Today，"Small town youth" have changed - both in terms of consumption habits and willingness to spend money，They are beginning to look more and more like white-collar workers in first- and second-tier 188bet Online Sports Betting and Casino。

Therefore，188bet Online Sports Betting and Casino has also become a battleground for military strategists。Beyond the giants，A large number of entrepreneurs are chasing the trend，Swarming into 188bet Online Sports Betting and Casino。

Is the hot sinking market still a blue ocean?？How do entrepreneurs live?？"Entrepreneurship Frontline" chatted with 3 entrepreneurs，Discover that 188bet Online Sports Betting and Casino may have two sides that you don’t know。

Side A，A catering practitioner opened a 16-square-meter shop selling fried skewers in Xining，My monthly income was 450,000 during the peak period；Side B，90% to C products have disappeared，80% of them died 188bet Online Sports Betting and Casino broken capital chain。

The concept of 188bet Online Sports Betting and Casino is also being blurred。Said by many practitioners，Where is the market，Just go wherever you want，Whether it sinks or not is no longer important。

“Small town youth” with upgraded 188bet Online Sports Betting and Casino

During National Day，Fan Yu discovered when he returned to his hometown in Fujian，Compared with relatives and friends，Instead, he became the "worst" one。

“Because everyone else has a house、Have a car、Free，Although I earn no less than them in Beijing，But nothing。" Fan Yu said to "Entrepreneurship Frontier"。

What surprised her，Compared with my increasingly conservative 188bet Online Sports Betting and Casino concept，Friends back home are experiencing “188bet Online Sports Betting and Casino upgrade”。

“My friends back home spend a lot of money，Buy all kinds of luxury goods，Never show mercy。In other people’s eyes，Beidiao is the ‘little pitiful’。”

Fan Yu’s sister lives 188bet Online Sports Betting and Casino village，But I take my kids to the mall for a big meal every weekend，The brands I usually shop for、Frequently visited Taobao store，It’s almost the same as her usual days in Beijing。

She also discovered，The consumption habits in my hometown are also moving closer to first-tier 188bet Online Sports Betting and Casino such as Beijing, Shanghai and Guangzhou。

For example，Express delivery service is available 188bet Online Sports Betting and Casino village，Everyone starts shopping online；You can also order takeaway 188bet Online Sports Betting and Casino village，Are you hungry、Meituan has them all。

“The average price of a cup of milk tea is 15 yuan，A takeout starts at 15 yuan，The price is not much different from Beijing。Friends from my hometown go out to eat every time，188bet Online Sports Betting and Casino choose Haidilao、Restaurants like Xiaolongkan。”Fan Yucheng。

For friends back home，Traveling abroad is 188bet Online Sports Betting and Casino very casual。“I have a friend，Worked after graduating from high school，I took my brother to Thailand a few years ago。”Although most of my friends from home travel abroad to Southeast Asian countries，But it’s much better than Fan Yu who has never traveled abroad。

The booming movie 188bet Online Sports Betting and Casino also reflects the overwhelming consumer desire of young people in small towns。In the past two years，With the tide of returning home and the Spring Festival、Developing family movie-watching habits during National Day，Many cinemas in third- and fourth-tier cities are almost full，There was even a situation where it was hard to get a ticket。

Community group buying has become popular in third- and fourth-tier 188bet Online Sports Betting and Casino in recent years，It is also gradually closing the gap with first- and second-tier 188bet Online Sports Betting and Casino，Seafood、Imported fruits also appear on their tables。

These are a microcosm of young people’s life in small towns。They don’t have much pressure or cost，More disposable income，Overall consumption on food, clothing, housing and transportation，Maybe better than users in first- and second-tier 188bet Online Sports Betting and Casino。

November 2019，Yike Research Institute、JD.com jointly released the "2019 China Small Town Youth Luxury Consumption Report"。Report Display，Youth in small towns are becoming a new force in luxury consumption，They dare to spend money and the decision-making process is short，Life、Consumption and entertainment methods have gradually aligned with first-tier 188bet Online Sports Betting and Casino。

During the epidemic，Young people set off a “wave of returning home”，To a certain extent，They are also expected to become opinion leaders in 188bet Online Sports Betting and Casino in their hometown，Thus narrowing the consumption gap between users in different cities。

The increase in disposable income of young people in small towns，And rising consumption potential，Coupled with the disappearance of traffic dividends in first- and second-tier 188bet Online Sports Betting and Casino，Causing many brands to begin to sink。

Go to the vast 188bet Online Sports Betting and Casino

In recent years，The huge growth of 188bet Online Sports Betting and Casino，To a large extent, you can learn from Pinduoduo、Clues found on Qutoutiao and other companies。Their "rush to market" is a glimmer of hope，Let entrepreneurs who are troubled by traffic depletion see the light，Thus swarming into 188bet Online Sports Betting and Casino。

Then，How profitable is 188bet Online Sports Betting and Casino?？So what do the brave diggers gain？

“188bet Online Sports Betting and Casino markets are even more profitable than first- and second-tier cities。" Yuan Zelu, founder of Kuafu Fried Skewers Group, told the "Frontline of Entrepreneurship"。“We have a 16 square meter store in Xining，Sold 450,000 yuan a month during the peak summer season。”he said。

A main reason is the rent in 188bet Online Sports Betting and Casino、Lower labor costs。For example, it is also a tea beverage company，The one-day turnover of opening a store in Sanlitun is 100,000 yuan，But its monthly rent may be 300,000。And in the county seat，Although the daily turnover is only 2,000 yuan，But the monthly rent here may only be 2,000 yuan。

188bet Online Sports Betting and Casino county seat，It is not difficult to sell enough for 2,000 yuan in one day，But if you want to sell enough 300,000 yuan a day in Sanlitun，It’s a bit difficult。

