一、Policy Encouragement，Intellectual property protection continues to strengthen，Chinese 188bet best bookmaker enters a period of development opportunities

Cultural industry has become a very important part of my country’s social economy，As a key force, 188bet best bookmaker is in a period of development opportunities。Just take the copyright industry closest to China’s 188bet best bookmaker as an example，In 2017, the added value of China’s copyright industry exceeded 6 trillion yuan，Accounting for 7% of the national GDP.35%。From 2013 to 2017，The industry added value of my country’s copyright industry has increased from 42725.9.3 billion yuan increased to 60810.9.2 billion yuan，Industrial scale increased by 42% in 5 years (data source: China Press and Publication Research Institute in December 2018)。

From a global perspective， The global 188bet best bookmaker market grew by approximately US0.6 billion in 2018，20% increase from 1 billion in 2009。(Data source: Korean Creative Content Agency)

2. 188bet best bookmaker industrialization and systematic construction are gradually improved

The "2018 China 188bet best bookmaker Industry Development Report" pointed out，The rise of the new middle class has led to an increase in spiritual and cultural needs，This trend will continue to deepen。The huge consumption power released by the new middle class and young consumers，It is also due to the change in the outlook on life: from the pursuit of wealth accumulation to the pursuit of a balanced life，Making cultural consumption an important demand for consumers。

National Bureau of Statistics data display，From 2018 to the first half of 2019, my country’s 188bet best bookmaker industry achieved operating income of 8,925.7 billion yuan，An increase of 8 over the previous year.2%。Among them, the operating income of 188bet best bookmaker manufacturing industry is 3807.4 billion yuan，An increase of 4 over the previous year.0%；188bet best bookmaker wholesale and retail industry 1,672.8 billion yuan，Growth 4.5%；188bet best bookmaker service industry operating income 3,445.4 billion yuan，Growth up to 15.4%。While the 188bet best bookmaker industry maintains steady and rapid growth，The structure of the 188bet best bookmaker industry continues to be optimized。

三、 The rise of “188bet best bookmaker confidence”，“Chinese symbols” are popular

Every country has its own 188bet best bookmaker and emotions.

Due to the rise of Chinese people’s cultural confidence，In recent years，The mining and development of Chinese 188bet best bookmaker has become a market trend。The "New Cultural and Creative Consumption Trend Report" released by the Institute of Cultural Economics of Tsinghua University shows，For the first time last year, the number of people who visited online digital museums exceeded the number of people who visited offline physical museums，The cumulative traffic of Tmall Taobao Museum flagship store has reached 1.6 billion people，The number 1 museum in the country that receives visitors.5 times，What is gratifying is that 100 million of them are "post-90s"。

The rise of cultural confidence also supports the “national trend” and “cultural creativity” taking root among young people。Based on the development experience of cultural and creative industries in Japan and South Korea，Reaching US,000 in per capita GDP is a milestone for the rise of local culture，Highlighted by young people’s appreciation of the cultural characteristics of their own nation。Today，China’s per capita GDP has reached the US,000 mark，We have reason to believe that “Chinese 188bet best bookmaker” will be overwhelming。

The popular animation "Nezha: The Devil Boy Comes into the World" in the summer of 2019，Not only a reflection of cultural return，The 188bet best bookmaker adaptation model has been redefined，Really tell Chinese cultural stories，Find the balance between "breaking" and "establishing" traditional culture and modern values。

In the context of the rapid development of Chinese 188bet best bookmaker，Let’s start with the analysis of some specific cases，Let’s feel the power of 188bet best bookmaker，See how 188bet best bookmaker radiates、Penetrate into all walks of life，Created a new business format、New growth pole。

1. 188bet best bookmaker

188bet best bookmaker with creativity、Content、Technology is the core element，These core elements help to increase the added value of products and promote the adjustment and upgrading of traditional industrial structures。

From a supply chain perspective，The 188bet best bookmaker industry is a front-end driven industry，That is, content creation based on IP、Industries dominated by design and creativity。So the innovation of 188bet best bookmaker is the creation of differentiated products by traditional industries and enterprises，Improve product recognition，Improve product competitiveness and popularity，Key points to help enterprises transform and develop。

