As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 51】，Cultural and tourism frontline information，In-depth analysis of the week。

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The release of the 2020 semi-annual report of listed travel companies is coming to an end，The overall performance is indeed difficult to say optimistic，Even worse。

Incomplete statistics，A total of 26 travel companies (including NEEQ companies) announced their semi-annual results this week，The total loss exceeds 3.1 billion yuan，Fosun Tourism lost nearly 900 million yuan；Haichang Ocean Park lost 8.7.6 billion yuan，YoY expansion of 8.4 times；BTG Homeinns loses 6.9.5 billion yuan；Emeishan net loss 1.300 million yuan；Caesar Travel loses 1.1.8 billion yuan, etc.，The losses of 5 companies accounted for 87% of the total losses.7%。

These 5 companies include resort complexes、Indoor theme park、Hotel、Scenic spots and travel agencies, etc.，It is a typical segment enterprise that was severely hit by the epidemic，The business model that links them behind。

Due to the epidemic, the demand side has experienced a long-term sharp decline or even returned to zero，Enable Fosun Tourism’s resort and tourism destination revenue、Haichang Ocean Park tickets and consumer goods income、Emeishan ticket revenue，And BTG Homeinn’s hotel room revenue has dropped significantly，corresponds to a large amount of cost，Resulting in large losses。

The loss has been actually caused，The epidemic situation is getting better，Tourism companies’ revenue and profits in the second half of the year，will be the key to the quality of the annual report。Fosun 188bet Online Sports Betting and Casino Tourism Taicang Foyou City’s more than 300 properties have started pre-sale，This will be an important guarantee for its revenue and profit increase。Property sales remain one of the important drivers of Fosun Tourism。A detail，Income from tourism-related property sales and construction services in the first half of this year3.7.6 billion yuan，Decrease of 78 year-on-year.74%。

There is better news，Fosun Travel Data Display，Within 15 days as of August 15 this year，Reopened Chinese resorts have achieved 88% occupancy rate，Opened European resorts achieve 95% occupancy rate。its expected，Most resorts will reopen before the end of 2020。

Also，Since July，The turnover and occupancy rate of Atlantis Sanya have been higher than the same period last year。

Generally speaking: 1、The epidemic situation is getting better，The trend of peripheral travel is rising，Resorts that focus on family vacations are favored，Especially during the summer travel peak, which drives up demand，But the objective and subjective limitations of long-distance travel，Still affecting the source of passenger flow to tourist destinations and resorts；2、Convert outbound travel into partial domestic travel，Sanya has advantages in undertaking this kind of demand，At the same time, it is an important destination in terms of domestic leisure and vacation travel，So the future supply and demand of tourism products in Sanya，will be one of the main targets for observing the conversion of outbound tourism；3、Foreign countries such as Europe are similar to China，Outbound travel is also partially converted into domestic travel，Pushing up consumer demand in local or surrounding resorts。

Changes the epidemic has brought to the cultural tourism industry，It is becoming more visible。Such as traffic restrictions in scenic spots、Reduced ticket prices for key scenic spots，It will bring more difficulties to many scenic spots for a certain period of time，Innovation and reform of ticket economy in scenic spots，We have to speed up。

For strong competitors，Crisis and opportunity are usually relative，Market reshuffle is not impossible under crisis，This will bring some opportunities to them。

During the epidemic，Chain brand hotels compared to independent hotels，Have more ability to resist crises，On the one hand, many independent hotels have “collapsed”，Release more market share；On the other hand, many independent hotels will seek to "group" with chain brands，Giants like BTG Homeinns have chosen to speed up store openings。Data display，as of

June 30，784 BTG Homeinn stores have been signed but not yet opened and 188bet online sports betting are under contract，18 more than the end of 2019.78%。

There is only January left in the third quarter of this year，Many travel companies are still facing difficulties。

This week，American Airlines announces 1 cut in October.90,000 jobs；Delta Airlines plans to furlough more than 1,900 pilots；Qantas announces further layoffs of up to 2,500 jobs；Thailand Lion Air has another major layoff；STA Travel, a well-known Australian travel agency, files for bankruptcy。

