Public welfare live broadcast by cultural and 188bet app celebrities㉞

Technology Author of this article: 188bet app 2020-03-23 ​​10:59:14
It’s time to upgrade the marketing of the cultural 188bet app industry.

In the current 188bet app, let’s stay together to stay warm and overcome the difficulties together.

Zhihui joins hands with dozens of top names in the industry,United domestic and foreign key cultural and 188bet app industry associations、DingTalk and Alibaba Taobao University,Launching 60 live broadcasts of public welfare courses for cultural and 188bet app front-line celebrities for free。

The live broadcast course covers industry analysis in a horizontal manner、188bet app Finance、Destination、Cultural 188bet app Complex、Capital Market、Cultural 188bet app Technology、Cultural 188bet app Marketing、Theme Park、Hotel B&B、Scenic Area、More than 20 fields including cultural and creative industries,Vertically covering each segmented project and segmented area、In-depth analysis of the industrial chain。

We believe,Knowledge is immunity,It is the power of resistance and advancement,Hope to continue to be a cultural 188bet app industry operator、Enterprises provide more support as they fight against the epidemic。We want to reset the button on this,Charge、Forward,Complete a transformation together。

Knowledge War "188bet app",Together we will overcome the difficulties。Wait until the cold winter fades,Welcome the industrial spring together。

The 34th live public welfare course of cultural and 188bet app celebrities,We invited Wen Zhixiang, head of VR business operations of Lvji Technology"Cultural 188bet app Fights the Epidemic - Empowering Cultural 188bet app to Promote New Growth"Topic sharing.

Wen Zhixiang said,Affected by the epidemic,The 188bet app industry has been hit hard,Channel providers cut off flow,All major scenic spots are basically closed,188bet app business suspended。Based on calculations by China 188bet app Academy,Domestic tourist arrivals are expected to decrease by 56% and 15% respectively in the first quarter and full year of 2020.5%,Domestic 188bet app revenue fell by 69% and 20% respectively.6%,Estimated revenue reduction for the whole year 1.18 trillion yuan。The accommodation industry that best reflects the 188bet app market,January fell to freezing point。All major platforms are basically experiencing negative growth。

Wen Zhixiang thinks,With the continuous improvement of national living standards in recent years,The 188bet app market has also become one of the hottest consumer choices。But actually,Cultural 188bet app Marketing、Operation and thinking,It has never changed,Still stuck 30 years ago。The marketing of 188bet app industry from the very beginning—the “three old articles”—guide map、Brochure、Video begins,Go to the "New Three Articles" - Trade Fair、Promotion meeting、DVD,Overall lack of formal innovation,Lack of innovation in content。This kind of 188bet app marketing that remains unchanged in response to ever-changing changes is outdated,There are still many scenic spots walking the same road,Homogeneous reproduction of other people’s scenic spots,But rarely think about what tourists really want。He said,It’s time to upgrade the marketing of the cultural 188bet app industry.We need to look at the cold winter brought about by this epidemic in a different direction,You can use this time to think about marketing plans、Operation plan、Business upgrade,Make the scenic spot better。

In Wen Zhixiang’s opinion,In the future, it will definitely no longer be a tourist bonus where people come to play in a circle。Many new demands are emerging in the cultural 188bet app industry,Competition after the epidemic will definitely be quality and differentiation competition,Surrounding Tour、Self-driving tour、Family-child tour、Family Tour、Green Ecological Tour、Wellness 188bet app will definitely become more popular,So take the initiative,Seize this opportunity。How to seize opportunities during this epidemic?Wen Zhixiang said,We must give up the idea of ​​"becoming famous overnight",Don’t think about Douyin、Weibo brings thousands of traffic,Although this type of publicity also requires planning,But it is not the immediate goal,Need to accumulate step by step,What needs to be considered is how to start from simple onlineization。

Wen Zhixiang said,After years of consumption upgrades、Integration of Culture and 188bet app,The 188bet app industry has undergone earth-shaking changes。In the past, everyone liked to travel in groups,Now I prefer self-guided tours、Self-driving tour,Like personalization。In marketing,We need to meet the needs of tourists and scenic spots,Decide what to show。

What do tourists want to see?Wen Zhixiang thinks,What tourists look forward to is where to take photos and occupy the social circle of friends,Looking forward to a real and unreliable visual experience,Like independent mining experience,Want to know what there is to do in 188bet app,How big is the area,How is the construction going。They want complete and rich information for reference,Making decisions for free travel,Can reasonably arrange the itinerary。

Wen Zhixiang said,What 188bet app wants is relatively simple。They are especially looking forward to tourists coming to play,Can obtain good reviews and satisfaction from tourists,And look forward to tourists spreading it independently in Moments and social platforms。

Wen Zhixiang further stated,“We don’t have to disrupt innovation online,But you can try small innovations online。”According to the requirements of tourists and scenic spots,We must focus on five aspects: First,We must show the magnificent side of the scenic spot。Second,Promotional materials must be fresh and seasonal,The color is also in line with the hue of this season,Giving people a sense of resonance and attraction。Third,Properly plan display materials,Don’t just do one piece,To display the scenery of the scenic spot in an all-round way。Fourth,The 188bet app characteristics of the scenic spot must be displayed。Fifth,Show scarce resources。

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