Message on July 9，Bida Consulting released the "China Tourism Industry Analysis Report for the First Half of 2020"，Report Display，Affected by the epidemic，Medium and short-distance peripheral travel has become the main travel choice for users；In terms of travel decisions，With Xiaohongshu、Lifestyle community represented by Douyin、The usage rate of short video platform has increased significantly，Xiaohongshu became the most commonly used 188bet app travel decision-making platform by users in the first half of 2020。

The report conducted a survey on users’ travel intentions after the epidemic。After the epidemic，People’s willingness to choose short- and medium-distance peripheral travel has more than doubled，From 188bet app download 20 before the epidemic.8% increased to 75.9%，The willingness to travel abroad has plummeted，From more than 50% to less than 1%。Changes in travel intentions lead to changes in people’s 188bet app travel decision-making methods and behaviors。

Due to high familiarity with short-distance surrounding areas，People are less inclined to refer to long travel notes when making travel decisions、Strategy，For short pictures and text、Prefer short videos。More than 80% of users are willing to refer to short graphic content when traveling，More than 60% of users are willing to refer to short videos，Only about 35% of users are willing to refer to the long content guide。People’s 188bet app travel decision-making cycle has also become shorter，More than half of people make decisions while traveling，More than 45% of people complete travel decisions within 1-3 days。

Report Display，First half of 2020，Users making travel decisions，For traditional OTA platforms、Reduced reliance on travel vertical communities，And use Xiaohongshu more、Tik Tok and other content communities and platforms。Among them, the lifestyle community Xiaohongshu is the most commonly used 188bet app travel decision-making platform by users，There are 63.Used by 7% of users；The second is Douyin，There are 56.Used by 5% of users。

Report also shows，After the epidemic，Boutique B&B bookings have increased significantly。Boutique B&B can satisfy family travel、Demand for traveling with pets，Also has a high check-in experience，It is close to mountains and sea、B&Bs in areas that are relaxing and nourishing the lungs are particularly popular。In terms of travel accommodation decisions，Users who prefer B&Bs rely more on Xiaohongshu for decision-making，Users who prefer hotels rely more on Ctrip for decision-making。

Also，The report analysis summarizes the four characteristics of current tourism decision-making: First, changes in tourism decision-making links，From demand first to planting grass first to trigger demand；Second, the proportion of online 188bet app travel decision-making is increasing，Over 60% of users’ travel decision-making information comes from Internet travel platforms；Third, tourism decision-making extends from before the trip to during the trip，188bet online sports betting Decision-making while traveling has become a trend；Fourth, travel decisions rely more on KOL/KOC’s personalized experience strategy，Personalization、Different content is more popular。

188bet online sports betting : Yibang Power Network, original title:《Bida Consulting: Xiaohongshu has become the most commonly used 188bet app travel decision-making platform for users》.