“Nighttime economy” as an important part of urban economy，The degree of prosperity is the economic openness of a city、An important sign of activity。Beijing’s promulgation of “13 188bet Live Casino Capital Measures” will once again push the development of the 188bet Live Casino economy to a new height。And before，Shanghai、Tianjin、Chongqing、Qingdao、Hangzhou、Shijiazhuang、Nanjing、Xi’an、Chengdu、Nanchang、Ningbo and other places have successively introduced relevant policies and measures，Light up “188bet Live Casino Mode” one after another。

188bet Live Casino economy ≠ 188bet Live Casino market

Nighttime economy originates from the economic concept proposed by metropolitan areas to improve the phenomenon of empty nests at 188bet Live Casino in urban central areas，has become an important part of the urban economy at present，We define it as "occurring between 6 pm on the same day and 6 am on the next day to local residents、Working people and tourists are the main consumers，For leisure、Travel、Shopping、Fitness、Culture、Modern urban consumer economy in which catering and other forms are the main form"。(Note: 188bet Live Casino economy usually refers to business activities conducted after get off work，Shanghai’s latest guidance defines this as various legal commercial activities that occur in specific areas of the city from 7 pm to 6 pm the next day。）

The core of the nighttime 188bet Live Casino is to extend the consumption chain in time and scenes，Provide diversified services according to the needs of different groups of people to stimulate consumption。The nighttime 188bet Live Casino of international metropolises has its own characteristics，Form localization and internationalization、Tradition and trend、A variety of nighttime economic clusters including down-to-earth and high-end buildings。

London, a long-established global city, has built the world's leading 188bet Live Casino economic and cultural cluster in more than 70 areas，London nightlife center Soho、Drama Center West End Crossover Meets Consumer Needs。

While creating the physical environment，Local authority、Land Owner、Investors and operators work together，Remove management and awareness barriers，Introducing various forms of cultural and entertainment activities，Like late 188bet Live Casino shopping、Food 188bet Live Casino market、Citizen Celebration、188bet Live Casino in the Park、Carnivals and street performances, etc.，Help attract more people including the elderly、Child、Tourists including persons with disabilities，Reducing tourists’ fear of crime and anti-social behavior。

In Amsterdam, the birthplace of the "188bet Live Casino Mayor"，The combination of encouraging development and effective management of 188bet Live Casino-time economy，Recruit experts with experience in the 188bet Live Casino industry to support industry development，And coordinate the relationship between industry, residents and government，Ensuring nightlife and coexistence with other parts of city life。

New York is the most dynamic economic and cultural center in the world and the "city that never sleeps" famous for its 24-hour subway，Nightlife starts from culture，Whether it is the traditional center Times Square or Broadway，The East Village and Brooklyn are still where young 188bet Live Casino gather，Nightlife is diverse, rich and full of vitality。

Tokyo, a pioneer in the development of the "188bet Live Casino economy"，Traditional nightlife centers Shinjuku and Ginza、The new district represents people with differentiated services such as Roppongi and Odaiba，The government and the people work together to promote “24-hour Japan”。

Singapore, a livable city in the world，Orchard Road, the traditional center, attracts tourist and shopping crowds to spend money at 188bet Live Casino，The new center Marina Bay locates 24-hour business、Life、Work and Play Center，Meet the multi-faceted needs of urban people。

Classification and functions of 188bet Live Casino economy

We follow business format richness and time dimensions，Divide 188bet Live Casino economic agglomeration areas into three categories:

188bet Live Casino extension: catering、Shopping and other daytime activities-based service industries extend to the 188bet Live Casino，Extended business hours，With food street、188bet Live Casino markets and other businesses are represented，Exists in many domestic and foreign cities，The content is relatively simple，Representative areas include Beijing Guijie、Chengdu Kuanzhai Alley、Taichung Fengjia 188bet Live Casino Market, etc.。

188bet Live Casino special: bar、KTV、Club、Theater and other activities are mainly at 188bet Live Casino、Service industry supplemented by daytime，Made for evenings and late nights，Attract a specific group of people，Representative areas include the West End of London、Shinjuku Red Light District, Tokyo、Amsterdam red light district, etc.。

Comprehensive type: featuring city 188bet Live Casino lights and landmark buildings，Combined with culture and entertainment、Catering and leisure、Tourist performances and living facilities, etc.，Form a comprehensive gathering area，Representative areas include Roppongi, Tokyo、Marina Bay, Singapore、Shanghai Xintiandi, etc.。Usually coordinated development by local governments，Wide audience，Create a comfortable consumption and leisure atmosphere。

It can be seen，Comprehensive agglomeration areas are the main development trend of nighttime economic agglomerations in the future，Rich and diverse business formats and contents not only serve 188bet Live Casino life，It also improves urban vitality in all aspects，This is also the reason why international metropolises have proposed the "24-hour economy"。

The development of the nighttime 188bet Live Casino has achieved three functions for the city.

