As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 32】，Cultural and tourism frontline information，In-depth analysis of the week。

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This week，The local government’s “money-giving” measures to boost the recovery of the cultural tourism market continue to intensify，Covering different levels of governments in provinces, cities and counties。Special funds among them、Policy incentives and subsidies and government-bank cooperation to issue special loans are the main methods。

The epidemic is gradually under control，The resumption of work of cultural tourism enterprises (projects) is progressing，But there are at least two problems，First, huge losses due to the epidemic before resumption of work，Cash flow crisis，Continuing to launch product and service supply，Out of power，In urgent need of financial support to help "turn"；Second, it is difficult for many cultural and tourism projects to resume work，Market demand is relatively limited，But the corresponding cost and revenue pressure of the project are greater，Also requires certain financial support。

Special fund level，Currently, more and more municipal and county-level governments have begun to set up cultural tourism development transformation funds，such as Jinan, Shandong、Jiaozuo, Henan、Guilin Xing’an, etc.，The amount is in the tens of millions，Not a lot，But for the stability of maintaining local museums、Normal operation of scenic spots and other cultural and tourism venues，And relief for travel agencies, etc.，Has a certain effect，This will be the loss caused by the shutdown of many industries during the epidemic relief measures by local governments，And one of the main means to promote economic recovery in the post-epidemic period。

But，The establishment of special funds for cultural tourism in these areas is currently only a short-term relief for general benefit，For city and county governments，In the long run，To make the cultural tourism industry a catalyst for industrial structural adjustment、Good medicine for economic revitalization and upgrading，It is even more necessary to carry out systematic strategic positioning based on local resource endowments and cultural characteristics、Industrial layout and product supply optimization，And accordingly 188bet online sports betting set up more subdivided funds for support。

Policy rewards and subsidies level，The 15 measures introduced by Sichuan Province this week clarify some subsidy details，Including 4A level and above tourist attractions、National Ecological Tourism Demonstration Zone、National or provincial tourist resorts and some travel agencies、Cinema and other business entities，can be seen，The “merit-based” trend of government funds to provide relief is more obvious，Cultural tourism market entities with a certain customer base and brand effect are the first choice for the government to rescue the market，Although government assistance actions cannot fundamentally solve the economic losses faced by high-quality cultural tourism venues and the operational difficulties after resumption，But short-term aid and long-term tendencies can gain more room for these places to “survive”，And those products are of poor quality、Shortage of capital flow、Cultural and tourism business entities whose brand effect has not yet been formed will be even more difficult，Survival of the fittest、The speed of industry reshuffle will continue to accelerate。

Focus on loan support，Henan Provincial Department of Culture and Tourism cooperates with Zhongyuan Bank to issue a special loan of 1 billion yuan for cultural tourism，Guangdong Foshan Culture, Radio, Television, Tourism and Sports Bureau cooperated with the Agricultural Bank of China to launch a 10 billion yuan "Cultural Tourism e-Loan" special financing product，Changzhou, Jiangsu Province launches 2 billion yuan "Cultural Tourism Special Loan", etc.。

Compared with special funds and policy awards，Special loans are a more market-oriented means of support，Greater efforts in terms of enterprise coverage and quota。Similar actions next，More places will follow。

But a practical problem is，The real implementation of these loan financing，Really help small, medium and micro cultural tourism enterprises in need，More specific rules and measures are needed，Even dedicate a dedicated person to promote the connection，First, give money to companies that truly meet the conditions，Second, hurry，Under conditional review、Special period optimization of loan procedures and other aspects，Because small, medium and micro enterprises can no longer afford to wait。

In the longer term，Financing problems of small, medium and micro cultural tourism enterprises (difficulties in financing、Expensive and slow) has always been difficult to solve，This time the local cultural tourism special loan should not be just a special move during the special period of the epidemic，And we should use this to explore and promote the establishment of corresponding feasible financing and loan mechanisms，For the future resumption of production of small, medium and micro enterprises、Expanded reproduction、Enterprise upgrade, etc.，Provide the possibility of regular support，Provide more relief and “life-saving” opportunities and space to combat crises like the epidemic。

Quotes of cultural and tourism giants

Can’t bear to see，A fact that we have to face squarely，The impact of the epidemic on the cultural tourism industry，The life-and-death crisis brought to cultural tourism enterprises (projects) is becoming more apparent。

Following the recent layoff of 95%，The crisis of Cirque 188bet app download du Soleil takes another step，Accused of seeking debt restructuring plan，Includes bankruptcy filing，No performance, no income, resulting in cash flow shortage，Coupled with nearly $900 million in debt，And the regional breadth and depth of the impact of the current global epidemic outbreak，Consideration of bankruptcy also means having no choice but to stop losses。

Old companies are on the verge of disintegration, and start-ups are not easy either.

