2019，Will enter a critical period for the construction of a new cultural 188bet mobile ecology，A look at the policy trends，Second look at the market implementation，Three looks at the ups and downs of new and old enterprises。

The coming year of 2018 will be based on the further integration of culture and 188bet mobile，Has created new momentum for the development of cultural 188bet mobile industry。At the tail end of 2018，Cultural and 188bet mobile policies frequently emerge，Opening a new outlet for the industrial changes in 2019，The market volume of related business formats will expand。

Past year，Some companies “fall”，Some companies are almost running on the "tightrope"，Seize resources and market。Especially in the past two months，Many new and old players in cultural 188bet mobile plan to invest more than 650 billion yuan in multiple places，"Hot up" this capital winter，Cultural 188bet mobile investment is still hot。

A large part of these projects may gradually enter the implementation period in 2019，What awaits them is an even bigger market，It is also the more treacherous "Jianghu"，And the reshaping of the market、The construction of a 188bet mobile ecological pattern will continue from this。

“The peak season is too busy、Dismal off-season”，In order to improve the mismatch between supply and demand in many domestic scenic spots in the off-peak and peak seasons，The Ministry of Culture and 188bet mobile recently issued the "Guiding Opinions on Improving the Quality of 188bet mobile Supply during Holidays and Peak Periods" (hereinafter referred to as the "Opinions")，Proposed to increase the construction of new 188bet mobile formats，Focus on developing 11 new business formats。

These businesses include 188bet mobile experience tours、Country B&B Tour、Leisure vacation trip、Ecological Harmony Tour、City Shopping Tour、Industrial Heritage Tour、Study knowledge tour、Red Educational Tour、Healthy sports tour、Cruise Yacht Tour、Self-driving RV tour, etc.。

Wu Liyun, associate researcher at China 188bet mobile Academy, pointed out to the media，Cultural Experience Tour、Leisure vacation trip、Ecological Harmony Tour、City shopping tours, etc. are comprehensive、Broader 188bet mobile field；And like studying knowledge tour、Red Educational Tour、Healthy sports tour、Industrial heritage tours are born from industrial integration、Relatively professional 188bet mobile field，These two types of 188bet mobile will have better development in the future。

The "Opinions" put more emphasis on rural 188bet mobile，Proposed to “focus on creating rural 188bet mobile products with homestays as the core”。

B&B is becoming an important entrance to rural 188bet mobile。As sightseeing travel gradually moves towards leisure and vacation travel，The junior version of rural 188bet mobile "Farmhouse" is transitioning to B&B 188bet mobile，The latter is centered on homestays，The rural folk customs、Natural landscape、combination of rural life experience and agricultural and sideline products，Form an in-depth leisure 188bet mobile model。

To improve industry self-discipline，Standardize industry development，Recently, the Sharing Economy Research Center of the National Information Center released the "Shared Accommodation Service Specifications"，This is the first industry self-regulatory standard 188bet mobile domestic shared accommodation field。This will also be helpful in regulating the development of rural B&Bs。

In the context of rural revitalization，The market size of rural 188bet mobile is rapidly expanding。

Recent industry report predictions，National rural 188bet mobile revenue will reach 780 billion yuan by the end of 2018，By 2021，Its revenue is expected to exceed one trillion yuan。

At the same time，Self-driving and RV tours are also expanding their market size。June this year，The General Administration of Sports issued a document proposing to improve the layout of self-driving sports camps、Accelerate facility construction、Cultivation of market entities、Rich events and activities、Six work measures including promoting comprehensive 188bet mobile，And propose that by 2025 each province (region、City) strives to build 300 self-driving sports camps。

Recently, the “National Automobile Self-driving Sports Camp” newly added in Yunnan Province in 2018 was awarded a license，The number of national self-driving sports camps that meet the standards in Yunnan Province has increased to 34，Ranked third 188bet mobile country。

11 departments of the Anhui Provincial Sports Bureau recently jointly issued the "Anhui Province Automobile Self-Driving Sports Camp 188bet mobile Plan (2018-2025)"，Proposed to 2020，Built 80 self-driving sports camps，Strive to build 300 self-driving sports camps in 2025，Focus on cultivating 5 national five-star self-driving sports camps。

Xi’an recently issued documents to promote the construction of self-driving car camps，Proposed to build a 188bet mobile batch of self-driving camps by 2020。

