Mid-Autumn Festival and National Day holiday 188bet app download data analysis

The evening of October 8th，China 188bet app download Academy (Data Center of the Ministry of Culture and 188bet app download) released macro data on 188bet app download during the eight-day National Day and Mid-Autumn Festival holiday: the country received a total of 6 domestic tourists.3.7 billion people，Recovered 79 year-on-year on a comparable basis.0%；Realize domestic 188bet app download revenue of 4665.600 million yuan，Recovered 69 year-on-year on a comparable basis.9%。

This year’s Mid-Autumn Festival and National Day holiday，It is an "unprecedented" Golden Week: This is the first Golden Week when the global COVID-19 epidemic is still raging and China's COVID-19 epidemic is under full control，This is the high-level proposal of “taking domestic circulation as the main body、The first golden week after the new development pattern of domestic and international dual circulation mutually reinforcing each other，This is the last golden week for the recovery of China’s 188bet app download industry in 2020。Horizontal comparison，The strong recovery of domestic 188bet app download compared with the sluggish silence of international 188bet app download，Make other countries around the world "envious and jealous"；Vertical comparison，The number of domestic tourists exceeded pre-holiday expectations，Recovery is strong。(According to China 188bet app download Academy on September 29，8-day "Double Festival" holiday，The number of domestic tourists will reach 5.500 million visitors，About 70% of the same period last year，i.e. 70% recovery) overall，Encouraging data，Congratulations on the achievement。

In addition to 188bet app download macro data，The following sets of 188bet app download-related segment data are particularly worthy of attention:

Transportation 188bet app download

September 30 afternoon，Severe congestion occurs 188bet app download river-crossing tunnel from Shanghai city to Chongming Island，The 60-kilometer distance between Jing’an District and Chongming District takes 8 hours by car。October 1，Shanghai、Beijing、Shenzhen、Guangzhou、Chengdu、Qingdao、Urban transportation and out-of-city transportation in many first- and second-tier cities such as Hangzhou，Entering red congestion state。

October 1st to 3rd，Changsha subway network passenger flow reaches 5.4 million rides，Set the highest passenger flow record。Changsha South Railway Station sent 440,000 passengers，A long-awaited crowd appeared 188bet app download train station。

October 1st-8th，National civil aviation carried a total of 13.26 million passengers，The average daily passenger traffic returned to 91 during the National Day holiday in 2019.07%；117327 actual flights nationwide，The average daily flight volume has returned to 89 during the National Day holiday in 2019.7%，109856 domestic flights among them， The average daily flight volume increased by 12% compared with the National Day holiday in 2019.98 percentile；Average flight punctuality rate 95.04%，1 year-on-year increase.82 percentage points，Average load factor 78.64%。The booking volume and passenger load factor of inbound and outbound passengers in major domestic tourist cities have been close to or reached the levels 188bet app download same period last year。

Analysis: Travel and 188bet app download，Brigade is the means，Traveling is the purpose。On the one hand，Reflects that Chinese residents’ willingness to travel has increased significantly，“I’m going crazy during the epidemic”，Travel has become a necessity after the epidemic is under control；On the other hand，Due to the highly concentrated travel time and channels，A lot of time and energy are wasted on "travel" when traveling by car，The real "travel" time has been greatly compressed，The traffic quality of self-driving tours needs to be improved。

188bet app download and B&B data

Shanghai Disney official website on September 30th，Shanghai Disneyland Hotel and Toy Story Hotel Rooms are basically sold out for the Mid-Autumn Festival and 188bet app download holidays，Among them，Disneyland hotel room price exceeds 5,000 yuan/room night，Toy Story Hotel exceeds 3,000 yuan/room night，More than double the usual house price；Shanghai Sheshan Shimao InterContinental Hotel (Shimao Shenkeng Hotel) 28,888 yuan/night, the underwater view duplex suite and other high-end rooms have been booked as early as a month，The average room price exceeds 5,000 yuan/room night。

Atlantis Sanya，It is one 188bet app download most upscale resort hotels in Sanya。Back in mid-September， Poseidon Underwater Suite starting from 108,888 yuan/night、The Royal Suite starting from 108,888 yuan/night has been fully booked，The sea view king/standard room starting at 5888 yuan/night is basically fully booked，The room occupancy rate during the Mid-Autumn Festival and National Day Golden Week exceeds 95%。The average room price of InterContinental Sanya Haitang Bay Resort Hotel during the Mid-Autumn Festival and National Day Golden Week exceeds 5,000 yuan/room night，Almost fully booked in advance。