Wujiang Hotel (established in 2019), an independent hotel brand recently strategically invested by Ctrip, has closed，All employees will be disbanded。In the article "All members are disbanded！“Ctrip” hotel brand closed，Independent hotels enter a "shuffle" life and death situation？》中，Zhihui has been analyzed before，It can be roughly boiled down to a few points: 1，Wujiang’s hotels are being chained、Branding, etc.，The ability is not strong enough，In response to a major crisis such as the epidemic，Coping strategies、Funding and capabilities, etc.，It is difficult to do it effectively and sustainably；二，The development stage of start-up companies in the face of the epidemic，It is difficult to have the ability to expand overseas，It is difficult to retract and wait for recovery，The cost is all there，Closing the company to stop losses is a helpless move；三，Comprehensive view，Boundless mid-to-high-end positioning，Business tourism that led to its early recovery、Not enough advantage in peripheral travel，After all, people’s consumption levels will still be somewhat restrained in the early stages of the epidemic。

Ctrip is based on investment volume、The strategic significance of the enterprise，The cost of continued support during the epidemic, etc.，There should be no further assistance to the hotel，Choose to close。

Reduce the front line、Control costs，Stop the loss as soon as possible, etc.，They are all the last resort in this epidemic，Even the giants can’t bear it。

Including Airbnb will suspend recruitment and marketing activities，The founder does not receive salary for half a year，Executive staff will also take a 50% salary cut；AirAsia announces suspension of most flights，Executives voluntarily cut their salaries；Disney executives massively cut their salaries，The new CEO will take a 50% salary cut，Implementing unpaid leave for employees in all U.S. business units；Sante Ropeway 1.100 million yuan transfer to Chaibuxi Company 46.84% equity, etc.。

Salary reduction is a more visible action now，This is a statement from company executives to tide over the crisis together，At the same time, there may also be salary cuts for executives of a larger scale or scope、Employees are paving the way by suspending their pay，When there is no income or severe income reduction，It is inevitable to reduce internal costs as much as possible。

The deeper impact is，The epidemic will bring more industrial changes to many subdivided cultural and tourism fields。For example，Sante Ropeway transfers equity of its affiliated companies，It is a manifestation of mergers and acquisitions of tourism companies or projects during the epidemic，Some companies with adequate financial strength or expansion plans，Will seize the opportunity of the epidemic，Acquire some target companies or projects 188bet app with good qualifications or good prospects at a better-than-usual price。

At the same time，Changes will also be reflected in the "you retreat and I advance" in the segmented fields，For example, the closure of Wujiang Hotel，It indicates that some reshuffles and changes in independent hotels are taking place，Different sizes、Enterprises with different capital strengths are heading for different paths，And the market expansion of independent hotels will be passively or actively suppressed in terms of overall scale after the epidemic (it is not ruled out that some brands with financial strength will take advantage of this to accelerate expansion)，Mode optimization to seek better realization of benefits，will be a major development keynote。

Look again Airbnb will invest 2.$500 million to subsidize landlords，This shows the importance of enterprises supporting their own supply chain，Hosts and their listings are the foundation of Airbnb’s business，Maintain these basics，Recovery during and after the epidemic，Everything will have more meaning，And in the further industry competition，More changes to come。

Destination Investment Barometer

Incomplete statistics，There are 214 cultural and tourism projects involved this week (including investment、Construction、Start of construction and completion)。The estimated investment budget is about 330 billion yuan。Mainly concentrated in Guizhou、Jiangxi、Guangxi、Jiangsu、Xinjiang, Hebei and other provinces and cities。

In these projects，There are two more prominent features。First, a lot is for great health、Research and other projects，For example, the Gui’an Kangyang Cultural Tourism City Big Health Project in Guizhou、The largest all-area research and tourism complex project with the largest investment in Jiangxi、Nanning Wanyou International Tourism Resort Project, etc.；The second is cultural tourism projects that deeply explore local culture。For example, 31 cultural and business tourism projects in Qinhuai District, Nanjing、Liu Sanjie Cultural Tourism Key Project、The "Yotegan Ancient City" project in Hotan, Xinjiang, etc.。

Great Health、Cultural tourism project with study attributes，There was good potential market development space before the epidemic，After the epidemic，This space is filled and expanded，There will be more opportunities，such as Guizhou、Guangxi and other regions，High-quality ecological resources are a better advantage，The implementation has transformed into outstanding market competition conditions，Rely on the creation of high-quality and differentiated projects，Combining economic conditions and customer spending power、Market demand and other perspectives，The projects can be roughly divided into two categories，First, mid- to low-end projects with outstanding cost performance，Focus on local mid- to low-end consumption，But high-frequency consumption must be highlighted；The second is quality and high-end projects，Mainly targeting local and foreign high-end consumer groups，Low frequency but high price，Quality、Outstanding differentiation。

At the same time，Cultural tourism projects that explore local culture，It must also be the focus of creating cultural tourism projects in various places。Taking Liu Sanjie’s key cultural 188bet online sports betting tourism projects as an example，The performing arts project "Impression Liu Sanjie" has turned "Liu Sanjie" into a cultural IP with at least national influence，How to increase the influence of this IP、Further tap and expand market potential，There are many opportunities。

