Undeniable，Since listing in 2009，More than 10 years，188bet mobile has created many highlight moments，There is no lack of innovation or leadership，But we are indeed in adversity now。

Also undeniable，188bet mobile are trying to overcome adversity。Recent，188bet mobile announced a fixed increase of nearly 2.3 billion yuan，Ali、Tencent、Many enterprises including Fosun Galaxy and local state-owned enterprises，All subscriptions are made in cash。

Financing is not easy at the moment。Wang Zhongjun, Chairman of 188bet mobile once said，188bet mobile’ 26-year content gene and the establishment of a new business model of “film and television + live action”，Perhaps this is the most fundamental reason that attracts capital and the market to be optimistic about 188bet mobile despite the market trend。

As of the end of 2019，188bet mobile is already in Haikou、Suzhou、Real-life entertainment projects implemented in Changsha and Zhengzhou，Become the film and television company with the highest efficiency and completion of cultural tourism projects，A matrix of real-life entertainment projects has been formed，Its new upward development market space，With substantial carrier，This is one of its business "chassis" focusing on "188bet mobile and television + real scene"。

Wang Zhongjun、Wang Zhonglei has "returned"，188bet mobile’ main film business rebounds，The real-life entertainment project enters the stage of intensive operation，As well as the synergistic and mutual promotion circle effect of "capital + resources" brought by private placement companies，There are signs of 188bet mobile’ efforts to break through the difficulties。

Follow the traces or clues of the past 10 years，See the major 188bet mobile and tourism consumption trends in the next ten years，Examining the prospects of live entertainment，Also examine 188bet mobile: What will happen to it in the next ten years?

188bet mobile’ business “chassis”

As early as 10 years ago，188bet mobile is a risk to the film market、Judge opportunities and boundaries，Diversification attempt begins，Among them, live-action entertainment has become the current trend，An important sector that is constantly expanding。From the essence of live entertainment，There are several feasible dimensions for its development：

一，This business extends the value effect of a single movie，Higher market benefits with a certain "long tail effect"，188bet mobile has rich copyright reserves for film and television works，formed the basic conditions and motivation to continue to increase the value of film and television works；

二、Integration of multiple original movie IPs，Plus integration with local culture，Form a 188bet mobile project with destination IP attributes，The experience of this type of project、Leisure and other attributes，Meet the market’s consumer demand，And this demand is increasing；At the same timeCulture、Film and TV、Finance、Government、Internet、Business and 188bet mobile resources are connected in series，The film culture 188bet mobile industry created，It is also an expansion and upgrade of 188bet mobile product forms for urban destinations，For the city，Naturally welcome；

三、The construction of a new business model of “film and television + real-life scenes”，It not only broadens the business boundaries of 188bet mobile，Improved its ability to cope with and withstand the risks of ups and downs in the film market，Also enables it to maintain future business growth，More possibilities。

It can be said，Real-life entertainment is one of the important chassis of 188bet mobile’ core business。10 years of hard work，This chassis is already in a solid state。

June 2014，Haikou Mission Hills·Huayi·Feng Xiaogang Film Commune opens；July 2018，188bet mobile Movie World (Suzhou) opens，This is 188bet mobile’ first movie theme park，It is also the first local movie theme park project in China that relies on its own IP；December 2018，188bet mobile (Changsha) Movie Town opens；September 2019，Jianye 188bet mobile Movie Town opens。

From this，As of the end of 2019，188bet mobile is already in Haikou、Suzhou、Large-scale real-life entertainment projects launched in four cities, Changsha and Zhengzhou，Become the film and television company with the highest efficiency and completion of cultural tourism projects。

In live entertainment projects，There are also obvious asset-light models and asset-heavy models。188bet mobile’ live entertainment projects adopt cooperation with local companies, including large real estate companies，It is an asset-light model，188bet mobile mostly exports IP to obtain IP authorization fees, etc.，This avoids the pressure of heavy asset development and operations，At the same time, it provides the possibility for the re-transformation of 188bet mobile’ relatively large film IP or the above-mentioned “long tail effect”。

Currently 188bet mobile’ live entertainment project matrix has been formed，A stable consumer group and extensive market influence are also gradually established，This means that 188bet mobile presents a new development direction to the outside world、New upward development market space，No longer a concept or subject matter，But there are four substantive carriers of the project。

