In addition to being passively tied up by real estate, the 188bet online casino games industryStill actively being tied up by the capital market.

When a hotel 188bet online casino games group or company understands the favoring tendency of the capital market: the business model is simple、Asset-light、Easy to copy、Fast growth，Everyone wants to give up the traditional "craftsman spirit" approach to hotel 188bet online casino games，No longer interested in focusing on daily business 188bet online casino games，But trying hard to learn capital operation knowledge，Dream of a kiss every day、Embracing the capital market。Under such dreams and guiding thoughts，Many hotel 188bet online casino games groups or companies，Expand、Signing、Quantitative growth has become a top priority in the upper-level strategy，There are senior 188bet online casino games personnel who are responsible for development and participate in various forums held in various parts of the industry，Promote the group or company and continuously launch new brands (trademarks)，The “brand franchise” model that has become a craze in the past two years，There are also special exhibitions in various places to connect 188bet online casino games groups or companies with owners and investors，The signing intention of each brand will be announced in the special exhibition as well as the quantity ranking list。The top leaders of hotel 188bet online casino games groups or companies are also busy traveling to various signing venues。In addition to the ranking list of group companies based on quantity published by the industry every year，Find the quantity、Find speed、Seeking to go public seems to have become the benchmark for my country’s hotel industry。Either joy or sorrow。

What a joy，After 40 years of reform and opening up，Hotel industry categories tend to be complete、The number is growing；What is worrying is the lack of human resources，Seeking greatness rather than strength,The quality of service and 188bet online casino games has declined.

The hotel industry tied to real estate，This is the second time in recent years that I have been tied up by a real estate developer。Many real estate developers have entered the hotel industry，Take out the real estate property in your hand，Seeking hotel 188bet online casino games、Request to join the brand。This round is a continuation of the hotel 188bet online casino games group model from a few years ago，But there are so many，Makes various hotel groups or companies realize that there is a large gap in the 188bet online casino games team，However, few groups or companies consider the strength of their own teams and slow down the pace of contract expansion，Because the call of the capital market seems more attractive。Some groups (including international brands)，Currently adopts the "brand franchise" model，There are factors that consider the lack of human resources to undertake the "discretionary 188bet online casino games" model，But more domestic companies are learning from its model，Think it is a shortcut to make profits with light assets。

From the perspective of owners and investors，Has property、Have funds，But there is a lack of hotel 188bet online casino games team and various related professional resources，So I am willing to spend money to adopt one of two modes: or carte blanche、Or franchise to revitalize the properties in hand and enter the hotel industry。Contract terms signed、Join Manual Terms，All details、Specific；The cooperation negotiations and consultations between the two parties are also sincere，In joy and sincerity, both parties signed mutual commitments, and the number of contracts continues to increase。

After the cooperation begins，The owners and investors feel that there are many deviations from the contract terms and commitments。In relation to a discretionary 188bet online casino games contract，After the 188bet online casino games party collects the early technical support fee，Some professional and technical personnel are sent to guide the job，There are also those who delay and cannot keep up with the progress of the investor’s project，The reason is simple，Too many items，Not enough professionals。When a new project needs a 188bet online casino games team to participate in the preparation，Many 188bet online casino games groups or companies often cannot send their own brand teams，It is also impossible to recruit qualified managers from outside，Some 188bet online casino games companies even require owners and investors to find managers themselves。Is this situation caused by insufficient human resources a violation of the 188bet online casino games contract?？The owner and investor spent money、Named，However, due to the shortage of entrusted 188bet online casino games teams, the 188bet online casino games group or company cannot fulfill its commitments，The performance and return on investment after the opening of such a hotel are self-evident。

Look at the franchise model again，The franchise investment brochures are all beautifully printed，The franchise fees and support terms are also clear，If you join the franchise, there are basically six items: 1) Site selection inspection2) Investment calculation3) Preparation guidance4) Marketing support 5) Operation support6) Preparation for opening。But the current situation is: some brands ask 188bet online casino games to sign contracts without even looking at the scene，Because the franchise fee is not high，Some 188bet online casino games expect support services after paying money，But what we are waiting for is the product promotions of various merchants on the platform，There is also a clause in the contract that the "store manager" will be assigned three months before the opening，But even non-professional 188bet online casino games can feel the inexperience of temporarily recruited “store managers”，Wait until the customer source channel platform with the advantage of joining is launched，Promote hundreds of millions of members、Platforms that can attract more than 30% of customers are often unable to deliver。Is this also a violation of the franchise contract?？

In the hotel industry,Both of the above modes are popular，It has been more than 35 years since the carte blanche 188bet online casino games model was introduced into our country，From the beginning of an international brand group to the current domestic hotel 188bet online casino games group，The core competitiveness of this model is intangible assets-Brand、Customer source platforms and channels、Complete 188bet online casino games system and professional 188bet online casino games team。But now 188bet online casino games groups or companies that are vigorously expanding this model，Do you have the above intangible assets and conditions？The franchise model is very popular in other countries，The premise is that the investor has a professional team，Brand franchisors have brand value and mature technology platforms and customer source channels，But some trademarks have just been registered，Written a set of brand stories，After setting up a model store, we started recruiting franchisees，When the franchisee does not have a professional team，The brand exporter does not have the support of a professional team，The result can be imagined。

The above two common industry models are currently simply copied by many 188bet online casino games groups or companies，With the known lack of a core key 188bet online casino games team，The purpose is to quickly complete the contract quantity，Meet the capital market’s quantitative requirements for hotel sector listings and large quantities、Net profit requirements achieved by light assets，But have you considered issues that may harm the expectations and interests of investors，Whether there is a violation of the contract terms of cooperation between the two parties？Whether it truly has the core competitiveness of a qualified 188bet online casino games group or company？188bet online casino games groups or companies that lack core professional human resources，What will be the price and value after listing？

188bet online casino games is valuable，But the value varies，Registered trademarks can also be exchanged for money，Already happened，But can a trademark become a 188bet online casino games，History can be tested。

Hotel 188bet online casino games group or company，Actively pursuing quantity and kissing the capital market should be encouraged，But respecting investors and clients is a necessary condition for sustainable development，It is professional ethics and professional responsibility to maintain and ensure the commitment of investors，Many 188bet online casino games groups or companies are making difficult choices，Industry、Investor、Customers will give objective evaluations。

*Source of this article: WeChat officialpublicPlatform "Xingshuo Yuan Xueya Column"，(ID:gh_4ee668ae8ddf)，Author: Yuan Xueya，Original title: "The choice of integrity: capital market or 188bet online casino games》.