China’s 188bet Live Casino refers to the various traditional cultural expressions passed down from generation to generation by the people of all ethnic groups in China and considered as part of their cultural heritage，And physical objects and places related to traditional cultural expressions。Including: traditional oral literature and the language as its carrier；Traditional Art、(Plum Blossom Seal Script) Calligraphy、Music、Dance、Drama、Music Arts and Acrobatics；Traditional skills、Medicine and Calendar；Traditional etiquette、Festivals and other folk customs；Traditional sports and entertainment；Other 188bet Live Casino, etc.。

my country is a major country of 188bet Live Casino in the world。October 2003，The Convention for the Protection of 188bet Live Casino was adopted at the 32nd General Conference of UNESCO，Our country also passed the "188bet Live Casino Law of the People's Republic of China" at the 19th meeting of the Standing Committee of the 11th National People's Congress in February 2011，And established a "national-provincial-city-county" four-level 188bet Live Casino (hereinafter referred to as "188bet Live Casino") directory system。

As of now，The State Council approved and announced four batches of 1,372 national representative projects，Provinces, autonomous regions and municipalities have approved and announced 15550 provincial representative projects。The Ministry of Culture and Tourism has recognized five batches of 3,068 national representative inheritors。Our country has 40 projects selected into the UNESCO Representative List of 188bet Live Casino of Humanity，Ranked No. 1 in the world。

In recent years，Promoted by the three important concepts proposed by the Ministry of Culture and Tourism: "protect while improving", "188bet Live Casino enters modern life" and "see people, see things and see life"，With the continuous deepening of the integrated development of culture and tourism，More and more 188bet Live Casino items are gaining attention as important tourism resources，It becomes more and more experienceable、Available for purchase，A new tourism product integrating artistry and appreciation，Not only makes "188bet Live Casino" shine，It also gives tourism more vitality。

What changes will happen when 188bet Live Casino meets tourism?

Eat Shandong Confucius cuisine、Live in Lijiang Old Town、See Fujian Tulou、Listen to Hangzhou Kun Opera、Learning traditional skills...now，To bring 188bet Live Casino into modern life，Many provinces and cities have integrated 188bet Live Casino into the tourism industry，This method not only makes 188bet Live Casino come alive，It also injected new momentum into tourism development。From the current exploration and practice of domestic 188bet Live Casino tourism development，Mainly reflected in the following modes:

“188bet Live Casino + Research”

Study tour is the second step to sightseeing tour、A new cultural tourism method after leisure tourism。Combining 188bet Live Casino with study experience，Not only a process of personally experiencing 188bet Live Casino，A more unforgettable travel experience。such as，In 2017, Tongxiang, Zhejiang Province launched 2 study tourism towns in conjunction with study tourism、16 study tour recommendation spots and 18 study tour instructors，Every winter and summer vacation, a large number of tourists and primary and secondary school students are attracted to Taifengzhai to experience the process of making auntie cakes。Zairu，Yi embroidery、Dai slow wheel pottery making、Diversified tourism experience projects such as Lijiang Dongba Papermaking came into being，Fully satisfies the experiential and participatory nature of study tours。

“188bet Live Casino + Homestay”

In fact，The rise of B&Bs along with the tourism economy lies in satisfying the experience rather than functionality，The most important thing is the perception of “local culture”，The combination of non-heritage and B&B is just right，It not only enhances the cultural experience of staying guests，At the same time, it also opens up a path for the revitalization of 188bet Live Casino。such as，Located in Sikou Town, Wuyuan County, Jiangxi Province, it is the gathering place of Wuyuan Ming and Qing Dynasty ancient houses，Currently, Huamantang has been built、Xichongyuan、Mingxun Villa、General's Mansion、Zhengjingtang、19 high-end ancient house B&Bs including Huatianxi。Here，Tourists can experience folk customs up close，Like a thousand-year-old camphor tree oil pressing pile、Old door set、Old millstone、Bamboo weaving art、Sink、Stone trough and other 188bet Live Casino。

“188bet Live Casino + Cultural Creativity”