The focus of 188bet mobile’ live entertainment business has also changed，From project development to deep cultivation and operation。Refer to the development rules of cultural tourism projects，In the short term，This will make the revenue of 188bet mobile’ live entertainment business no longer the same as before earning brand licensing fees，Direct and simple，And thus entered a relatively stable growth period；But in the medium to long term，Huayi’s in-depth development of live entertainment projects，It will not only maintain but even promote the growth of the project，will also enable its product operation capabilities、Product format upgrade iteration capabilities, etc.，Accumulate more experience。

With the continuous improvement of 188bet mobile’ live entertainment operation level and the further maturity of market cultivation，It is expected to continue to increase the performance of listed companies in the future。

The conspiracy behind the 2.3 billion yuan private increase against the market trend

The market imagination space of live entertainment，And the possibility of 188bet mobile，This is an important reason for 188bet mobile’ recent private increase of nearly 2.3 billion yuan against the market trend。

According to 188bet mobile’ announcement，This private placement is aimed at using equity financing as the connection point、Taking strategic cooperation as the main line、With leading companies in various industries as the main participants，Set up a resource share、Common interests camp for mutual business promotion。

This actually constitutes a "collusion" between 188bet mobile and the strategic investment shareholders，And the higher-dimensional practical significance of this scheduled increase is partially revealed。

Mainly from two levels，One is funds or capital，The second is resources。

Let’s talk about the funding or capital level first.

The current overall economic downturn，Capital as a whole is also in a relatively conservative state，It is not easy to get the favor of capital，In particular, the film and television industry has continued to adjust for some time，Intensified uncertainty，188bet mobile successfully raised funds，Indicating that capital is still optimistic。At the same time，Under the influence of the epidemic，The film and television industry has been greatly affected，Many companies face considerable challenges in their capital liquidity，Nearly 2.3 billion yuan will supplement 188bet mobile’ cash flow，In response to the impact of the epidemic，And reserve more "ammunition" for business development。

Let’s talk about the resource level.

These companies can synergize resources with 188bet mobile in the live entertainment sector、Business mutual promotion。

For example, Tencent，His accumulation in social and digital content fields，And 188bet mobile’ advantages in content and live entertainment resources，As a result, both parties may collaborate and extend IP、Online and offline closed loop of cultural tourism business、Short videos, etc.，Explore innovative entertainment products and entertainment lifestyle。

A detail，Tencent’s ongoing “new cultural and creative” strategy，Business cooperation with 188bet mobile，There is a lot of room for complementarity。

According to 188bet mobile’ announcement,Tencent and 188bet mobile may be in the movie、Game、IP transformation of literature，Short video content creation and aggregation，Explore the possibility of cooperation in the international market and other aspects。

Same，Fosun’s Yuyuan shares passed this private placement，Encrypted relationship with 188bet mobile，its cultural business、Jewelry Fashion、Guochao watches and catering food and other businesses，Can work more closely with 188bet mobile’ live entertainment segment。Go further，Connection through Yuyuan Shares，188bet mobile and Fosun will also have more cooperation possibilities。Including Fosun will bring strong capital support，Also a resort owned by Fosun、Tourist destinations, etc. will be able to form a linkage effect with 188bet mobile’ real-life projects，Participate in and optimize the implementation form and operation system of 188bet mobile cultural tourism projects。Also，188bet mobile’ film and television IP reserves and sustainable production capabilities，Can bring more IP vitality to Fosun’s industry，Further expansion in IP circulation and value-added。

And Xiangshan becomes the world、Sanli Economic Control、The entry of Minghe Group，can be roughly regarded as the direct synergy and complementarity of industrial chain enterprises。These companies are involved in film and television investment、188bet mobile、Real estate, etc.，Have direct film and television resources、Project resources, etc.，Whether it is to further enrich film and television works or IP，It is also the 188bet mobile sector that supplements tourism real estate projects，Or create a new live entertainment project，All have sufficient synergy of interests。

Resource、Project、Customer etc.，Cross-complementary advantages of all parties、Extension，It helps to build a larger community of interests.

