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“We overcame SARS more than ten years ago,This time it is far more complicated than imagined、It’s going to be serious。”This is the unanimous feeling of the 188bet online live casino industry practitioners interviewed by reporters from the Economic Information Daily。Many people in the industry believe that,The most difficult moment is not over yet,The competition in domestic 188bet online live casino will become more intense in the future。On the one hand,Enterprises need to work hard on their internal skills,Waiting for demand to rebound,On the other hand,I also hope that the policy will be more direct、Refining,Let healthy groups flow quickly。
Currently,The 188bet online live casino industry around the world is almost at a "stop" state。The report recently released by the World 188bet online live casino Organization believes that,188bet online live casino is one of the industries most severely affected by the epidemic in the world。The number of tourists in 2020 is expected to drop by 20% to 30% compared to 2019,International 188bet online live casino revenue will decrease by US0 billion to US0 billion。
The good news is,The "May Day" holiday that just passed,my country has received a total of 1 domestic tourists nationwide.1.5 billion people,Realize domestic 188bet online live casino revenue 475.600 million yuan。This means that the 188bet online live casino industry has made new progress in the prevention and control resumption of work,The 188bet online live casino market and consumer confidence are coming back to life。
“Millions of cancellations are coming like a tidal wave”
From the large-scale outbreak to January 29,The number of order inquiries caused by the 188bet online live casino increased by 405% compared with previous years。In response to 188bet online live casino unprecedented "big wave moment",Ctrip’s entire service system is operating to the limit,The peak pressure is 10 times the daily state。
“The memory started on New Year’s Eve。We suddenly received a notification,All tourists are prohibited from leaving the country。How to notify all consumers,Let consumers understand that they cannot 188bet online live casino,Negotiate with destination supplier,Going to communicate with the airlines...in general,Cannot find direction in initial stage,A little overwhelmed。" recalled Feng Bin, Chairman of Uoxin 188bet online live casino。
Qunar.com CEO Chen Gang told reporters,"Less than a month,Millions of orders are coming like a flood,They all require cancellation of orders、Cancel payment、Refund。188bet online live casino Spring Festival is very special for Qunar.com。Our operation center is located in Wuhan。Colleagues in Wuhan are under tremendous pressure,Persisted for more than two months。They welcome the Spring Festival with the sound of phone calls。In order to provide good user services,I have to work more than ten hours every day。”
The epidemic has also hit the hotel industry hard。“No abortion,Our store has no business。Initial stage 188bet online live casino epidemic,Occupancy rate fell by more than 40 percentage points year-on-year。" Sun Jian, general manager of BTG Home Inn Group said bluntly,Due to the stagnation 188bet online live casino entire economic and business activities,The hotel operation has encountered huge difficulties。"During the epidemic,65% of our stores are closed。Even today,Our occupancy rate has only returned to about 50%。”
Recent,It has been frequently exposed at home and abroad that the market value of many 188bet online live casino companies has plummeted、Operating cash flow depleted、The operating capital chain is broken,There are also mergers and acquisitions、Closure of business、Phenomena and events of liquidation and bankruptcy,The pressure on working capital has also made various companies "breathless"。Vice President of Jujingyu Group、Introduced by Wang Xiaosong, Chairman of Lvmama Travel Network,The large number of refunds, changes and advances during the Spring Festival has put a certain amount of pressure on corporate funds。As of February 5,The occupied funds have reached hundreds of millions of yuan。Recently,Tuniu also stated that it has completed most of the refund work。
Tongcheng International 188bet online live casino CEO Yang Jiajia also pointed out in the internal farewell letter previously issued,“The black swan event of the epidemic,Keeping us from moving forward,Even a devastating blow。From the perspective of company shareholders,Huge pressure on operating funds,More demands for the company to survive,And respect the adjustment decisions made by the company”。April 20,Tongcheng Group announced the launch of the merger of its two major business segments, aviation and 188bet online live casino agencies。
BTG Homeinn also stated in the latest financial report,The occurrence 188bet online live casino COVID-19 epidemic and the implementation of related prevention and control measures will have a significant impact on the Group’s daily operations in the first quarter of 2020,Revenue and operating profit decreased significantly compared with the same period last year。Company estimate,Net profit in the first quarter of 2020 will be a loss,The amount of loss may be 5.100 million to 5.400 million yuan。
