November 13，"2020 World Tourism Alliance·Xianghu Dialogue" was held in Hangzhou，This forum is hosted by the World Tourism Alliance，The theme is "Confidence and Change·Future-Oriented Tourism"，Focus on the tourism ecology in the post-epidemic era，From industry、Education、Technology and other multi-dimensional aspects depict the three-dimensional picture of tomorrow’s tourism industry，Will be built around the global tourism governance system、Industry Responsibility、Crisis Response、Technological Innovation、Discuss topics such as education development。

Dai Bin, President of China Tourism Academy, released the "2020 World Tourism Development Report" at the forum，And made a professional and in-depth analysis of the tourism industry under the impact of the new crown epidemic，Provides ideas for the industry in crisis、Conveyed confidence。Dean Dai Bin expressed his views on the tourism industry at present and in the future in three parts。

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The new crown epidemic has caused a sharp decline in international tourism。First Quarter，96% of tourist destinations around the world have implemented travel restrictions，90% of which have complete or targeted border closures。Affected by this，Number of international tourists drops to lowest in April，Recovering slowly from May。Since then，Affected by the effectiveness of epidemic prevention and control in various countries，The pace of international tourism market recovery 188bet Online Sports Betting and Casino shows differences，Overall，Early prevention and control、Strictly prevent and control the domestic market and recover early。China’s National Day holidays from October 1st to 8th，Received 6 in total.3.7 billion domestic tourists，Recovered 80% year-on-year。“The world is busy marching，Chinese people are busy traveling”。 Although the domestic market recovers quickly，However, the outbound tourism consumption of Chinese citizens has shrunk，It still significantly affects the international tourism economic boom，Especially Thailand、Japan、South Korea、Hong Kong, China、Macau, China and other countries and regions with Chinese tourists as their main markets。

Figure 1: Comparison of international tourist arrivals in 2020 and 2019 (data source: World Bank)

Figure 2: Changes in international tourism in various regions around the world compared with the same period last year (data source: World Bank)

While the tourism industry actively participates in the fight against the epidemic，Also actively carry out self-rescue and mutual aid work，Self-healing and R&D innovation momentum begins to gather。Since June，Major countries and regions have moved towards a steady resumption of work and production to varying degrees。

Figure 3 The impact of the new coronavirus epidemic on tourism in various regions around the world (photo) (data source: UNWTO)

In the process of preventing and controlling the epidemic and resuming work and production，Governments and international organizations have played an active and promising role。Effective policy research、Trend Analysis、Data support and information release，Avoid industry-wide contagious panic。UNWTO has established a Global Tourism Crisis Committee (GTCC) to address the tourism development crisis caused by the epidemic。Continuous fiscal and monetary policies，Helping tourism companies tide over difficulties。 Professional training for sustainable employment，Retain valuable human resources to the greatest extent。Publish a package plan for the restart of the tourism 188bet sports betting app download industry and the recovery of domestic tourism in due course，Let the overall planning of epidemic prevention and control and resumption of work and production be always controllable and visible。In this process，The government is also continuing to improve the governance system and governance capabilities in the tourism field。

2. What we are experiencing: restoring confidence and accumulating momentum

With the advancement of vaccine research and development、Correct application of public health measures，While the epidemic is being alleviated，Early Panic、Anxious and overwhelmed，Start with rationality、Replaced by calm and positive response，Confidence in tourism consumption begins to recover steadily。More than half of the countries and regions have cautiously relaxed travel restrictions。Tripadvisor’s latest data display，Domestic hotel weekly bookings in 20 countries exceeded 2019。

Figure 4: September 2020，Weekly hotel booking volume in major countries increased year-on-year

Affected by market recovery and policy effects，The traditional driving force for the revitalization of the tourism industry is recovering，Innovation momentum is emerging。Currently，Tourism is still the preferred area with the most investment value，Technological progress is also constantly enriching and innovating tourism experience methods，Featured culture catalyzes tourism industry innovation，Market entities actively explore transformation and upgrading。Meanwhile，New urbanization、The development of new infrastructure and education and training fields is also strongly boosting the bottoming out of tourism。The continued optimization of visa policies and GSP travel subsidies and other policy effects are being released，And is promoting the recovery and prosperity of the tourism industry。It will be a high probability event that the global tourism economy will embark on a W-shaped recovery trajectory in 2020，From the situation in China，U-shaped is also a high probability event。

Since 188bet app download the outbreak，Tourism industry and governments around the world、Both the industry and society are working towards the prosperity and revitalization of the tourism industry，The global travel industry has never been more united than it is today。Governments around the world for a common goal，Take measures to support the bottom line、Seeking revitalization，International tourism。

Throughout History，The tourism industry has always been accompanied by crises，But never fell，Every successful response is the accumulation of experience，Every accumulation of experience makes the tourism industry better。Although the new crown epidemic has temporarily affected tourism revenue、Affected by the number of tourists, etc.，But the tourism industry is gradually recovering with the effective control of the epidemic。The new crown epidemic has prompted various stakeholders in the tourism industry to make changes under the new situation，And this change is irreversible。We need to reshape our mentality，Meet new transformations and challenges。

3. What’s coming: market changes and industrial restructuring

People’s yearning for a better travel life, culture and leisure will only get higher and higher in the future，Travel demand has only been temporarily suppressed，But it never disappeared。It should be pointed out that，Tourism consumption patterns and organizational forms are undergoing obvious changes，FIT、Customized、Self-driving travel becomes mainstream。

Figure 5: Hot words searched by tourists on Tripadvisor website

Influenced by leisure consumption and tourism market，Winemaking experience、Museum Visit、Sports events、Indoor dining and entertainment, etc.，Both need to be redesigned to serve smaller travel groups，Meeting the need for more outdoor activities and social distancing restrictions。Restaurant、Hotel、Contactless services and electronic payments are beginning to be popularized in airports and public spaces，The use of robots becomes more widespread，Higher 188bet sports betting app download cultural quality requirements for tourism employees

The traditional world tourism development pattern is being reconstructed，A new world tourism development system is taking shape，Multilateral international organizations、Government agency、Mid- and long-term development plans for tourism by public institutions and other public sectors、Infrastructure construction、AND SECURITY、Environment、The roles of R&D and public health will be further highlighted。

4. Maintain confidence and jointly build a world tourism community with a shared future

Maintain confidence in development，Accelerate the construction of domestic tourism market，International and domestic tourism markets promote each other、A new development pattern of common prosperity。Rationally guide surrounding tourism、Rural Tourism、Consumption trends in short-distance travel such as self-driving travel，Let tourism and leisure be more deeply embedded in the daily lives of the people，Discover the beautiful scenery around you，Experience the beautiful daily life。As the epidemic prevention and control situation improves，We must also promote cross-regional medium and long-distance tourism in an orderly manner，Plan the inbound and outbound tourism market as early as possible and make policy reserves for it。No timetable required，But not without a road map。

The tourism industry must adapt to changes in demand，Make good use of science and technology、Cultural Creativity、Art and fashion lead the high-quality development of tourism。Countries and regions，Government and Industry，We must strengthen the summary of experience and sorting out achievements，Building consensus on development，Provide ideological momentum and policy support for the prosperity and revitalization of global tourism。Timely assessment of the epidemic prevention and control situation，Eliminate temporary travel restrictions as soon as possible，Deepening multiple forms、Multi-level tourism cooperation，Guide the 188bet online sports betting tourism industry to prosperity、Green、Open、A shared sustainable future。

(The above content was compiled by Zhihui based on the shorthand notes of the guest speeches，Not reviewed by the guest himself)