Public report display，This Mid-Autumn Festival、National Day holiday，The Badaling Great Wall Scenic Area will open the 188bet mobile Great Wall Project。7:30 every 188bet mobile from October 1st to October 7th，The North 1st Floor to the North 4th Floor of the Badaling Great Wall will be lit up，Open to tourists。Buy separate tickets for the 188bet mobile Great Wall project，Maximum 500 reservations per 188bet mobile。

The 188bet mobile of Badaling Great Wall has actually started already，It should be an important part of the "Beijing Color" section of the Jingfaner (FUN) consumer season，Started in early June this year。Mid-August this year，The author personally visited，While affirming the "early taste" 188bet mobile of famous scenic spots，Also found multiple problems behind it，These problems are problematic for many night tours in scenic spots，There are individualities but also commonalities。

Inner loop、The epidemic becomes normalized、Cultural tourism consumption upgrade、Driven by urban domestic demand、Under multiple factors such as the transformation of scenic spots，Night travel or night economy has been upgraded to a higher level。Rich content、Various 188bet mobile products，Is an important carrier to drive the night economy and stimulate consumption，It has even become an important indicator to measure the tourism competitiveness and attractiveness of a scenic spot/city。The night economy has become a blue ocean that more scenic spots/cities are chasing。

The uniqueness of the Great Wall，It also makes 188bet mobile tours have certain characteristics，Below we will experience it through an on-site observation，Share some things you see and think，Not enough to show the full picture of the Great Wall’s nighttime economy，But I hope it has some reference value for the development of 188bet mobile economy。

How is the Great Wall’s “188bet mobile economy” doing?

Yuanshan Qingdai，Near the whistling trees，Under the background of night lights，The majestic Badaling Great Wall shows a different charm from the daytime。But compared with the grandeur of the Great Wall during the day when it is crowded with tourists，The author recently observed this during a 188bet mobile of the Great Wall，There are fewer tourists visiting the Great Wall at night。A store operator in the Great Wall Scenic Area told the author，The scenic spot can receive an average of four to five thousand tourists per day during the day，Night tours receive an average of about 200 tourists。

The difference in the flow of people，It has something to do with the traffic restrictions in scenic spots，188bet mobile of the Great Wall every Friday、Open in the evening on both Saturdays and Sundays，Real-name reservation，Limited to 500 people per day，Opening hours are from 19:30 to 21:30。

The actual number of tourists visiting the Great Wall at 188bet mobile is less than half of the limit，The author found that there are multiple influencing factors behind it。

“After searching for a long time how to buy tickets，I called the number of the Great Wall Scenic Area，Now you know how to buy tickets。”Tourist Zhang Hong reported to the author，It is not convenient to buy tickets for the Great Wall 188bet mobile，Many people habitually search for “Badaling Great Wall” on WeChat，The "micro-ticket purchase" option in the WeChat official account of the same name can only purchase daytime tickets by appointment，The ticket purchase channel for 188bet mobile of the Great Wall is on the WeChat official account "Tourism inside and outside the Great Wall"，The account subject is Badaling Smart Tourism Co., Ltd.。But if there is not enough information to reach it in advance，This WeChat official account is difficult for tourists to know，At most, you can only choose to search and call the relevant phone number of Badaling Great Wall Scenic Area，Then make an appointment to purchase tickets after learning about the WeChat ticket purchase method。

The price of tickets for a 188bet mobile of the Great Wall also “stops” many people。Guo Yun, a Beijing office worker, told the author，“I was quite excited at first when I saw that Badaling Great Wall launched a 188bet mobile，Planning to go，But when I saw the ticket price was too expensive，Just gave up，After all, the Great Wall is a suburban tourist attraction，This means that the cost of road transportation is also a certain cost，It actually costs a lot together with the tickets。”

The daytime ticket price for the Great Wall Scenic Area in mid-August is 40 yuan，188bet mobile ticket price is 120 yuan。Why are 188bet mobile tickets three times more expensive than daytime tickets？Refer to the reply from a security guard on site，“Lighting up the Great Wall at night has a certain cost，In fact, a 120 yuan ticket may not be able to earn back the cost of electricity。”