These are all indispensable without the direct promotion of capital。"Opinions" proposed，A variety of financing methods should be adopted，Innovative business model，Develop a reward and incentive policy，Actively guide social capital to participate in the construction of 188bet mobile public service facilities，And "Encourage state ownership、Collective、Individual、Foreign capital and other economic factors participate in the development of all-region 188bet mobile products, etc.。

Earlier，The Ministry of Culture and 188bet mobile and the Ministry of Finance jointly issued the "Guiding Opinions on Promoting the Cooperation Model of Government and Social Capital in the Cultural Field"，One of the key points of the content is "guiding social capital to actively participate in government-social capital cooperation (PPP) projects in the cultural field"。

The focus of these projects includes but is not limited to the clustered development of cultural industries with certain profitability、Characteristic cultural inheritance and innovation、Public cultural services、Protection and inheritance of intangible cultural heritage and promotion of culture and 188bet mobile、Agriculture、Technology、Sports、Cultural projects with deep integration and development in health and other fields。

As you can imagine，These projects are expected to receive further support from policies 188bet mobile future，Expand market size。

There are ups and downs.

Recent National Development and Reform Commission、Ministry of Natural Resources、Ministry of Housing and Urban-Rural Development、General Administration of Sports、Relevant departments of five ministries and commissions including the Forestry and Grassland Bureau held a meeting to discuss the issue of characteristic towns with 11 cities in five provinces，Reaffirm that characteristic towns must develop in a standardized manner。The meeting requires all places to follow rules、Control quantity、Improve quality，Eliminate false towns and problem towns，Regulate the behavior of market entities naming characteristic towns at 188bet mobile。

However, characteristic towns are still hot spots for 188bet mobile.

Incomplete statistics based on public information，As of the end of November，Within the past two months，Hainan、Yunnan、Guizhou、Sichuan、Guangxi、Shaanxi、Gansu、Hebei、Xinjiang、Guangdong、Jiangsu、Fujian、Jiangxi、Hubei、Henan、Chongqing、Investment in cultural 188bet mobile projects in 17 provinces and cities including Liaoning (planned investment、Contracted value, etc.) exceeds 650 billion yuan，Covering most tourist highlands in the east, west, north and south。Quantity of projects，Among them, characteristic town projects account for about 40%，The total estimated amount exceeds 100 billion yuan。

The investment scale of the above projects ranges from hundreds of millions to tens of billions、ranging from 100 billion yuan。Chongqing、The amount of contracts signed between Jiangsu and Jiangsu ranks among the top。Among them，Chongqing successfully signed 30 cultural 188bet mobile projects on November 13，The total contract value reaches 169.9 billion yuan，Including health care town、Ski resorts and other projects。

Under the new economic normal，Cultural 188bet mobile investment remains highly popular，On the one hand, it shows the strong intention of cultural and 188bet mobile enterprises to seize resources and markets，On the one hand, it also shows that the development prospects of the cultural 188bet mobile industry are promising。

In this fully competitive industry，State-owned enterprise、Private enterprises and other large and small players have entered the game，There are also different plots of ups and downs going on。

In the above project layout，OCT is as good as ever，Many layouts。He was recently in Dongguan, Guangdong、Zhanjiang、Jiangmen Xinhui and other places have signed multiple cultural 188bet mobile projects。For example, a characteristic town，OCT has invested in and established 10 OCTs in Yunnan alone，The total planned investment is about 24.5 billion yuan；In addition，OCT recently signed a comprehensive 188bet mobile development cooperation agreement with Zhanjiang, Guangdong，The investment amount in the next five years shall not be less than 50 billion yuan；July 13，OCT signed a contract with Maoming Municipal Government，Both parties will build a theme park、A large-scale cultural 188bet mobile project integrating theme hotels and other businesses，Investment exceeds 50 billion yuan。

OCT’s latest move is December 3rd，Its subsidiaries and the Yellow River Estuary Ecological 188bet mobile Zone Management Committee of Dongying City, Shandong Province、Dongying 188bet mobile Development Committee signed an agreement，Cooperate to build the Yellow River Estuary Eco-188bet mobile Zone。

