November 20, 2020，The Second China Rural Heritage Hotel Demonstration Project Conference and China Rural Heritage Revitalization and Development Forum were held in Beijing Shougang Park。This conference is guided by the State Administration of 188bet online live casino Heritage，Sponsored by China Association for the Protection of Monuments and Sites，Historic Villages and Towns Professional Committee of China Association for the Protection of Monuments and Sites、Beijing Tsinghua Tongheng Planning and Design Institute、Dadi Scenery Culture and Tourism Group、Co-organized by Zhihui Group。This conference brings together relevant national ministries and 188bet online live casino tourism industry experts and scholars、Leading 188bet online live casino tourism company executives、Project operators and other people with lofty ideals in the industry，Focus on the inheritance and revitalization of rural heritage，Exploring the 188bet online live casino tourism revitalization path of rural heritage，Let the 188bet online live casino heritage in the village rejuvenate in the new era。General Manager of Qingpu Tourism Destination Development Preparatory Center、Gong Linna, general manager of Fujian regional company, attended this conference and gave a speech。

Lecture，Gong Linna talks about the need to seize the market 188bet online live casino positioning in 188bet online live casino heritage revitalization operations - "localization" of experience content、Operation team “localization”，Any service product must start from experience and content，Transport quality services to the market，Empowering 188bet online live casino tourism with culture，Building high-quality 188bet online live casino vacation products based on the concept of humanistic experience operation activation。Also talked about relying on differentiated and characteristic resorts、Heritage、The concept of site selection for 188bet online live casino sites，Convey its accommodation culture to experience customers，And explore each local culture，Transform all eating experiences in customer service，Accommodation experience and other six-sense experience content。

Gong Linna said that the core of 188bet online live casino heritage renovation is comfort，Standing on every comfort detail of the user’s accommodation experience，Make the comfort of every detail of the space in line with current people’s behavioral habits，Only talents can stay here，Stayed long，Moderate renovation of heritage buildings，But not too much about the past with historical traces、188bet online live casino Stories、Major changes to the architectural features and crafts。

The following 188bet online live casino full text shared by Gong Linna:

(188bet online live casino article is compiled based on the speech transcript，Zhi Hui is the editor)

Tsingpu as a pioneer in 188bet online live casino vacation，Making visible and invisible architectural and 188bet online live casino contents of 188bet online live casino heritage from various places，Connect to various consumers in the market through its own core R&D team and operations team，We play the role of a bridge led by operations implementation。

As a newcomer who has been in the 188bet online live casino tourism industry for nearly four years，As a 188bet online live casino traveler, I am honored to stand here today on behalf of Qingpu to introduce to you our past experience，And our future goals。

The theme I want to share with you today is “188bet online live casino Heritage·Activation Operation”，Qingpu 188bet online live casino vacation，Since its establishment in 2015, it has proposed the development direction of integrating culture and tourism。The word "Qingpu" is taken from Tibetan，means to return to the original state，Represents the core values ​​of the enterprise。At the beginning of its establishment, Qingpu positioned itself as a "comprehensive service provider for humanistic vacation lifestyle"，So far we have Qingpu 188bet online live casino Hotel，There is also the urban lifestyle resort brand TSINGPU FOUND that represents the youthful attitude HOTEL，There is also a new retail space "T-LAB Series" for non-accommodation 188bet online live casino experience，At the same time, we are also building a medium-sized "experiential 188bet online live casino vacation destination"，Design from the top、One-stop service from planning to operation。Before 2019，The market is saying that Qingpu operates a B&B，At that time we told the market that Qingpu was not a B&B business，What we do is provide 188bet online live casino experience content and high-quality space services。While constantly conveying Qingpu’s philosophy and positioning to the market，We are also constantly showing the market what Qingpu is that can be seen, touched and experienced in practice，The first three Qingpu 188bet online live casino Hotels opened to the market on October 1, 2017，Development to this day，Qingpu has built an accommodation、Non-accommodation、Product ecological chain of holiday destinations，There are three brands under the accommodation，We continue to use Qingpu’s speed and operational capabilities，Tell the market，We are the market positioning of "a comprehensive provider of humanistic vacation lifestyle"。

Qingpu 188bet online live casino Resort is positioned as a high-quality 188bet online live casino vacation experience，It also has a boutique resort positioned as "Explore the City"，This brand captures the market and targets younger people with a more youthful lifestyle，Hope to provide consumer groups with lifestyles based on different urban 188bet online live casino themes，The target is "urban renewal" project，Discover the more interesting culture of the city，Focus on the lifestyle of the city from a new perspective。The new lifestyle retail composite space brand is called “T-LAB”，There is tea in it，There is coffee，There is a leisure bar，Create a leisure station with different local 188bet online live casino attributes，I hope that non-staying holiday guests and tourists from all over the world can taste local 188bet online live casino characteristics through this space、Drink and 188bet online live casino experience。Our operating boutique vacation destinations，It is a Minnan overseas Chinese village in Jinjiang, Quanzhou with a history of more than 600 years，Rated as the fourth batch of traditional Chinese villages in China，A very interesting and authentic traditional village building complex of overseas Chinese in southern Fujian, only 15 minutes’ drive from the city center，It is also a key project in Fujian Province，Qingpu as operator，The operation concept is also centered around "experience"，Adhering to Qingpu’s focus on content creation，Operation philosophy based on quality service。

