188bet app

Tourism Marketing Author of this article: Chu Xiaoli 2020-02-14 15:12:00
Large-scale emergencies often become a watershed in the development of enterprises,All cultural and tourism companies urgently need to adjust their tactics and act quickly during this epidemic,First "survive" and then "live"。
188bet sports betting app download

Affected by the new coronavirus epidemic,my country’s tourism industry has suffered huge losses,The tourism industry presses the pause button,Industry-wide shutdown,Comparison during the Spring Festival in 2019,National tourism revenue decreased by more than 90%。SARS、Display of a series of historical events such as the global financial crisis,188bet online sports betting

Tourism plays a role in promoting consumption、Stabilize employment、An important role in benefiting people’s livelihood,For all levels of government,This epidemic also requires rapid response from governments at all levels、A big test for precise policy implementation。The tourism industry has a wider impact,The epidemic situation is still unclear。After various cultural and tourism companies resume work,All suffered varying degrees of difficulties or blows。At present, various places have introduced policies to target the "golden rescue period" of enterprises,But policies tend to be short-term,Mainly focus on "key epidemic prevention enterprises",For tourism enterprises、Small and medium-sized private tourism enterprises are not very targeted、Insufficient policy adaptability,Weak help for enterprises’ urgent cash flow problems,Tourism companies still need some antidote to the problem。Governments at all levels should implement universal benefits in the current first phase as soon as possible、Based on short-term policies,Formulate detailed and more targeted implementation rules for the tourism industry and small and medium-sized tourism enterprises、Long-term subsidy policy。

This article discusses the precise policies of cultural and tourism departments at all levels under the influence of the epidemic,Propose the following reference suggestions:

Formulate detailed support rules for the tourism industry as soon as possible

Introduce local support policies and implementation details for the recovery of the tourism industry as soon as possible。The tourism industry faces a major life-and-death test,Should be based on the damage characteristics of the tourism industry,Further strengthen existing policies、Deepening and refining。For example, how to share the large number of unsubscription losses of online travel companies between upstream and downstream、Specific subsidies for various costs after the industry is completely shut down、Accelerated processing of travel enterprise insurance、Financing guarantee and other issues in the tourism industry,Guidance and implementation details should be formed as soon as possible after the key investigation。

Recommend detailed policies for classification, classification and departments

Strive to improve policy pertinence and adaptability,Suggestions on whether to focus on the industry (tourism industry)、Is it a private enterprise、Is it high-tech、Reasonable classification of enterprise employment size, etc.,Provide "customized" policy packages that are more in line with the actual conditions of different tourism companies。It is recommended to combine different areas、The actual work of different departments,Superimposed to form supporting policies for different regions and departments,Provide multiple policy support to enterprises。Also,Due to the increasing number of emerging tourism formats in recent years,For various new tourism 188bet app download formats with outstanding typical demonstration significance、New mode,It can also promote “one department, one policy”。

Build a reward and subsidy combination mechanism and establish special support funds

Establish a reasonable compensation mechanism in accordance with the law,Promote the combination of rewards and subsidies,Promote the use of rewards instead of subsidies。Guaranteeing employment during the epidemic、Benefiting people’s livelihood、Tourism enterprises with great contributions,Give direct reward。Marketing activities for cultural tourism companies after the epidemic,Approved and achieved good results,Give them a certain financial reward for their marketing expenses。Increase financial subsidies for cultural tourism,Reasonable one-time compensation for the company’s direct losses and prevention and control costs、Incorporate into cost accounting or make income tax deduction,Increase tax cuts、Tax Refund、Subsidies and other methods can effectively reduce the burden on enterprises。At the same time,It is recommended that special funds be set up in various places,Timely disbursement of reward and subsidy funds,To support tourism companies to resume operations、Upgrading、Urgent need for employee training, etc.。

It is recommended to formulate long-term and short-term policies by category and appropriately extend the policy validity

As the epidemic situation is still unclear,The initial stage of tourism recovery should be distinguished、mid term、Later policy type and intensity。Businesses need at least six months of operating cash flow,The current support policies are mainly short-term bailouts,For tourism enterprises in the medium term、Insufficient long-term policy support,The sustainability challenge of business operations is still huge。We can continue to conduct in-depth research on whether tourism companies can continue to enjoy various types of deferrals 188bet Online Sports Betting and Casino for a period of time after the epidemic is over、Delay policy,And subsequent policy support for the listing of cultural tourism companies, etc.。