First，The 188bet Live Casino economy optimizes the business environment，Meet the diverse needs of working people，Extended business social networking、High-quality consumption and other scenarios，CBD during the day becomes a white-collar worker at 188bet Live Casino、Elite “Gas Station”。

Second，The colorfulness of 188bet Live Casino life，It is the embodiment of a better life，Whether you work here or live here，The 188bet Live Casino life of the city is office buildings、A second space besides commuting。

Third，The nighttime 188bet Live Casino is closely related to urban vitality，The "FUN" side of the city will be an international business card reflecting the vitality of the city in the future。

Demand characteristics and trends of the 188bet Live Casino-time economy

In the context of consumption upgrading and millennials gradually becoming the main consumer group，The nighttime 188bet Live Casino embodies three major characteristics: diverse business formats、Scene Fusion、Professional quality。

Diversified business formats: Regions with developed 188bet Live Casino-time economies are very rich in business formats，Includes meals、Businesses such as shopping malls that pay equal attention to day and 188bet Live Casino，and bar、KTV and other 188bet Live Casino-based businesses，Cultural activity venues that were almost empty at 188bet Live Casino have gradually become carriers of urban 188bet Live Casino activities，Form a 188bet Live Casino market、Bar Street、Late 188bet Live Casino Canteen、Midnight Bookstore and other special products。

Scene fusion: Due to the fragmented way of working in the future，Working people want to integrate dining areas as much as possible around their office and living spaces、Live、row、游、Entertainment、Purchase、Learn、Jian and 188bet Live Casino functions，Ensure the inclusiveness of ecology and space for daily work，Satisfies both personal and social needs at the same time、Casual、Exercise、Needs such as knowledge improvement。

Professional quality: In the future, people will pay more attention to high-quality hardware and services when consuming，Get a pleasant 188bet Live Casino experience，Enhance your spiritual life in a comfortable and relaxing environment，Find the emotional outlet。

We conducted a survey on the consumption trends of the 188bet Live Casino economy，Research Discovery，The core consumer group of the nighttime economy is relatively young，Mainly people aged 20~39，Their nightly spending power is on par with consumers aged 40 and above，But more frequently，Over 60% consume at 188bet Live Casino every week。

The main consumer groups at 188bet Live Casino show the following characteristics:

Tend to be close to consumption and pursue transportation convenience: when choosing a 188bet Live Casino shopping district，59% of consumers chose transportation convenience，is the most important consideration，The second is high-quality and diversified projects。

Relaxation and social interaction are currently the main purposes of 188bet Live Casino activities: young people are energetic but face pressure，Relaxation and socializing are the main purposes of 188bet Live Casino activities，Meals and drinks are suitable for socializing and relaxing，is the main existing 188bet Live Casino activity content。

The opportunity for differentiated regional nighttime development lies in improving cultural and artistic content: the most attractive nighttime activity for consumers in the future is drama、Musicals and other performances，and art、Fashion and other themed exhibitions，Followed by late-188bet Live Casino canteens and 24-hour bookstores。

Diverse channels for information acquisition: more than 75% of consumers will obtain information from online platforms such as Dianping、Xiancheng channel to obtain information on 188bet Live Casino activities，Friend recommendation and new media promotion come second，Paper media、Traditional media such as television will no longer be the main channel for people to obtain information。

Key development dimensions of the 188bet Live Casino-time economy

Our comprehensive assessment framework based on the "City of Opportunity"，Established a nighttime economic assessment model，Including covered business formats and content、Ten dimensions at three levels: operation promotion and basic support。When conducting regional and city assessments，We combine internal database and precise data capture，Measure the flow of people、Business density、Promotion effects, etc.，Analysis and conclusion of improvement plan for nighttime 188bet Live Casino。