The power of 188bet best bookmaker in traditional industries，It is native content that carries the Internet and enters a new content era，Under design、Aesthetic、Cultural uniqueness and other aspects are fully integrated with young consumers，Open up a new consumption situation for traditional industries。

Forbidden City Press "Mystery Palace·Ruyi Linlang Pictures"，It is an interactive puzzle game book co-created with the leading domestic puzzle game designer Mystery House，The breakthrough is that it is carried in the form of traditional Chinese ancient books，Telling the historical story of the Forbidden City，Reader while reading，On the mobile APP，The protagonist’s adventure story unfolds in front of the readers like a beautiful picture scroll。The books and games incorporate many precious materials from the Forbidden City collection，A breakthrough in reading traditional paper books，Integrate historical and 188bet best bookmaker knowledge with the game process。Less than a year on the market，As of August 2019，Achieved sales of 400,000 copies，It is expected to exceed 600,000 copies within the year。

2. 188bet best bookmaker

In the traditional sense，Commercial real estate is a place of consumption that highlights the commercial value and exchange of items，Today, more and more business systems rely on the 188bet best bookmaker value and fan effect of IP，Attract customers and gather popularity，IP increasingly affects real estate、Scenic Area、The key force in the tourism industry。

Integration of culture and tourism is the new economic growth pole，It is also the key direction for the future development of 188bet best bookmaker。The current integration of 188bet best bookmaker with regions and cultural tourism can be classified as integration、Cross-border、Three categories of transformation，Each link involves many subdivisions，In simple terms，It is a process from "physical change" to "chemical reaction"。

The fusion category mainly focuses on urban 188bet best bookmaker relics and buildings、Mainly shopping mall format，This link corresponds to the excavation and amplification of urban characteristic 188bet best bookmaker elements，Combined with Internet thinking、Internet celebrity economy、Super IP and other hot spots，Give the city a new image，Quickly gather popularity，But at the same time, it also faces serious homogeneity、Problems such as consumer fatigue；

Crossover categories and transformation categories are usually relatively independent areas by creating an infrastructure with good story scalability，Derived a large number of peripheral products and related industries，Breaking the traditional urban labels，Reshape urban DNA，Influence on urban industrial structure，It is a field where IP integration and penetration are highlighted。Of course，These three types belong to the inclusion relationship，That is, urban revitalization、Transformation includes regional culture, cross-border including 188bet best bookmaker integration。

Cross-country running，188bet best bookmaker a collective run、Comprehensive extreme sports with multiple elements such as mountain climbing。Not only does it require extremely high running skills for contestants，188bet best bookmaker a double test of will and physical fitness。188bet best bookmaker the ultimate goal of runners，188bet best bookmaker the soul destination of explorers。"Mountain Cross Country" is an international series of events brand owned by Migu，Owns two series of events: "Mountain Cross-Country·Longteng Yading" and "Mountain Cross-Country·Magic Mountain Challenge"。

"Mountain Cross Country" is dedicated to hosting challenging events、Diverse and unique trail running events，Runners will enjoy the majestic and majestic scenery of China while competing。In the spectacular track of Longteng Aden, one 188bet best bookmaker event venues，Contains towering mountains、Beautiful forests and brutal altitude，Gradually climb from the starting 2800 meters to 4700 meters high altitude cross-country race，Let participants experience the peak of running in the sky，Also feel the exquisiteness of Tibetan culture；Another Magic Mountain Challenge held in Yumen, Gansu is a test of extreme endurance，Competitors compete in the Gobi Desert，Running hundreds of miles，Across a thousand years，Appreciate the culture 188bet best bookmaker Western Regions。Complex and changeable roads are one of its characteristics，Runners will pass through a narrow sandy canyon，Across multiple large valleys，Traverse eroded canyons and shale-strewn subsidence zones。

"Mountain Cross Country" general culture、188bet best bookmaker Tourism、An organic combination of style and style，Has held 7 events for 4 consecutive years，Each event attracts more than 1,000 people to participate，Become one of the largest cross-country races in China，Attracted the Industrial and Commercial Bank of China，2xu，buff，Hoka and other industry-leading brand sponsorships。A single event triggered over 400 million views，Creating strong responses on social media at home and abroad。The event also designed co-branded sports derivatives with the theme of mountain cross-country events，Widely acclaimed。

