As a cultural and 188bet mobile login industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet mobile login era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet mobile login during the week，Focus on cultural and 188bet mobile login giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet mobile login industry，The value points brought to us。

Cultural 188bet mobile login Review【Week 20】，Cultural and 188bet mobile login frontline information，In-depth analysis of the week。

Quotes of cultural and 188bet mobile login giants

Cultural and 188bet mobile login real estate, the rivers and lakes are deep, and the destiny of the giants shows a different path.

Last week of 2019，The once hot cultural and 188bet mobile login real estate has become more cold，Some giants are sad at the end of the year，There are also giants who are still in high spirits。

Recent，According to public information，The equity of the cultural 188bet mobile login company under Shanshui Wenyuan Group has been frozen again，Earlier, many companies under Shanshui Cultural Park suffered lawsuits，Many involving contract disputes，And fell into layoffs、The dilemma of wage arrears and project shutdown。Easy to find，The capital chain crisis of Shanshui Cultural Park has not been resolved yet，There is even a tendency to worsen。

Shanshui Wenyuan was once one of the top 100 domestic real estate companies，But the capital base is not particularly large，But after transforming into cultural 188bet mobile login，Consequently invested in and constructed three cultural 188bet mobile login real estate projects with a total value of over 90 billion，Encountered unfavorable environment after radicalization，Squeezed by internal and external factors，Final crisis。

Outside the cultural 188bet mobile login real estate project，Land reserves, the fundamental means of production, failed to increase effectively，It is a major hidden danger in the landscape garden，This is also reflected in Xinhualian Cultural 188bet mobile login。

Xinhualian Cultural 188bet mobile login has been continuously transforming into cultural 188bet mobile login since 2016，But looking at the revenue structure，The real estate business is still its main source of income and important assets。But its land reserves are not sufficient，In 2018, the company’s land capacity and construction area reserves were only about 1.95 million square meters，No increase in land bank in the first half of 2019。As of the end of the third quarter of this year，Xinhualian’s total liabilities are 477.5.8 billion yuan，Asset-liability ratio 83.86%。

Acquire land - sell house - acquire land - sell house...Subject to changes in the general environment and one's own strength，The chain of many real estate companies has not been able to continue to rotate，Resulting in relying on cultural 188bet mobile login real estate projects to acquire land and sell houses to drive project investment，The huge hidden worry of almost becoming a "rootless tree"，When the environment fails to improve effectively，Life will eventually be difficult。

Let’s take a look at Sunac、The actions of real real estate giants like Greenland，Perhaps we can better understand that cultural 188bet mobile login real estate is also a game of "landlords" after all，rich、Have land，In order to have better fun。

Recent，Sunac’s third cultural 188bet mobile login city project in 2019, Kunming Sunac Cultural 188bet mobile login City, opened，Southwestern layout or national cultural 188bet mobile login layout，They are all going deeper。Another news is，Sunac China signed a cooperation agreement with Beijing Capital Land and its financial platform First Capital Capital on the 24th，Planned to focus on mergers and acquisitions、Industry-city integration project cooperation，Investing in the project、Financial Innovation、Cooperation at industrial resources and other levels，The total investment scale of the target cooperation project is 20 billion yuan，The total size of the cooperation project fund target is 10 billion yuan。Maybe two points can be seen，First, under the general environment，Everyone is not as wealthy as before，Marriage union，Join efforts to develop，Also ease the financial pressure for expansion；Secondly, the situation of big fish joining forces to eat small fish will become more obvious。

Look at the green space again，Its recent investment of 20 billion plans to build the Qiguyue ecological cultural 188bet mobile login project with Chaohu City，Collection of Culture、Travel、Casual、Entertainment、Health and Wellness、Life as one，The total planned area is about 1,100 acres，Specific projects include Yafu Cultural District、Hotel、B&B、Cultural facilities and venues、Research base、Ecological community, etc.。

Overview of green space actions this year，Not many shots，But most of them are tens of billions of projects，As one of the true giants of established real estate companies，Comprehensive financial and land resources，Continuously expand cultural 188bet mobile login real estate projects in relatively advantageous areas，There will still be a lot of action in the future。

Predictable，In 2020，Real estate companies involved in cultural 188bet mobile login real estate in the general environment、Constant financial pressure、In situations such as slow project progress，The differences in the ending may become more obvious。

It is not difficult to predict that Internet giants will penetrate more into cultural 188bet mobile login。