Take Japan as an example，Keeping the nighttime 188bet Live Casino vibrant requires government、Businesses and people unite，Continuously innovate business formats and content，Opposite traffic、Regulations、Promote basic support points such as management and security。

At the beginning of the establishment of Japan’s “Nighttime Economy Councillors’ Alliance”，proposed extending the operating hours of trams and subways、Initiative of 24-hour public transportation on weekends，Actively learn from the successful experience of the world；In terms of security，Establishing a Japanese version of the safe neighborhood certification mechanism，Add monitoring facilities，Mobilize civilian security volunteers，Ensure environmental safety；At the same time，Regularly publish reports，Change the public opinion environment of people’s negative impression of nightlife，Developing 188bet Live Casino-time economy under the guidance of the government。

The needs of target groups in Tokyo，Continuously create diverse business formats。For office workers，FamilyMart launches FIT in Ota-ku, Tokyo&GO 24-hour fitness convenience store，Satisfaction pays more attention to one’s own image、The needs 188bet Live Casino elite for health and spiritual improvement。

At FIT&GO，The 24-hour gym allows working people to use fragmented time to exercise，With matching lounge、Shower room and 188bet Live Casino functions and laundry and 188bet Live Casino items，Provide one-stop service，Suitable for use in areas where elites are densely distributed，Achieve Juren、The effect of retaining people。

188bet Live Casino is also a time for people who have worked all day to seek spiritual shelter，The Tsutaya Bookstore in Ginza’s top shopping mall is such a spiritual haven。The bookstore covers an area of ​​about 700 square meters，Focusing on life integrating art，The Starbucks in the store is based on the concept of "a salon where literati gather"，Provide comfortable cultural living space for overtime workers。

The late 188bet Live Casino canteen has become an indispensable life sustenance at 188bet Live Casino，It is a place that warms the stomach and relieves cravings，It is also a place for leisure and social interaction。The pursuit of healthy living by young consumers has also prompted late-188bet Live Casino dining in traditional izakayas、Except for ramen shops and other forms，A healthy late-188bet Live Casino izakaya appears、Creative gourmet late-188bet Live Casino restaurants, etc.。

Strategic points for the development of 188bet Live Casino-time economic areas

Learn from international best practices，From the perspective of regional nighttime economic development，We believe that the creation of the 188bet Live Casino-time economy requires systematic consideration，Pay attention to the design of business format and content，Continuous operation promotion and necessary basic support。

Business format and content，188bet Live Casino-time products should focus on differentiation，Social from people、Depart from leisure needs，Add bars and other social venues and themed performances、Immersive content，And activate the existing space first，Maximizing space and adding content；Also，Cultural facilities should reasonably extend their business hours，Meet the visiting needs of working people after get off work。

Operation and promotion，The region needs to clarify the theme of 188bet Live Casino economic development，Design an infectious brand image，Select new media、Platforms and other partners conduct promotions targeting young groups。

Basic support，The government needs to coordinate management，With Enterprise、Created jointly by cultural institutions and people，Coordinate public transportation and 188bet Live Casino resources，Enable people to go and leave smoothly；In Design Pedestrian Street、While waiting for traffic at the market，With firefighting、Cooperation from public security and 188bet Live Casino departments，Ensure emergency plans are in place。

What business opportunities lie behind the nighttime 188bet Live Casino

According to Meituan Dianping’s big data，The transaction volume of 188bet Live Casino dining on the platform in 2018 increased by 47% compared with 2017，2 percentage points higher than the growth rate of daytime catering consumption；

Alibaba’s “188bet Live Casino Economy” Report，Alibaba enriches the nighttime consumption picture，Nighttime Taobao online shopping accounted for more than 36% of the whole day’s consumption，Hema Fresh、Word-of-mouth reputation such as Ele.me drives growth in nighttime dining consumption，Cultural consumption such as watching movies and performances has become a new content of nighttime consumption...Alibaba’s shopping carts of over 700 million consumers are driving the growth of the nighttime economy；

Data display of UnionPay Business，Tourists born in the 1980s are most active in 188bet Live Casino-time consumption，The amount and number of purchases account for more than 40% of all tourists。