Since the establishment of 188bet online live casino，During the past four years of operation，Received continuous recognition from the market，Won 35 international and domestic awards so far，Also certified by the international organization Design Hotels。188bet online live casino is under the certification system of mainland China，Occupies half of the country。

What Qingpu does is 188bet online live casino vacation，What is the concept of site selection？What standards are passed，Bringing different differentiated experiences to the market。Let me share with you our site selection concept，Qingpu’s site selection concept is divided into three parts，World Heritage Site，188bet online live casino and natural。

Where did we choose to make 188bet online live casino products？一、Gulangyu，It is a World Heritage Site，Very special。There are also earth buildings in Nanjing、Baisha Ancient Town in Yunnan、Mudu Ancient Town in Suzhou，And the overseas Chinese village in southern Fujian that I just shared，There are also Slender West Lake and Huangshan Xiuli in Yangzhou。

We choose resorts with differentiated characteristics，Heritage，188bet online live casino Place，We constructed the scene of Qingpu，These scenes have hotels，Themed hotel，There is space for lifestyle，There are also vacation destinations。Nanjing Earth Building Complex，We constitute Qingpu 188bet online live casino Management Resort Products，Although the building of the 188bet online live casino resort is not a world heritage site，But we still call the century-old earth building houses folk 188bet online live casino relics，To convey the experience culture of Hakka accommodation，Communicated to our customers。This is after transformation，Because it is a traditional house，Tulou are all renovated old buildings with rammed earth and wood structures，To achieve the comfort of vacation，Spent a lot of energy in research。

This is Mudu Ancient Town, Suzhou，It is the former residence of Shen Shou, the embroidery master of the Qing Dynasty，It was also transformed from Xiaoyinyuan, which the Emperor Qianlong called his "folk palace" Hongyin Shanfang during his sixth visit to the south of the Yangtze River，Both the two 188bet online live casino resorts, Tulou and Mudu, took three years to come into existence，At the same time, it will be put into trial operation on October 1, 2017。

This is Qingpu’s 188bet online live casino hotel in Slender West Lake, Yangzhou，Although this hotel is not an old building，But this building uses 1.2 million old bricks from Yangzhou houses through design to create a new Yangzhou garden space concept architectural form，What you experience here is the local Weiyang culture。

Lijiang Baisha 188bet online live casino Hotel，The architectural form also uses the five-flowered stone of the local Naxi people，Every stone is polished by hand，Built a Naxi 188bet online live casino accommodation experience space。

This is our sixth 188bet online live casino hotel，In the beautiful scenery of Huangshan Mountain，Create an accommodation experience with Huizhou 188bet online live casino characteristics。

There is also a resort destination "Wulin" in Minnan Overseas Chinese Village under construction and operation，Create an accommodation 188bet online live casino of a traditional single-family house in southern Fujian。

This is the closest to our location，Badaling 188bet online live casino Hotel in Beijing，She represents 2 of Qingpu’s business.0 era，From the beginning of 2019, Qingpu started to do light asset output，Cooperating with local governments and state-owned enterprises，Leverage Qingpu’s quality and brand power guided by practical operations。In the past, traditional wineries faced certain development bottlenecks during the special market transformation of the entire industry，Early 2019，Qingpu discussed with the winery owner how to use operations to empower the winery culture into the 188bet online live casino tourism industry，Realizing the market-oriented new operating model for the next 20 years。

We restored the entire winery wine culture 188bet online live casino，You can see 800 acres of vineyards here，Traditional red wine brewing workshop and traditional wine cellar，Stay here，Taste a glass of red wine produced by the winery。

TSINGPU FOUND HOTEL is in Riyue Bay, Hainan，Resort space with first-line sea views in Riyue Bay，This brand line is different from the 188bet online live casino hotel，It is a precise theme experience，Have the best surfing experience at the best surfing base in China。

We just talked about “T-LAB”，Qingpu in different traditional scenic spots，Optimize the traditional tourist landmark space into a living experience space with high-quality content experience，Relying on its own historical and 188bet online live casino attributes + quality service。The first one is "Qiu Shui Pavilion" in Nanjing Tulou Scenic Area，Yun Shui Yao，Renamed "Yun Shui Yao" because of a movie，The hero’s name is Huang Qiushui，So this shooting place became Qiushui Pavilion。