The occupancy rate of Yuhuai Renjia Inn in Lijiang Old Town during the first two days of Golden Week is 80%，No. 3、The highest occupancy rate on No. 4 is 100%，The occupancy rate dropped to 70% from 5 to 8 days。Lijiang Fenghuang Health Resort Inn located in Shuhe Ancient Town，The occupancy rate is 80% during National Day，Received nearly 1,000 188bet app download。The same inn，The suites and superior rooms with higher prices (more than 800 yuan/room night) are the first to be booked，Cheap ordinary rooms (200-500 yuan/room night) are the last to be booked，Or not ordered yet。

October 2，The author took a Didi private car to Hongqiao High-speed Railway Station，The private car driver told the author，Because the school stipulates that children cannot leave Shanghai，My family specially booked a five-star hotel in the suburbs of Shanghai，Take your children to the hotel to play and rest。Why spend twice as much as usual to stay in a five-star hotel？The driver’s answer is very representative，“Because of the epidemic，No family trip this year，The school also stipulates that children cannot 188bet app download outside the province during the Mid-Autumn Festival and National Day holidays，So you can only 188bet app download in the suburbs of Shanghai。But at least leave the house，Relax your body and mind。Although five-star hotels are more expensive than usual，But compared with the cost of traveling abroad during the National Day last year，The hotel cost of several thousand yuan is within the acceptable range。”

Analysis: According to the “National Day Golden Week 188bet app download Heat Map” released by Ctrip，Reservations for high-star hotels are particularly popular during National Day this year，Order volume surged by more than 600% year-on-year，The average booking price has also risen steadily。Among them，The average price of high-star hotels in Shanghai has increased by more than 20% compared with the same period last year，Ranked first in terms of increase，The more high-end the hotel, the more popular it is to book。Hotel industry insiders pointed out，This year’s epidemic has promoted changes in the hotel industry pattern，In the future, mid- to high-end hotels will become the mainstay of the domestic accommodation industry。Based on interviews with Lijiang inn professionals，As tourists’ requirements for the quality and service of B&Bs continue to increase，B&B inn with a booming business，Most of them belong to the "double high" category of appearance and service。

Tourist attraction 188bet app download

Mid-Autumn Festival and National Day Holiday，Key scenic spots across the country ushered in the peak passenger flow in 2020，Close to or reach the policy upper limit of "the number of tourists received shall not exceed 75% of the maximum carrying capacity" issued by the Resource Development Department of the Ministry of Culture and 188bet app download on September 18。Among them，On October 4th, Shanghai Disneyland “Tourists lined up in the rain at 4:30 am”、Anhui Huangshan Scenic Area "Mountain Mountain Tourists are in a dilemma，Linger poem ‘When climbing a mountain on a rainy day, look at the trees first’，It’s foggy when you reach the top of the mountain。Look around and around，Colorful plastic sheets ‘popular all over the internet”、"Tourists encountered heavy snowfall" in Laojun Mountain Scenic Area in Henan Province、Guizhou Fanjing Mountain Scenic Area “Tourists spend dozens of yuan to buy raincoats but they are still soaked”、Sichuan Emeishan Scenic Area “Tourists can’t fall even if their feet are off the ground”、Juzizhoutou Scenic Spot in Changsha, Hunan Province "Close to the maximum capacity of the scenic spot, no entry to the park without reservation"、"Queue for two hours and ten minutes to visit the Leshan Giant Buddha Scenic Area in Sichuan" has become a hot news search。

Based on the author’s on-site investigation and research on Hengdian Film and Television City, Zhejiang on October 3，The Qinhuang Palace Scenic Area received more than 20,000 tourists，A decrease of about 30% compared to the same period in 2019，Basically close to the policy upper limit of tourist reception，Compared to previous years，The traffic jam in the parking lot and the queue at the entrance to the scenic spot have been significantly alleviated。Among them，There is a major change，The number of group tourists organized by 188bet app download agencies has dropped to less than 10%，A decrease of 20 percentage points from 30% in 2019，On the other hand，The proportion of individual passengers has increased significantly to more than 90%，Among them，Via OTA (Meituan、Ctrip、Tongcheng、Lv Mama, etc.) The proportion of individual customers sold is about 50%，Basically stable，Through the scenic spot’s own channels (Taobao store、Scenic spot official website、WeChat official account) accounts for about 40% of sales to individual customers，Significant increase compared with 2019。