Optimize the financial support plan to effectively ensure the production and operation of enterprises

Continue to use multiple channels,Guarantee the capital needs of cultural tourism enterprises。Increase support for private tourism enterprises、Scale of credit for small and micro tourism enterprises,Strive to lower financing costs,Encourage banks to waive interest rates。Existing small and micro tourism enterprises whose demand for funds has increased due to the impact of the epidemic,Proactively increase credit limit,For tourism companies whose loans have expired in the near future,Make loan renewal arrangements in advance。For innovative tourism enterprises,Provide interest-free or subsidized loans,Opening up “debt financing” for cultural tourism enterprises、“Equity Financing” Green Channel。

Introducing a consumption stimulus plan and increasing special procurement plans and budgets

The first priority for the future recovery of the tourism market should be suburban travel and peripheral travel,Local governments and tourism management departments are based on revitalizing tourism、The need to stimulate consumption,Resident tourism consumption stimulus plan and consumption subsidy plan can be introduced。Secondly,Increase the government’s special procurement plan and budget for various cultural and tourism enterprises,For tourism marketing within the budget、Planning consulting、Research subject business,Tilt towards various tourism enterprises。Important node in the preparation of the “14th Five-Year Plan”,To scientifically guide the revitalization of the tourism industry after the epidemic,Revitalization plan for tourism industry can be added,Cultural tourism industry revitalization plan and other special planning budget。

Scientifically 188bet app guide enterprises to enter the whitelist as soon as possible

The current epidemic assistance policies issued by local governments are inclusive in nature,Although classified guidance and precise policy implementation are insufficient,But it also alleviates the capital cost pressure of various cultural and tourism enterprises to a certain extent,In particular, local governments have successively issued a temporary refund of 80% of travel agency tourism service quality deposits、Deferred social security payment、First aid measures such as credit repair。Therefore,Enterprises need to be guided into the whitelist as soon as possible,Guide enterprises to fully learn the policy details,Make good use of every subsidy。Tourism companies should also be encouraged to establish a post-epidemic tourism recovery alliance or epidemic response collaboration group,Work together to safeguard the industry image and industry interests,Provide suggestions and suggestions on the implementation details of the tourism industry,Take timely joint marketing actions after the epidemic。

Provide legal and other types of support

Provide legal protection and various legal interpretations,Study on expanding the scope of breach of trust exemption for enterprises,Employee dismissal plan for extraordinary times、Bank credit existence、There is a more practical policy regarding force majeure breach of contract,Effectively guarantee the survival of the enterprise。Also,We can also comprehensively clean up government departments、Government Platform Company、Business accounts between state-owned market entities and tourism market entities,For those who have reached the payment period,Speed ​​up payment,For those who have not yet paid the due date,Pay in advance as agreed in the contract。

*Source of this article: WeChat public account "Qichuang Tourism Planning”(ID:kchance_sh),Author: Chu Xiaoli,original labelTitle: "How to exert cultural 188bet online sports betting and tourism policies under the epidemic crisis?》.

Copyright Statement
Zhihui is based on "dry information"、Depth、Angle、Publish in-depth industry articles based on the principle of "objectivity"。If you want to get the first time to get the heavyweight articles in the tourism consumption industry or interact with Zhihui,Please search "Zhihui" in the WeChat official account and add follow。Contributions welcome,Jointly promote the upgrade of China’s tourism consumption industry chain。To submit articles or seek reports, please email zjz@tripvivid.com,After passing the review, the article will be published as quickly as possible and your name and organization will be attached。The articles published by Zhihui represent only the author’s personal opinions,Does not represent the views of favoritism。About investment and financing information,Zhihui Travel will try its best to verify,Does not endorse any investment or financing activities。Adhere to benefits and respect industry norms,Indicate the author and source for all reprints,Special reminder,If the reprint of the article involves copyright issues,Please contact us in time to delete。Zhihui’s original articles are also welcome to be reprinted,But please be sure to indicate the author and "Source: Zhihui",Any behavior that disrespects originality will be severely punished。
The source of this article is Zhihui, and the copyright belongs to the original author.
Leave a comment
Post a comment
Latest article
View more
# Hot search words #

188bet  app

New users automatically create accounts after logging in

Log in to indicate that you have read and agreed"Zhihui User Agreement" Register

Retrieve password

Register account