Whenever the economy is in recession，People will talk about an economic term: "Lipstick Effect"。

2018 that just passed、2019，Intensified global economic uncertainty。From the emergence of new Internet celebrities-"Lipstick Challenge Machine"，Go to “lipstick” which hit a record high on Baidu search index，The first lipstick brother Li Jiaqi sells lipstick on Double Eleven and PKs to lose Jack Ma，Explain everything，The "lipstick effect" is emerging。

But does the lipstick effect only refer to the best-selling lipsticks?

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The "Lipstick Effect" refers to an interesting economic phenomenon that leads to lipstick sales due to economic depression，Also called "low-price product preference trend"。During the Great Depression in the United States in the 1930s，Leonard Lauder, former chairman of the Estée Lauder Group, first proposed the theory of the "lipstick effect"；Subsequently，Klein Consumer Product Survey results also confirmed，Difficult economic times，Lipstick sales will increase。

Why do lipstick sales rise instead of falling whenever the economy is in recession?

Lipstick Effect” Think，In times of economic depression，People’s income and expectations for the future will decrease，Purchasing ability will decrease，At this time, the consumption of bulk commodities will be reduced first，If buying a house、Buy a car、Travel abroad, etc.。Compared to normal times，People may have more "spare money" to buy some "cheap non-essential things"。

2. Under the epidemic, is the effect of lipstick still "effective"?

May 22，The third session of the 13th National People's Congress opens in the Great Hall of the People in Beijing，Premier Li Keqiang delivered a government work report on behalf of the State Council，The annual government work report receives widespread attention at home and abroad，Among them, China’s annual economic growth 188bet Online Sports Betting and Casino target is the global focus。

That morning，Premier Li Keqiang said during his government work report，No specific target for annual economic growth has been proposed this year。

Why not set a specific growth target this year？Li Keqiang gave an explanation in the government work report:

What needs to be explained is，We have not proposed a specific target for economic growth for the whole year，Mainly because of the great uncertainty of the global epidemic and economic and trade situation，my country’s development faces some unpredictable factors。

To what extent has the global economy been hit currently？In the description of Lin Chao, the director of UP station B，According to World Bank and IMF forecasts:

The global economy is expected to decline by 3% to 4% in 2020，The expected decline in the United States is 5.9%，The expected decline in Europe is 6.6%，Japan’s expected decline is 5.3%，China’s GDP loss in the first quarter exceeded 3 trillion yuan。

Director Lin Chao: "The New World after the Epidemic，Five Trends We Need to Know》

The really devastating thing about this epidemic is that it lasts long enough。Eric Brynjolfsson wrote in "The Second Machine Revolution": "A year is a year，That was 200 years ago；One month is a year，That was 20 years ago；A day is a year，That’s now。”

It has been more than 150 days since the outbreak of the new crown epidemic，Follow this logic，The epidemic lasts for a long time。

Under the epidemic，Dating、Travel、The opportunities for dinner parties are greatly reduced，The need for makeup has also been greatly reduced，Lipstick sales dropped sharply，Someone said，The lipstick effect seems to be not working？

In fact it’s not the case。Although China’s total retail sales dropped by 20% year-on-year in January and February this year，Big purchases such as gold, silver and jewelry、Home appliances、Furniture、Consumption in several major categories including automobiles fell by 30%，But in the category of cosmetics，The rise of the domestic products we are familiar with is clearly reflected，Highly cost-effective domestic brands such as Perfect Diary、COLOR key and other domestic leading brands continue to grow...

Data source: Tao Data

As the epidemic catalyzes industry changes，Foreign brands cannot adjust their play styles as quickly as domestic brands，And the epidemic may lead to a slowdown 188bet app in economic growth，Consumers are more rational in shopping，Chinese products with high cost performance are more popular。Ranking of lip makeup best-selling brands in January this year，The sales volume of the first perfect diary reached 20350990 copies，About 3 times the second foreign brand MAC (697181 copies)。And Chanel、Armani、YSL and other luxury lipstick sales are even more dismal。

from this，We can see that the lipstick effect will appear in different industries，Such as mass consumption of cars、The contrast between the home appliance industry and the cosmetics industry is obvious；And within the same industry，Still taking the cosmetics industry as an example，Domestic cosmetics because of their high cost performance，High availability，No need to worry about purchasing some cosmetics overseas，Sales volume far exceeds that of luxury brands，Also because of this epidemic，People’s national self-confidence has greatly increased，This will also promote the development of domestic products。

3. The cultural tourism industry also has a lipstick effect

People trapped by the epidemic are becoming increasingly restless，Eager to fly in nature，Feel the long-lost fresh air。The current outbound travel is still unclear，There is a certain risk of being quarantined even if you cross provinces。

The "Big Data Report on Tourism Consumption Recovery during the May Day Holiday in 2020" released by Meituan Research Institute shows，During May Day，The ratio of local and remote users is about 60% and 40%，Local and provincial tourism accounts for about 85%，An increase of 19 percentage points compared with the same period last year，Nearly 6 times that of inter-provincial long-distance travel，“Locals travel local、The characteristics of "people from this province traveling to this province" are more obvious。