Compared to the huge crowds in high-level tourist attractions，Ordinary scenic spots (spots) are relatively deserted。The author accompanied his children to the Shanghai Railway Museum for several days during the National Day、Shanghai Children’s Museum、Visiting China Table Tennis Museum and other scenic spots，Discovered during the tour，The ticket threshold for the above museum-type scenic spots is very low (Shanghai Railway Museum ticket is 10 yuan/person，Free tickets to Shanghai Children’s Museum and China Table Tennis Museum)，But the number of 188bet app download received per day is only a few hundred people，Far from reaching the policy upper limit of tourist reception，And more than 90% of visitors are Shanghai citizens，Very few foreign 188bet app download。

Analysis: Similar to hotel situation，High-level scenic spots are in short supply，Oversupply in ordinary scenic spots。Related to the increasing demand of 188bet app download for sightseeing，There is still a big gap in the quantity and quality of high-level tourist attractions。There is a huge market demand for high-quality scenic spots，But there is still a long way to go to build high-quality scenic spots。

188bet app download agency data

National Day Golden Week in previous years，This is the most stressful and busy time for most 188bet app download agencies，Group departure、There is an endless stream of group pick-ups，Earn a lot of money after a lot of hard work。This year’s Mid-Autumn Festival and National Day Golden Week，This is the “sadest” National Day Golden Week for most people，Not only did the 188bet app download agency not receive the expected “surge in orders”，The number of group tours issued by many 188bet app download agencies has dropped sharply compared to the same period last year。Some 188bet app download agencies cannot even send/receive a group。Several 188bet app download agency bosses that the author is familiar with complained to the author，“The Mid-Autumn Festival and National Day Golden Week are also yellow，No chance for the whole year。”

Analysis: As the three pillars of traditional 188bet app download (hotels and restaurants、Tourist Attraction、Travel agency)，Travel agencies suffered heavy losses in 2020，The new crown epidemic has accelerated the arrival of industry reshuffle，Travel agencies are entering a period of life and death。

Catering and business 188bet app download

October 3，Changsha Super Wenheyou (Old Changsha themed cultural catering flagship store) has more than 30,000 tables waiting，Calculated based on 3-4 people per table，Super Wenheyou receives nearly 100,000 "foodies" in one 188bet app download，More than the Forbidden City in Beijing、Visitor reception volume at Shanghai Disneyland and other top tourist attractions。

According to Shanghai Municipal Commerce Commission statistics，437 large commercial enterprises in the city achieved sales of 123 during the 188bet app download and Mid-Autumn Festival.800 million yuan，13 year-on-year increase.7%；Among them，Lianhua Supermarket、Baoshan Wanda、Sephora and other 10 retail commercial enterprises included in the statistics achieved a total turnover of 26.4.5 billion yuan，11 year-on-year increase.4%；Dafugui Restaurant、Guangming Village、10 catering companies included in the statistics, including W Hotel on the Bund, Shanghai, achieved a total turnover of 1.3.7 billion yuan，10 year-on-year increase.6%。

Analysis: “Food is the first priority for the people”，Catering is the rigid consumption demand 188bet app download people，It is also the field that has recovered the fastest after the epidemic。Business is an integral part of people’s lives，It is also a rigid demand for a “good life”。China has an urban population of 700 million，(Outing) dining and commerce (shopping) have become high-frequency rigid consumption for urban residents，Catering and business showed year-on-year growth，Reflects that people’s lives have returned to normal，And there is an upgraded consumption demand for catering and business。

Tourist destination 188bet app download

Displayed based on Ctrip car rental data，Hainan、Yunnan、Sichuan、Qinghai、Gansu、Guangdong、Guizhou、Zhejiang、Shandong and Xinjiang are the top ten most popular provinces and cities for National Day car rental and self-driving tours。Among them，Sanya firmly ranks among the luxury cars during the National Day holiday、The top destination in the list of destinations with the most orders for sports cars。Rent from luxury hotel、The number of sports car orders can be seen，Sanya is one of the tourist destinations with the highest concentration of high-end tourists in China，Become the most direct beneficiary of the "conversion of outbound 188bet app download to domestic 188bet app download" due to the epidemic。

According to big data monitoring of Shanghai Big Data Joint Innovation Laboratory (188bet app download)，Shanghai received a total of 8.83 million tourists during the National Day and Mid-Autumn Festival，Recovery 75% year-on-year；Realized 188bet app download revenue of 13.5 billion yuan，80% recovery year-on-year；More than 150 major tourist attractions (spots) in the city received a total of 8.6 million tourists，4% year-on-year increase，Among them，Shanghai International 188bet app download Resort has received a total of 710,000 tourists，YoY increase of 52.5%；Sheshan National 188bet app download Resort has received a total of 76 tourists.370,000 people，YoY increase of 55.56%；Chongming Ecological Island’s scenic spots have received a total of 45 tourists.050,000 people，166% year-on-year increase。Shanghai’s cultural 188bet app download industry is accelerating recovery，And leading the country’s brother provinces and cities。In addition to the record high number of tourists received，According to statistics from Lvmama Travel Network，Shanghai ranks first in the country as a tourist destination during the National Day and Mid-Autumn Festival，Travel has become an important way of life for citizens and tourists during holidays。

