As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Focus on cultural and tourism giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these vivid elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

OYO plans to raise another US$1.5 billion，The symptoms of money shortage are obvious under the continuous expansion。

Overall view，Whether it is OYO itself，SoftBank is still the major shareholder behind it，It has come to a more critical time。OYO has not yet achieved profitability，The model in China has not yet been fully implemented，2.What is the final size and effectiveness of 0 mode，It also needs more time to test。Although it is large in the overseas independent hotel market，But the data in terms of revenue and profit are not impressive，To maintain the imagination of capital，Continuous expansion and scale-up is a major path，So there is a region to the United States、European Extension，Business deals with heavy assets such as purchasing hotel real estate, etc.。

In other words，OYO cannot stop now，Perhaps we can only continue to expand，To seek further financing，Occupy more markets through more “burning money”，To realize the possibility of capital continuing to bet。

Look at SoftBank Masayoshi Son’s investment model，The most prominent thing is that a large amount of money is spent to burn up the market size，obtain larger equity at the same time，Rolling financing to increase valuation，Finally put the company on the market。Looking from the existing status quo，Expand to a large scale，Financing，Be large-scale.....OYO’s cycle may continue for some time。

There is another event in the capital market，Qingke Apartment, the third largest long-term rental apartment operator in China, submitted a prospectus to the U.S. Securities and Exchange Commission，Planned to be listed on NASDAQ。It has had 4 rounds of financing before，It is still a loss situation。

Last two years，Long-term rental apartments go from hot to thunderous，Many real estate companies have withdrawn，The market is relatively calm，This business currently has promising prospects but the current situation cannot hide its difficulties，Not easy to do。Many operators, 188bet sports betting app download including Qingke Apartment, are still in the situation of "losing money and changing the market"，The profit model is still single，Lack of imagination。But the journey has ended，Need to give some explanation to investors，At the same time, it is more important to continue to receive financial support，Listing becomes a critical step。Strive for the so-called "first overseas listing of long-term rental apartments"，It points to capital opportunities。But we must seize this opportunity，It’s not easy，Especially in the current capital environment。

Looking at the regional trend this week，The actions of cultural and tourism giants can also reveal a lot of meaning。For example, Evergrande signed contracts with Jilin Changchun and Gongzhuling City，will be in Wenlv、Cooperation in big health and other aspects。Combined with Sunac’s previous layout of ice and snow projects in Harbin，See earlier events such as Alibaba and Tencent’s investment in Northeast China，The giants are making more moves to “enter the Northeast”。

Look at it from both sides，First, the meaning of policy，Under the policy environment of Northeast Revitalization，The giants support it with real money and silver actions，When it is the correct action；The second is market demand，The overall business environment in Northeast China has indeed improved，ice and snow、Health care and other resources also have more possibilities to be explored and developed。There will be more giant investments in the Northeast in the future，This is a high probability event。

After talking about Northeast，Let’s talk about the Guangdong-Hong Kong-Macao Greater Bay Area，Recent news，Songcheng Performing Arts plans to invest 3 billion to build the Zhuhai Songcheng Performing Arts Valley project，World-class scale and size，This is in line with the expansion of Songcheng’s performing arts business、Needs for the development of the performing arts market，Judging from the location，This project is located in the Pearl River Delta, especially the hinterland of the Guangdong-Hong Kong-Macao Greater Bay Area，Outstanding advantages in site selection and strategic position，The economic foundation of surrounding passenger flow and repeated consumption is strong，Help support its long-term growth。Judging from surrounding competing products，Close to Zhuhai Chimelong Ocean Resort (1 hour drive)，How to coordinate and avoid competition，Entering the market with differentiation，It is still the key point to consider in the early stage。

This project can also show that Songcheng Performing Arts is optimistic about the prospects of the Guangdong-Hong Kong-Macao Greater Bay Area，Oct.com and other companies have successively deployed here，Also supporting evidence。Existing markets in the Guangdong-Hong Kong-Macao Greater Bay Area、Customer group，And the advantages of transportation location，Coupled with the promotion of major policies，The development trend of cultural tourism highland is more obvious。

Destination Investment Barometer

Destination investment this week，Special towns are one of the areas that need to be focused on。

Including Zhejiang’s establishment of a provincial characteristic small town fund with a total scale of 10 billion，188bet app download Mainly invest in entity enterprises in provincial characteristic towns，Provide professional investment and financing services and intellectual support for the industrial development of characteristic towns；China Yongzi Town starts construction in Baoshan, Yunnan，The total planned investment is about 4.8 billion；Shenyang Changtao Health Technology Town starts construction，The total investment is expected to reach 16.800 million；Guizhou plans to build a number of high-quality characteristic towns and small towns，300 billion investment in 3 years。

