking at the world from a world-level perspective may be a more effective way to spread cultural images。

Take this 188bet sports betting app download Pyeongchang opening ceremony as an example，One of the highlights is Korean k-pop as the entrance background music (referring to the style of traditional Korean music mixed with hip-hop music，International epidemic gene is strong)。K-pop is undoubtedly the product of Korean pop culture in the new era，"Gangnam Style" and "Fantastic Baby", which were global hits a few years ago, were both on the list，It can be said that it has collectively awakened the entertainment memories of young fans around the world，It is no longer a simple pursuit of music，It has become a music habit that is integrated into itself。If "Arirang" is our impression of Korea's past，Then k-pop is our new expectation for Korea now and in the future。

The effective output of culture requires timely support from the world context。Both are "Divine Comedy"，"Gangnam Style" jumped to New York Times Square with its "k-pop" rhythm，And our divine songs "The Most Dazzling National Style" and "Little Apple" may only be popular in major squares in China。But in recent years，As Chinese artists continue to go abroad with their works and step onto the world stage，Our culture is also actively integrating with world trends。

Let’s review the recent Spring Festival hits “Detective Chinatown 2” and “Operation Red Sea”，This is the best example of Chinese films going global，Both of them went abroad to shoot on location overseas，The former’s ambition is to establish a “Tang Detective Universe” like the American Marvel Universe，Launching Chinese original IP belonging to the new era。The latter is a strong description of the image of Chinese soldiers in the context of the world security situation，Both have won unanimous praise from word-of-mouth at home and abroad，Also known as “Chinese films’ strong appearance in the world” by netizens。

Write here，The author can't help but think of the scene at the beginning of "Tang Detective 2"，Tang Ren asked Qin Feng if he ranked "second in Henan"，Qin Feng shouted "It's the whole world！"This line is just like the sentence "This is a blockbuster"，Become the best footnote of China’s film ambitions。Farewell to the ancient Di Renjie、Bao Qingtian，We can still create contemporary Chinese detectives that the world accepts and loves。

Back to Pyeongchang’s “Beijing Eight Minutes”，We are just like the above movie，No longer 188bet app download introduce China’s glorious past，Instead, images of China’s high-speed rail appeared、City Image、National Stadium "Bird's Nest" image、National Center for the Performing Arts Image，China’s bridge images and other modern construction achievements，There is also the "Sky Eye" project、Large aircraft、China’s future space station and other images，These are closely related to human modern life。The world also saw from this eight-minute performance that China’s advanced science and technology has benefited the lives of people all over the world，China also has the absolute ability to host the new Winter Olympics four years later。

"Beijing Eight Minutes" from the first "self-appreciation" to the second "shared appreciation"，Performed "China was great yesterday，China’s rapid development path will be more exciting today and tomorrow。Therefore，The improvement of a country’s cultural image cannot just be based on its inherent “assets”，When "cultural self-appreciation" transitions to "cultural sharing"，Only then can we be more ambitious and take out the world cultural business card that represents China’s contribution。

Cultural "looking backward" is our fundamental spiritual nourishment，Cultural "looking forward" is the direction of our future efforts

Since entering the 21st century，The world is developing at an alarming rate，In the context of globalization，Cultural soft power has become the key to the comprehensive strength of each country，Everyone wants to use "cultural worship" to establish their own right to speak。Therefore，While we are actively exporting culture, we are also facing unprecedented temptations from foreign cultures，It is difficult to say to what extent we will lose our roots or even simply fall into "worshiping foreign things"，No confidence，How can we talk about the integration of Chinese culture with the world?

The report of the Nineteenth National Congress clearly stated: “Culture is a country、The soul of a nation，Culture revitalizes the country and prosperity，Strong culture and strong nation”。For domestic，We need to inspire, guide and even “create” the environment，Only by standing in the heart of the nation can we find the source of confidence，For example, "Classic Chant and Spread", "Chinese Poetry Conference", etc. are the Chinese 188bet app download cultural cultivation environments actively created by society。Only if we are confident enough in our own culture，Only then can we be more confident and capable to seek "cultural integration" in the new era in the context of world culture，Standing on the shoulders of the world to cultivate Chinese fans around the world。

Just like Pyeongchang’s “Beijing Eight Minutes”，In front of the world，Everyone can see the splendor of Chinese civilization，We don’t need forced review over and over again to improve our self-confidence。Cultural confidence in the new era should come from our own long-term cultural construction。

After 14 years of "aging"，The world has a deeper understanding of China，China has also moved towards the center of the world through opportunities，Even if we take off the splendid cultural coat that we have been proud of for many years，We can still proudly shout to the world: China，In the new era，You can still be at the forefront of the world。With this confidence，Our "Beijing Time" has also officially started！

*Source of this article: WeChat public platform "Cultural Industry Review" (ID: whcypl)，Author: Zhao Rongjin，OriginalTitle:《From Athens to PyeongChang，Two "8 minutes"，What’s different about cultural confidence in the past 14 years？》