Under this logic，Another company needs to be highlighted，Shandong Jingda, a local state-owned enterprise with total assets of more than 40 billion yuan (Jining, Shandong)。According to public information，Shandong Jingda will work with 188bet mobile to build a museum to showcase Confucian culture、Film and television shooting and production、Cultural and Art Exhibition、Travel、Internet celebrity economy、A cultural and creative industrial park integrating the development and marketing of derivatives；At the same time，Both parties will also jointly invest in Jining cultural industry project，Improving Jining’s cultural industry chain。

Shandong Jining is a Confucian culture、Canal Culture、One of the important birthplaces of Water Margin culture，Owns three holes in Qufu、Rich 188bet mobile resources such as Weishan Lake and Shuibo Liangshan。Shandong Jingda’s resources and platform with government background，Professional industrial park operation、Experience and resources in industrial investment, financing and urban development，It has the market demand to expand and deepen its business，It is also responsible for better exploring and creating local 188bet mobile resources，Improve the level of 188bet mobile products，The responsibility of state-owned enterprises to promote the development of 188bet mobile industry。

And 188bet mobile’ film and television resources、Content production and derivatives development capabilities，Existing real-life entertainment project development and operation capabilities, etc.，Is an important synergy between Shandong Jingda’s market demand and the realization of state-owned enterprise responsibilities。

By extension,188bet mobile’ ability to further penetrate into important tourist destinations is improving, this meaning and value need no elaboration.

华Possibility of 188bet mobile

Back to 188bet mobile.

The so-called talking about business in business，Everything in the world is for profit，188bet mobile is relatively difficult in itself，And when the general environment is not favorable enough，Able to aggregate multiple giants、Investment cooperation with state-owned assets, etc.，As mentioned above, it also depends on its own possibility in the future，its potential value。

Refer to what Wang Zhongjun, chairman of 188bet mobile, said previously，The above-mentioned companies’ (increased investment) “entry” is because they are optimistic about the new business model of “film and television + real-life scenes”，As well as recognition of 188bet mobile’ ability and achievements in the film and television industry for 26 years。

From this，188bet mobile further releases its heritage in the film and television industry、The prospects of live entertainment and 188bet mobile’ ability to grasp it，Determines its future possibilities.

Let’s look at it roughly from two aspects.

First, external factors.

Under the trend of 188bet mobile consumption，Differentiation of 188bet mobile products、Re-experience leisure、Diverse, rich, etc.，Is one of the mainstream needs of consumption，There is still strong consumer demand for live entertainment projects，See Shanghai Disney’s consumer demand，And the construction of Universal Studios in Beijing，And the request to open the park as scheduled，All illustrate the prospects of live entertainment。

At the same time，For example, the above-mentioned fixed-increase “entry” companies will bring financial reinforcements、Resource business synergy and mutual promotion，Creates a better environment for 188bet mobile’ live entertainment projects (business)；

Second, internal factors.

Real-life 188bet mobile projects are IP-driven，It is characterized by building various gaming facilities around mature IP，IP image、Backgrounds and scenes are integrated into various gaming experiences、Themed products and catering, etc.，Form a relatively closed-loop consumption chain。

where，Mature IP is the leading factor in this chain、Support point。A live 188bet mobile project can be successful，There are at least two premises，First, the IP is strong enough，The second is to make new IP，That is, durable operation，Make the IP story rich and full，At the same time, new IPs are continuously introduced，Implementing iterative update of IP，The entry of new IP has its own halo effect，It also helps maintain the influence of old IP，Promote each other，In a large and powerful IP system or cluster，The survival and development cycle of a single IP is extended。

For example, the Disneyland expansion project has this consideration.Feng Ying、Systematic IP innovation is the cornerstone for Disneyland Resort to remain competitive，It is also the key to profitability。

corresponds to 188bet mobile，It must at least have the ability to continue to produce high-quality film IP，The main film industry must continue to grow。

Wang Zhongjun and Wang Zhonglei have made their choices。Early last year，Wang Zhongjun returns to the company’s core business management，Clearly proposed to focus on “188bet mobile and television + real scenes”，Committed to rebuilding the company’s main business advantages。

According to 188bet mobile announcement，It currently has a rich reserve of film and television entertainment projects，Movies include "Eight Hundred", "Order of the Samurai God", "749 Bureau", "Sunshine is Not a Robber", "Mermaid 2", "Warm Hug", "Swim Until the Water Turns Blue" and "Wading through the Angry Sea" "The City Is Dangerous by Sunlight", "Moonfall", "One Dragon" and "The Future of the End of the Century" and many other projects，Many of the films have been completed and are ready for screening。

Also，Vice Chairman of 188bet mobile、CEO Wang Zhonglei also returned to the film company，In charge of 188bet mobile’ film business。He will accelerate the progress of existing projects with his own advantages、Open up new project cooperation，To improve the production mechanism of regular high-quality content，Provide endogenous power for the sustainable development of 188bet mobile。

The "Two Kings" return, the "New Band of 188bet mobile" gathers,Can 188bet mobile prove themselves again?