Recent，Alibaba Cloud and Tmall、高德、Flying Pig、Ant Financial、Dingding、Are you hungry、Youmeng+ 、Big Entertainment (Alibaba Sports、Damai.com) and other 8 major Alibaba companies involved in cultural 188bet mobile login business，Form the “1+8” cultural 188bet mobile login digital economy，Joint services include scenic spots、Paradise、Cultural 188bet mobile login industry including venues，And released the Alibaba Cloud global 188bet mobile login solution on site、All-region 188bet mobile login eco-partnership plan, etc.。

To 188bet mobile login move，Zhi Hui has a more detailed analysis and explanation in "Exclusive Dialogue。

Here we will briefly analyze and summarize，Including but not limited to the following points: First, Alibaba Cloud serves as the technical base、Data center，The role of this data base support will be further strengthened，And enhance the practical application in business scenarios，The empowering effect of a game of chess will be strengthened；The second is numbers or numerical intelligence (digitization、The trend of intelligent) cultural 188bet mobile login is more obvious，Data on Alibaba’s cultural and 188bet mobile login business sectors、Alibaba Cloud’s algorithm capabilities, etc.，The market space for the combination of the two to promote each other is getting bigger and bigger，Market demand is getting stronger；Third, Alibaba’s internal cultural and 188bet mobile login business is united at this time，On the one hand, through teaming up, we can achieve more breakthroughs in a single sector and empower each other，And make the closed-loop chain more solid、Longer，In consumer、Provide more and better solutions for enterprise and government service supply，On the other hand，Digital Cultural 188bet mobile login、Destination products、Competition in services, etc.，The next step will be more intense，Work together as a team，This is a timely move。

Destination Investment Barometer

Let’s first look at the two destination-related measures or documents released by the Ministry of Culture and 188bet mobile login。

First, the Ministry of Culture and 188bet mobile login plans to identify 22 tourist attractions including the Old Summer Palace in Beijing as national 5A tourist attractions。The New Year is approaching，This news really makes the traditional scenic spot market, which is not having a hard time, "hot"，Combined with the previous delisting of 5A、Renovation of scenic spots and the entire cultural 188bet mobile login market，Let’s look at this from several dimensions:

一、Judging from the conditions of these scenic spots，Many scenic spots have not been declared yet、The assessment has been finalized this time，It took many years，It’s been a bumpy road till now，No surprise，These scenic spots 188bet mobile login become new 5A scenic spots，It’s a good result，It also means that this list is not unexpected，With the meaning of a matter of course，It is an established action；

二、The 5A scenic spot has been delisted，It is also planned to include more scenic spots in the 5A series，Still making progress，Explains the dynamic management of 5A scenic spots by the competent authorities，There is also the possibility of normalization，Risk of delisting in 5A scenic spots，There 188bet mobile login be more next，Maybe even bigger，The pressure to maintain 5A 188bet mobile login be greater；

三、Will there be more "5A" scenic spots?？High probability。In the current scenic spot market and local policy context，5A is still direct influence and competitiveness，It is a golden sign that the local government still wants to pursue more in developing the 188bet mobile login economy；

四、188bet mobile login the competitiveness of “5A” weaken?？High probability。so far，The standards of 5A have not been substantially changed，Tourist scenic spots 188bet mobile login face more new business formats in the future、Competition for new projects，At the same time, the needs of mainstream users have changed significantly，The decline of traditional scenic spots is irreversible，Unless there are corresponding transformation changes。

The second trend of the Ministry of Culture and 188bet mobile login involves cultural 188bet mobile login consumption.

Gao Zheng, Director of the Industrial Development Department of the Ministry of Culture and 188bet mobile login, stated on the 24th，To stimulate the vitality of cultural 188bet mobile login，Promote economic development，We will start with eight key tasks，Including: lighting up the night economy to expand new consumption time，Promote the continuous expansion of nighttime cultural 188bet mobile login consumption；Improve the cultural and 188bet mobile login consumption environment；Improve the inbound 188bet mobile login environment, etc.。At the same time，Accelerate the construction of pilot demonstration cities for culture and 188bet mobile login consumption、Integrated development to expand new consumption space、Use consumer finance to empower cultural and 188bet mobile login consumption，Increasing financial support for cultural 188bet mobile login consumption is also an important measure to release the vitality of the cultural 188bet mobile login industry。

Looking at these measures from a destination perspective，On the one hand，Promoting night tour projects at the national and local levels、Development measures for the nighttime economy include relevant policies，It may be further implemented，The supply of new experiences and new items will increase，But it is difficult to make substantial changes in a short time，The same is true for consumption level and diversification；On the other hand，Strength of funding or financial policy support for cultural 188bet mobile login projects，It may also be enlarged，To promote the implementation of the project。

Look at the specific destination.