Corresponding to the price is the tourable area。The author observed，After entering through the ticket gate，Only the right section of the Great Wall is open，Although the left side is also equipped with a 188bet mobile lighting system，But tours are restricted。

Some tourists said，Come all the way to visit the Great Wall at 188bet mobile，But you can only visit one side，Feeling not worth 120 yuan，I can’t recommend it to my friends even after I go back。

At the same time, some tourists also mentioned that they hope that the 188bet mobile of the Great Wall can be extended。Qin Fei brought his family and 5 people to the Great Wall for a 188bet mobile，“It would be great if the 188bet mobile of the Great Wall could be extended by at least one hour，The current 2 hours from 19:30 to 21:30 is too short，Many people may not come in just in time for the start，The time we arrived at the Great Wall was 8:30，Even Tour、Taking scenery photos，Plus a family photo，The time to play is a little rushed，It would be great if it ends at 22:30。”

Tonight，Many tourists have made the same suggestions as Mr. Qin，Tourists think that the 2-hour 188bet mobile time is not worthy of the 120 yuan ticket price。

But objectively speaking，The Badaling Great Wall also has its "difficulties"。Low number of tourists，But 188bet mobile lighting in scenic spots is also a hard cost。In addition, because the scenic spot is located on a mountain，Environment、Light, etc. are relatively complicated，Considering the risk factors, we will invest more in security。The author observed，On average, there is a security guard every 200 meters on the Great Wall，This also increases a certain amount of operation and maintenance costs。

To summarize the above information: 1、The inconvenience of purchasing tickets for night tours (this also shows the shortcomings of corresponding publicity，But certain publicity also costs money)，Resulting in insufficient visitor conversion rate，Few tourists，Not much revenue from 188bet mobile tickets；

2、Relatively high tickets and unsatisfactory experience，It will affect the reputation of 188bet mobile projects and the spontaneous publicity of tourists，It’s not good news for night tours in the long run；

3、Standing at the scenic spot，In the final analysis, 188bet mobile projects must "settle accounts" (if they are subject to the overall situation of urban consumption，There may even be subsidies，That needs to be discussed separately)，What is the ratio of input to output，Is it making money or at least not losing money，This restricts the experience of the Great Wall 188bet mobile、Project and operational time investment，This affects the tourist experience，So as a whole，Not a virtuous cycle。

Is it difficult to create a Great Wall 188bet mobile brand?

From the author’s observation，The Badaling Great Wall 188bet mobile still has the problem of shortcomings in external transportation facilities。Daytime transportation at Badaling Great Wall is quite convenient，Suburban Railway、High-speed rail、There are direct buses，But there are still more problems with the return journey at night，Especially for non-self-driving tourists。

When tourist Zhang Hong came, he took the S207 Suburban Railway Line S2 from Huangtudian (Changping District) directly to Badaling，The last return train of this line is 17:29，The last bus time is around 19:00，High-speed rail is 17:56，all well before the end of the 188bet mobile，There are no subway stations around the scenic area。Because there are no taxis，Online car-hailing also failed，Zhang Hong finally had no choice but to choose the high-priced "black car" to go back。

Liu Li, a Beijing citizen who originally planned to go on a 188bet mobile of the Great Wall, told the author，Because I am not traveling by car，Thinking about the return trip to the Great Wall must be very inconvenient，Booked a 188bet mobile at the museum to change the decision。In her opinion，The urban attractions no matter how late they end，You can usually get a taxi。

Scenic spots that are not convenient for return transportation，In fact, it can be roughly viewed from two dimensions: 1、Return transportation is inconvenient，It will greatly restrict the enthusiasm of non-self-driving tourists，Influence on the number of tourists visiting scenic spots at night。But it is similar to the peak limit of 500 tourists for the Great Wall 188bet mobile (which is often not reached)，Lacks the “right to speak” in coordinating with municipal public transportation to extend operating hours，If there is no administrative level intervention，Just from a market perspective，The return transportation problem of the Great Wall 188bet mobile is difficult to solve at the moment；