Ctrip Group 188bet online live casino expects,First quarter of 2020,Net revenue fell 45% to 50% year-on-year,Operating losses may exceed 17.500 million to 18.500 million yuan。Ctrip Group CEO Sun Jie said frankly,This is the most difficult period in Ctrip’s history。
“Survival is a common challenge for practitioners”
How to survive,How to live healthily,This is a common challenge faced by current 188bet online live casino practitioners。
A survey report on “Tour Guides’ Survival Status and Career Development Needs under the Epidemic” previously published by the Tour Guide Professional Committee of the China Travel Agents Association and Ctrip 188bet online live casino Academy showed that,80% 188bet online live casino respondents are "engaged in tour guide work、No business at the moment”;10.6% of people are engaged in tour guide work、Targeting other work such as online sales;8.4% 188bet online live casino respondents have changed careers or plan to change careers to other jobs。
“In the early stages of the epidemic,China CYTS Travel is one of the first 188bet online live casino companies to release emergency plans,The "Special Cancellation Policy" we issued also fully takes into account the best interests and feelings of users,But the pressure and challenges are self-evident。”Vice President of CYTS Holdings、Gao Zhiquan, Chairman of Aoyou International said。To effectively protect the interests of employees,China CYTS Travel and JD.com、Secoo and many other FMCG e-commerce platforms signed cooperation agreements,Agent to sell its products。More than a month later,China CYTS Travel staff have sold more than 10 million yuan worth of goods,Initially solved the current employees’ survival problem。
Airbnb also actively takes measures to support hosts on the platform。Reporter learned,At present, Airbnb is already distributing subsidies to participants 188bet online live casino “Love in Action” host volunteer program、Launching weekly and monthly rent rebate activity,And launched the Landlord Academy online training covering tens of thousands of people。Future,We will also launch pre-sale and pre-payment activities for national brand B&Bs,Promise to prepay 50% 188bet online live casino actual amount due for the order to the landlord in advance,Help landlords lock in profits in advance,Relieving cash flow pressure。
Devastated by the epidemic,The entire industry is also actively working together to save itself。March 5,Ctrip announced the launch of the “188bet online live casino Revitalization Plan V”,United with more than 100 tourist destinations,10,000 brands jointly invest 1 billion yuan in recovery fund,Promote 188bet online live casino consumption。This plan achieves accurate conversion through traffic alliance、Smart delivery、Refined subsidies and other forms allow the recovery fund to maximize its effectiveness,Revitalizing the 188bet online live casino economy under the influence of the epidemic。
“How to use time well,Be able to make yourself,Let all employees think,After the 188bet online live casino is over in the future,We have to solve some problems that have not been solved before at this time。For example, technical aspects,Management,Personnel expenses,We will all reorganize it,This is the best period。”In adversity,Feng Bin has his own thoughts。
The competitive landscape of the 188bet online live casino market has changed,The 188bet online live casino industry chain faces reconstruction。Lei Haisu, Dean of the Research Institute of China 188bet online live casino Group Co., Ltd. pointed out,The epidemic is critical to the 188bet online live casino industry, which is shifting from medium-to-high-speed growth to high-quality development,further exposedThe scale effect of my country’s 188bet online live casino industry is not strong at this stage、Industry concentration is not high、Low profitability、Outstanding problems of weak ability to resist risks。In the opinion of many people in the industry,The current low period,This is also a rare opportunity to force the 188bet online live casino industry to step out of its "comfort zone" and carry out structural optimization and adjustment。
China 188bet online live casino Group Travel Service Co., Ltd., which has been deeply involved in the inbound 188bet online live casino market for many years, also proactively adjusted and responded.。Introduction to the relevant person in charge,The company adjusts product structure according to the epidemic situation、Sales Channel、Analysis of advantages and disadvantages,Proactively adjust the direction of inbound 188bet online live casino business;In terms of outbound 188bet online live casino business transformation,Utilize the product design of the outbound travel team、Advantages of rich experience in marketing and business operations,Advocate to explore new products and sales models on the basis of all-employee marketing。