The statement issued by the parent company of STA Travel actually gives a rough glimpse of these airlines、The dilemma faced by travel agencies。mentioned in its statement，Due to consumer uncertainty，Further restrictions and new lockdown measures，Sales did not grow as expected，This situation is expected to continue to a large extent in 2021。

The epidemic trend or prevention and control trend in many countries or regions has not yet reached a turning point，The influence coefficient is still likely to rise，Travel warnings or bans between countries、Consumers’ travel safety concerns，All will travel long distances domestically、Compressed demand for international travel，Especially international travel。layoffs、Cutting costs、Bankruptcy stop loss，These are all helpless measures。

Destination Investment Barometer

Incomplete statistics，This week’s destination cultural tourism project signing/investment estimate exceeds 6.5 billion yuan，Covering Xinyang, Henan、Shandong Linqu、Shandong Linqu、Maoming, Guangdong、Jilin City，Involved project types include Lanhe Garden Cultural Tourism Complex、International Ice and Snow Tourism Resort、Pastoral Culture and Tourism、Wenlv Winery、Ocean Cultural Tourism Complex, etc.。

Let’s focus on the Colorful Taihang International Ice and Snow Tourism Resort Project in Lingchuan, Shanxi，The planned area is 18.88 square kilometers，Planned investment of 2 billion yuan。

This project relies on climate ecology、Health Industry、Red Culture、Four potential resources of local humanities，Sports with ice and snow、Ice and snow tourism as the core，Building an “Ice and Snow Town” mountain sports resort、"Taihang Snow Village" Rural Folklore Experience Area、"Rime Forest" Art Health and Leisure Area、“Healthy Pastoral” Healthy Agriculture Industrial Zone，Create the first integrated ice and snow sports in the Taihang Mountains、Rural folk custom、Forest health care、Red Tourism、A national tourist resort that integrates healthy agriculture and other aspects。

Ice and snow are the core attraction of this project，From the perspective of project 188bet app differentiation，Has certain prominence in the surrounding area，Combined with the current good momentum of domestic ice and snow sports，And health care、Market demand for red tourism，This project hopes to "step into" several hot areas in the Chinese market，A complex project with multiple “hot spots”。

A very direct appeal，This one uses ice and snow sports、Projects with ice and snow tourism as the core，Will make up for the shortcomings of winter tourism projects in Lingchuan County, Shanxi。

But this project also has many potential challenges，Lingchuan County is located in Jincheng City, Shanxi Province (prefecture-level city)，Not long after the “provincial designated poor counties” were removed。Jincheng City is located in Shanxi、Henan border，Per capita GDP ranked third among Shanxi cities in 2019。As a regional tourism project，Currently looking at the consumption demand for ice and snow tourism in surrounding radiating markets、The market space is not outstanding yet。

But from the perspective of destinations seeking new supply of tourism products，This is also an exploration。Provincial and municipal destinations are actually facing a more complex market competition environment，Seeking change becomes the keyword。

This week, two provincial tourism groups were “renewed”.

August 25，Based on the original Shandong Cultural Tourism Group，Shandong officially reorganizes Guoxin Cultural Tourism Group，Involving Lushang Group、Shandong Gold、Luxin Group、Shandong Energy、Shandong Expressway、Shandong Guohui and other 6 provincial enterprises have high-quality cultural tourism assets。

August 27，Zhejiang Tourism Investment Group was officially established，It integrated and merged the original Zhejiang Tourism Group、Zhejiang Zheqin Group，And integrate provincial enterprises、Tourism assets of provincial agencies and institutions。

These two new provincial tourism groups，Asset scale further expanded、The positioning level has also been improved，also shoulders a relatively greater responsibility and mission。

Visible is，The provincial tourism group is being upgraded to a provincial tourism "leading" enterprise，After integration of tourism resource assets，is the visible larger volume，But there are more seemingly simple but actually complex considerations or "plots" behind this，Related to the development of cultural tourism industry in a province、The transformation trend of the entire cultural tourism industry。