2、Return transportation is inconvenient，But it helps to get tourists to stay overnight，Generate more consumption，But at least two prerequisites must be met，First, the 188bet mobile is attractive enough，A certain number of tourists go there，Second, there are certain overnight facilities around the scenic area，Including accommodation, meals, etc.，It would be better to have differentiated leisure and entertainment facilities。However, there is still a lack of such supporting facilities around the Badaling Great Wall。

Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University, also thinks that，It is best to match the night end time of 188bet mobile scenic spots with the operating hours of urban public transportation outside the scenic spots，If the corresponding package has not been kept up，For tourists, it means: First, the increase in time cost；The second is the increase in costs；The third is the increase in security risk issues，This is very unfavorable for night tours in scenic spots。Due to the inconvenience of external public transportation，Tourists only increase some costs and other factors，Make the number of tourists more limited，The number of tourists is limited，This will also make buses and other external public transportation less likely to operate so late in conjunction with 188bet mobile scenic spots，This forms a circular chain effect，Making fewer tourists。

In Wu Liyun’s opinion，Take Gubei Water Town as an example，The time for 188bet mobile tours in scenic spots should be better matched with the operating hours of external public transportation，This is also related to the fact that Gubei Water Town is a comprehensive leisure and resort area，Visitors can stay overnight。If the number of tourists received by a scenic spot is only about 200 people per day，Limited to a maximum of 500 people，So whether it is for scenic spots or for urban public transportation，Cooperating with each other will become a more difficult thing。

Urban rail transit、Bus、How to better cooperate with suburban railways and tourist attractions，It is more conducive to 188bet mobile travel、The development of 188bet mobile economy，This has always been an issue of particular concern to the industry。Especially under the normalization of the epidemic，Increased dependence on local/surrounding travel，Improvement of suburban transportation，It will be of great help。

The "Implementation Opinions on Promoting Ecological Protection and Green Development in Ecological Conservation Areas" previously issued by Beijing 188bet mobile mentioned，Beijing will promote suburban railway network、Planning and construction of highway loop in shallow mountain area，Strengthen the spatial connection between the ecological conservation areas；Accelerate the improvement of railways、Rail transportation、Highway and other road networks，Further improve the ecological conservation area and central city area、Access efficiency between Beijing city sub-centers。

Back to the Great Wall 188bet mobile itself.

Many tourists who visited the Great Wall at 188bet mobile commented: It’s not lively!

The author observed，The Great Wall 188bet mobile product mainly adds some lights to the scenic spots。Except，Based on the scenery of the "Night Wall"，Scenic spot indication，The two-month "2020 Beijing Great Wall Cultural Festival" event will be held，Includes multiple special cultural performances，But the author found it at the scene，These activities are not available every weekend or every night out。

“The Great Wall 188bet mobile product can actually be said to be a primary 188bet mobile product，Not high added value。"Wu Liyun thinks，In recent years, some leisure and vacation products have also been built around the Badaling Great Wall Scenic Area，But at least for now it is still very imperfect，It can be said that it is still a tourism product focusing on sightseeing。Because of the lack of comprehensive leisure and vacation supporting products around the Great Wall Scenic Area，As a result, the attraction of 188bet mobile products in scenic spots is relatively weak。Badaling Great Wall、Juyongguan Great Wall and other scenic spots are still in the stage of being a tourist product，The future should be developed in the direction of leisure resorts，Create supporting products such as catering and accommodation that allow people to stay for one or several nights，Create some exclusive hotel products accordingly。But developing in this direction，An overall development plan and creation of a region is also needed。

Wu Liyun said，Only one scenic spot and its surrounding area have transformed into a comprehensive leisure resort，Enrich and improve from a large product system setup，Only then can the scenic spot truly exert its product value in creating 188bet mobile projects，Thus truly developing。

But these are for the current Badaling Great Wall，It’s still a big proposition，It cannot be solved by oneself，It’s a “fun ticket” for early adopters，Still looking for a breakthrough，Creating the Great Wall 188bet mobile brand？The latter is what we would like to see，But we also know，This is not easy，More observations are needed。

(Zhang Hong, Guo Yun, Qin Fei and Liu Li are all pseudonyms 188bet mobile article)