Looking back at Hong Kong，Affected by the combined effects of the COVID-19 epidemic and border closures，5 days before the National Day Golden Week，Only 801 mainland 188bet app download visited Hong Kong，Slumped 99% year-on-year，Precipitous decline。Ocean Park Hong Kong、Disneyland、Causeway Bay shopping district and other popular places in previous years，This year’s Golden Week is crowded。

Analysis: "Thirty Years of Hedong，Thirty Years in Hexi。”Two years ago in 2018，What a bold prophet，I don’t dare、It is also impossible to predict that Hong Kong will only receive one or two thousand mainland tourists during the Mid-Autumn Festival International Golden Week in 2020，Asia’s 188bet app download capital will be reduced to a city that no one cares about。New Crown Epidemic、Customs closed，It will make Hong Kong, a popular tourist destination, quickly fall into the cold palace，The vulnerability of the 188bet app download industry is evident。Under the new development pattern of “domestic circulation as the main body” and the new 188bet app download pattern of “converting outbound 188bet app download to domestic 188bet app download”，Domestic tourist destinations are experiencing major benefits。

China 188bet app download Opportunities, Challenges and Prospects Forecast

China’s 188bet app download fundamentals are generally stable，There is huge potential for domestic 188bet app download development，Recovery is strong

Total population of 1.4 billion、700 million urban population、400 million middle class population，This is the number basis of domestic tourists in China。The national GDP in 2019 is nearly 100 trillion yuan，Per capita GDP exceeds 10,000 US dollars，Per capita disposable income exceeds 30,000 yuan，Among them，The per capita disposable income of urban residents exceeds 4.20,000 yuan，This is the economic foundation for China’s domestic 188bet app download development。

Affected by the impact of the new crown epidemic，China’s economic growth rate in the first quarter of 2020 was -6.8%，After the new crown epidemic is basically under control，China’s economy rebounded in the second quarter，Growth rate is 3.2%，"Economist" prediction，China’s economic growth reached 5 in the third quarter.2%。According to IMF forecast，Due to the profound impact of the epidemic in 2020，The global economy is expected to decline by 3%，The top 10 economies in the world except China will all experience negative growth，Among them，The U.S. economy is expected to decline by 5.9%，And China’s economy is expected to grow 1.2%。By 2021，As the various stimulus measures implemented continue to be effective，China’s economic growth rate may surge to 9.2%。This is the economic driving force for China’s domestic 188bet app download recovery。

China’s economic and demographic fundamentals remain unchanged，Under the situation of comprehensive control of the new crown epidemic，The huge consumption potential of domestic 188bet app download will be quickly released，Domestic 188bet app download will usher in a strong recovery。

188bet app download market: “Reservation travel” has become the new normal，188bet app download consumption is becoming increasingly rational and mature

2020，Key tourist attractions across the country have fully entered reservation tours，And，Currently making reservations in advance、On-site reservation is the main priority，Transition to mainly make reservations in advance、On-site reservation is supplemented，The congestion situation of tourists queuing up to buy tickets at the ticket gates of scenic spots has been greatly improved。Tourists make reservations and reservations in advance before traveling，Make travel behavior more planned，The congestion and waiting caused by blind travel will also be reduced accordingly，The quality of 188bet app download will also gradually improve。Hotels across the country have been booked，Railway booking、Ferry ticket and transportation reservation，Author’s prediction，From 2020，“Reservation travel” will become the norm in future travel，With the development of tourists’ reservation habits and the increasing maturity and popularity of reservation technology，Self-driving tour、Parking lot、Even going to the toilet，Tourists will gradually develop the habit of making reservations，Avoid unnecessary and worthless waiting and congestion。

“Cheap but no good goods、Good goods are not cheap。”Experiencing the COVID-19 Epidemic，Tourists’ consumption psychology is more rational and mature: high-income tourists choose high-priced products and services，Mass tourists choose mid- to low-price 188bet app download products and services。Different income、different ages、Tourists with different hobbies，Choose products and services that suit you。With the increasing transparency of information and the increasingly perfect feedback mechanism，The phenomenon of "bad money drives out good money" is gradually weakening。