The cultural tourism market is becoming increasingly complex，The cultural tourism industry has an obvious upward trend in the provincial 188bet online sports betting economic map，A province must have a more competitive polymer enterprise，There must be a real "leading head"，Be as competitive as a fist whether externally or internally，Concentrated efforts，Internal integration and coordination to serve the needs of the province，Ability to "fight" and compete externally，Expand your imagination for the future。

In the context of inner loop，Transformation of local industries，Driven by investment and consumption，There will be higher requirements，We also need a strong internal controllable gripper，There will also be higher requirements；At the same time，Inner loop next，Building a more collaborative internal market for local areas，Further open up the products between provinces and cities、High mobility of resources and elements，As well as seeking external regional market expansion，There will also be higher requirements，Then accelerate the integration and reorganization of related industries within the region，Make some enterprises bigger and stronger，is the key，The cultural and tourism industry is also one of them。For more detailed analysis, please see the article "The Birth of the Youngest Provincial Tourism Group: Competing to Build a Cultural Tourism "Leader"，Local cultural tourism is facing changes》。

Recently, Wuhan proposed to issue 80 million cultural tourism consumption vouchers，Ningbo established a cultural tourism industry fund with a total fundraising scale of 2 billion yuan，Existing pairs further stimulate consumption，Supporting cultural and tourism enterprises、The continuation of demands such as promoting the reform of the cultural tourism industry，It is also an important consideration on how to operate the cultural tourism market in a more complex situation。

Cultural tourism consumption insights

This week’s cultural and tourism consumption insights，Look at it in two parts，First, the domestic market，The second is the global market。

Recently，Forecast by travel analytics company ForwardKeys，Domestic air travel in China will fully resume in early September。Data display，Second week of August，China’s domestic airport passenger volume reached 86% of 2019 levels，Booking volume reaches 98%，Most of them are trips in mid-to-late August。ForwardKeys prediction，By the first week of September，China domestic air travel will return to 100% of 2019 levels。

ForwardKeys’ prediction that domestic air travel in China will fully resume in early September is based on four factors。First，The pandemic has been effectively controlled；Secondly，Compared to the same period last year，Domestic airline seat capacity increased by 5 in the last week of August.7%，Adding more 188bet sports betting app download seats usually means some flexibility in price，Attract tourists to travel；Again，Students are gathering to travel before school starts in September；final，The aggressive price promotions launched by Chinese airlines, including Flying Xpress, can greatly stimulate demand。

If you refer to these predictions，Of course it will be difficult after the epidemic、The market is finally recovering in a good mood，But also find out about traveling before the start of school in September、Two factors including airline price promotion。As the peak summer travel period is gradually passing，Travel at preferential prices，Whether air travel will continue to recover better is still unclear。

The domestic situation has improved further，Promote more long-distance travel and business travel including international business travel，This is a plus for air travel，But overall local travel/surrounding travel environment，Still an obstacle。

Information about the global travel market is not good enough.

Data display from the World Tourism Organization，Da1.200 million tourism jobs at risk，Only in 2020，Economic losses may exceed 1 trillion US dollars。The epidemic will set back the global tourism industry by 20 years。

Also，The United Nations released a forecast，Due to the global pandemic of the new crown epidemic，Export revenue from global international tourism in 2020 will be higher than the estimated amount in 20191.478 trillion US dollars reduced by at most 1.17 trillion US dollars，Reduction of approximately 79%。UN Estimated，The epidemic will reduce global GDP by up to 2.8%。Although overseas tourism in 2019 increased by 4% compared with the previous year，reached 1.5 billion people，But it may decrease by 58%~78% in 2020。

In fact, combined with the above-mentioned international airlines、The situation of travel agencies, etc.，It is not difficult to find that the current global tourism market is still in crisis and uncertainty，These two have not yet reached their peak or turning point，It’s hard to be optimistic overall。