Solved the problem of own survival,China Youth Travel Service focuses on its main business,Re-examining the 188bet online live casino market。"By analogy,Form innovation,Break the existing organizational structure,Focus on the domestic market”,This is the second stage of development direction pointed out by Gao Zhiquan。Through analysis and judgment of the domestic market,Statement from CYTS Travel,In the near future, “one old and one young” will be the core users of domestic 188bet online live casino,Dive deeper into its needs,Strive to provide travelers with value-added travel services。To meet customers’ travel value demands,China CYTS Travel will develop multi-themed domestic travel products。
“The epidemic will also force 188bet online live casino groups to re-examine their core competitiveness,Establish resource sharing、Total customers、Cooperation mechanism and operating model for value co-creation,Reconstructing the 188bet online live casino ecosystem。" Lei Haisu emphasized。
“The era of 188bet online live casino live streaming has arrived”
current,The 188bet online live casino industry upgrades channels、Apply modern technology、Tools, etc.,Work hard to improve efficiency。
The epidemic makes 2020 a watershed in the development of 188bet online live casino live broadcast。Businesses who have only had a taste of travel live streaming,Due to the suppression of 188bet online live casino due to the epidemic,Also began to seriously think about and practice 188bet online live casino live streaming,Use this to keep in touch with the vast number of "tourists" staying at home。Live streaming as destination、The best online scenes to connect with users such as scenic spots,Is becoming a catalyst for the revitalization of the 188bet online live casino industry。Not only that,Tik Tok、Kuaishou and other pan-entertainment platforms,horsefengwo、Ctrip and other travel platforms,Operators such as China Mobile and China Telecom have entered the market,Announcing that the "travel live streaming era" has arrived。
Display from the latest "Travel Live Broadcast Era - Cultural 188bet online live casino Ecological Insights 2020" released by Mafengwo 188bet online live casino,Since April, only the number of live broadcasts on the Mafengwo platform has increased by 108% compared with the same period in March,The number of anchors increased by 58% compared with the same period in March。In the survey on merchants’ willingness to live broadcast,Under the epidemic,Supply-side merchants are most eager to restore their vitality through live broadcasts to "bring goods",And have a high willingness to invest,Over 40% of merchants plan to invest about 10,000 to 50,000 yuan in live broadcasting。
“Travel live streaming is different from games、E-commerce live streaming,The latter can be completed in indoor scenes,Travel live broadcasts often require on-site live broadcasts to ensure live broadcast effects。This is a challenge to the platform’s resource mobilization capabilities。" said Feng Rao, head of Mafengwo 188bet online live casino Research Center。
Ctrip is also actively exploring new ways out。Dressed up as the "King of Miao" from Guizhou,Anji Bamboo Sea Ancient Style White Clothes,Go to Suzhou to look like Tang Bohu,Multiple characters appeared in the live broadcast,6 live broadcasts with sales exceeding 100 million yuan,Co-founder of Ctrip Group、Chairman 188bet online live casino Board of Directors Liang Jianzhang recently turned into an “Internet celebrity”,Become the center of attention。
In terms of increasing technology application,Introduction to BTG Homeinn,The company introduces blockchain technology、Innovative technologies such as mini disinfection cabinets in guest rooms and newly upgraded delivery robots,Add more intelligence to "rest assured hotel"、Technological hard-core means。
In terms of sales channels for inbound and outbound 188bet online live casino products,Introduction to China 188bet online live casino Group Travel Service Co., Ltd.,The company is utilizing existing domestic 188bet online live casino marketing channels while,Use WeChat official account、We-media channels represented by Douyin account are the focus of efforts,Expand the number of self-media fans,Increase conversion rate,Create a certain knowledge、Fun、Fashionable、Fashionable self-media “Internet celebrity” product sales。
“Let healthy people move around as soon as possible”
Since the outbreak,Both the central and local governments have quickly introduced many policies,Give a lot of support to small and medium-sized enterprises to tide over the difficulties。
"Initial stage,Government departments quickly introduced some policies,For example, the most important thing isBanks need to provide effective low-interest loans for enterprises. Support measures subsequently introduced includePostponement of social security payments, refund of security funds, and appropriate reduction or exemption of rentetc. has been of great help to us. "Introduced by Feng Bin.