May 11，After more than 3 months of suspension，Shanghai Disneyland reopens，All tickets on the first day are sold out。Actually，As soon as the news of the park’s reopening came out，It attracted a lot of attention，The search volume for related tickets and vacation products on Ctrip’s platform increased by more than 500% within a few hours，It was only 3 minutes after the Fliggy flagship store opened pre-sales on the 8th，Tickets for the first day of opening and first Saturday have been cleared。

The popularity of landmark tourism projects 188bet online sports betting after the restart，Reflects the strong demand and potential that the public urgently needs to unleash in tourism consumption。However, cross-provincial and cross-border travel is still restricted，Peripheral travel products have become an important choice for people’s travel consumption，So how to improve the richness of peripheral travel products，Further broaden the market potential of peripheral tourism，Become a question worth discussing。

April 28，The Tourism Research Center of the Chinese Academy of Social Sciences teamed up with Tencent Culture and Tourism and Tencent User Research and Experience Design Department to organize an online press conference，Jointly released the "Research Report on Tourism Demand Trends under the New Coronavirus Epidemic"。Report Display，The per capita tourism consumption budget in the next year (2020Q2-2021Q1) is 5746 yuan，An increase of 734 yuan compared with last year。

The reason why per capita tourism consumption increased，There are three main reasons: First, the number of people who did not travel last year and made travel plans this year has increased；Secondly, the tourism consumption power of low- and middle-income groups has increased: thirdly, the proportion of tourism expenditures above 3,000 yuan has increased significantly compared with last year。

In the context of economic downturn，The share of high-priced travel products will decrease，Relatively cheap peripheral travel will become that “lipstick”，Consumption will gradually expand。

Under such a special trend，The frozen tourism market is thawing，All regions have the opportunity to get a share of the tourism pie。The key is to focus on local tourism、Surrounding Tour、Short-distance travel products，Tailored travel products for this type of customer group，Including self-driving routes，Gameplay design，Healthy and safe dining、Accommodation、Reservation Service，Let people who are depressed during the epidemic get a suitable release space。

Many cities with a keen sense of smell have taken the lead in playing the health card during the May Day holiday:

Hefei is famous for its "healthy tourism"、Beautiful Hefei" as the theme，Celebrating the 10th "China Tourism Day" together，With “convenience to the people、With the core of "Huimin", Hefei Tourism launched a number of preferential policies to benefit the people；Qionghai City, Hainan Province launches “1+X” 188bet sports betting app download one-stop health and wellness tourism product；Xiamen Municipal Culture and Tourism Bureau focuses on the theme of "Spring brings happiness to Xiamen"，Guide the city’s cultural and tourism enterprises to design and launch a series of health and leisure products based on local health and wellness resources。

Meituan was launched on April 1, 2020，United with over 250,000 “safe stay” hotels and B&Bs、More than 3,300 "Safety Play" scenic spots launched for 3 months、"Safe Travel Festival" covering more than 350 cities across the country，Promote the accelerated recovery of tourism consumption with "peace of mind"。During the May Day holiday，The average number of daily intended visits to "Stay Safe" hotels is 1 higher than that of non-"Stay Safe" hotels.1x。

Fogang, a small town located in the northern part of the Guangdong-Hong Kong-Macao Greater Bay Area, also has such advantages。

Fogang，Known as the "gateway to the north and south of Guangdong"，Referred to as the "Back Garden" of the Bay Area。Departing from Guangzhou，75km north along the Beijing-Hong Kong-Macao Expressway，One hour’s drive，From the hustle and bustle of the city，The leisurely pastoral life in the hometown，It feels like a lifetime ago。

Look at the entire northern Bay Area，There is no shortage of single star travel products，What is really missing is a lifestyle and travel destination that allows urban tourists to change their world in an hour！

What Fogang can bring to people，It is the endless longing for the countryside and nature of all living beings who have lived in the reinforced concrete forest for a long time，And a healthy lifestyle that is infinitely desirable。

Change the world in one hour！Caress your busy soul in the radium and radon spring，Feel the whisper of nature in the streams and rivers，Looking for the nostalgia in memories in the simple countryside，Intoxicated in the natural mountains and rivers，Feel the tranquility and blessings brought by the natural reclining Buddha。

No matter it is the eternal law of development between man and nature，Still the inspiration brought to us by the "new crown epidemic"，The era of health awakening has arrived: people are beginning to call for a more harmonious way of living with nature，Health awareness is fully awakening，The concept of healthy living is also accelerating in its formation。

Fogang takes the rural ecological foundation 188bet sports betting app download as its soul，In the countryside、Radium water radon spring、The ultimate interpretation of healthy lifestyle and tension of life in nostalgia farming，Let travelers let themselves go in nature、Return to nature。

Sit in the huge market of the Guangdong-Hong Kong-Macao Greater Bay Area，With its "Buddha Reclining on the Hill，The healthy and peaceful atmosphere of "warm and auspicious"，Benchmarking Hakone, Japan，Fogang is gradually becoming the favorite surrounding travel destination for people in the Greater Bay Area。

*Source of this article：Zhigang Think Tank Guangzhou Strategy Center，Author:Chen Minju, original title：《In the post-epidemic era, does the cultural tourism industry also have a "lipstick effect"?》.