The characteristic town has experienced encouragement、Hot to the point of restraint、The development process of remediation，At present, the overall policy and market environment have not returned to the previous state，The future development of characteristic towns is still subject to many constraints，Including capital and operations, etc.。

The above trends can be viewed from two aspects，On the one hand，Cultural and Tourism Category、The market space for health and wellness towns continues to be filled，But the investment pace of the project will be relatively slower；On the other hand，Under the continuous construction and development of characteristic towns in the region，Government policies and financial support are crucial。The government hopes to eliminate the fittest in the characteristic towns in the region，Select projects that are more in line with the meaning of a characteristic town，At the same time, we also hope to receive certain financial policy support，To promote the development of characteristic towns further，Promote local cultural tourism industry and even economic development。

Zhejiang is considered the starting place and development highland of characteristic towns，Guizhou is a region with a relatively low level of economic development，All have provided generous financial support to characteristic towns，Especially Guizhou，relatively eager，Behind this is the need for funds for the development of characteristic towns，The government also provides guidance and support through its own hands，And mobilize the intention of the market to operate more actively。

Based on recent project signings and investments，The cultural tourism investment trends in the central and western regions are relatively prominent，Whether it is foreign investment，Still attaches great importance to the development of the cultural tourism industry，It is becoming increasingly obvious that the central and western regions have become the next competitive region for cultural tourism investment。

10 cultural tourism projects signed in Xiaogan, Hubei this week，The agreed investment amount exceeds 30 billion yuan，Project categories include pastoral complex、Cultural and Art Village, Sports and Leisure Characteristic Town, etc.，The natural resources of this area are reflected in the background、Exploring and creating cultural resources。

What’s even more important is that Jingdezhen will spend 100 billion within three years to build the country’s first cultural tourism experimental zone。Jingdezhen as the “Millennium Porcelain Capital”，Long history of porcelain making and rich ceramic remains，Is Jingdezhen’s largest 188bet online sports betting resource and wealth，In recent years，Jingdezhen’s cultural and creative industry base is developing rapidly，Cultural and creative districts such as "Taoxichuan" and "Lotte Pottery Creative Market" appeared，It has also greatly improved Jingdezhen’s ceramic cultural and creative industry。Create a cultural tourism experimental area，It will undoubtedly further unleash the cultural creativity of Jingdezhen，Make “culture+” more and more diverse。

Innovative cultural and tourism formats

Look at Ctrip first。Ctrip Finance recently launched “Chengxin Chain”, a supply chain financing product for small and micro enterprises in the tourism industry，Merchant can complete the entire process from application to repayment online，And the fastest possible real-time payment。

Funding is a key pain point for small and micro enterprises in the tourism industry，Financing is difficult、The problem of expensive financing is prominent，However, traditional supply chain financing services are still lagging behind in terms of loan timeliness and payment recovery time，Ctrip launched “Cheng Xin Lian” to seize the market’s needs and pain points，In order to solve the problem of information asymmetry between financial institutions and small and micro enterprises。

Another look at Ctrip’s business chain，The launch and role of “Chengxin Chain” will also help to create higher business stickiness for the companies involved in its supply chain，And its own business value-added。

Looking at the Forbidden City again, the Forbidden City Cultural and Creative Industries is "engaging" in things again.

October 8，The official public account of the Palace Museum Cultural and Creative Center announced the launch of 4 air cushion foundations，The appearance design comes from the cultural relics in the National Palace Museum，And earlier the Forbidden City Taobao launched Youfeng Laiyi Air Cushion Cream，There is a sense of tit-for-tat between each other，Also known as another "battle between concubines and concubines" after the lipstick in the Forbidden City。New cultural and creative design + traditional makeup，Gives makeup a new market space，Previously lipstick was popular in the market，This is a way for the Forbidden City to launch other cosmetics products，Continuously launch the subcategories of cosmetics combined with cultural creativity，Enrich product lines，Continue to harvest the market，Normal logic。

From the perspective of practicality and cultural and creative design，Market popularity of these cosmetics products，And the possibility of launching other cultural and creative cosmetics products in the future，At present, there are still bigger challenges ahead。

The Forbidden City’s cultural and creative revenue has reached a huge 1.5 billion yuan，Continue to do large-scale work，It is inevitable to make more breakthroughs in categories，So besides makeup，You can also see that the Forbidden City has launched cultural and creative products such as "Forbidden City Ice Cream"，Very hot。The reason why it is so popular，In addition to the appearance of the product itself and the proper use of marketing methods，What’s more important，Compared to previous makeup、Stationery and other cultural and 188bet app download creative products，Ice cream is suitable for all ages and has a wide audience，Especially in line with the present 90、Preferences of post-00 consumers。Close to young people、More down-to-earth... The Forbidden City obviously understands the marketing strategy of "whoever wins the young wins the world"。