Beijing has recently introduced a new 188bet mobile login policy，Encourage the renovation of old facilities into boutique hotels，Build a number of rural boutique B&Bs in the suburbs of Beijing by 2022，And focus on solving difficulties such as legality issues and approval and supervision issues for rural B&B operations in Beijing。

Focus on country B&Bs and boutique hotels，City tour is an entry point，Compared to holiday travel，More frequent travel around the area，Plays an important role in the urban 188bet mobile login economy。

As work pressure increases、Increased consumption power、Upgraded consumer demand，The demand for leisure and vacation among urban residents is becoming increasingly strong，Combining vacation system and time，There is a large market space for weekend vacations，Destination within half an hour to 2 hours drive becomes necessary。Country B&B provides a personalized accommodation experience，At the same time combined with rural culture、New scene experience space，Thus becoming a new hotspot and new growth point for suburban 188bet mobile login in Beijing。

But there are also some problems，Including insufficient per capita consumption，Insufficient supply of high-end products，Existing 188bet mobile login products cannot meet the strong leisure and vacation needs of residents in this city，The cultural connotation of 188bet mobile login resources is not sufficiently explored，Lack of deep integration development, etc.。The operation of country B&Bs also faces land lease terms、Difficulties in capital investment and continued operations。

Beijing’s policies include providing financing guarantees for rural B&B and boutique hotel projects、Risk prevention and other professional services，Urban and urban levels 188bet mobile login give priority to rural B&B and boutique hotel projects with loan interest discounts、Rewards and other policy support, etc.，The development model of boutique hotels in the suburbs of Beijing was also clarified for the first time，Includes hotel upgrade mode、Old facility renovation mode、Land shareholding joint venture model、Land pilot market entry model, etc.，Provides guidance and basis for various districts in the suburbs of Beijing to develop boutique hotels based on their own resources。

These policies provide guidance and basis for the districts in the suburbs of Beijing to rely on resources to develop rural B&Bs and build boutique hotels，But it must be truly implemented and effective，There 188bet mobile login still be some time。

Innovative cultural and 188bet mobile login formats

Tencent and Alibaba are making continuous moves in cultural 188bet mobile login.

This week，Hainan and Tencent launch new cultural and creative strategic cooperation，Both parties will combine Hainan’s attractions and landmarks，Continue to hold digital cultural and sports activities such as "TGC Tencent Digital Cultural and Creative Festival" and "TGA Tencent E-Sports Games"。Tencent hopes to rely on Hainan Island International Film Festival，Using Hainan Ecological Software Park as the platform carrier，Complete Tencent Pictures Industrial Base，In production、Production、Xuanfa、Carry out all-round cooperation in film, television, 188bet mobile login and other areas。

Tencent can not only empower destinations in digital cultural 188bet mobile login，The accumulation of content is also a key to leveraging the destination。Promoting global 188bet mobile login in the destination，On the one hand, it is necessary to improve the intelligence level of the destination，Strengthening effective management of cultural 188bet mobile login industry，On the other hand, more content product filling and upgrading are needed，To maintain customer flow and consumption increase，These can be matched by Tencent Culture and 188bet mobile login。

A new move by Alibaba is to establish the Alibaba Cultural 188bet mobile login Industry Index Laboratory，Aimed at using information technology，Establishing a cultural 188bet mobile login industry index big data platform and an industry research platform，Establishing a national think tank in the field of culture and 188bet mobile login。The laboratory will be used in the 188bet mobile login public opinion monitoring system、National low-price travel management system、Based on the visitor experience management system，Form a professional committee，And absorb the cultural and 188bet mobile login authorities、Cultural 188bet mobile login companies and related institutions are members of the laboratory, etc.

An Alibaba Cloud executive once mentioned Zhihui，The biggest contradiction in 188bet mobile login is whether there is a real match between resources and demand，If there is more precise insight，To improve the corresponding capabilities of businesses and governments，This will form the core value。Then a large amount of user data continuously constitutes an updated data resource library，Plus evolutionary algorithm analysis capabilities，Providing more accurate user portraits，Match corresponding resources，Additional guidance for businesses and destination governments，It has greater meaning。

Ali has a certain amount of data、Algorithmic capability，But it is also necessary to implement capabilities through similar laboratories，Aggregate data of other members at the same time，Deepen the foundation of big data resources。

New Technology Trends in Cultural 188bet mobile login

VR and AR have become the new technological norm in cultural 188bet mobile login.