Snow Monster Ale，Based on the winter tourism 188bet best bookmaker needs of Altay and the folk customs of local scenic spots，Carefully created with the most popular mascot shape in the world。Ale’s image combines the mysterious white bears of Kanas、The smiles of the children of Hemu herdsmen、White snow in winter、The blue lake of Kanas，There are also elements such as the fur skis of primitive herdsmen。

Designed by Snow Monster Alecong、Character to story construction，They all adhere to the "Altay characteristics"。around this IP，Altay Regional Tourism Bureau creates a characteristic town、Developing 188bet best bookmaker and creative peripherals，And spread through Internet marketing，Breaking seasonal restrictions on tourism development。Aletai’s cute image and fresh color scheme，Fully in line with young people’s love for healing anime images and their aesthetic appreciation for Morandi’s colors，Suitable for all kinds of 188bet best bookmaker and creative development and promotion。

As of early 2019，Altay region received a total of 151 tourists in winter.770,000 people，Realize total 188bet best bookmaker consumption 16.6.2 billion yuan，A year-on-year increase of 64 respectively.3% and 99.7%，Hit the highest record in history。2018~2019 snow season，Altay will achieve the goal of receiving 3 million tourists。

3. 188bet best bookmaker X Brand

1. 188bet best bookmaker

The traffic brought by 188bet best bookmaker can bring considerable sales to the product，It can also bring greater visibility to the brand，Give the brand cultural connotation and mechanism。In terms of marketing methods，Because 188bet best bookmaker has content and topics，Combined deadline、Limited hunger marketing and other methods can affect the minds of consumers，Become a hot topic。

Not long ago, Uniqlo and KAWS jointly created a UT joint series that was robbed，It is Uniqlo that caught young people chasing fashion、The psychology of chasing trends，Using consistently affordable prices，While making this season’s joint product sales higher，It also allows the brand UNIQLO and the 188bet best bookmaker of KAWS to be better spread。

China’s long history and culture have formed a rich 188bet best bookmaker resource library，Has a strong audience base and recognition of cultural values，Improvement of cultural confidence、Upgraded iteration of design and aesthetics，Gives 188bet best bookmaker a consumption power that cannot be ignored。

Development of traditional 188bet best bookmaker，Business model is crucial。Precisely because of the lack of good models，Many traditional cultural projects can only be maintained as “public welfare” projects in the end。"Yunjin" and other series of projects are exceptions。

Yunjin is a reinterpretation of the official auspicious beast，Inspired by Yunjin intangible 188bet best bookmaker heritage craft。The plan of "Yun Jin" added the word "⻎" next to "Cloud"，Bringing new vitality to the ancient and inaccessible craft with "movement": drawing brocade patterns in a young and lively style、Let the new era re-identify the beauty of ancient advanced craftsmanship，Reintegrate it into modern life。This series includes four patterns，Skateboard Crane、Jogging Kirin、Xiangshi layup、Yoga Peacock。The idea comes from Guan Buzi in the Ming and Qing Dynasties，Qilin represents the first-class military attache，The crane represents a first-class civil servant，The lion represents the second-grade military attache，Peacock represents the third grade civil servant。

Anyway，Yunjin IP integrates traditional 188bet best bookmaker connotations，It also has a sense of trend，The operator started the culture through traceability and established consensus、Re-creation and upgrade-incorporating modern design、Realization-Three steps for cooperative business brands，Achieved the operation of intangible 188bet best bookmaker heritage that is both popular and popular。

2. The 188bet best bookmaker “IPization” of commercial brands

Nowadays, more and more commercial brands are “IP-izing” their brand culture，The logic behind this is，Brands need to win over customers、Delight your customers，It is a fair exchange through "integrity management"，Create value，Acquire customers passively；Brand 188bet best bookmaker，Need to constantly create content，Transfer information，Personification、Characteristics of content，Become a symbol of trendy culture，For fans, it is a sense of belonging after cultural recognition，Thus attracting fans，Get the user’s active connection。