Special survey on 188bet Live Casino tourism by China Tourism Academy

Special survey data display，The highest proportion of spending on 188bet Live Casino tours is between 200-400 yuan and 400-600 yuan， 600-800 yuan and less than 200 yuan in the middle，The lowest proportion below 1,000 yuan。Couple travel and family travel have higher demand for nighttime experiences，The demand for traveling with friends and group travel is in the middle。

Tourists view the scenery、Activity、Catering、The demands for leisure and other elements of 188bet Live Casino travel are relatively balanced，35.7% of the respondents are concerned about the beautiful scenery that can be enjoyed，188bet Live Casino activities、Casual atmosphere、Safety Guarantee、The proportion of demands for food/188bet Live Casino market is between 23% and 28%。

Special survey on 188bet Live Casino tourism by China Tourism Academy

According to a special study on the 188bet Live Casino tourism market by China Tourism Academy，Received by security issues、Traffic conditions、Restricted by product richness and other conditions，188bet Live Casino tour products provided by tourism companies in categories、Quality、There is still much room for improvement in investment intensity and other aspects。

The survey report on the consumption habits of urban residents released by the Ministry of Commerce shows，60% of my country’s consumption occurs at 188bet Live Casino，The sales of large shopping malls from 18:00 to 22:00 every day account for more than 50% of the whole day's sales。

01

At 188bet Live Casino，Tourists admire the beautiful scenery at 188bet Live Casino、188bet Live Casino activities、Cultural experience、The 188bet Live Casino market food is very popular，In cultural experience，Bookstore、Teahouse、Theatre is the cultural highlight of the nighttime consumer market。

Take Beijing as an example，Dragon Boat Festival this year，60 retail stores monitored by the Beijing Municipal Commerce Department、Catering companies achieve retail sales of 20.500 million yuan，YoY growth of 6.3%。Big data display，Xidan Business District、The number of consumers in Wangfujing business district increased by 19% year-on-year.6% and 10.8%；Wangjing、Business districts such as Zhongguancun and Wudaokou are particularly active at 188bet Live Casino from 18:00 to 6:00 a.m.，The average price per customer is around 75 yuan。

Nighttime consumption is essentially a consumption upgrade，The two complement each other。If consumption is the new growth point of the economy，So it is indispensable to develop the 188bet Live Casino economy。

02

In the research report "New York Nightlife 188bet Live Casino"，2016，Nightlife creates 196 for New York City,000 jobs，.2 billion in wages (or .4 billion in employee compensation)，and .1 billion in direct economic output。

The direct impact of New York City nightlife on the 188bet Live Casino。Picture source: "New York City's Nightlife 188bet Live Casino》

188bet Live Casino than that，These purchasers of local goods and services in nightlife venues indirectly create 25 benefits for New York City,000 jobs，.8 billion in wage income and .1 billion in economic output。

Outside of nightlife venues，Retail、Transportation、Accommodation and other supporting services also bring 48 to New York,000 jobs，.3 billion in wages and billion in economic output。Except consumers，The 188bet Live Casino activities of employees in these places can also bring 29,000 jobs，.7 billion in wages and .9 billion in economic output。final，The entire industry generated .8 billion in fiscal revenue for New York，Among them New York City Government 6.US.7 billion，State Government .1 billion。

03

Despite increasingly busy work，But our yearning for a better life and material and cultural needs have not diminished at all。

According to the "2019 188bet Live Casino Tourism Special Survey" of China Tourism Academy，92% of tourists surveyed had overnight trips.4%。UnionPay business data display，The overall domestic nighttime consumption amount during the Spring Festival in 2019、The number of transactions reached 28 of the total daily consumption.5%、25.7%，where，Tourists account for nearly 30% of consumption，188bet Live Casino tourism has become an important part of the 188bet Live Casino consumption market in tourist destinations。

Lantern Festival 188bet Live Casino on the 15th day of the first lunar month in 2019，The Forbidden City’s “2019 Forbidden City Lantern Festival 188bet Live Casino”，3000 tickets were sold out instantly；According to Xi’an Culture and Tourism Bureau，2019 Spring Festival Holiday，Xi’an Datang Evernight City Modern Chinatown Reception 387.270,000 people；

It’s not hard to see，With the popularity of 188bet Live Casino tourism，Tourists have strong demand for cultural products，More high-quality products that meet consumers’ leisure and entertainment needs will usher in a vast market。

*Source of this article: WeChat public account "大地云游”(ID: earthwander)，Original title: "Yunyou Morning Reading》.