When you are very dedicated and selfless in doing something，I often cannot feel the existence of time；And when you finish doing this with all your concentration，You will begin to realize the passage of time，But the psychological satisfaction and energy at that moment can already counter the anxiety caused by the flow of time。

This is what popped into my mind after I interviewed Kitty, Vice President of Cloud and Ground Marketing。

The concept comes from the interpretation of "flow" by American psychologist Mihaly Csikszentmihalyi in his book "Flow"。

Kitty said: "Starting a business is really a 24/7 preparation state，My life and work are almost integrated now，Enjoy a moment of leisure from busy work，Enjoy the constant interruption of unexpected work in life。”

In fact, as an entrepreneur，I understand this deeply，So try to tell her: "When work and life are not well balanced，The power of flow may be able to achieve a good fusion of these two seemingly contradictory aspects。”

What a coincidence，Kitty has also read the book "Flow"。

But since entering 2018，Good news about cloud and ground connections keeps coming，Brand upgrade strategy released after the Spring Festival，And the recent cloud-district pickup and mushroom travel, etc.。

Kitty’s continuous work status can be seen through her circle of friends，She who shuttles back and forth from various cities is also a microcosm of how cloud-to-ground connections have accelerated the pace of national market development since 2018，Our interview，It’s also Kitty who is going on a business trip to another city，Completed while waiting at the airport。

Kitty introduced，Yundi has established branches in 9 domestic cities，Beijing respectively、Shanghai、Guangzhou、Shenzhen、Chengdu、Hangzhou、Nanjing、Chongqing、Wuhan，The last four of them were newly established in 2018，And she also revealed，12 branches will be opened nationwide this year。The market target 188bet online sports betting by the end of the year is，Expanded from the current 10,000 travel agency partners to 20,000 partners。After more than two years of hard work and accumulation of overseas "driver + guide" chartered vehicle resources，And by establishing a supply chain for standardized products for non-standard services，Only through Cloud and Ground Connection have the courage to deliver products in batches。But Kitty said，Not only that，The blowout customized travel market has greater driving force。

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2016 is the year of the rise and rapid explosion of customized tourism，The industry calls it the first year of customized travel。

It is also this year，The growth rate of outbound tourism begins to slow down，According to Civil Aviation Administration data，The average annual number of outbound passengers (excluding Hong Kong, Macao and Taiwan) in 2015 was 33.3%，22 in 2016.7%，In 2017, it fell below 20%，Judging from the surface numbers，The outbound travel industry does not seem to be the best time to enter。and，Also in 2016, Ctrip completed a series of capital mergers and acquisitions，The OTA market pattern has been determined，Traffic is strongly gathered。Regional、Decentralized offline travel agencies are still dominated by a few traditional large agencies dividing the market，And OTA relies on the brand、Traffic and technical advantages，I have also been spying on this market for a long time。

But no matter which angle you look at，The customized travel market is not an area worth entering for early-stage startups，But it was around this year，Startup companies in this field are springing up like mushrooms after a rain，And has become a new force in the tourism industry and is active in every corner，A journey without two、Six people tour、World State、8 little pigs、Road Book、Guide Cat, etc.。

What is the reason？We need to take out the outbound travel data to continue the analysis:

First，Although the growth rate of outbound tourism has slowed down，But it is still growing by double digits，And the base of more than 100 million outbound tourists is not small in itself。Look at the entire industry，A trillion-level market with double-digit growth every year has opportunities no matter how you look at it。

Secondly，The proportion of domestic citizens holding passports is only about 10%，There is still huge room for growth。

Also,Most outbound tourists are in first-tier cities，The demand for outbound travel in second-, third- and fourth-tier cities has yet to be tapped，With the gradual relaxation of visa policies for mainland China，Strong growth in outbound tourism will remain the main theme in the future。

At the same time，Groups who have traveled abroad many times and the new generation of outbound travel groups in the second, third and fourth tiers，For overseas specialization、Customized needs，Traditional travel agencies can no longer satisfy，It is perhaps not surprising that customized non-standard products and services are “ready to go” on the eve of the explosion of this market。

However, the imperfection of the supply chain has become the biggest obstacle to the development of customized tourism。

Low service efficiency，Imperfect supply chain，Customized travel is still in its early stages

Looking at it from the perspective of the outbound travel user market，Outbound travel mainly consists of group tours、Free travel、Customized travel market composition of three parts，The customized travel market is mostly divided from the group travel and independent travel markets，The proportion of this emerging market is not high compared to the first two markets，And the supply chain of group tours and independent travel products has matured，The quality of the products and services they provide is guaranteed to meet tourists’ expectations。

Kitty, Vice President of Cloud Ground Marketing

Looking at the domestic customized travel market,Companies are generally small in size，There are only a few institutions with a GMV of over 100 million，So high gross profit and improved service efficiency、Reducing costs is the top priority。

At the same time，Compared to standardized products、Non-standardized customized travel products，At present, both quality control and supply are relatively immature，This has actually become the biggest obstacle to the development of customized games，Another surge in demand，The challenges in this industry are not small。