Past，In the eyes of many young people，The historical nature of 188bet Live Casino corresponds to "outdated"，Culture corresponds to "rustic"。However，Being black pottery、Handmade paper、Traditional tie-dye、Embroidery、Paper cutting、When clothing and other intangible cultural and creative products appear in the tourism product market，The combination of traditional handicrafts and modern creativity reflects the cultural warmth，Immediately sought after by them。such as，Neiliansheng, a time-honored brand in Beijing，160 years of history。They work with Disney to obtain authorization，Launched the Disney Princess and Mickey series of fashionable cloth shoes，Hit the "cute point" of young women and children。Cooperated with the animated film "Big Fish and Begonia" in 2017，Launched "Big Fish and Begonia" themed cloth shoes with strong Chinese style，quickly became an internet celebrity，Online sale less than a day ago，All sold out。

△"Big Fish and Begonia" themed cloth shoes

“188bet Live Casino + Performing Arts”

If we say that traditional skills 188bet Live Casino projects mostly focus on display and product development to form new cultural tourism economic growth points，Then we often see large and small real-life landscape performances、Cultural and tourism performances and singing and dancing performances are undoubtedly a reflection of dance、Music、Clothing、Redevelopment of festivals and even customs and legends as 188bet Live Casino。Those who have seen the live version of "The Peony Pavilion" in Zhujiajiao, Shanghai should be deeply impressed，A limited number of audience seats are set up near the river in the realistic garden，The whole wheat-free native performance makes people infinitely immersed in it。Du Niang in the Yanbo Pavilion on the Water，The right combination of lighting and instrumental music made the Peony Pavilion a nightmare for four hundred years，Even the audience who is not very patient with Kun Opera seems to sink into the aura of Kun Opera in an instant。

Zairu，In recent years, by Zhang Yimou、Wang Chaoge、The "Impression Series" real-life landscape performance created by Fan Yue and others，Successfully integrate 188bet Live Casino elements into the tourism scene，ignited enthusiasm for domestic tourism and performing arts。All regions have opened their own “treasure houses” of 188bet Live Casino for excavation，Invite famous directors and performing arts companies，Created a series of live performances。

“188bet Live Casino + Festival”

China is one of the first countries in the world to use the calendar，The twenty-four solar terms of the lunar calendar are the astronomical and meteorological calendar summarized by the working people of ancient China。In the long history, it has gradually evolved into the unique customs and festivals of the Chinese nation。At the same time，my country’s New Year’s Day、Spring Festival、Lantern Festival、Dragon Boat Festival、Double Ninth Festival、Mid-Autumn Festival、Traditional festivals such as "Tibetan New Year" and "Yi Year" have laid the foundation for the integration of "188bet Live Casino + tourism"。Every year from the first day of the Lunar New Year to the fifteenth day of the first lunar month，Colorful folk festivals across the country unfold one after another，And become a gathering place to attract tourists。such as，Beichuan Qiang Autonomous County, Sichuan Province relies on rich Yu and Qiang cultural resources，Launched more than 10 folk culture festival brands such as "Dayu Sacrifice", "Qiang New Year" and "Shalang Festival"，Attracts nearly 1 million tourists every year。

Combining the exploration model of “188bet Live Casino + tourism” in recent years，In addition to the 5 typical modes listed above，There are also "188bet Live Casino + poverty alleviation", "188bet Live Casino + characteristic towns", "188bet Live Casino + attractions", "188bet Live Casino + exhibitions", "188bet Live Casino + museums", "188bet Live Casino + characteristic neighborhoods" and "188bet Live Casino" that are taking effect +Health” and other N ways to open。

The new dimension of 188bet Live Casino business, the most active factor is attributes

Practical proof，188bet Live Casino is different from tangible cultural heritage such as immovable cultural relics，Requires intact solid-state storage，Only through innovation，Let it come closer to life、Integrate into life，In order to be recognized by the public、Consumption、Appreciation，So “188bet Live Casino + tourism” has become one of the effective ways to inherit the living inheritance of 188bet Live Casino。

Reviewing the "188bet Live Casino + Tourism" Model from the New Dimension of the Market，The biggest market advantage of 188bet Live Casino is reflected in the living attributes、Two aspects of cultural attributes。188bet Live Casino as a traditional form of culture，Through carrier integration with tourism，will radiate strong market vitality。

Living attributes are the prerequisite for the marketization of 188bet Live Casino