New Technology Trends in Cultural Tourism

Traditional domain，Because new technology brings a lot of new business。This week Hotel Bang announced the completion of 10 million yuan in Series A financing。This round of financing will be used for product research and development and market expansion。

Hotel Bang is mainly engaged in the research, development and production of hotel smart registration terminals，Helping traditional hotels solve the last mile problem of check-in，When guests finally check into the hotel，Self-service check-in, room renewal and check-out。

Hotels are traditional businesses，But this business has become increasingly difficult to make money，Higher requirements for operational management capabilities，Hotel Bang’s technology and products can reduce the hotel’s human service costs，And ease the hotel’s recruitment of talents、Pressure in terms of ability improvement and frequent mobility。More involvement of technology，Although the diversity of humanistic care and human service experience has been reduced，But big data application、Hotel intelligence is the trend。

data、New Technology in Wenbo、It is also more widely used in transportation and other fields。This week Shanxi Cultural Tourism Digital Experience Center、Shanxi smart tourism cloud platform officially opened，Becomes the first provincial-level cultural tourism digital comprehensive experience exhibition hall in China。Using digital technology to create a unique perspective in the museum，Combined with artificial intelligence、Mixed Reality、Edge Computing、Big data、Holographic Imaging、Motion Capture、CAVE space and other technology applications reappear。Except for public visits，The digital experience center will also have digital management、Digital communication and interactive content。

Can see，Ancient cultural relics resources are “activated” due to new technology，The integration of technological innovation and culture and tourism has become an increasingly important factor in improving product quality in scenic spots、An important way to enrich business experience，As a new kinetic energy，Digitization of cultural tourism scenes、Visualization and intelligence，It will definitely be a trend of the times。

Also， 5G smart transportation takes the lead in expanding its application scope in scenic spots，This week，Nanjing, Jiangsu、Wuzhen, Zhejiang、Ningbo, Zhejiang is using 5G to enhance empowerment in smart travel in scenic spots。National Day holiday this year，The phenomenon of “people following the herd” has been controversial among tourists，Future，With 5G autonomous driving、Application of smart transportation，This will be no less than high-speed rail、New infrastructure for highways，It will also inevitably bring huge changes to the tourism industry。

Cultural tourism consumption insights

New 188bet app download picture of cultural tourism consumption: the night economy continues to take off，Consumption in the sinking market is booming，Online travel for the elderly、Post-00s are gradually becoming the main force in tourism。

Let’s look at the night economy first，Displayed in the "2019 Small Business Operation Big Data Report" released by WeChat Pay，8 pm to 10 pm is the most active peak period for night consumption，The proportion of consumption from 22:00 to 24:00 is also as high as 25%。Fast food、Snacks、Convenience store consumption has become the "troika" of the night economy。Another report shows，During National Day，Scenic spots in various places、Museum、Art museums and other art museums proactively extend their opening hours，The shopping district is crowded，The shopping district is crowded，Set off a wave of nighttime consumption craze。

Overall view，Consumption in the current night economy，Eating is still the mainstream，The corresponding needs of various cultural and tourism scenes for the development of the night economy are also providing more products，But during non-holidays or daily life、Products in low season are in supply，Diversity of food product supply，And form a more three-dimensional product experience around eating，More action is needed。

Look at the sinking market again，Alibaba’s report shows，During National Day，The trend of first- and second-tier cities sinking to lower-tier cities，The increase in consumption frequency in cities below the third tier is all higher than 50%，County consumption frequency increased by nearly 90%。There is traffic here、Convenience of living facilities、Factors such as product supply level and increased consumption power。Zhi Hui Zeng Judgment，Consumption explosion in sinking market，Can be understood as the regional spread or expansion of new lifestyles。

Next，The battle for the sinking market，Will attract more cultural tourism companies，The competition will become even more intense。

And the post-00 generation will also be an important group competed by various cultural and tourism companies。Mentioned in 360’s report，Post-00s gradually become the main force in tourism，The proportion of people paying attention to domestic travel is 1% of the entire network of users.8 times。Consumption habits of the post-00 generation、There is a certain framework for preferences and so on，But the specific group portrait is difficult to determine，How cultural and tourism companies can figure out their psychology，Follow what he likes，It’s a test。

Consumer groups，The old man is also changing。Ctrip’s report display，Young people are high-frequency travel users，65% of the surveyed elderly travel users travel more than 3 times a year，And more and more elderly people are able to complete online reservations independently。If you refer to this information，means competition for online customer base around the elderly，OTA companies will take more actions，In marketing promotion、Product strategy, etc.，There needs to be new ways to play。