Under the general trend of consumption upgrading，The public’s consumption behavior gradually changes from the material level to the spiritual level，Perception of quality in consumption、The increasing demand for experience and culture。Hot on the consumer side、The continuous introduction of favorable policies and the inflow of funds from investment entities and other factors，The cultural 188bet online live casino industry has continued to maintain high popularity and attention in recent years，The industry ecology under the parallel development of 188bet online live casino, leisure and vacation is constantly being crossed over、Integration and updates，Creating a new model、New business formats and new trends。From the current cultural 188bet online live casino market trends，has the following four major characteristics and trends。

1. The operational value of cultural 188bet online live casino real estate is highlighted

In recent years，“Real estate + cultural 188bet online live casino” has almost become a golden combination。On the one hand, because of the slowdown in the real estate market、The difficulty of acquiring land through traditional methods and policy restrictions are affected by many factors，Over 1/3 of the top 100 real estate companies are involved in cultural 188bet online live casino，The childlike world of Evergrande、Sunac’s Cultural 188bet online live casino City、Fuhua’s Resort World, etc.，Residence、Apartment、Various types of real estate such as commercial blocks，With highly standardized 188bet online live casino performances、Hotel group、Theme parks, neighborhoods and other businesses，With the help of large investment、Large scale、The implementation of a highly replicable trading model，Seize the cultural 188bet online live casino real estate track and high-quality resources。On the other hand are traditional cultural 188bet online live casino operators such as OCT、Songcheng、Chimelong Group, etc.，Driving the appreciation of surrounding land through the continued good operation of cultural 188bet online live casino projects，Convert to real estate premium，Feed back cultural 188bet online live casino project operations，It also provides good cash flow support for the remote replication of the project。

The development of real estate under the cultural 188bet online live casino ecology has gone through three stages of development: the first stage is based on Binhu、Binhai、The stage of developing real estate with excellent natural scenery resources such as mountains。A new round of regulation on the real estate market in 2010，In order to circumvent the policy, real estate companies are focusing on cultural 188bet online live casino real estate，In the Bohai Rim、Yunnan、Develop real estate in destinations with excellent 188bet online live casino resources such as Hainan，The rise of temporary vacation-style house viewing groups，The development of cultural and 188bet online live casino real estate in the form of circle resources has entered a period of brutal growth。The second phase is based on the lake、海、Mountain and other scenic resources，Supporting Golf、Stage of hot springs and other facilities。The cultural and 188bet online live casino super market Agile Clearwater Bay is the benchmark project and top seller of Hainan 188bet online live casino real estate，Using 3 international standard beach green golf courses as a selling point，Achieve sales of 50 billion yuan in 7 years，The stock was too high at that time、The cultural 188bet online live casino real estate market with serious sluggish sales has opened up new ideas，Golf courses pop up for a while、Hot spring development fever。The third stage is to rely on high-quality scenic resources or first- and second-tier suburban locations，Supporting operation theme park、Business District、The cultural 188bet online live casino operation stage of catering, accommodation, leisure and cultural facilities, etc.，Represented and led by Aranya。The use of land for golf course projects is prohibited，The development of hot springs and other resources is also limited，Real estate developers see the value of cultural 188bet online live casino facilities and long-term operations behind Aranya，Cultural 188bet online live casino real estate begins to enter the operational era。

Real estate companies are positioning themselves as “better lifestyle providers”，Cultural 188bet online live casino real estate is gradually transforming from "sales-driven" to "operation-driven"。Real estate can not only be the material foundation of "poetry and distance"，Can also be used as the content scene and space of cultural 188bet online live casino。For example, the Albion Apartment supporting Atlantis Sanya has become a differentiated family vacation accommodation product in subsequent operations，The "equity hotel" operating model of Sanya Bay Mangrove Forest, etc.。Cultural 188bet online live casino real estate projects will shift from emphasizing "investment, development, construction and sales" capabilities to "brand building and sustainable operations" capabilities。

2. Resortization of hotels and 188bet online live casino

As expected，2020，The number of urban leisure vacationers nationwide will reach 2.5.1 billion people，The consumer market value will reach 9.3 trillion yuan，There is huge space in the vacation market。Travel consumption focuses on the development of sightseeing, leisure and vacation，Promote the exploration of cultural 188bet online live casino destinations to transform from a single viewing function to a composite function。A one-stop leisure and vacation destination that gathers multiple types of food, accommodation, travel, shopping and entertainment，Ruwen 188bet online live casino Complex、Cultural 188bet online live casino Town、Rural complex and other star projects，Cultural 188bet online live casino projects represented by hotels and scenic spots have also begun to transform into resorts。