188bet mobile login week，Haptic technology company “HaptX” received US million in financing，The Gloves gloves it creates allow professional VR users，Get simulations with real tactile feedback and natural interactions。

188bet mobile login experience provided by past VR technology，Mostly scene creation，Focus on visual and auditory experiences，Disney also planned to create a helmet，Can bring olfactory experience，But touch has always been the most lacking 188bet mobile login real experience that VR advertises，But basically necessary，There is a lot of potential demand。

Also，The Super Nintendo Continental amusement area at Universal Studios Osaka in Japan 188bet mobile login open in 2020，This project may use AR technology、Super large LED screen and other technologies and equipment，The rainbow track is presented in three dimensions、Volcano、Haunted House、Gallery、Several Nintendo game scenes such as the library，It 188bet mobile login amaze tourists after opening、Realistic high-speed travel entertainment experience。

Fantasy experiences that transcend reality and interesting interactive entertainment scenes are always popular ways of hunting for tourists，The theme park needs to break through time、Season、Space、Limitations of location，Combined with interactive game elements，Create the scenes in the virtual world into a full sensory experience for tourists that transcends the real environment and cognition，Requires VR、AR、3D holographic projection、Human-computer interaction、Research and development support for advanced technologies such as sound, light and electricity。With the new round of development and application of technology and amusement equipment，More experience projects full of time and space travel 188bet mobile login emerge one after another，To meet the growing needs of tourist groups for exploration experience，The competition for theme parks in the global market 188bet mobile login continue to heat up。

Look at the future changes of "travel", one of the six elements of 188bet mobile login.

This week，Ergo Technology, an artificial intelligence data laboratory for the hydrogen energy fuel cell vehicle industry, received millions of angel financing from Galileo Capital。Traveling，Safety、Comfortable、Convenient transportation services are a necessary guarantee for the success of 188bet mobile login activities，This round of financing for Ergo Technology，will help it improve its digital system to deeply explore the hydrogen fuel cell vehicle industry，It is expected to promote the intelligence of 188bet mobile login transportation system、Environmental protection improvement。Future，Artificial Intelligence、Machine Learning、Big data、Internet of Things and other new generation information technology and transportation、Integration depth and application effect of traffic road system，Still dependent on innovation in R&D capabilities and capital support for technological innovation enterprises。

Cultural 188bet mobile login consumption insights

188bet mobile login week’s consumption insights focus on the post-90s generation、Small town youth outbound travel、Business travel。

Ctrip’s report display，The post-90s generation has surpassed the post-80s generation to become the absolute main force in 188bet mobile login consumption，They prefer to visit niche destinations to “check in”，Order volume in the Middle East and other regions increased by more than 100% year-on-year；Youth 188bet mobile login consumption in small towns is also on the rise，The number of outbound tourists from third-tier and below cities increased by 160% year-on-year，The increase exceeds that of first-tier cities。

The "niche" needs of the post-90s generation，The essence is still the pursuit of personalization、The embodiment of differentiated experience，Go to places where you or others have not been before，To improve the travel experience，Reverse to domestic destination，Some niche destinations 188bet mobile login gradually become internet celebrities，More young people go to check in，But 188bet mobile login it be like a shooting star，After being red for a while, it becomes cold，It depends on the content and experience and the speed of subsequent updates；An area that has become a popular destination，While meeting a relatively popular demand，We need to think more about providing some niche、Products that flaunt individuality，Frequently updated and always updated。

The number of outbound tourists among young people in small towns is growing rapidly，It can be understood that this is a normal deferment of the 188bet mobile login consumption level，First line、Second line to third or fourth line or even fifth or sixth line，Consumption potential will continue to be released。

Look again at the report released by Skift and TripActions，It shows 2019，The trend of travelers mixing business and leisure travel 188bet mobile login continue，This 188bet mobile login impact everything from business travel policies to expense management、Decision-making in all aspects of business travel product development。Leisure travel is increasingly seen as an integral part of the business travel experience。At the same time，Business travelers want to book business travel with the same tools they use when booking personal travel，And the business travel community is increasingly looking to reduce friction between different stages of the itinerary。

Looking at it from two dimensions，First, the more frequently relatively high-frequency business travel is combined with relatively low-frequency leisure travel，The space for “high frequency and low frequency” is expanded，A platform with many business travel users such as Ctrip，means more opportunities，More product updates 188bet mobile login appear；The second is the increasing demand for “one-stop” services，The "super platform" attribute of the corresponding platform 188bet mobile login be stronger，But it also puts forward more requirements for the corresponding product supply demand and ability to meet the demand。

As a cultural and 188bet mobile login industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and 188bet mobile login era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural 188bet mobile login during the week，Focus on cultural and 188bet mobile login giants、Destination、New business format、New Technology、Five areas including new consumption，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural 188bet mobile login industry，The value points brought to us。