Introduced by Wang Xiaosong,Governments at all levels have introduced support policies during the 188bet online live casino,Temporary refund of security deposit。“Lvmama 188bet online live casino Network refunded tens of millions of dollars for just this one item,Played a certain role,Strengthened the company’s confidence in development。”
“The 188bet online live casino industry is highly consistent with the development demands of local governments,Local governments at all levels are paying increasing attention to 188bet online live casino。Also,Some detailed policies that are beneficial to the development of 188bet online live casino are being introduced,This is a positive sign for us。" said Peng Dao, President of Airbnb China,At present, government departments have successively introduced relevant policies,Provide certain support to 188bet online live casino enterprises from various aspects such as taxation and financial subsidies,Contributes to the stability and rapid recovery of the industry and market。
Sun Jian said,From a business perspective,Enterprises 188bet online live casino hope that these policies can provide them with more direct subsidies and assistance,Helping companies tide over difficulties。The consumer market can be more fully stimulated in the future、stimulation,Give more support,Helping the entire market recover。
"Recently,We also applied to the Beijing Culture and 188bet online live casino Bureau,For example, is it possible to coordinate financial institutions to provide some interest-free loans,Used for the payment of wages to our employees。I believe that the government will gradually help companies like us implement it。" Feng Bin thinks。
On the eve of the May Day holiday,A series of support policies have been introduced again in many places,Further implement financial support policies,Helping cultural and 188bet online live casino enterprises to solve difficulties。During holidays,Shanghai、Chongqing、Jiangxi and other places have also launched various 188bet online live casino preferential measures for citizens,Further support for the recovery of 188bet online live casino。
“The 188bet online live casino market is waiting for demand to rebound”
"Entering a state of self-rescue,Our biggest challenge right now is lack of staff mobility。The 188bet online live casino and leisure industry mainly consists of out-of-town consumers,There are still some obstacles to consumption in other places。"Sun Jian said frankly。
Reporter learned,As of now,BTG Homeinns is actively doing a good job in preventing and controlling the epidemic and resuming work and production,More than 90% of affiliated hotels have resumed operations。In business,BTG Homeinns actively takes various measures,Combining the pilot results and the anti-epidemic experience 188bet online live casino hotel that assisted Wuhan medical staff,Launched “Safety Hotel” and series of products。“The first priority in hotel work at this stage is safety,Safety and peace of mind are eternal topics。" Sun Jian emphasized。
April 22-23,China CYTS 188bet online live casino in Beijing、Shanghai、Shanxi、Chongqing and other places simultaneously launch provincial/city first tours。In Beijing,Beijing Gubei Water Town under CYTS officially opens。The first group of one-day tour to Gubei Water Town organized by CYTS 188bet online live casino welcomed the first batch of guests;In Shanghai,China CYTS 188bet online live casino Shanghai Company will launch RV and pet tours for the first time。
During the May Day holiday,The 188bet online live casino market has grown beyond expectations,Consumer confidence is steadily recovering。The railway carries 5 million passengers every day,The average daily number of passengers sent during the Qingming Festival increased by 32%。Average daily civil aviation passenger traffic 63.20,000 people,The average daily transportation volume increased by 56% compared with the Qingming Festival holiday。Since inter-provincial 188bet online live casino business has not yet resumed,The 188bet online live casino market focuses on self-driving travel、Surrounding Tour、Mainly local leisure travel。China 188bet online live casino Academy survey data shows,The proportion of tourists who choose to travel by car during Labor Day reaches 64.1%,A record high。
“188bet online live casino in general is still a very necessary thing。Qunar has accumulated many years of strength,We are confident that we will get out of the epidemic together with our suppliers,And we believe this is a short-term event,We should wait for the recovery of the economy with our suppliers and customer service,Waiting for a rebound in 188bet online live casino demand。" Chen Gang said。
“I believe that in the most difficult times,Also the most positive、The most upward time。" Feng Bin said,“Wait until the 188bet online live casino is over,I hope to lead our team to see the heroic city of Wuhan,Learn from the Wuhan people’s firm determination to defeat the 188bet online live casino,Find us more motivation for development。”
*Source of 188bet online live casino article: Economic Information Daily, Author: Wei Xiayi,Original title:《The 188bet online live casino industry faces the "life and death test", enterprises are under pressure to save themselves and "look for opportunities in crisis"》.
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