Hotel resortization is based on accommodation function，Extend leisure vacation experience suitable for customers of different ages，Differentiated from ordinary hotels with good "facilities and services"，Many resort hotels learn from ClubMed Resort，Introduced all-inclusive price、Focus on family and parent-child model。Product form，First, the location is located in a beautiful natural resource area，The accommodation scene with unique new experience is the attraction，The camp series in Sunlight Valley，Build an RV、Tent、Wooden houses and other diversified camping accommodation products，Providing dozens of different sports and activity experiences，And surrounding extended route gameplay；The second is (usually) located in first-tier tourist destinations or suburbs of first- and second-tier cities，By Humanization、Outstanding localized design creates a comfortable holiday scene and atmosphere，And provide parent-child facilities and activities、SPA、Infinity swimming pool、A series of gameplay and experiences such as high-looking catering and delicious food。Resort hotel group represented by Sanya Binhai，Now it has become a representative of hotel resortization。Atlantis、A number of top foreign resort hotel brands such as Banyan Tree and Aman have successively launched in China，It is expected to boost the innovation and 188bet online live casino of domestic hotel vacation models，Promote hotel resortization、Destinationization。

Most domestic scenic spots rely heavily on tickets for their income，Under the revenue pressure of reduced ticket prices and bottlenecks in tourist growth，The scenic area has strong motivation for resort transformation and upgrading。The resortization of scenic spots belongs to the "retention" amount，And resortization means multiple business formats，Requires higher investment and operation and maintenance costs，Therefore, it is highly dependent on its own number of tourists，Need to take advantage of the original tourist traffic to achieve hot start，Attract tourists to stay and generate consumption through vacation products。Original market visibility and operational foundation，Making the update and upgrade of existing scenic spots easier than the development of new scenic spots。Looking at it from a resort perspective，Currently, most of the country’s scenic spots are in their original state，Big room for growth dividends，Therefore, scenic spots have become the soil and carrier for the growth of the holiday market，There are more and more players and modes in the project。As ​​in resource endowment、Scenic spots with less development restrictions，Relying on the original foundation to carry out superimposed updates of business formats，Formating the scale effect of project agglomeration，At the same time, it is more in line with the needs of current customer groups。Central and South Baiqiu Scenic Area was once a barren mountain and a low-yield forest farm，After more than 10 years of business upgrades and implantation，Now a collection of agricultural 188bet online live casino has been formed、Sports and leisure、A comprehensive leisure and vacation spot where the world of animals and plants is integrated into one。For a higher level of protection、Scenic spots with small development space，We can learn from Wuzhen’s practice，In the area adjacent to the sightseeing east gate，Newly developed leisure resort Xizha，Form a "sightseeing + vacation" and "day + night tour" group。At present, many mountainous scenic spots also propose "mountain 188bet online live casino，Mountain vacation”，Explore the path to transform mountain tourists into down-mountain vacationers，Like Mount Emei、Huangshan, etc.。

The core of resortization is “stay + play”，A scenic spot without accommodation is not a vacation，It is difficult for a hotel without recreational facilities and scenic views to win the favor of vacationers。So the resortization of hotels and 188bet online live casino，In the final analysis, it is to change the single accommodation or sightseeing function in the past，One-stop travel for tourists、Casual、Recuperation、New expectations for shopping and more。

3. The ecology of cultural 188bet online live casino content is gradually emerging

188bet online live casino experience、The vacation trend boosts the development of content ecology，Past，Cultural 188bet online live casino content structure is based on a single element、Mostly hardware-based projects，Mainly various forms of accommodation products and ropeways、Glass plank road/trestle、Equipment products represented by mountain sightseeing elevators, etc.，With cultural connotation、There is less soft content with a sense of interactive participation。The main reason is that the value of content and operations has not been fully explored and valued，In the past, among the large-scale projects led by real estate developers，Selling the house is the main purpose，The concept of cultural 188bet online live casino is more significant than its actual meaning，Insufficient investment and attention in content，High-quality content is difficult to inspire、Creation；Secondly, the resources of scenic spots rely on tickets、High-margin businesses such as ropeways can make a good living，For content placement、Insufficient motivation for product iteration and upgrade。Now，Operator、Resource、Investors’ growing demand for content-based products，The ecological diversification pattern of cultural 188bet online live casino content is beginning to emerge。