First, 188bet Live Casino has innate market genes。Living attributes are the best way to survive for 188bet Live Casino，It is also the basic prerequisite for the national recognition of 188bet Live Casino。From their birth，In the creation of thousands of years、Producing and selling，It has been spread to this day with the help of business。This is also an important feature that distinguishes 188bet Live Casino from material cultural heritage (immovable cultural relics)。such as art、Handcraft、Traditional Chinese Medicine、Drama、The reason why folk arts and other 188bet Live Casino projects have more market advantages，Because historically it has been inherited through “marketing”。

△Shadow puppet show

Second, 188bet Live Casino itself is a commonly used commodity。188bet Live Casino comes from our clothes、Food、Live、row，Today our lives contain 188bet Live Casino expansion objects or supplies。For example，A large number of utensils produced through traditional handicrafts、Food and Drugs。Therefore，Converting marketable 188bet Live Casino into tourism commodities is an important way to integrate with tourism。Except tangible 188bet Live Casino commodities and daily necessities，Music、Dance、Drama、188bet Live Casino items such as folk arts and acrobatics are transformed into tourism performances，has become an integral part of the cultural tourism industry。

Third, there are many mass consumer groups for 188bet Live Casino。Proposed from the concept of productive protection，To advocate 188bet Live Casino into life；From the inheritance of craftsman spirit，188bet Live Casino has become a tourism industry...in recent years，188bet Live Casino is being popularized through public welfare、Performance displays gradually focus on artistic connotation、Aesthetic conception、Deeper development such as cultural inheritance。Especially the emergence of market-oriented models such as “188bet Live Casino + tourism” and “188bet Live Casino + creativity”，Let many 188bet Live Casino projects truly survive in people’s lives，And find a new living space in the modern consumption environment。

Cultural attributes are the unique resources of “188bet Live Casino + tourism”.

First, 188bet Live Casino has cultural uniqueness。According to the "188bet Live Casino Law of the People's Republic of China": 188bet Live Casino refers to various traditional cultural expressions that are passed down from generation to generation by people of all ethnic groups and regarded as part of their cultural heritage，And physical objects and places related to traditional cultural expressions。It can be seen from this，188bet Live Casino itself has its own uniqueness that distinguishes it from other cultures。Therefore，After it has become a cultural tourism product through resource development，This forms a difference from other tourism products。Take the cultural and creative products of the Forbidden City as an example，It is very obvious that it relies on 188bet Live Casino resources。

△The field of skills/handicrafts is the most concerned field of 188bet Live Casino

Second, 188bet Live Casino has the experience of tourism。According to the "2018 Survey Report on 188bet Live Casino Awareness and Needs of Chinese Internet Users" launched by the DIICH 188bet Live Casino Big Data Platform in July 2018，In terms of commercialization of 188bet Live Casino，Travel is the most popular 188bet Live Casino commercial product among users，The second is the physical store、Experience hall and physical products，Users’ spending on 188bet Live Casino commercial products still focuses on the 188bet Live Casino travel experience。Also，Compared to men，Women generally prefer the combination of 188bet Live Casino and different business formats than men。

△Tourists pay more attention to the tourism experience of 188bet Live Casino

The third is that 188bet Live Casino has the flammability of fusion。Culture and tourism themselves are two industries with significant overlap。The development of tourism relies on culture，The spread of culture requires tourism as a carrier。For example, temple fair、Festival，As a folk custom, it cannot form an industry，When it is combined with tourism，Can effectively form a series of activities with local characteristics that attract tourists。Another example is the sacrificial ceremony、Paper cutting、Iron flower and other projects，Add fuel to the fire through the tourism industry，It became an activation project to attract tourists。

Promoting “188bet Live Casino + tourism” requires effective activation of inner potential

In recent years，The state continues to introduce various support policies，Promoting the inheritance of 188bet Live Casino。There is also a gradual wave of "188bet Live Casino" in China，More and more 188bet Live Casino projects are developing towards industrialization，And become a “beautiful economy” that all places are competing to develop。According to the results of the national 188bet Live Casino census: China has nearly 900,000 188bet Live Casino resources。Industry conservative estimate，188bet Live Casino drives a market worth hundreds of billions，188bet Live Casino has ushered in the best era。Then the present and the future，How to promote the integrated development of 188bet Live Casino and tourism？