Kitty, Vice President of Cloud Ground Marketing

Kitty approves the above，She said that service efficiency and supply are indeed challenges，But this is also an opportunity。Take cloud and ground connection as an example，In terms of service efficiency，What Yundidi does is use the Internet to solve the problem of low efficiency of traditional tourism services。

First，Travel has the problem of low and peak seasons，If you add a lot of drivers during the peak season，Then each driver will have very few orders during the off-season，In this way, their stickiness to the platform will be less strong，What a driver wants is not quantity but professionalism；Secondly，When the quantity is relatively stable，Then under the condition of ensuring supply，We must improve the service efficiency of a single driver，Use Internet algorithm to match each driver’s order，Improve the maximum income of each driver per unit time，Minimize empty driving time。

This is compared to traditional travel agencies，Efficiency has been improved a lot，Traditional travel agencies calculate time based on vehicles and personnel，Then assign drivers without orders，And his efficiency cannot be improved in this way。But Kitty also emphasized，The total number of current directors and directors in Yundi is about 10,000，Has covered 90 popular outbound country destinations，We will recruit more directors in the future，Mainly covering long-tail overseas tourist destinations。

As for the service standards of the entire industry，Kitty confesses，It is very difficult to achieve service standards for non-standard products，But once established，This threshold will also be very high。Cloud-ground connection has officially entered the most difficult field of directing，From the supply side of the driver，Yundi took over the five levels of selection。

She introduced,The first step is to conduct real-name authentication of the driver；Second step of vehicle certification，Check whether the three certificates are complete (overseas driving license、Driving license、Vehicle insurance)；The third step is the assessment of soft skills，For example, driving smoothness、The driver’s explanation ability, etc.；After passing the fourth step assessment，Conduct a 30-day internship assessment，Accept verification by actual users；The fifth step is to conduct formal pre-job training，Such as service process and standard speaking skills, etc.。

But as a practitioner，In fact, these seemingly logical five-step standard review mechanisms，There is actually a lot of work to be done behind the scenes，According to Kitty，There are more than 150 questions on the platform rules alone，There are as many as 8,000 destination 188bet online sports betting knowledge questions，More than 1,600 cities in 90 countries around the world，A team of nearly 40 people spends more than 180 days a year overseas conducting audits and offline reviews of directorships。For non-standard quality control，Strong screening、Scientific assessment and Internet application are indispensable。

Yundi.com enters the outbound customized tour full-service category from "Division + Guide"，Establish S2B global ground connection mode

In May of the first year of customized travel，The cloud-ground connection brand is officially launched，Only doing one business at that time，It is the core overseas company + guidance business of cloud-to-ground connection。However，When serving B-side merchants，More and more merchants are demanding more fragmented products，In other words，Except for the "driver + guide" car charter business，Merchant also has hotel reservations、Tickets、Demand for fragmented products such as meals。

Seeing the huge demand from peers for overseas fragmented product procurement，In 2017, Yundi launched the hotel business segment，In October of the same year, Yundijie established its independent business unit。And in the near future，Yundijie also broke the news of its wholly-owned acquisition of global accommodation procurement service platform Mushroom Travel。

Standardized products plus non-standardized services，The test is the creation of supply chain through cloud and ground connection。Speaking of these，Kitty talked about the S2B model of cloud-ground connection，The S layer is the part of the supply chain。

Currently，In addition to the core business of "car + tour"，Hotel reservations have been connected with dozens of overseas hotel suppliers，Contains GTA、Expedia、Hotelbeds and other hotel resource partners with strong advantages in global and specific destination directions，The tickets are currently booked and paid offline by the guide under Yundijing.com，The second step is to make room control and ticket booking online in some areas。Kitty also talked about，Yundiji has its own team of itinerary customizers，Through data accumulation，Customized design of some distinctive routes and gameplay，The designed route chartered tour products are then pushed to B-end merchants。

Kitty finished talking about this，I suddenly remembered the operating model of overseas DMC 188bet Online Sports Betting and Casino companies。It’s just that the appetite for cloud and ground connections is greater，Relying on leadership radiation from 90 countries around the world，What it does is a global ground connection service without regional restrictions。

But as an industry chain reconstructor，The difficulties we face are not small。And at an overseas destination，Ground connection still cannot be completely replaced in terms of resource accumulation。In terms of quality，The "service mantra" of many traditional travel agencies is also beyond the reach of many Internet startups。

So for cloud and ground connection，Internet empowerment on the S side，He B-end product upgrade，Is the best choice to quickly expand the market。

“Our next city，Planned meeting in Xi’an。”Kitty said，At this moment，The departure room reminds her that her flight is about to take off。

June 7，Zhihui will hold the 3rd China Cultural Tourism Consumption Innovation Summit in Beijing，Many cultural and tourism guests from the industry gathered，Multidimensional、Decoding the development logic of China’s cultural tourism industry from multiple perspectives。

Long press to identify the QR code of the picture below，View the summit speaker list and summit agenda。