Under the epidemic，Ctrip Live Broadcast、Tuniu is on the verge of delisting...the entire OTA industry is facing huge uncertainty，Started from “grass planting” notes、188bet Online Sports Betting and Casino, which was delisted in August last year, seems to have discovered new business opportunities？

A few days ago，188bet Online Sports Betting and Casino announced，Obtained entry into the B&B platform Xiaozhu Short-term Rental，The B&B reservation entrance has been opened for him。Future，We will also provide a management system for brand B&Bs settled in 188bet Online Sports Betting and Casino、Content operation、Full-range services including live streaming and delivery。

As early as March this year，188bet Online Sports Betting and Casino announced a cooperation with the B&B apartment management system "Order is Coming"，More than 200 B&B brands have settled in 188bet Online Sports Betting and Casino，And activate the direct booking function。April，The “Red City Urban Plan” launched by 188bet Online Sports Betting and Casino settled in Huzhou as its first stop，Promote local cultural and tourism resources in an all-round way。May，188bet Online Sports Betting and Casino released the "2020 Dragon Boat Festival 188bet Online Sports Betting and Casino Tourism Trend Report"，June，Little Red Book in Shanghai、Guangzhou、Xi’an、4 cities in Chengdu and surrounding areas launch a live broadcast of "Grass Planting Surrounding Tour"...

There are various signs，188bet Online Sports Betting and Casino, which has failed in many transformations，Aiming at the tourism industry again。

From the perspective of “vertical e-commerce”，Last two years，The “dark horse” appearance of Dewu APP，Won the favor of more young people。And，With the issuance of tax-free licenses，Including 188bet Online Sports Betting and Casino，It is also difficult for cross-border e-commerce companies that focus on the beauty category to increase their valuations。Therefore，Whether it is primary market financing or secondary market financing，Little Red Book desperately needs a new story。

Are there still opportunities for new entrants?

Whether it is done actively or passively，188bet Online Sports Betting and Casino’s testing of the tourism industry is already underway。

To this，Zhou Mingqi, founder of Jingjian Think Tank, pointed out in an interview with a reporter from Securities Daily: "The tourism track is obviously a very red sea.。188bet Online Sports Betting and Casino travels，In the early stage, some business performance will definitely be achieved by relying on the conversion of existing traffic，Get a certain amount of cash，But in the long run，Bottlenecks will appear after all the existing customer base is eaten up，Growth will slow down rapidly。”

The reporter checked Xiaozhu’s short-term rental account on 188bet Online Sports Betting and Casino and found out，As of now，The number of followers of his account "Little Pig B&B" is 1.50,000，Not to the more junior B&B platform “Huazhu Travel” 3.Half of 20,000 fans，It is far less than the number of fans of some amateur accounts on 188bet Online Sports Betting and Casino。Looking at 2B standards，For a size like Xiaozhu’s short-term rental，These fans are better than none，But be contented。After all, it is March 26 this year，LV chose 188bet Online Sports Betting and Casino for her first live broadcast since entering China，More than 1 hour of live broadcast，The number of viewers is only 1.50,000 people。

It is worth mentioning，The latest round of financing for Xiaozhu Short-term Rental is almost the same as that of 188bet Online Sports Betting and Casino，Occurred in October 2018，The lead investor is Yunfeng Fund from Alibaba Group，The financing amount is also US0 million。

Two "Alibaba-based" companies that have not refinanced in the past two years，Is this cooperation a group for warmth or a joint effort between brothers，Still to be tested by time。

However，Whether it’s beauty or homestay “planting grass”，For platforms like 188bet Online Sports Betting and Casino，The key question that always needs to be solved is，How to prevent false information、Malicious brushing？How to control product quality？

“The quality of B&Bs varies，Lack of standardized system like star-rated hotels，In health、Package、There are flaws in many aspects such as service。The audience of 188bet Online Sports Betting and Casino is mostly young people，Easily impulsive consumption，But just like consumers cannot tell the authenticity of luxury goods from the live video，Consumers can’t tell whether the sheets are clean or not。The shooting angle and the effects of various filters，Maybe make the B&B look nice，When consumers actually go there, they see it is dirty and messy。Therefore，There may be more disputes in the future，Affects performance growth。” Zhou Mingqi, founder of Jingjian Think Tank said。

In fact，The lessons of 188bet Online Sports Betting and Casino are profound enough in this regard。

August 1 last year，188bet Online Sports Betting and Casino once issued a statement saying: “188bet Online Sports Betting and Casino App has been removed from the shelves of major application markets recently。188bet Online Sports Betting and Casino has launched a comprehensive investigation of the content on the site、Rectification，In-depth self-examination and self-correction，Actively cooperate with relevant departments，Promote the optimization and improvement of the Internet environment。”

The depth of the 188bet Online Sports Betting and Casino industry chain is unpredictable

“Content driven is very important，But what 188bet Online Sports Betting and Casino is doing is not a new thing，horsefengwo、Qionyou has explored the process from content to order，And conducted commercial exploration。" Yang Yanfeng, director of the Online Tourism Research Center of Beijing Union University, told a reporter from Securities Daily。

“Whether it is an OTA platform or an offline travel agency，They have accumulated a very strong channel system，It is also one of the barriers to competition。Over the years，Why offline travel agencies can coexist well with these online OTA platforms？In fact, it is because they often have their own unique channels in certain areas，The price you get may be much lower than that on OTA platforms。But 188bet Online Sports Betting and Casino is a new entrant，Completely unfamiliar with the industry and without any foundation，It is difficult to cut channel resources，Can only be an e-commerce intermediary platform for traffic conversion。If there is no own channel，Cost、Quality Control、There will be problems with profits。” Zhou Mingqi said。

Quality not guaranteed，When the price is not favorable，Even the most popular “live broadcast” product delivery，I may not be able to do enough。

Zhou Mingqi said: "Live streaming is a temporary or short-term promotion method for enterprises。188bet Online Sports Betting and Casino a short history，The Internet celebrity economy does not last long。Live streaming can indeed utilize its own traffic，Whether it is a well-known BOSS or an Internet celebrity，Maybe it will produce a good effect of bringing goods，But in the end we have to return to the business model and the product itself。”

Data display from 188bet Online Sports Betting and Casino，“Travel” notes have ranked second on the 188bet Online Sports Betting and Casino platform，Second only to beauty。“188bet Online Sports Betting and Casino started from luxury goods，Successfully attracted a group of light luxury lifestyle users，Travel is also a kind of fashion consumption。So there will definitely be a place for tourism in 188bet Online Sports Betting and Casino’s “Cultivation Notes”。"Yang Yanfeng said。

Therefore，No matter how "red sea" and "unpredictable" the tourism industry is，From a logical and realistic perspective，188bet Online Sports Betting and Casino really needs to try hard。

Sky Eye Check Data Display，188bet Online Sports Betting and Casino 2018 report in progress，808 insured persons。As of June 29, 2020，The number of insured persons increased from 715，Reduced to 666 people。July 21, 2020，The two founders of the company, Qu Fang and Mao Wenchao，At the same time, the equity was pledged。

*Source of this 188bet Online Sports Betting and Casino: Securities Daily, author: Xu Jie, original title：《188bet Online Sports Betting and Casino makes a high-profile entry into the tourism industry. Just selling traffic or trying to be serious？》.