△Different groups of people support the commercialization of 188bet Live Casino

1、Scientific Planning Promotion。current，Although there are abundant 188bet Live Casino resources across the country，Not all projects are suitable for tourism development or have market potential。For this，When exploring and utilizing 188bet Live Casino resources in various places，Government guidance must be strengthened，Follow the principle of "if it is suitable, then it will be integrated"，The principle of "being able to melt everything"，Combining rich new cultural tourism formats with the development and protection of “188bet Live Casino”、Combining the construction of cultural and creative parks and training centers in various counties with the development of "188bet Live Casino"、Combining regional 188bet Live Casino tourism route development with “188bet Live Casino” poverty alleviation projects，Make planning and design for the integrated development of 188bet Live Casino and tourism，Incorporate “188bet Live Casino” industry projects into the overall national economic development plan，Through pilot and project demonstration，Promote implementation step by step。

2、Accurately grasp demand。Promote the transformation of 188bet Live Casino projects into tourism products，Market demand is always the best indicator。Looking from the current exploration model of “188bet Live Casino + tourism” in various places，The market value of 188bet Live Casino is mainly reflected in the added value and derivative value，Such as the 188bet Live Casino Museum、Exhibition Hall、Experience Hall、Traditional skills and handicrafts receive higher attention among tourism products，The demonstration effect、The brand effect and association driving effect have not yet been fully demonstrated。For this，Future market development should focus on exploring the potential value of 188bet Live Casino，Continue to attract or drive external consumption effects with personalized products，Form a product cluster that can be marketed。

3、Achieve "double chain" connection。In recent years，In the process of integrating 188bet Live Casino and tourism，Many handicraft 188bet Live Casino items are over-consumed，Ignoring the balance between 188bet Live Casino protection and inheritance and tourism development，Influenced the sustainable development of 188bet Live Casino tourism development and utilization。For this，Whether it is productive protection，Still an innovative utilization model，We must put the protection, inheritance and marketing of 188bet Live Casino in an equally important position，We must take into account both the "protection chain" and the "industrial chain" connection，It is also necessary to reasonably distribute the interests between the investors and the inheritors of "188bet Live Casino"，In this way, intangible heritage can have a better chance of survival，Gradually form a virtuous cycle with the market。

4、Formation of scale effect。Compared with other small and medium-sized cultural enterprises，Due to many projects，Miscellaneous types，Wide distribution，The production status of 188bet Live Casino is mostly small、Dispersed、Weak，No corresponding fixed assets to support，Most of them are "family business" or "go it alone" situation。For this，To promote the integration of 188bet Live Casino and tourism, it is necessary to gather and develop market-type 188bet Live Casino items，By improving the cultural tourism industry chain and consumption chain，forming large-scale development。such as，Shanghai World 188bet Live Casino City，Based on the Yangtze River Delta region，For 34 provinces, municipalities and autonomous regions across the country，By gathering 188bet Live Casino inheritors across the country，Integrate intangible heritage industry resources，Incubate intangible cultural products，Becoming the largest intangible cultural platform and external window in Shanghai and even the Yangtze River Basin。

5、Strengthening policy protection。Currently, governments at all levels are paying more and more attention to the protection and inheritance of 188bet Live Casino，The public’s recognition of 188bet Live Casino is getting higher and higher。But at present, 188bet Live Casino talents except inheritors of representative projects，Professional young talents are still very scarce，Governments at all levels and relevant institutions need to create a talent team that can assist inheritors in promoting intangible inheritance innovation；At the same time，We must formulate support policies that are conducive to the implementation of "188bet Live Casino + tourism" development，Promote the establishment of a financial service system for the revitalization of 188bet Live Casino，Implementation delayed、minus、Fiscal and tax exemption measures，Encourage social capital to form joint ventures、Cooperation、Investment、Participate in the construction of "188bet Live Casino" industry through equity participation and other methods，Support 188bet Live Casino project companies to carry out training、Production、Promotion and other activities，Promote its better integration into life。

Conclusion

2019，It is a new era of integration of culture and tourism，As the most representative 188bet Live Casino in the cultural field，Once integrated, it will be transformed into a tourism product，An extraordinary cultural tourism industry will definitely be formed，And transformed into poetry and the most beautiful music from afar。

*Source of this article: WeChat officialPublic account "188bet Live Casino Industry Review" (ID: whcypl)，Original title: "Who is active in the “188bet Live Casino + tourism” market?》.