Cross-border cooperation with 188bet best bookmaker has become a “hot spot” pursued by brands in recent years，Brand co-operation and IP with the same values ​​​​penetrate and integrate each other，Brings the brand three-dimensional (awareness) and depth (reputation) extension，More and more time-honored brands are shining brightly on the road to IP。Childhood Memories of White Rabbit Milk Candy and Smell Library，Created a series of White Rabbit fragrance products，The product is themed "Be a little childish"，Proper memory killing。

The one who once "will drink you if you look at 188bet best bookmaker again"！”Wangzai Milk also officially released the autumn and winter joint clothing series with the domestic original independent brand TYAKASHA，Become a non-staple food that has one foot in the fashion world。Not only that，Wangzai’s co-branded model also includes toothpaste、Facial cleanser、Face mask, etc.，Successfully attracted consumers’ attention。

4. 188bet best bookmaker X full copyright operation

IP cross-border integration among various industries in the 188bet best bookmaker industry，IP and digital information technology、In the dynamic interaction between network technology and creative industries, the intersection and integration of various business formats in the 188bet best bookmaker industry are realized。

The "Full-time Master" owned by China Literature Group because of its successful character creation、The passionate fighting story and the true presentation of e-sports have been loved by a large number of readers，Nearly 10 188bet best bookmaker clicks on the entire network。

188bet best bookmaker full copyright operation, full development of strong fans

"The Master" tells the story of Ye Xiu, the top master of online games，The story of not being discouraged after experiencing setbacks and working hard to get back to the top，Inspiring many young people。Under China Literature Group’s full copyright operation strategy and 188bet best bookmaker joint partnership system，The 188bet best bookmaker of "The Master" has been fully developed: audio books have been released successively from 2016 to 2018、Internet animation of the same name，Animation specials, etc.，In 2019, content products will be further expanded，Layout of live-action film and television dramas、Radio dramas and animated movies，And has achieved outstanding results in various adaptation fields。Diversified derivative content not only strengthens the fan base of "Total Master"，Also provides a steady stream of content for the early core fans of 188bet best bookmaker (novel readers)，Enhance fan stickiness and activity。

Fan accumulation + self-media platform UGC forms a closed loop of communication

The success of "Full-time Master" in the two-dimensional world is inseparable from its massive UGC content works，In short video、Cover、Hand-drawn comics、emoticon pack、There is also a large amount of self-made content produced in cosplay and other fields。Not only that，Ye Xiu as the two-dimensional protagonist，Can trigger hundreds of millions of interactions on Weibo on your birthday，The influence is no less than that of the top stars in the entertainment 188bet best bookmaker。

Innovation breaks through the second dimension, virtual idols become a 188bet best bookmaker trend in communication

At the 2018 "Yuewen Super 188bet best bookmaker Ceremony"，The protagonist of "The Master" Ye Xiu appeared as an award guest with animation producer Chen Kun (three-dimensional)，This is a representative work of the “188bet best bookmaker+idol” model proposed by China Literature，It is also a landmark marketing case of domestic two-dimensional 188bet best bookmaker。

Not only that，McDonald’s announced the official appointment of Ye Xiu as the spokesperson for potato products in 2019。Similar endorsements are monopolized by three-dimensional first-line stars。

Summary: Above we have observed China’s 188bet best bookmaker industry in 2019，From the perspective of development，The development of Chinese 188bet best bookmaker has been supported by a number of government support policies，Intellectual property protection continues to strengthen，Chinese 188bet best bookmaker enters a period of development opportunities；188bet best bookmaker market is expanding rapidly，Industrialization、Systematic operations are gradually improving；The rise of China’s “cultural self-confidence”，“Chinese symbols” are popular。

From the perspective of the power of Chinese 188bet best bookmaker，We upgrade from 188bet best bookmaker；188bet best bookmaker X Cultural Tourism；188bet best bookmaker X Brand；188bet best bookmaker，By sharing some of the 2019 188bet best bookmaker Golden Bamboo Award-winning projects and other cases，We see the huge potential of 188bet best bookmaker in today’s emerging consumer era。Anyway，The power of 188bet best bookmaker is the power of inheritance、The power of confidence，It is the power of cross-border，It is the power of creation。