188bet app download supply side: high-quality products and services are sought after，Supply enters stratification、Grading、Classification stage

2019，Number of Chinese outbound tourists 1.300 million visitors，Overseas 188bet app download consumption exceeds 2 trillion yuan。2020，With the spread of the global COVID-19 epidemic and the sharp reduction or even cancellation of international flights、Strict control of entry and exit customs，Tourists who originally chose to travel abroad，Choose to travel domestically instead，Domestic high-end 188bet app download products are experiencing a boom in demand，The prices of high-end 188bet app download products have also increased accordingly。Atlantis Sanya is sold out，Self-driving tours on the Gansu (Su) Qing (Hai) Ring Road are popular，Is the best example of “converting outbound 188bet app download to domestic 188bet app download”。

The occurrence 188bet app download new crown epidemic in 2020 has become a booster for changes in hotel market trends，High cost performance、Good experience、Mid-to-high-end resort hotels with personalized characteristics are more favored by consumers。“The epidemic is the trumpet。Whether it is a single body、Economy or five-star hotel，Simple ‘washing’、information、Sleep-type hotels will become increasingly difficult to meet current needs。And the interesting kind，Hotels that can bring more experiences to users will stand out。”

Due to “conversion from outbound travel to domestic travel”，High-end 188bet app download products will be in short supply for a long time，Although ordinary travel products are cheap, their sales are not good。From 2021，188bet app download supply side stratification、Grading、Classification pairs are further highlighted，per travel supply，Whether it is a tourist destination or a 188bet app download enterprise，You must first find your target market，Based on the demand of the target market，Targeted research and development and provision of products and services。

188bet app download channel side: Traditional 188bet app download channels will be eliminated，New 188bet app download channels are emerging

2020，To the channel end，Whether it is a 188bet app download agency、Still OTA，It’s a huge challenge。

For 188bet app download agencies，2020 is a watershed year for 188bet app download agencies。In the near future，Many traditional 188bet app download agencies will "die out"。It’s not that the 188bet app download agency itself is doing worse than before，It is the 188bet app download agency’s inherent product model (group 188bet app download) and business model (making money through information asymmetry)，Consumption habits and behaviors that are not adapted to the mainstream consumer market (post-80s/post-90s/post-00s) (self-guided tour、Free 188bet app download、Network、Socialization)，It is only a matter of time before it is abandoned by the mainstream consumer market，And the new crown epidemic has accelerated this process，Just like when Kodak film was replaced by digital cameras、Nokia mobile phones are replaced by smart phones。

For OTA，2020 is also a very difficult year，But the next few years will be even harder。Traditional OTA’s simple product porter (moving products from offline to online sales) and product assembler (combining individual products into product packages) methods，Being artificially intelligent、Cloud computing、Replaced by new technologies and new models such as the Internet of Things，The reservation 188bet app download spawned by the COVID-19 epidemic has accelerated the arrival of "disintermediation": tourists can directly go to the official website of the tourist attraction or the WeChat public account to purchase tickets and make reservations for admission，There is no need or need to perform two separate steps，Purchase tickets at OTA first and then make reservations on the official website of the scenic spot。Travel live streaming and other methods that are surging amid the epidemic，We are using technology and models to empower channels，Increase added value for tourists and destinations through channel innovation，Acquired rapid development。From 2021，Travel channels will usher in a new reconstruction。

Summary

Australian futurist Peter Eliade has a famous saying，"If you don't live in the future today，Then tomorrow you will live in the past。”Look at today from the future，The new crown epidemic has a huge impact on China’s economy，But it is also a huge opportunity: the Chinese government pays more attention to self-reliance and independent innovation、China’s economy pays more attention to endogenous power、The Chinese people’s self-confidence and pride have been further enhanced...for Chinese 188bet app download，The new crown epidemic has caused a huge impact on traditional 188bet app download companies，Many traditional 188bet app download companies will be eliminated，Many traditional tourists have seen their incomes drop sharply or even lose their jobs，At the same time，The new crown epidemic has also brought new market opportunities，“Converting outbound 188bet app download to domestic 188bet app download” further expands the scale of the domestic 188bet app download market，Improving the demand level of the domestic 188bet app download market，Let high-quality 188bet app download supply be more recognized by the market，Innovative 188bet app download enterprises have developed rapidly as a result，Forcing 188bet app download supply-side reform through the market，Innovation in the 188bet app download industry，Achieve new development in change。

(Author: Ren Guocai ，Vice President of Jingyu Lvmama Group、Vice President of China Theme Park Research Institute、Visiting Professor, School of 188bet app download, Changchun University)