Last two years，Many content innovative companies have begun to rise in different categories。Cultural 188bet online live casino content mainly includes accommodation、Amusement Category、Supporting categories and activity categories。Accommodation，For example, Youxi Hotel provides differentiated experience through cross-border integration of "movie IP + hotel format"；Featuring prefabricated buildings、Quickly assembled rural 188bet online live casino accommodation products such as Tuyuan；Amusement Category，For example, the electric shock series operator Wanyu Gravity represented by "IP + offline immersive entertainment"、Mammoth Market gathers “fashionable national trends, cultural creativity and time-honored intangible cultural heritage brands”；Supporting category，For example, Hengdian Cultural and Creative Industries, which is based on Hengdian’s massive film and television drama IP、Scenic Area Transportation——Smart Electric Vehicle Doha Quickly Rent；Activity class，Sklon Sports represented by "MudRun"、Well-known music festival brand operating agency Modern Sky, etc.。

Many large cultural 188bet online live casino groups，Rufosun Travel、Xiangyuan Cultural 188bet online live casino、Cedar Culture 188bet online live casino, etc.，Also create its own content system in its cultural 188bet online live casino section，Provide support for destination development。The destination provides offline display scenarios and operation space for content，The content side can inject fun and rich experience into the destination，And many high-quality content itself has market appeal and fan base，Can increase the topic and popularity of the destination。I believe that the growth of the content ecosystem will effectively promote the closed-loop development of the upstream and downstream industrial chains of the cultural travel industry。

4. IP 188bet online live casino and licensing cooperation

IPization has almost become a consensus in the cultural and 188bet online live casino industry。Whether it is independent development or joint authorization，Or acquisition，Major cultural and 188bet online live casino companies are actively embracing IP。IP means identification，It exists in the mind of the consumer，Can give products differentiation，Help it stand out in the fierce competition in the cultural 188bet online live casino market；Also means attention，Bring your own fans、Topicality and communication ability，IP is traffic based on content power，Can empower the marketing of cultural 188bet online live casino products。

When talking about IP, we cannot fail to mention Disney，The popularity of IP is closely related to Disney’s landing in China，Added the boost from the integration of culture and 188bet online live casino，The IP investment and operation market is becoming increasingly popular。This one，Theme parks are the earliest awakeners、Forerunner。Disney’s IP has gone through eighty or ninety years of development and practice，Has formed a complete industrial chain from "creative development - film and television media communication and promotion - derivative product development and authorization"，Forms Disney’s advantages and barriers。Domestic IP development is mainly focused on R&D, design and derivatives development，Lack of systematic marketing capabilities and media communication channels，It is difficult to plant the IP brand image in the minds of consumers。In recent years，OCT, the three major theme park operators、Haichang and Huaqiang Fantawild are both trying to create independent IP。OCT developed a small summer hat based on traditional Chinese culture、Mamailuru、Fantasy and other eight major content IPs；Huaqiang Fantawild launches the well-known IP "Bear Infested"，And actively exploring the combination of "Bear Bears" and parent-child family projects in its theme parks。There is also the "Zodiac Legend" series，The follow-up "Meijia Tianxia" and other games will also be launched；Haichang is based on polar marine animals，Independently developed the "Seven Cute Group" - Polar Bear Bobo、Penguin Pam、Dolphins are waiting。In comparison，Huaqiang Fantawild is undoubtedly more successful in IP R&D operations，Not only the digital animation business has strong revenue growth，Also initially achieved the win-win development of IP and theme parks。OCT、Haichang and other domestic scenic spots are all being laid out，A variety of cartoon images have also been launched，But it has not yet formed widespread awareness。

There are no shortcuts to IP creation，After gaining popularity, long-term operation and maintenance is needed to maintain vitality and continuity，It is a long-term process。The well-known Mickey Mouse、Peppa Pig and others have gone through a long period of accumulation，Step by step construction from "incubation-promotion-product-authorization"。For this，Many companies are beginning to test IP licensing cooperation，For example, Chuanli Planning has obtained the product authorization from Discovery, an American documentary media and entertainment company，Build the first Discovery exploration extreme base in Moganshan。I believe this round of investment and consumption-driven cultural 188bet online live casino projects is underway，Differentiation in destination cultural connotation、Market appeal and attention、Business content development, transformation and operation，IP can exert significant commercial value。

In the long-term cultural 188bet online live casino field，Slow down and practice internal strength，It is possible for Fang to achieve sustained and good development in an increasingly competitive environment。High Density、After large-scale investment and development，Focusing on leisure and vacation、A new stage of cultural 188bet online live casino development with new middle-class families as the mainstream customer group，"Operations、Vacationization、Content、IP” will become the key to destination development。

*188bet online live casinoWen LaiSource: China 188bet online live casino News, 188bet online live casino:Xiao Hongyan, 188bet online live casino title: "The key to destination 188bet online live casino: operation, resortization, content IP》.