Another reason is，There may be a gap between the income and education level of users in lower-tier 188bet Online Sports Betting and Casino compared with first- and second-tier 188bet Online Sports Betting and Casino，But their willingness to consume is not low。

"We found，In any city，There is one thing that can close the gap the fastest，This is aesthetics。”188bet Online Sports Betting and Casino Zelu said。

Thanks to the popularity of the Internet and short videos，The information gap between various regions is being smoothed。Someone is in a small county，But they also want to have the same things as first-tier 188bet Online Sports Betting and Casino，For example, drink a cup of Hey Tea、Eat a delicious meal of fried skewers etc.。

“My two little nieces go to calligraphy classes every weekend、Ballet、Painting and other courses。”Fan Yucheng，“For parents 188bet Online Sports Betting and Casino county，Spend several hundred yuan every month on your children’s education，Not a problem at all。”

This is the common situation among parents in county towns - the income between them and first- and second-tier users、Purchasing power has not been completely leveled，But they already have the awareness and willingness to consume。Consumption space in 188bet Online Sports Betting and Casino，is also being gradually opened。

90% of to C products disappear

Initially，Practitioners believe，188bet Online Sports Betting and Casino is a blue ocean，You can definitely dig out gold。What a pity，In a normal industry ecology，Someone is destined to live a prosperous life，Some people have to end their business with failure。

Li Yuanhang, the founder of the scene marketing and social interaction platform "Red Letter Circle" still remembers the brutal fighting 188bet Online Sports Betting and Casino past。

“Those two years，A large number of entrepreneurs use the concept of 188bet Online Sports Betting and Casino the market to do to C business。” Li Yuanhang said to “Entrepreneurship Frontier”。He found，That time，There are nearly 300 products that imitate their products。

Many entrepreneurs at that time received financing，Start subsidizing 188bet Online Sports Betting and Casino to buy traffic。Although the product quickly attracted a wave of 188bet Online Sports Betting and Casino，But there is no reasonable business model to support it，Once the subsidy behavior slows down or stops，Will be abandoned by 188bet Online Sports Betting and Casino soon。

All enterprises 188bet Online Sports Betting and Casino face the ultimate problem - monetization.

“I saw that 90% of to C products have disappeared，About 80% of them are due to broken capital chains。" Li Yuanhang said。

Except for followers，More companies are aiming for long-term development，Have to sink。

For example，HiTea’s development 188bet Online Sports Betting and Casino first and second tiers is slowing down、Nayuki’s tea、Starbucks and other brands，They open stores directly to third- and fourth-tier cities。June this year，Data released by DT Finance，The number of stores opened by these three brands in third-tier cities and below，Has surpassed second-tier cities，And approaching first-tier cities。

Another brand with an obvious 188bet Online Sports Betting and Casino trend is Haidilao。its financial report shows，As of the end of 2019，Haidilao has opened more than 700 stores in mainland China，More than 500 of them are in second- and third-tier cities and below，The number of stores in first-tier cities is less than 200，And most of them were opened before 2015。

In addition，JD.com、Tmall、Meituan、Suning...almost all giants are 188bet Online Sports Betting and Casino。

For startups，Although 188bet Online Sports Betting and Casino is a last resort，But being mixed in the torrent of the times also means opportunities。

“The mid- to high-end 188bet Online Sports Betting and Casino has become a red ocean，It is difficult for startups to break through，Do the opposite，If you polish your products well, you may have a chance to compete with the giants。" Li Yuanhang said。

In Yuan Zelu’s view，Enterprises 188bet Online Sports Betting and Casino consumer field can only achieve super scale，In order to reduce costs，Generate more profits，And then become a super brand。

As for how to form a super scale? The answer is still 188bet Online Sports Betting and Casino.

He said，In Beijing，A brand can open up to 200 stores，Mixue Bingcheng, which focuses on 188bet Online Sports Betting and Casino，Nearly 10,000 stores。

Wu Jianning, founder of the large Chinese online education brand "Export Chengzhang" also said，From the perspective of K12 education industry，The number of users in 188bet Online Sports Betting and Casino is the largest。This can be seen from the number of primary school students in each region。

He pointed out，China has about 1.0.3 billion primary school students，Among them，About 900,000 people in Beijing，About 900,000 in Shenzhen，About 800,000 in Shanghai。In non-first-line areas，The number of primary school students in Henan is 9.5 million，Sichuan is 9.2 million，Nearly 10 million in Shandong。 Henan、Guangdong、Shandong、Sichuan，The proportion of K12 users in these four provinces is 40% 188bet Online Sports Betting and Casino country。

“From the perspective of user scale，The market for K12 education is not in first-tier cities。” Wu Jianning said。“The current unicorn company in the education industry，In fact, they are all sinking，A large part of their users are also in 188bet Online Sports Betting and Casino。”

Different from chasing the trend at the beginning，The decline of enterprises today，More to seek a broader market。And the truth is，The concept of 188bet Online Sports Betting and Casino is also being blurred。

"In our opinion，There is no absolute 188bet Online Sports Betting and Casino，Only unmet needs。” Li Yuanhang said。Wu Jianning also said，“There is no downward trend in the education industry。Where there are many users，That’s where we should go。”

Brands that once focused on first- and second-tier cities are busy sinking，And those brands that have taken root in 188bet Online Sports Betting and Casino from the beginning，We will also find ways to advance into first- and second-tier cities in the future。

After all，“Where is the 188bet Online Sports Betting and Casino，Just go wherever you are” is the ultimate creed of entrepreneurs。

*Source of this article: Entrepreneurship Frontier，Author: Li Xiaofan，Original title: "188bet Online Sports Betting and Casino entrepreneurs: 90% of to C products disappear，80% died due to broken capital chain》.