The approach of Liuzhou City, Guangxi Province is to build a key project of Liu Sanjie cultural industry，Including Liu Sanjie Agarwood Cultural Industrial Park、Liu Sanjie Cultural and Creative Industrial Park、Liu Sanjie Music Plaza、Yufeng Song Fair Grand Stage、Liu Sanjie Philharmonic Orchestra Theater、Liu Sanjie National Orchestra Theater, etc.，Construction has started。And Liu Sanjie Cultural Center、Liu Sanjie Painting and Calligraphy Academy、Yufeng Songwei Grand Theater、Liu Sanjie Culture and Art Training Center Project，Completed。

Brief view，These projects will implant the IP of "Liu Sanjie" into different cultural tourism projects，This will help expand the influence of "Liu Sanjie"，But looking at these projects，There are many subdivisions and differences in specific attributes，Difficult to be systematic、The concept of chain integration，There is a tendency to use the "Liu Sanjie" IP more generally。Under the background that "Liu Sanjie"'s current external output is mostly at the level of performing arts projects，The development trends of these projects may make it difficult for the IP "Liu Sanjie" to have a rich, three-dimensional and complete system core，More time may dilute the influence of this IP。

Finally, let’s take a look at the efforts made by various places to revive the cultural tourism industry。For example, Hebei、Hainan、The "opening order" for cultural and tourism venues in Ganzhou, Jiangxi and other places is gradually introduced，The trial implementation of the flexible vacation system is also an important exploration in many provinces and cities to expand the living space of cultural and tourism venues。

Hainan Province is once again at the forefront of the country，For various scenic spots、The tourist resort has implemented a comprehensive reopening policy，This is related to the relatively mild epidemic in Hainan，Plus its protruding ocean and other conditions，Having the opportunity to open the market。

2.5-day flexible leave system，Being followed by more places，Except Ganzhou, Jiangxi，Hebei Province is also implementing it。Provide more living space for cultural tourism market supply through financial assistance，Providing support on the supply side；Single-handedly gain more time for consumers through adjustments to the vacation system，Create more opportunities on the consumer side，Supply + Consumption，It’s not difficult to detect the “good intentions” of local governments，I believe there will be some results，A higher probability is the government、Staff of enterprises and institutions，Early participation，Traveling locally、Promote some promotion in peripheral tourism。

Local government promotion 2.5-day flexible leave system，The motivation or starting point is good，But the effect will most likely not be obvious。

Innovative cultural and tourism formats, cultural and tourism consumption insights

Let’s look at three good news first.

First, overseas travel consumption service platform Ksher received tens of millions of US dollars in Series A+ financing。188bet app Ksher is a global mobile payment service platform established in 2016，At the beginning of its establishment, it first launched a cross-border aggregation payment service for travel scenarios，Then gradually developed to provide financial technology and marketing technology services to global merchants。

Payment，Not just payment。Payment is a necessity，And it is relatively high frequency，In other words, payment is a major traffic entrance，Different travel scenarios corresponding to simultaneous payment，Acquisition of customer group coverage and payment or consumption data information、Analysis, etc.，It has a big effect，Next, we will provide relatively precise financial services (such as consumer financial products, etc.) for different customer groups.，The future will not be limited to tourism consumption)，And marketing services, etc.，All have more possibilities，This is still at the C-end level。Extended to B-side level，Payment platform will be an important channel for enterprises to connect with precise user groups，Helping more companies gather on the platform，The products and services provided to C-end users will also be more complete，This is also the logic of a positive cycle。

Second, Hotelmize, a tourism technology company in the hotel field, completed Series B financing，Alibaba Entrepreneurs Fund led the investment。This round of funds will be used to expand operations in the Asia-Pacific region and mainland China、Grow data-driven service offerings and enhance its core solutions，Focus on the company’s AI house price prediction function。

There are two key information points: data-driven、Asia Pacific and Mainland China。Improve efficiency、Improve floor efficiency，Guarantee and improve occupancy rate, etc.，It is the eternal pursuit of the hotel，And market opportunities，Technology Application、Data-driven will be a more obvious way and means。Alibaba provides more than just funds，There may be more data cooperation。As for the Asia-Pacific region and mainland China，Visible market potential。

Third, there are research reports showing，The scale of the research market will exceed 100 billion in the next 3 to 5 years。From the perspective of time and market size，Research education is not yet a super track，But it will be a promising track，Worth cultivating。This epidemic will also bring certain impetus to the development of research。

Look at the “bad” news again.

According to the latest forecast from the World Tourism Organization (OMT)，The global tourism industry has been particularly severely affected by the epidemic，It is expected that the number of global tourists will drop by 20-30% year-on-year in 2020，Tourism revenue is expected to fall by US$272-408 billion year-on-year，1-3% year-on-year decrease。WTO also believes that，Global tourism revenue is expected to drop by more than US$300 billion this year。

From the current situation，The global tourism industry is indeed not optimistic enough，There will also be a "suffering" process，The peak impact of the epidemic is not yet fully estimated。

Good news、Bad news，This is the real situation faced by an upwardly developing industry，Face it and deal with it positively，Seize the opportunity under the wave，Zhenxing、More vitality，As natural。