The other side is，OCT since September this year，Frequent sales of equity and land in affiliated companies、Construction in progress、Financial assets, etc.，Incomplete statistics，As of November 1st，OCT has at least 17 assets listed for sale and pre-disclosed。This is it，OCT’s explanation to the media was “mainly to speed up the return of funds，Improve overall asset turnover efficiency”。

In macroeconomic impact，In the context of accelerating deleveraging，The financing environment is not optimistic enough。There were 53 188bet mobile companies listed on the New OTC Market in 2017，11 delisted travel companies。As of November 26, 2018，12 travel companies listed on the New OTC Market，17 companies delisted。There are multiple factors behind the data，But suboptimal financing is one of the main reasons。

Real estate companies are one of the first to bear the brunt，High debt puts increasing pressure on funds，In particular, real estate regulation has led to a slowdown 188bet mobile sale rate，Cash flow pressure becomes more intense，Then to maintain expansion and even survival, one must have "a surplus of food"，Maybe you can borrow "food and grass" from outside。

So，Vanke shouting “Live”，Able to turn around and "swallow" China Fortune Land Development's multiple real estate projects around Beijing。And "Little Vanke" Rongsheng Development has chosen to issue overseas in a total amount not exceeding US0 million (approximately 34.3.4 billion yuan) of overseas corporate bonds。In addition to the planned issuance of debt fixed income products disclosed by it around August、Corporate bonds and shareholder loans，Rongsheng Development’s proposed financing and borrowings have exceeded 19 billion yuan，Mainly used for investment in its 188bet mobile projects including real estate projects, etc.、Repay debts, etc.。

From the end of March 2017 to the beginning of April 2018，Rongsheng Development’s estimated cultural 188bet mobile investment budget is nearly 200 billion yuan，As of June 2018，The construction area of ​​its land bank reaches 3630.130,000 square meters,Can meet the company’s development needs for about 3 years。

But the capital chain of the Zhonghong Department, which was also running aggressively, was broken，“Broken arm self-rescue” sale of Hainan Ruyi Island project，Multiple reorganization attempts failed，Zhonghong shares were eventually delisted，Creating the lowest price “penny stock” record 188bet mobile history of A-shares。

Transformation of Culture and 188bet mobile，It is difficult to say that it is the only choice for real estate developers，But at least the trend is showing。After Sunac and Country Garden，R&F Real Estate has also recently become a cultural 188bet mobile company in Hainan，It is reported that it plans to use its own funds to develop 188bet mobile and real estate，It is expected that its cultural 188bet mobile business will no longer only serve as a supporting supporting package for real estate projects，And will move more to the front desk，Even become bigger independently。

2019，The ups and downs of these companies will have varying impacts on the formation of a new ecology in the cultural 188bet mobile industry。

As a traditional giant in cultural 188bet mobile—provincial state-owned 188bet mobile group，It will also bring a deeper impact。Recent，Tianjin 188bet mobile Group and CYTS signed a framework agreement on mixed ownership reform， China Youth Travel Service plans to explore participating in the mixed reform of Tianjin 188bet mobile Group through "debt-for-equity + stock-for-equity swap"。If mixed-mix reform is implemented，State-owned enterprise and listing background of CYTS，And the interaction effect with the main business of Tianjin 188bet mobile Group，It may help Tianjin 188bet mobile Group’s overall listing，The Beijing-Tianjin-Hebei cultural 188bet mobile market will also be more disturbed。

November 30，Shandong Cultural 188bet mobile Development Group is officially listed，will be built into a comprehensive service platform for the cultural 188bet mobile industry in Shandong Province、Operation platform、Investment and Financing Platform。Shandong cultural 188bet mobile ecology may face changes。

Currently，There are 27 provincial-level state-owned 188bet mobile groups in China，Most of their goals are similar: 188bet mobile investment and financing、R&D、Operation and other platforms；Competing for high-quality resources within and outside the province；Mixed reform、Listed、Enhance 188bet mobile finance and strengthen capital operation。The boundary barriers they want to break through are also similar: breaking through the market area of ​​resources、Provincial and even national boundaries；Gathering professionals，Improve operational capabilities；For huge investment in blood transfusion and hematopoiesis；The synergy between the main 188bet mobile industry and other industrial sectors、fusion。

2019，They advance and even change geometry，Will largely determine the size of the variables in the new ecology of cultural 188bet mobile。