Heritage、188bet online live casino Place、Naturally create scenes with different 188bet online live casino characteristics，Why are we talking about operations today，Emphasis on content operation，Because we have land，Has a house，Find the best designer，But what is going on inside the house，Who will do it，What services and content are provided，This is the most important point for our sustainable future。Relying on unique places，After creating space products of different cultures，The core of Qingpu is culture empowering 188bet online live casino tourism，Humanistic experience operation activation，This is our core。What do you rely on？It is the core team，Discover each local culture，Transform all eating experiences in customer service，Experience of staying here，Six senses experience content。How did we do it in the past and now？First，Qingpu and the locals，Site selection is local，Architecture is local，What is the relationship between Qingpu’s products and local people？Qingpu is positioned as a 188bet online live casino vacation，188bet online live casino content is king，Who is doing this？Qingpu has 2,200 188bet online live casino instructors，In addition to the first-line core gold medal mentors。These mentors，There is a retired primary school principal，There are artists on the street，Provincial level、National level intangible 188bet online live casino heritage teacher，Different tutors form our tutor pool，Work with mentors to hone our content，Who relies on to spread these contents？Depend on the operation team。Every hotel in Qingpu except the director，They are all localized by the operation team，They are all locals，Qingpu passes every one of its products，Selected into the 2020 China Rural Heritage Hotel List。Driving young people to return home，Hometown co-construction model。Selected as a 188bet online live casino hotel in Nanjing Tulou today，There are candidates for village cadres，There are also young people in the village who go to big cities after graduating from college，Willing to return home and come to Qingpu，With the horizons opened outside，Entering the 188bet online live casino tourism industry with familiarity with local 188bet online live casino characteristics。

Why the operation team must be localized？For those who do local B&Bs，The biggest difficulty every B&B encounters is standardized operation，Quality service。Our operations team localizes，High stability；Second，Do operations，Always look at products from the market perspective、View service，When every local operation staff faces guests，All represent local business cards for every consumer，Because we are currently doing 188bet online live casino tourism，This is not traditional tourism、Stylized tour guide service，Qingpu hopes that every local operator brought to you will be friendly，Like neighbors，Can tell local life and stories very kindly。

Locals join Qingpu，We provide standardized quality services，At the same time, we have also created a community co-construction model relying on the hotel as the core。If you experts and teachers stay longer in Qingpu’s hotel，You will find that every librarian actually has a small business at home，Have my own teahouse、My own B&B，Qingpu hopes that what employees learn here can be brought to their families，Knowing how to do it is better。The success of a place’s products does not mean success，It is the success of a group，In order to attract more people in the market to pay attention。Share an interesting case，In 2015, Qingpu selected a Tulou building as a 188bet online live casino hotel，When it opens in 2017，The price of local B&B is 50-120 yuan，When Qingpu was describing what he wanted to do，Actually, many people don’t understand it，Because everyone’s imagination is different。Completed on October 1, 2017，Created a one-price, all-inclusive product model with an average price of 3,000 per room。Qingpu is driven by brand communication and marketing，Within one year of operation，Xiamen、Hong Kong、Shenzhen，Many large institutions and their quality clients，All come to Qingpu’s hotel for vacation and experience local culture。As of now，The surrounding B&Bs already have 800~1,000 products，This is something we are very proud of，Because I hope more people know that this place is a suitable place for vacation。

Second，Except after Qingpu had a relationship with the locals，With product space，With operation，With a 188bet online live casino mentor，What is the core？is the content。Qingpu’s 188bet online live casino and Creative Product Center has developed different 188bet online live casino experience courses with different 188bet online live casino instructors，Our eight 188bet online live casino hotels have created 322 experience courses，Every family has 30、40-door experience，Use 188bet online live casino content to revitalize operations，What does it operate？It is the local culture。

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So far，I hope Qingpu products can be found everywhere，Qingpu is a 188bet online live casino experience center driven by local 188bet online live casino content，I hope that every Qingpu product can become a local 188bet online live casino experience center，After first forming a local 188bet online live casino center，Serving the community first，The second group serving the city，The third service serves the holiday crowd，Chinese people take vacations at most twice a year，This is already a luxury，We wish to form a new window，Local people need to understand the local culture，Come to Tsingpu for experience and service，This is the direction of Qingpu。

We see 188bet online live casino，Started in the travel industry in 2015，Continue to delve deeply into this industry in the past five years and in the future，Build your own content for different business types，Truely realize the market and consolidate the role of "humanistic vacation lifestyle comprehensive service provider"。We are protecting the historical features，Activate local culture，Also provides 188bet online live casino’s quality service content。188bet online live casino proposed the product operation concept of "chain without duplication"，The chain is about quality service，What is not copied is that each product is a product and space content form that is transformed according to local culture，So every family is different，We are a provider of high-quality humanistic vacation destinations created with content and services。

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